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SocialMedia.ie Digital, Social & Mobile Training

Since 2010, SocialMedia.ie offers group training and 1-1 consultative training sessions online and offline. We have trained more than 3,000 professionals in Digital, Mobile & Social Marketing.

We are pleased to introduce to you our training portfolio to have an overview of the masterclasses we deliver.

Don’t hesitate to contact us and tell us how we can help you. Follow us on @socialmedia.ie

connector360 Instagram Plan #Instaplan

connector360 Instagram Plan #Instaplan

So you want to use Instagram for business but don’t have a plan? Well as we are so generous, we are sharing our little sister connector360 Instagram research and plan aka our #Instaplan! We would like to present our planning for our new Instagram account. It shows marketing, art, music, entertainment and a bit of our lives into the office. We do everything thinking of you, clients, friends and Partners. We hope our content is engaging images, reviews, tips, tools and trends.

Follow us @connector360 and get to know more about this Irish based  family called connector360.

2014 Social Media Awards – Sony Mobile campaign nomination

2014 Social Media Awards – Sony Mobile campaign nomination

As featured on connector360, our little sister website. We are delighted to have been shortlisted for an experimental marketing award at the 2014 Social Media Awards.

Our work with Instagram for Sony Mobile at the St. Patrick’s Day festival will hopefully will pick up an award in June!

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Please see all nominations on Social Media Awards

For more stories follow us on @connector360

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Installing The Digital Marketing Cog Into Your Business Engine

Think of your business as an engine (a finely tuned one, no doubt)! If you introduce a new part or component into any engine, it will affect how the rest of the system performs. This principle is certainly true when looking at the explosive growth of digital marketing and its integration into your marketing and business functions. Let’s look at your business holistically and ensure that any digital integration assists and augments your existing business engine – a new part installed to increase performance!

 

Digital VS Traditional Marketing – No Need To Argue

Your business now has access to an already massive and ever growing digital marketing toolkit – a huge array of methods to interact with, understand and sell to customers online. Pulling back the curtain into this world means that you can dispense with traditional methods in future and bask in the warm success web based marketing offers? Not quite!

Traditional methods should rather be combined with and enhanced by digital options rather than being dispensed with. These methods have not been made obsolete by any means. Depending on the size of your business, the old reliables of TV, radio and print advertising can still be highly effective means for creating mass brand awareness. Direct mailing has stood the test of time but has arguably been surpassed by email marketing and is an example of digital’s great impact on the marketing old school.

Many companies have married old and new and created a little synergy by making the call to action on these campaigns digital based. Point customers to your website, encourage them to follow and interact on social media. Now these passive, unknown customers are made visible and ready for you to build relationships, leads and sales. This gives your brand an extra dimension through digital and is something we will delve into more tomorrow.

Tune-Up Your Other Functions With Digital

Once the marketing department have caught the digital bug, it often takes longer for these same approaches to be considered throughout the rest of the organisation.

Many firm’s customer service is still primarily phone based, but this burden on costs and man hours can be reduced by introducing platforms such as customer forums, live chat services and even website FAQ sections. If you are increasingly savvy gaining customers digitally, they may be disappointed that they cannot then follow up at other stages of their life cycle with you by these means also.

Digital is here to stay, so integrate it when possible all around your business, it should improve performance to misfiring parts and have the already finely tuned functions purring like a kitten.

#SocialMedia #Political #Revolution – The Public Sector Magazine [Article]

The Public Sector Magazine, April 2013

Social media is the media of the people and successful politics is of the people too. In this article Conor Lynch, CEO, at SocialMedia.ie, aims to show you the reason why successful political organisations are embracing social media and shares some of their secrets.

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#dubstarts #digital #social #mobile #careers

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SocialMedia.ie is delighted to be at the Dubstart event on Tuesday 23rd April in the Button Factory where we have some vacancies available.

We want to help the best graduates create fantastic careers in the exciting digital data and analytics market. We have big plans and hope you do too.  We are seeking talented recruits for these roles below:

Digital Marketing Analytics Intern / Contractor – Do you like numbers?

Digital Content Manager – Do you enjoy telling stories?

Business Development – Do you like making money?

The company founders are digital veterans Conor Lynch and Barry O’Sullivan. We offer full training and benefits, have a client base so if you want to join our winning team, please come and talk to our team or go to socialmedia.ie/careers

SocialMedia.ie is based in the Digital Hub and specialise in digital, social and mobile analytics software and services. Our investors include Enterprise Ireland and NDRC LaunchPad and we are expanding our team after new client wins in Ireland and the UK.

Please email your CV and a cover letter to team@socialmedia.ie and we will respond asap.

 

Trapped in a lift with your competitors and a hot lead, what happens next?

elevatorWe’ve all heard of the ‘elevator pitch’. It’s the bite size, 10 second pitch that all businesses and brands should have at the ready. It boils down your offering to it’s simplest, stand out terms.  Let’s say you and your competitors are trapped in an elevator for real and a huge potential customer is there and ready to deal.

You open your mouth to wow them and then you and your four competitors recite the exact same thing.  This may get you thinking ‘Wait, how exactly ARE we better?’  You’re ready to find your key differentiator…


Repeat after me… How to bottle your lightning

Complete these simple sentences to see if you can narrow down your differentiator

“We offer …….. that other competitors cannot match”

“We aid customers that need …. better than anyone else”

Maybe that wasn’t so easy?  Don’t worry, you’re not alone in having to think a little deeper to capture that elusive spark of advantage.  In the modern market,  it is increasingly difficult to differentiate yourself clearly on product superiority alone.  Sure, companies like Apple can, but mostly it’s the intangible elements that fit together to make a company the leader, or an also-ran.  In other words, often service, customer interaction and even your brands story can be the game changer.

