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Engaging Nonprofit Volunteers through Social Media

Volunteer Ireland are hosting the National Volunteer Management Conference today so naturally our interest spiked when they asked a member of our team to give a workshop on engaging volunteers through social media. We jumped at the chance, as here at connector360 we have a special place in our heart for nonprofit organizations and the great work they do.

Our whiz kid project manager Sarah was chosen for the task due to her background working with The Irish Cancer Society. She got the head down and immersed herself in research on how nonprofits use social channels successfully. What did she find? They are pretty darn good at it!

She packaged up her findings into a lovely presentation which you can find on Slideshare below:

[hana-code-insert name=’Engaging Nonprofit Volunteers Through Social Media’ /]

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Some of the major insights she uncovered was the volunteers today are young, they’re generous and they are your online influencers. They share, share and keep on sharing the good work of the organizations they are involved with.
So, connector360 is sending a call out to all young people out there to get involved with a charity that is close to their heart. There’s no comparison to how rewarding the work is but more importantly you are helping others.

Communities gang up to love their brands

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As we showed you yesterday, clued in consumers have formed communities online. They tell each other about what they want from life, what they have, what they need and what their favourite goods and services are.  Seth Godin calls these communities “Tribes” and you can learn a lot by interacting with your tribes.

Idea-mining your customers

Working with customer communities involves more than just support and troubleshooting.  You can also use them to mine for potential ideas and innovations.  Large companies done this to great effect. Some examples are Dell’s Ideastorm initiative, My Starbucks Idea forum, and of course Microsoft’s ‘I’m a PC and I designed Windows 7’ campaign that lifted them from post-Vista blues.  They admitted that consumers hated their last product, that they needed to take advice from users more and made it their launch campaign to great effect!

Strategy formation

Listening to your communities can help you switch your marketing focus from ‘push’ to ‘ pull’. I.e. in future your brand won’t push itself onto potential customers, instead you’ll be there to help customers when they are ready, pulling them in.

Listen to the problems they have, what they expect from you and how they use your product. Look at your business from their perspective and see your brand as they see it. Take an ‘outside-in’ approach and update your strategy based on their needs, this will let you target your audience better, improving your reach.

Stories, dealing with the bad and the good

When dealing with a negative stories sprouting online, the main thing to remember is that the complaining customer will have the sympathy of the community.  Whether it occurs on ‘neutral’ ground or your own social media pages, David V Goliath thinking often prevails. Communities need to be convinced that you are there to help them.

The customer usually holds the sway of public opinion (especially in a complaint situation), so tread softly, be polite, offer to take them ‘offline’ into a private email, phone or face to face conversation and resolve things there.

If they are talking about a good experience, then jump right into the conversation and thank them for their feedback. This will enhance their warm and fuzzy feeling, making them feel that they made the right decision.

Doing it right, an example

A great example of this type of community interaction happens daily on tripadvisor.com.  As the hotel and hospitality industry are so beholden to public opinion, hotels will often respond to comments. They’ll give an explanation for bad feedback or thank good reviewers for their kind words. Either way, this kind of interaction shows they care, painting a positive image of their brand.

Check back tomorrow for some success stories on making community outreach a priority…

News Mashup – Monday 28th November 2011

 

 

 

 

 

 

 

Christmas Party

Our sister brand Connector has joined forces with the European Young Professionals (EYP) to bring you another great opportunity to make new connections in Dublin. This free event takes place on Thursday the 8th of December at 7pm in Lillies Bordello. For more information click here and if you would like to attend put your name on the list via our Facebook page.

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News Mashup – Monday 14th November 2011

Connector and EYP Christmas Party and competition

Our sister brand Connector has joined forces with the European Young Professionals (EYP) to bring you another great opportunity to make new connections in Dublin.  This free event takes place on Thursday the 8th of December at 7pm in Lillies Bordello.  For more information click here and if you would like to attend put your name on the list via our Facebook page.

We are running a competition in conjunction with the Tribes Christmas Party. All you have to do is upload a photo with yourself and your favourite connection. The winner will receive a gift bag worth €100. You can read the Terms & Conditions and enter the competition here.

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Connector and EYP Tribes Christmas Party

Our sister brand Connector have teamed up with European Young Professionals (EYP) to bring you another great opportunity to make new connections in Dublin. You will have the opportunity to make connections from tribes of the worlds of Arts, Music, Fashion, Sports, Film and Technology. Some food and drink will be provided by our sponsors and the entertainment will provided by a resident DJ.

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SocialMedia.ie Tribes Challenge 2011

 

SocialMedia.ie is a specialist social media agency based in Dublin. Our sister website connector.TV is a blogger network that features news and stories about interesting people, communities and events around Ireland. Socialmedia.ie specialises in B2B whereas connector.TV concentrates on B2C.

SocialMedia.ie has created SocialMedia.ie Tribes. Tribes are known as communities, groups or clubs with a shared passion or situation. According to mythical legend, there were many tribes inhabiting Ireland hundreds of years BC such as Fomhóire, Tuatha De Danann and the Nemedians. Every country has their own tribes and each has their own unique appearance and customs.

In popular culture, the term Tribes was promoted by Seth Godin who has stated that ‘Tribes are groups of people connected to one another, connected to an idea’. These groups of people are connecting online and offline all around the world. From the surfers in Lahinch to the Leinster rugby fans to the hurling fanatics in Kilkenny, the Tribes in Ireland today come in all shapes and sizes. On the connector.TV blog we bring all these tribes together from Dublin to Cork to Belfast to London. We have people writing about subject areas they like such as arts & culture, film, fashion, sport, comedy and technology. Members from different tribes connect and interact with one another by writing their views on a particular subject area.

Your Challenge

You are the new social media manager for a brand of your choice, real or fictitious, in a B2C or B2B sector. You are keen to impress your Marketing Director who is not convinced about the merits of social media. You have a meeting lined up with the Board of Directors and we would like you to prepare a short report on ‘Social Media Tribes’ for them outlining the following:

  • Choose your brand and say why it was chosen.
  • What are your favourite Tribes in this sector and give some examples.
  • Name your selection of 2 Tribes most relevant for your brand with details of why they were chosen
  • Your selection of 3 bloggers most relevant for your brand to engage.
  • Complete a PowerPoint presentation (5 slides) and upload to Slideshare.net
  • Write a 250 (or more) word blog post about your Tribe for posting on connector.TV
  • Use photographs, imagery and designs you find
  • There is an option to include a relevant video you find on YouTube which will bring the post to life.
  • There is no budget for this project, it can be as high or as low as you want.

This can be completed by individuals or groups of no more than 4 people. In each piece of work we will look for your name, your information or content sources in the credits and link to web sites from which you have taken extracts.

Your Rewards

We will review all of the submissions during November. In December, we will be holding an event where we will recognise the best SocialMedia.ie Tribes presentations and blog posts. We are hoping to find companies willing to sponsor prizes so we will have some goodies for you too.

SocialMedia.ie Tribes Challenge is a great way for you to get experience with social media, raise your personal profile and it will look great on your CV. We request permission to use your work online and offline to promote your tribes, your talent and our project.

If you are interested in being involved, email team@socialmedia.ie and follow @SocialMedia_ie on Twitter.