Posts

Film Industry

Experimental ideas – The Future of Film industry

As featured on connector360, our little sister website, we will now bring you a collection of innovations from film industry.

1. What about keeping your smartphone switched on at cinema? That is the challenge of Cinime that developed an interactive app to “use your little screen to get more from the big screen”. Read More

2. Civil drone and helicopter use in cinema is offering new ways to shoot action and provide a significant change in film visuals. Here is an amazing example of what can be done:

3. Have you always dreamt of living in a movie? Thanks to virtual reality in cinema the gap between real and movie world will become so close that you will feel like being part of the film. Read more

4. This behind the scene video reveals the secrets of 7 Oscars winner film Gravity and the remarkable technological innovation created to shoot the movie.

5. A new concept inspired by the trend of Slow Food just shows up on TV and proposes a different and fun way to watch TV.

For more stories like this, follow us on Twitter @connector360

The future of Retail

Experimental ideas – The future of Retail

As featured on connector360, our little sister website, we will now bring you a collection of innovative ideas from retail industry.

To receive our full list of retail case studies, please email team@socialmedia.ie

1.  Avenue Imperial created a digital retail experience which makes you feel like you are shopping in a store while you are browsing on your computer.

2. Technology helps to improve customer service in many ways – the interaction between iBeacon and Google Glass could be the future of retail and may change customer shopping experience forever.

3. Thanks to this Pizza Hut digital table you will be able to create your personal pizza like a real chef!  You will never be bored while waiting for your meal again.

4. Are you confused when buying clothes as there is so much choice? C&A helps solve this problem with its Facebook “Likes” campaign.

For more stories like this, please follow us on Twitter @socialmedia_ie

3d printing - a creative dreamland or a counterfeiting nightmare?

3d printing – a creative dreamland or a counterfeiting nightmare?

The 2010s have seen the spread of a revolutionary concept: 3D printing. However the idea itself is not so new, as the invention of 3D printing dates back to the 1980s, but has only become available to the general public over the last few years ago.

3D printing (also known as additive manufacturing) is based on a really simple idea. Once you are in possession of 3D blueprints of an object, you can use a 3D printer in order to build said object. You can even design an object’s blueprints yourself with the help of CAD software. The printer will then break up the digital file into layers of data, which will be printed on top of one another until the final object is formed.

The field of applications is endless. 3D printers can use a wide range of materials, and 3D printer owners and designers are continuously finding more creative and useful ways to exploit the true potential of this tool.

A few months ago Mark Ebeling, founder of Californian non-profit organization Not Impossible Labs, came up with a life-changing idea after hearing about the story of a Sudanese boy who had lost his arms in a bombing. Ebeling was so moved by the story – which is sadly only one among so many others – that he decided to bring 3D printing equipment to Sudan and print inexpensive prosthetic limbs for people who were left handicapped by the war, starting with the boy. Even though the limbs were cheap and only restored a small amount of motor functions for the patients, it changed the lives of those deeply wounded by the war and finally gave them a chance to lead a more normal life.

However, while 3D printing brings a lot of wonderful ideas to life, it also comes with a few drawbacks. 3D models are easily accessible via the Internet and an increase in counterfeit goods could quickly become a big problem. Potentially nothing could prevent someone from setting up a large-scale counterfeit production unit equipped with 3D printers, and the proliferation of such goods could lead to a dramatic fall in the market success of the genuine original items. Even with the best intentions in mind, the use of such tools may negatively impact the lives of those in the manufacturing industry and create financial difficulties for the industry as a whole.

3D printing has its advantages and drawbacks, but that can be said about almost anything. One of the most interesting emerging ideas within this sector is bioprinting. What if we were able to print replacement organs for those who urgently needed them? That’s what some companies are starting to think about, and if successful, could lead to a bigger revolution than 3D printing itself.

What do you think about 3D printing? Please let us know by commenting or getting in touch with us.

connector360 invites you to join the 25th Connector Meetup

connector360 invites you to join the 25th Connector Meetup

Connector brings the Facebook generation ‘Face to Face’ at social networking social events. Join up to 100 of your peers on 16th April for our 25th Connector Meetup over the last 5 years.

