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SocialMedia.ie Digital, Social & Mobile Training

Since 2010, SocialMedia.ie offers group training and 1-1 consultative training sessions online and offline. We have trained more than 3,000 professionals in Digital, Mobile & Social Marketing.

We are pleased to introduce to you our training portfolio to have an overview of the masterclasses we deliver.

Don’t hesitate to contact us and tell us how we can help you. Follow us on @socialmedia.ie

Film Industry

Experimental ideas – The Future of Film industry

As featured on connector360, our little sister website, we will now bring you a collection of innovations from film industry.

1. What about keeping your smartphone switched on at cinema? That is the challenge of Cinime that developed an interactive app to “use your little screen to get more from the big screen”. Read More

2. Civil drone and helicopter use in cinema is offering new ways to shoot action and provide a significant change in film visuals. Here is an amazing example of what can be done:

3. Have you always dreamt of living in a movie? Thanks to virtual reality in cinema the gap between real and movie world will become so close that you will feel like being part of the film. Read more

4. This behind the scene video reveals the secrets of 7 Oscars winner film Gravity and the remarkable technological innovation created to shoot the movie.

5. A new concept inspired by the trend of Slow Food just shows up on TV and proposes a different and fun way to watch TV.

For more stories like this, follow us on Twitter @connector360

iBeacon

iBeacon revolutionises the fashion retail world

iBeacon is a new technology created by Apple that is intended to replace the old Near Field Communication (NFC) system. NFC is used to exchange data between two mobile devices without contact. NFC allows your smartphone to act as a credit card, loyalty card and more besides.

iBeacon is a new improvement of this technology. It enables users to make payments without any network connection. The good news is that iBeacon comes with all devices that operate iOS 7.

iBeacon allows companies to push offers and promotions straight to the consumer (providing they have downloaded the company’s app first).
This opens the way to loads of innovation in digital marketing and has already been adopted by many companies.

Macy’s the famous US department store has been using iBeacons to alert customers of current special offers when they enter the store.

American Eagle Outfitters also uses iBeacon technology to send customers a welcome message as they enter the store and inform them of location specific rewards.

iBeacons may be the solution for retailers to finally bring the online offline.

The top responsive blogs

Having a blog is more important now than ever. It’s the stage from which you broadcast your message, whatever it may be. With more and more users going mobile, your blog could be losing you business, even before they read it.

If your blog isn’t readable on a mobile device, then mobile visitors will leave straight way, losing you potential readers, readers that could become potential sales. Why alienate part of your audience before they even get inside the door?

The solution. Go responsive! It guarantees that your blog is usable, no matter what the device.

For inspiration, we’ve compiled a list of our favourite responsive blogs, have a read and see why we like them and how you can emulate them.

tatly

 Tatly

A site where you can buy professionally designed temporary tattoos. (visit site)

What we like

  • Images are the primary focus, draw attention to what’s important.
  • Easy to navigate and browse the blog
  • Simple, unobstrusive design without a lot of excess clutter.

What we’d change

  • Make the logo smaller, if it were smaller the reader could focus more on the content
  • Turn the menu into a dropdown, it’s not the focus for blog visitors

cognitionHappy Cog

Application and website builders, they have a strong focus on collaboration and digital experiences.  (visit site)

What we like

  • Elegant design that easy on the eye
  • Simple interface that’s intuitive and easy to navigate
  • Easy to search and traverse the blog

What we’d change

  • Make the logo, search box and taglin section smaller. While important, they aren’t the focus of the blog, the content is.
  • Keep pictures visible in the blog, regardless of device, they divide up the article, making it easier to read.

tnw

The Next Web

News site with all the latest news about Internet technology, business and culture. (visit site)

What we like

  • Header takes up minimal room
  • Incredibly easy to traverse thanks to the “next” button
  • Header image clearly shown
  • Content constains minimal clutter

What we’d change

  • Not a thing, as a mobile blog it’s amazing, as a responsive blog, it’s impeccable. 

spitgotSpigot design

A web design agency with a strong focus on user interface, development and content strategy. (visit site)

What we like

  • Clean, intuitive interface that’s easy to use
  • Preview of images and text make it very easy to browse
  • Posts are clean, uncluttered and easy to read
  • Blog images resize dynamically

What we’d change

  • Too little preview text, we’d show a little more and add an ellipsis to indicate there’s more content.
  • Make the search box smaller, or least not as prominent It only appears on the main page, so this is a miner gripe.

A responsive blog needs to be simple, elegant, uncluttered, with a strong focus on the content and the brand. All of the above get this right. Any of our suggested changes are minor and these blogs should be upheld as shining examples of how to do it right. If you intend to make your blog responsive, we suggest you pay close attention to these guys.

If you’d like to know more responsive blogs, or even just responsive design, why not contact us!

