Online + Offline = Bottom Line

Online + Offline = Bottom Line for Institute of Directors

Conor Lynch presented to an audience of Irish business directors for IOD Ireland last week about how Online + Offline = Bottom Line.  His short presentation focuses on the opportunities available using social media and digital listening.

Please get in touch if you would like Conor or one of our team to come and talk at your business event.

Digital Trends Seminar Launching at 6:30 today

Our Quarterly Digital Trends Seminar is launching today at 6:30pm.


Come spend an evening learning about top trends like Digital Marketing Analytics, Digital Video, Device Proliferation, sCommerce and much more.

This seminar will be available online via Livestream. If you’d like to watch our seminar online, then visit our Twitter account, we’ll tweet the link to the stream at 6:20pm.

Click here to visit our Twitter account so you can join!


Free Quarterly Digital Trends Seminar


If you ever wanted to know how your consumers will behave in the future you can’t miss the Quarterly Digital Trends Seminar, organised by which will let you know all the latest top trends in digital, social and mobile marketing.

Come spend an evening learning about top trends like Digital Marketing Analytics, Digital Video, Device Proliferation, sCommerce and much more.

The Quarterly Digital Trends Seminar is available online and offline.



What: Quarterly Digital Trends Seminar

Where: Digital Exchange, Crane Street, Dublin 8, Ireland

When: Thursday, 11th April, at 6:30pm

How to Apply: apply here.


The top responsive blogs

Having a blog is more important now than ever. It’s the stage from which you broadcast your message, whatever it may be. With more and more users going mobile, your blog could be losing you business, even before they read it.

If your blog isn’t readable on a mobile device, then mobile visitors will leave straight way, losing you potential readers, readers that could become potential sales. Why alienate part of your audience before they even get inside the door?

The solution. Go responsive! It guarantees that your blog is usable, no matter what the device.

For inspiration, we’ve compiled a list of our favourite responsive blogs, have a read and see why we like them and how you can emulate them.



A site where you can buy professionally designed temporary tattoos. (visit site)

What we like

  • Images are the primary focus, draw attention to what’s important.
  • Easy to navigate and browse the blog
  • Simple, unobstrusive design without a lot of excess clutter.

What we’d change

  • Make the logo smaller, if it were smaller the reader could focus more on the content
  • Turn the menu into a dropdown, it’s not the focus for blog visitors

cognitionHappy Cog

Application and website builders, they have a strong focus on collaboration and digital experiences.  (visit site)

What we like

  • Elegant design that easy on the eye
  • Simple interface that’s intuitive and easy to navigate
  • Easy to search and traverse the blog

What we’d change

  • Make the logo, search box and taglin section smaller. While important, they aren’t the focus of the blog, the content is.
  • Keep pictures visible in the blog, regardless of device, they divide up the article, making it easier to read.


The Next Web

News site with all the latest news about Internet technology, business and culture. (visit site)

What we like

  • Header takes up minimal room
  • Incredibly easy to traverse thanks to the “next” button
  • Header image clearly shown
  • Content constains minimal clutter

What we’d change

  • Not a thing, as a mobile blog it’s amazing, as a responsive blog, it’s impeccable. 

spitgotSpigot design

A web design agency with a strong focus on user interface, development and content strategy. (visit site)

What we like

  • Clean, intuitive interface that’s easy to use
  • Preview of images and text make it very easy to browse
  • Posts are clean, uncluttered and easy to read
  • Blog images resize dynamically

What we’d change

  • Too little preview text, we’d show a little more and add an ellipsis to indicate there’s more content.
  • Make the search box smaller, or least not as prominent It only appears on the main page, so this is a miner gripe.

A responsive blog needs to be simple, elegant, uncluttered, with a strong focus on the content and the brand. All of the above get this right. Any of our suggested changes are minor and these blogs should be upheld as shining examples of how to do it right. If you intend to make your blog responsive, we suggest you pay close attention to these guys.

If you’d like to know more responsive blogs, or even just responsive design, why not contact us!