Since 2008, we have organised 25 events with industry leading guest speakers from organisations including Facebook, Today FM, Daft, Microsoft, Boards.ie, Electric Picnic, Muzu.tv, Bebo & many more!

Come along and meet other passionate people from across the digital world and connect with them both online & offline! We promise a mix of business, technology and culture from around the world. Connector is inviting you to rub shoulders with some of the movers and shakers from the digital world.

There will also be a few surprises thrown into our little cultural melting pot!

You can join the event on Facebook for further updates.

We look forward to seeing you on 16th April 8-)

 

Meet connector360 at the Dublin Web Summit 2014

The two biggest days in the tech calendar are upon us, The Web Summit. It is now Europe’s largest tech conference held right here in Dublin. The event will see some of the smartest minds from the tech industry come to Ireland and share their knowledge of all things digital.[/blockquote]

Meet connector360 at the Web Summit on 30th – 31st October – just tweet @connector360! – Tweet Now –

HTML5-vs-Native-SocialMedia.ie_-1024x480

Building your own Mobile App – Where to Start?

Today we will look into a debate raging online that any business looking to develop a new mobile app would be interested to examine – should you use Native apps or HTML5 to create yours?   This came to our attention via a great presentation that Appcelerator.com have prepared around this topic which we have shared below too.  First of all we will give you some background on this hot topic.

Building your Mobile App – Going Native

Native apps, or apps built with the specific toolkit that each mobile platform provides (iOS, Android, Blackberry, Windows etc) are currently the runaway leader in terms of usage.  Businesses and brands to date tend to prefer “going native” for their mobile apps as they are

  • easier to monetise,
  • often offer a smoother, better user experience 
  • (For now) often give better data security

The apps you may have downloaded from the Apple Store or Google Play Store are native designed apps.  There are over 1 million apps available through these stores today.   Many businesses large and small have spotted the potential in mobile apps for improving their relationships with their customers.   By developing great apps to improve their customer’s experience and satisfaction, loyalty often follows, so its an investment many companies are making.   We expect to see more and more businesses developing useful apps in the near future.

HTML5 is the next stage of development for the internet as mobile becomes many users preferred method of browsing.  It promises to bridge the gap in experience between desktop, tablet and mobile, so lets have a look at its early reception so far…

HTML5 – Ready for showtime?

HTML5 can allow you to build an app that will work on any platform without having to develop and code a tailored version for each.  This freedom no doubt contains much potential for expanded usage in future but right now, some big hitter brands have deemed it “not ready” for the largest tasks.  Mark Zuckerburg declared it a strategic error for Facebook to attempt to build their mobile app through HTML5.  They have since reverted to using a native approach for this.  LinkedIn also reversed course and within a year, switched their own tablet and smartphone apps to native technology.  They say this isn’t a permanent divorce, but that there are not yet enough tools out there to support larger projects.

Appcelerator.com Presentation – “The Great App Debate”

[hana-code-insert name=’Native V HTML5 app presentation’ /]

Looking to the Future

It seems that native apps will remain dominant for the moment, with HTML5 still needing to fix its ongoing teething problems before becoming the widely used alternative it hopes to be.  It is surely some food for thought for your business if you have a great idea for a mobile app in the pipeline.   We can assist you with designing and building a great mobile app for your own business, get in touch at team@socialmedia.ie to discuss this with us!

 

SocialMedia.ie complete Technology Transfer research for TSSG

Ireland is rapidly being recognised as a hub of innovation and creativity in the technology sector. This reputation is being built by its thriving university incubation centres who specialise in commercialisation and technology transfer. Recently SocialMedia.ie successfully completed an international feasibility study  to support such a technology transfer project for TSSG,  (Telecommunications Software and Systems Group) an affiliate of Waterford Institute of Technology. The study involved extensive primary research involving candidates in Ireland, UK and US.

Read more