Identify, Nurture, Benefit

Your brand is unique, from its origin story, to its staff, its style of communication and advertising, its owner, its passion.  That heady mix is you, and how you deal with it and help your customers might be the reason they flock to you.  The follow up call your reps make the day after a big delivery, or your service agents make after a problem, these tiny interactions could be creating the special value that your customers really appreciate.  If you want to know if this is true, ask your customers!  They will tell you what you are getting right, as well as wrong.

They may like your light hearted brand personality, your hands on rock and roll owner or the calm knowledge your staff possess.  By all means test internally for this, but you have to think ‘outside in’ i.e. look for the differences others see rather than the ones you might be the only one noticing.

Once you have narrowed down these factors, promote them to your staff and nurture all the elements that make you a success – stay the course!  The benefits of knowing what makes you tick will come…

listen-300x300-resized-600A cautionary tale – Practice what you preach

Once you recognise your key differentiator, listen to your customers for signs that you remain on track.  Make sure to treat direct customer contact seriously at all stages of a purchase (from enquiry, to purchase, to after sales, to problems).  The golden rule today is that if they are talking to you, they are also talking about you.  Monitor all social media channels for any feedback, good or bad on how you’re doing – this is your benchmark.  Take action and respond to any chatter online about your customer’s experience with you.

For example, if you pride yourself on start-to-finish customer relationships and your clients find that your sales staff are ducking them once an order is secured, leaving them to deal with HQ for any follow up or issues, this goes against the whole purpose.  Ensure that your key differentiator is visible and working well across all stages of the customer relationship.  Otherwise, the disconnect between promise and delivery will drive your clients right into the arms of competitors.

If you’d like to be kept up-to-date on the latest marketing news, tips and trends, then signup for our newsletter here!

 

Should social media be handled by a young tech-savvy intern? [Article]

Irish Independent, 11th April 2013

In the on-going debate about hiring an intern to handle your social media presence, a panel of social media and digital marketing experts, including our very own Conor Lynch, CEO, at SocialMedia.ie, spoke with Katie Roche, of the Irish Independent about the pitfalls, benefits and options available when it comes to managing a company’s online presence.

Conor highlights the necessity to have a digital marketing strategy that ties to a business strategy with careful controls in place. He also promotes a working environment where “digital native” juniors can bring their senior colleagues up-to-speed with regard to the latest online tactics or trends.

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SocialMedia.ie Whiteboard Masterclass No.1 – Targeting Social Media Influencers.

This is the first in our series of videos explaining Digital Marketing concepts. This week we’re explaining Targeting and Influencers, two of the most important concepts for a focussed marketing strategy.

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Irish Bank Sector – Social Media Analysis #BOTB

Continuing our ‘Battle of the Brands’ social media analysis, this week we’re looking at the Irish Bank Sector.

We’ve compared the biggest Irish banks across Facebook and Twitter. We then analysed their data and highlighted some interesting insights, have a look below to see what we found.

Facebook Analysis

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What we discovered

  • Only 2 banks are actually on Facebook, RaboDirect and Bank Of Ireland while AIB have a GAA site
  • BOI posts about sponsored popular culture like Leinster Rugby & Dragons’ Den
  • Rabo posts financial tips & advice, which engages fans and helps build trust
  • Posting is often inconsistent, a week will frequently pass without content

Key Insight

For banks, Facebook is an effective channel for creating a human connection with customers.

RaboDirect is very adept at creating that connection. Their posts are engaging  and helpful to their members. They don’t push promotions or products, instead they educate their fans in the area of finance, offering tips and tricks. This helps to build trust with their fans.

Bank of Ireland uses Facebook to promote what they do, trying to engage with fans via sponsored popular culture. While this is good for brand awareness,  perhaps fans will view them as a source of popular culture, not as a trusted financial institution?

Twitter Analysis

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What we discovered

  • The most retweeted message was from Ulster Bank, regarding their technical problems
  • Twitter accounts are mostly used to field complaints and questions
  • Most successful accounts educate with news and advice (RaboDirect, Danske Bank)
  • Least successful accounts only tweet when things go wrong (Ulster Bank)

Key Insight

Twitter makes a great channel for educating or talking. Most banks use their Twitter account as a customer service desk, ie. talking. However, a lot of customer tweets sent to the banks are complaints.

Ulster Bank is currently receiving the most complaints due to their recent technical problems. Our sample indicates that there is a lot of negative sentiment around the brand on Twitter. Followers are annoyed that the service was down, but they are more annoyed that Ulster Bank is not giving them any information on what’s happening, why it’s happening and/or when it will be fixed.

It appears that banks are treating Twitter like a public announcement desk. They keep their messages clean, cold and lacking in information, the same kind of messages they give to newspapers and reporters. They aren’t engaging in the group conversation which is what Twitter does best. In essence, they don’t seem to “get” Twitter or are nervous about being too open to customer complaints on Twitter.

The exceptions to this are RaboDirect and Danske Bank. They use Twitter to educate and their content is frequently redistributed, leading to a high engagement rate. Other banks could learn a lot from these these two banks use of Twitter.

More to come soon!

That’s it for this week. Next week we’ll be looking at Irish politics, looking at who’s doing the best and who needs some work.

If you’re interested in learning more about market analysis, or you’d like a analysis performed for your sector, click here to contact us.