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SocialMedia.ie seeks experienced freelance #WordPress developer

WordPress web designer & developer required to develop WordPress websites on a freelance basis for SocialMedia.ie, a Dublin 8 based company.

Proficiency is required in WordPress, HTML, CSS, plugins for LinkedIn, Facebook, Twitter and other social media integration. Excellent business English communication skills is a must.

SocialMedia.ie is a specialist social media marketing agency with services including consulting, training and digital content creation. We have worked with an impressive list of clients including start-ups, SME and large organisations from Ireland & the UK. We also have a sister business, connector.ie

Please email team@socialmedia.ie with your commercial portfolio.

7 reasons why you need a custom maintenance solution for your WordPress website

7 reasons why you need a custom maintenance solution for your WordPress website

WordPress is a powerful tool to use in order to create websites, and it’s our favourite here at connector360. If you have a WordPress site, you may have noticed messages appearing at the top of your dashboard reminding you to install updates once in a while. Website managers need to remember that WordPress is a software like all others and needs to be kept up to date. However the major difference here is that WordPress is based on an open-source community, which means that at any given moment, hundreds of developers are working on improving your experience – that’s why WordPress updates are so frequent. Updating your website may be an annoying task at times, but you have to understand that it’s good practice.

According to Murphy’s Law, anything that can go wrong will go wrong, and the same can be said for your website. Your site could crash when you need it the most, but updating it is best way to prevent that from happening.

However, your website crashing isn’t the only problem you could encounter. In the case of a severe website failure, you won’t be able to reinstate it unless you use a dedicated backup solution.

With this in mind we want to give you an overview of the main reasons behind how you could benefit from WordPeace, our brand new maintenance solution for your WordPress website.

1. Keeping your WordPress website up to date – Our WordPress experts will ensure that your core WordPress software is up to date, including:

- Bug fixes: Every new update comes with a set of bug fixes. Some things that may not be noticeable for you may bother your customers and leave them with a bad impression about the user experience on your website. Don’t forget that at the end of the day your website is a powerful communication tool for you to stay in touch with existing and potential customers, so it needs to have the best user experience that it can have.

- New features integration: Major update releases encompass new integrated features, giving you more tools and functionality in order to get the best possible experiences from your website.

- Performance upgrades: The aim of updates is also to make things run faster and more smoothly. Updates often bring new software optimisations in order to make WordPress websites quicker to browse.

- User experience enhancements: WordPress tries to keep things simple. Now and again updates come with interface improvements in order to make the content management system for the website owner (yourself) easier and faster to use.

- Future-proofing: If your website is not regularly updated, it may eventually reach a point where the plug-ins you use on your website are only compatible with newer versions of WordPress. Gradually updating your WordPress site will allow you to deal with only small changes and fixes, whereas installing all updates at once would be likely to lead to a major disruption of your website and create a heavy maintenance workload due to the combined effects of different changes and bugs.

2. Security patches installation – Our WordPress experts will update your website with the latest security patches, in order to ensure optimal protection for your website, including the following:

- Security breach closing: Hackers are always one step ahead and are constantly trying to find ways to infiltrate websites, especially because WordPress holds the keys to millions of sites. It is therefore of paramount importance to update yours in order to shut down any possible security gaps.

- Shared server infections prevention: Hosting your website on a shared server may be a risky thing. If one of the hosted websites gets infected, your website could get contaminated if you have the same WordPress version. Installing updates will thus help you prevent infections on your own site.

3. Weekly backups – What if your website has a major problem? If you don’t use a backup solution, no data rollback will be possible. With WordPeace, you won’t have to worry. We’ll backup your website weekly in order to minimise the effects of a potential website failure.

4. 24/7 uptime check – Our dedicated team will be monitoring your site’s server 24 hours 7 days a week. If any server problems occur, the team will notify you immediately.

5. Updating plug-ins – WordPeace also includes all plug-in related maintenance. We will install the latest versions of all your site’s plug-ins to guarantee the best possible digital experience for your customers.

6. Profile rights management – Are you tired of managing user accounts on your website? Don’t have time to delete old accounts that may cause a security breach? Our WordPress experts will close every obsolete account on your request to ensure that no unauthorised users have access to your site.

7. Immediate response – In case of website failure, our team will be able to reinstate your website to its most recent backup within 24 hours!

At connector360, we hold your WordPress website security close to our hearts. We know your website matters, and we endeavour to ensure your peace of mind.

If you want to learn more about WordPeace, you can take a look at the product description below, or get in touch with our team: team@connector360.net

Make your emails mobile friendly or lose business

Email marketing is considered one of the corner-stones of any digital marketing campaign, without it you’re ignoring one of the most effective marketing channels. The 2012 Marketing Channel and Engagement Benchmark Survey found 63% of respondents cited email as the channel offering the best ROI. So obviously we want to make sure we’re using this channel as effectively as possible. However, there’s one element of email marketing that a lot of companies have overlooked, causing lost leads and sales. The rise of the mobile device.

mobile_device_image3

 

The important of Mobile

According to Payvia 36% of emails are opened on a mobile device. 22% of purchases on mobile devices are in response to an ad or email. Think about that, over one third of emails are opened on mobile devices. You’ve spent a lot of time making sure your emails looks great, but ask yourself, have you spent the time to make them mobile ready?

 

 


Mobile mail. Hi-res digitally generated image.Mobile friendly emails

Users don’t want to pinch and zoom to see content anymore, they want it to be readable straight away. There are a number of ways around this, for instance, you can get a custom template made, but the easiest is to use mobile ready email templates. Thankfully, Mailchimp have a wide selection of mobile ready themes, click here to have a look at what they offer.