Make your emails mobile friendly or lose business

Email marketing is considered one of the corner-stones of any digital marketing campaign, without it you’re ignoring one of the most effective marketing channels. The 2012 Marketing Channel and Engagement Benchmark Survey found 63% of respondents cited email as the channel offering the best ROI. So obviously we want to make sure we’re using this channel as effectively as possible. However, there’s one element of email marketing that a lot of companies have overlooked, causing lost leads and sales. The rise of the mobile device.

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The important of Mobile

According to Payvia 36% of emails are opened on a mobile device. 22% of purchases on mobile devices are in response to an ad or email. Think about that, over one third of emails are opened on mobile devices. You’ve spent a lot of time making sure your emails looks great, but ask yourself, have you spent the time to make them mobile ready?

 

 


Mobile mail. Hi-res digitally generated image.Mobile friendly emails

Users don’t want to pinch and zoom to see content anymore, they want it to be readable straight away. There are a number of ways around this, for instance, you can get a custom template made, but the easiest is to use mobile ready email templates. Thankfully, Mailchimp have a wide selection of mobile ready themes, click here to have a look at what they offer.


Get your site Mobile ready

Of course, there’s no point in putting all this effort into a mobile friendly email if your site isn’t mobile ready. The last thing we want is for users to open an email link, only to leave the site immediately because it’s not optimised for the device. To make your site mobile ready, we’d recommend going responsive, it’s the easiest way to ensure your site looks great on any device, mobile, tablet or PC.

By making sure that your content is tailored to mobile devices, you can ensure that you’re prepared for the coming mobile revolution. You’ll increase lead generation and improve sales, so remember, stay ahead, think mobile.

If you’d like to know more about email and/or mobile marketing, or how you can go mobile, why not contact us!

 

 

Use responsive web site design and improve the customer experience

Responsive-Design-Multi-Device-Example-460x295Responsive Design, what is it?

A responsive site is a site that changes it’s shape and appearance based on the device that’s accessing it. Rather than having multiple versions of the same site, you have one version that optimises itself for the current device. For example, if you are using a tablet, the site will re-structure itself so it’s easier to use. If you open it up on your phone, there’s no need to zoom in, the site is perfectly usable straight away. This style of site development is called responsive design and it’s quickly becoming an industry standard.

Hindering-Responsive-Web-Designing

Why is this important?

More and more users are going mobile. That means that every day you have more users visiting your site on a mobile device, and if your site isn’t mobile ready, then you’re losing customers and sales. You could get a mobile specific version of your site made, but it’s expensive, it can hurt your SEO efforts and it stops your users having a consistent customer experience. Instead, if you go responsive, you actually make things easier. Now you have one version of your site that any user can browse, cutting down on maintenance costs and development time. Responsive is a quick and easy way to ensure that your content is visible on any device, maximising content visibility.

How to go responsive

Getting a responsive site is easier than ever. If you’re using WordPress you can install a theme that will give you a fully responsive site in minutes. We recommend Themeforest, they offer top quality responsive themes at a reasonable price. If you’re not using WordPress, you can get a designer to modify your existing site, making sure you’re not losing business.

If you’d like to know more about responsive, or how you can get a responsive site, why not contact us!

#Mobile #Social – #DMIGroup

Conor Lynch gave a lecture yesterday in the Digital Marketing Institute entitled #Mobile #Social
Here are some of the great examples he shared with the class of marketing professionals and business managers and some new ones!

ToyToyota – Backseat Driver

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NIKE+ FUELBAND – THE INSIDE STORY

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Starbucks Cup Magic

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And here are some stats about mobile apps – Check it out!

More soon on SocialMedia.ie about Mobile – contact us if you would like to discuss mobile apps or attending a workshop on #Mobile #Social

Digital & Social Media Careers – Open Agency Project

Are you interested in starting a career in Digital & Social Media Marketing but don’t have the industry experience or portfolio to clinch the next job interview? Perhaps you are an up and coming digital designer (Graphics, Web, Mobile, Social) with talent looking to get your career kicked off?

SocialMedia.ie’s new Open Agency initiative may be the missing piece of the puzzle to make you stand out from the crowd. We are giving successful applicants the opportunity to volunteer on professional standard projects for some partners and clients of SocialMedia.ie

Successful applicants will work together in small teams (2-4) and be given the opportunity to work on projects for the company on a part-time basis. This will give agents real-life examples to put on their CV/portfolio and the opportunity to work for a leading digital marketing company.

But if you help us and we will help you! Our team of Social Media and Digital Marketing professionals will provide expert training on Digital & Social Media Marketing including blogging and using Facebook, Twitter and LinkedIn etc.  You will get to meet our team and see how we work, initially in evenings and weekends.

We’d like to give you the chance to gain valuable experience in a cutting edge fast-growing Social Media environment.

To apply, contact: team@socialmedia.ie