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SocialMedia.ie launches our new Content Marketing Masterclass

SocialMedia.ie is delighted to present you a new Masterclass training programme, developed to focus on Content Marketing.

Content Marketing is a breakaway from traditional advertising that allows a brand to set a tone of voice and relay their message in a unique way, while paying close attention to data, paying close attention to what works and doesn’t work for your customers in a real-time, measurable fashion.

The course will provide you with an overall understanding of marketing channel attributions, it will allow your business to grow online communities and social media platforms, to be able to plan and monitor the strategy and much more.

For more information, check here.

Remember, there are limited places and they are booking fast!

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Hardware Association of Ireland & SocialMedia.ie Digital Bootcamp

To learn more about the innovative Hardware Association of Ireland & SocialMedia.ie Digital Bootcamp go to hardware.socialmedia.ie

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SocialMedia.ie Digital, Social & Mobile Training

Since 2010, SocialMedia.ie offers group training and 1-1 consultative training sessions online and offline. We have trained more than 3,000 professionals in Digital, Mobile & Social Marketing.

We are pleased to introduce to you our training portfolio to have an overview of the masterclasses we deliver.

Don’t hesitate to contact us and tell us how we can help you. Follow us on @socialmedia.ie

connector360 Instagram Plan #Instaplan

connector360 Instagram Plan #Instaplan

So you want to use Instagram for business but don’t have a plan? Well as we are so generous, we are sharing our little sister connector360 Instagram research and plan aka our #Instaplan! We would like to present our planning for our new Instagram account. It shows marketing, art, music, entertainment and a bit of our lives into the office. We do everything thinking of you, clients, friends and Partners. We hope our content is engaging images, reviews, tips, tools and trends.

Follow us @connector360 and get to know more about this Irish based  family called connector360.

2014 Social Media Awards – Sony Mobile campaign nomination

2014 Social Media Awards – Sony Mobile campaign nomination

As featured on connector360, our little sister website. We are delighted to have been shortlisted for an experimental marketing award at the 2014 Social Media Awards.

Our work with Instagram for Sony Mobile at the St. Patrick’s Day festival will hopefully will pick up an award in June!

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Please see all nominations on Social Media Awards

For more stories follow us on @connector360

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Installing The Digital Marketing Cog Into Your Business Engine

Think of your business as an engine (a finely tuned one, no doubt)! If you introduce a new part or component into any engine, it will affect how the rest of the system performs. This principle is certainly true when looking at the explosive growth of digital marketing and its integration into your marketing and business functions. Let’s look at your business holistically and ensure that any digital integration assists and augments your existing business engine – a new part installed to increase performance!

 

Digital VS Traditional Marketing – No Need To Argue

Your business now has access to an already massive and ever growing digital marketing toolkit – a huge array of methods to interact with, understand and sell to customers online. Pulling back the curtain into this world means that you can dispense with traditional methods in future and bask in the warm success web based marketing offers? Not quite!

Traditional methods should rather be combined with and enhanced by digital options rather than being dispensed with. These methods have not been made obsolete by any means. Depending on the size of your business, the old reliables of TV, radio and print advertising can still be highly effective means for creating mass brand awareness. Direct mailing has stood the test of time but has arguably been surpassed by email marketing and is an example of digital’s great impact on the marketing old school.

Many companies have married old and new and created a little synergy by making the call to action on these campaigns digital based. Point customers to your website, encourage them to follow and interact on social media. Now these passive, unknown customers are made visible and ready for you to build relationships, leads and sales. This gives your brand an extra dimension through digital and is something we will delve into more tomorrow.

Tune-Up Your Other Functions With Digital

Once the marketing department have caught the digital bug, it often takes longer for these same approaches to be considered throughout the rest of the organisation.

Many firm’s customer service is still primarily phone based, but this burden on costs and man hours can be reduced by introducing platforms such as customer forums, live chat services and even website FAQ sections. If you are increasingly savvy gaining customers digitally, they may be disappointed that they cannot then follow up at other stages of their life cycle with you by these means also.

Digital is here to stay, so integrate it when possible all around your business, it should improve performance to misfiring parts and have the already finely tuned functions purring like a kitten.

#SocialMedia #Political #Revolution – The Public Sector Magazine [Article]

The Public Sector Magazine, April 2013

Social media is the media of the people and successful politics is of the people too. In this article Conor Lynch, CEO, at SocialMedia.ie, aims to show you the reason why successful political organisations are embracing social media and shares some of their secrets.

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#dubstarts #digital #social #mobile #careers

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SocialMedia.ie is delighted to be at the Dubstart event on Tuesday 23rd April in the Button Factory where we have some vacancies available.

We want to help the best graduates create fantastic careers in the exciting digital data and analytics market. We have big plans and hope you do too.  We are seeking talented recruits for these roles below:

Digital Marketing Analytics Intern / Contractor – Do you like numbers?

Digital Content Manager – Do you enjoy telling stories?

Business Development – Do you like making money?

The company founders are digital veterans Conor Lynch and Barry O’Sullivan. We offer full training and benefits, have a client base so if you want to join our winning team, please come and talk to our team or go to socialmedia.ie/careers

SocialMedia.ie is based in the Digital Hub and specialise in digital, social and mobile analytics software and services. Our investors include Enterprise Ireland and NDRC LaunchPad and we are expanding our team after new client wins in Ireland and the UK.

Please email your CV and a cover letter to team@socialmedia.ie and we will respond asap.