Get your site Mobile ready

Of course, there’s no point in putting all this effort into a mobile friendly email if your site isn’t mobile ready. The last thing we want is for users to open an email link, only to leave the site immediately because it’s not optimised for the device. To make your site mobile ready, we’d recommend going responsive, it’s the easiest way to ensure your site looks great on any device, mobile, tablet or PC.

By making sure that your content is tailored to mobile devices, you can ensure that you’re prepared for the coming mobile revolution. You’ll increase lead generation and improve sales, so remember, stay ahead, think mobile.

If you’d like to know more about email and/or mobile marketing, or how you can go mobile, why not contact us!

 

 

Use responsive web site design and improve the customer experience

Responsive-Design-Multi-Device-Example-460x295Responsive Design, what is it?

A responsive site is a site that changes it’s shape and appearance based on the device that’s accessing it. Rather than having multiple versions of the same site, you have one version that optimises itself for the current device. For example, if you are using a tablet, the site will re-structure itself so it’s easier to use. If you open it up on your phone, there’s no need to zoom in, the site is perfectly usable straight away. This style of site development is called responsive design and it’s quickly becoming an industry standard.

Hindering-Responsive-Web-Designing

Why is this important?

More and more users are going mobile. That means that every day you have more users visiting your site on a mobile device, and if your site isn’t mobile ready, then you’re losing customers and sales. You could get a mobile specific version of your site made, but it’s expensive, it can hurt your SEO efforts and it stops your users having a consistent customer experience. Instead, if you go responsive, you actually make things easier. Now you have one version of your site that any user can browse, cutting down on maintenance costs and development time. Responsive is a quick and easy way to ensure that your content is visible on any device, maximising content visibility.

How to go responsive

Getting a responsive site is easier than ever. If you’re using WordPress you can install a theme that will give you a fully responsive site in minutes. We recommend Themeforest, they offer top quality responsive themes at a reasonable price. If you’re not using WordPress, you can get a designer to modify your existing site, making sure you’re not losing business.

If you’d like to know more about responsive, or how you can get a responsive site, why not contact us!

Social Media Training: WordPress Wednesday Workshop

Overview

This course is designed to enable non-technical people to setup and manage their own website through WordPress CMS without any knowledge of programming languages.

It covers the basics of adding content including blogposts, standard webpages, menu items, text, images and video. It also covers choosing the appearance of your website using WordPress themes adding ‘widgets’, installing plugins, search engine optimisation and social media integration.

Course Content

  • The WordPress Dashboard
  • Pages and Posts
  • Using the Visual Editor
  • Creating a Blogpost
  • Creating a Webpage
  • WordPress Settings
  • The Sidebar Area
  • The Header Area
  • WordPress Themes – Changing the Appearance
  • WordPress Plugins – Adding Functionality
  • Search Engine Optimisation
  • Social Media Integration

Learning Outcomes

Participants of this course will have an overview of how to setup and manage a website using WordPress CMS.

Course Details

COurse take place in The Digital Hub on Wednesday evenings from 6.30 – 9.30pm

Participants need to bring their own laptop (Not a netbook) and have a basic knowledge of IT and the Internet.

Pricing

Normally priced at €150, Participants can now avail of a special offer price of €75 for a limited time only.

More Information & Group Bookings

Phone:+353 (01) 906 0006

Email: team@socialmedia.ie

Social Media Tweets of the Week – 12th May 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie. It has been a busy week for David and Cian. They have been out presenting at the Digital Skills academy and at the Burlington Hotel. This week has also seen a lot of exciting developments for Bossmetrics. Our software has reached the final of the Irish Software Association Investor Forum. If you are interested in mastering Facebook then check out this post from Cian on mastering Edgerank. Also there are some great tips on Socia Media Reports in Google Analytics.

To get great Social Media news as it happens, be sure to follow @socialmedia_ie.

Social Media Tweets of the Week – 6th May 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie. This has been a great week for Bossmetrics. Our new Marketing software has been shortlisted for a pitching competition by the Irish Software Association.  If you are interested in WordPress be sure to check out the Twitter page #wordpress for great tips and plugins. Also a big Congrats to the students from #mn319 who presented their #eMarketing projects during the week.

 

To get great Social Media news as it happens, be sure to follow @socialmedia_ie.

Social Media Tweets of the Week – 29th April 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie.  Be sure to check out the Infographic on tracking the success of B2B Marketing by Ruta Danyte here. If you’re into advertising, Google offer some great tips on Adwords here. Social media-as-promotion is discussed in this article which offers a contemporary take on the 4 P’s of Marketing. Lastly make sure to sign up for Dublin Beta where you will also have a chance to see BOSS metrics in action. Read more

Social Media Tweets of the week – 22nd April 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie. This week we have been busy launching our new software, BOSSmetrics. Its a smarter way to improve your digital marketing by bringing all your digital and social data into one dashboard. With metrics in mind we also brought you 4 great reasons why website tracking is so essential for SEO and some Fortune 500 Social Media stats. Lastly if you are interested in Social Media and Blogging then why not check out our great Groupon deal here. You have until tonight to purchase at this greatly reduced price.

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Social Media Tweets of the week – 15th April 2012

Tweets of the week, from @socialmedia_ie, are now back to being published on Mondays. This week we bring you great tips from the world of Social Media. If you are interested in advertising and Social Networks such as Facebook make sure to check out the special report from Cotton Delo. Facebook and Microsoft bring you the project “A year in the Like”, a nifty little add on that visualises your Like history. Make sure to check out the next helping of Social Media Stats from the social SKINNY and if you want to understand how Oprah is using Social TV, follow the link to see how she has taken the use of Social Media to the next level.

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