Ross’ Top Shares #2 – Creative Use of Mobile

Hi everyone, and welcome to the second in my series of Ross’ Top Shares. Before I start with this weeks blog I would like to thank everyone who shared my last blog and those who gave me feedback, it was greatly appreciated.

This week I have decided to look at the power of mobile! Mobile is dramatically altering consumer behaviour, and it is predicted by Gartner that by 2013 mobile phones will overtake PC’s as the most common Web access device worldwide.

The trend of consumers favoring mobile internet devices is very strong for us here in Ireland – with monumental growth in smartphone and tablet ownership over the past year. It has been predicted that by the end of the year that 3 in 4 Irish people are expected to have a smart phone, while 2 in 5 will own a tablet device. You can read more about the emergence of mobile here.

So mobile is here, and it’s here to stay! So I have picked some examples that show some creative use of mobile, namely through Augmented Reality, QR Codes, RFID and Bluetooth.

Augmented Reality and The Muppets!

Johnson and Johnson have created a set of adhesive bandages that feature characters from The Muppets. When the Band-Aids are scanned by an iPhone or an iPad, augmented reality technology brings the images to life, and children can interact with the characters on the screen. The overall goal is to allow the likes of Kermit the Frog and Miss Piggy entertain and distract young children who just got hurt! Check it out!

[hana-code-insert name=’Band Aid’ /]

Tesco: Homeplus and their Virtual Store!

Tesco began a campaign to increase their sales and they became the top brand in their industry without even increasing the number of their stores. What they did was to print numerous items in their supermarket and post them on subways. Included are a photo, price, and a QR code for each item. Since smartphones are widely used there, the customers scanned the QR code of the items they wanted to buy, then the items are delivered right at their doorsteps.

Tesco capitalised on the emerging smartphone market and achieved great success, as the video below outlines.

[hana-code-insert name=’Tesco’ /]

Starhub’s Musical Fitting Room

Recently a group of clothing stores in Singapore has been dynamically shifting the music that plays in dressing rooms, in a hyper personalised way, to increase the chances of a final sale.

The clothes contain an RFID chip and the changing rooms are equipped with RFID readers and speakers. When the clothes are brought into the room, the RFID chip connects with the reader to play music that matches the clothes.

While the person is trying on the clothing, StarHub sends an unsolicited, proximity-based SMS to potential customers.  The text message includes the name of the song being played, and lets the user instantly download the track for free from the StarHub Online Music Store. The video below illustrates exactly how this works!

[hana-code-insert name=’Starhub’ /]


We all know the feeling! We are in a rush and we can’t find what we are looking for! Keys, wallet, bag, remote control, even our pets and children! Fear not, help is on the way in the form of a Bluetooth device about the size of a euro coin.

A U.S. tech firm has come up with Bluetooth stickers that can be stuck to your valuables then detected by a smartphone app to help you find them.

Best of all, the app doesn’t merely set off a buzzer to help you locate them by ear but includes a radar-like function to help you find your way your valuable possessions.

The video below may not be as exciting or entertaining as the other three, but it certainly demonstrates how effective Stick-N-Find can be.

[hana-code-insert name=’SticknFind’ /]

Well that is it from Ross’ Top Shares this week and I’ll be back again soon! For more shares follow me on Twitter @RossDoyle29 or follow the guys @socialmedia_ie


The secret of Barack Obama's social media success

By Paulina Wyczawska – As reported in Forbes magazine, the real secret to Obama’s success was taking its intelligence and distributing it through social and mobile channels. They profiled and matched Obama volunteers with potential voters, so that they had a better chance of making a connection with the voter and were more likely to persuade them to vote for Obama.

In short, they analyzed, socialized and mobilized their voter base to victory.

Obama knew that his “Four more years” message on social media would spread faster and wider, including through the mainstream media, than any staged victory speech could.

As one Obama insider said:  “The community around the Obama campaign became more intelligent over time by constantly testing and sharing what worked.”

Read more