Snapchat has been in the news recently by turning down an offer from Facebook to acquire it for $3 billion, but why? Many of us of have heard of Snapchat but don’t use it, let alone understand it. So why is Facebook prepared to shell out this much cash for such a young start-up?
What we can see is a counter flow movement where teenagers are leaving Facebook basically because of success, with almost 1.2 billion active users the social network has also attracted mothers, fathers, aunts, uncles and ceased to be a place of free expression, Facebook has ceased to be a place where teens can call their own. Facebook is no longer the space where the teenage user can be free and share all their dirty little secrets.