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Digital strategy

Digital marketing career opportunities @ socialmedia.ie and sister brand Connector

About Us

Founded by Conor Lynch in 2009, Connector is a leading Irish digital business agency supporting clients as they face up to digital, social & mobile challenges and opportunities. All sister brands, Connector, connector360, SocialMedia.ie and BOSS Metrics offer a wide range of specialist services for those who want to manage digital in-house or to outsource to a trusted partner.

We are passionate about helping SMEs, government agencies, organisations, startups and individuals create their digital destiny. We create ideas that turn into campaigns, campaigns that become content, content in social and digital media that generate awareness, positive sentiment, connections and great return on investment.

Connector/socialmedia.ie is always on the lookout for talented people to join our team in Dublin. Please find our current open opportunities below.

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Leveraging Social Media for Jobseekers

We all know how difficult it is to find a job and in the current climate it’s even more challenging. It’s easy to get disenchanted with the whole process and get distracted by social media. But did you know that these days, social media might be one of the keys to getting your next job? 

In this case study, we’ll show you how you can leverage social media to your advantage, helping you stand out from the crowd.

Read on to learn the tips and tricks to improve your social media network. Read more

connector360 – Clients & Projects Continue to Grow

connector360 – Clients & Projects Continue to Grow

connector360, creative agency and sister company to SocialMedia.ie, continue to grow their portfolio with the addition of clients such as Pair Mobile, Flogas, Ridge Consulting and Martino’s Trattoria as well as ongoing work with Eurocycles and Euro Baby, Griffith College and CIS Ireland.

connector360 Case Studies

Pair Mobile - Smartphone covers and accessories: View Study

Allianz GAA – Sponsorship of GAA: View Study

Griffith College Dublin: View Study

Eurotrek Group – Eurocycles & Euro Baby Stores: View Study

Flogas – Natural gas providers in Ireland & the UK: View Study

Visit us at connector360

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Digital Marketing Ninja wanted to gain experience with award winning team

Following the roaring success of our recent Digital Marketing Ninja recruitment, we are throwing open our dojo doors again!  We are looking for a full-time or part-time Digital Marketing Ninja to join the team immediately.  This mission would suit a fanatic in the arts of digital and social media marketing.  By joining our elite team you will gain industry experience with one of Ireland’s top digital specialists who offer a range of Digital, Social & Mobile services.

The Job
After your initiation to our brotherhood of ninja, you will work on internal projects and client work in the area of digital, social and mobile marketing.  You will gain invaluable experience with website content management, blogging, community management, digital video, email marketing, Facebook, Twitter, LinkedIn, mobile media and much more!  The student shall soon become the master…

The Ideal Candidate
Ideally you will already have the following –
Business degree, Communications degree, New media
Some experience in digital marketing and social media
Good Presentation Skills
Excellent writing and editing skills in English
A strong knowledge of Digital Marketing Metrics and Analysis is a plus
Martial arts skills not required (for now…)

About Us
SocialMedia.ie is a specialist Irish social media marketing business established in 2010.  We provide a full range of services including digital strategy, digital training; marketing campaigns; blog and website design; and digital content development including video and Facebook Apps.
Our clients include numerous local start-ups, SMEs and international businesses particularly in B2B social media.  We are also training partners to NUI Maynooth, Digital Marketing Institute and Dublin City Enterprise Board.

The Offer
This is a full time / part time junior position with considerable training.  We are looking at a 2-3 month trial period before we promote the person to a full time salaried position.  Commission on sales is available immediately if you can help us win new business.

People eligible for JobBridge can apply through this program and should the candidate prove successful after the the 2-3 month period a full time salaried position will be offered.

Digital Marketing Ninja Application Process

After everyone’s CV has been submitted the most fun and creative candidates will be invited to assemble at our digital dojo to take part in a SocialMedia.ie Masterclass for 2-3 hours.  Once our Digital Marketing Sensei completes your training the fun begins and may the odds be in your favour, Daniel-san (or Danielle-san).

Candidates will be divided into small teams and be given a brief designing a proposal for a non-profit organisation.  This development will be guided by one of our social media ninjas that will provide all the information that you need to accomplish your mission.  The Digital Marketing Sensei will select the candidate best suited to the position.  And for those who are not successful this time, hopefully you will have developed some great new projects and skills for your portfolio.  As wise men say, “with many little strokes a large tree is felled”. Good luck!

To apply, contact us on team@socialmedia.ie with your CV and details of your availability with Digital Marketing Ninja in the subject line.

Digital Marketing Review – Irish Cinema Market Sector by NUI Maynooth students

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We conducted our research on the Irish Film Industry, it’s market and who the competitors are. We named our team, TEAM FOUR which included Clare McCourt, Iman Mann, Laura Mooney and Shauna O’Sullivan. As a team we all had a passion for movies and decided to research into the different cinema’s that are currrently available. We used methods such as BOSS Metrics reports, website review, mobile app review, social media review and report promotion. We all worked extremely hard to achieve the results we wanted and are all happy with our assignment outcome.

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Digital Marketing Review – Make-up Market Sector by NUI Maynooth students

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We conducted our research on the Make-up industry. Our team members were Gillian Lynch- 11323811, Nicola Stafford-11339216 and Leah Hickey-11318401. We decided to call our team “Team Girlo” because we’re all girly girls with a passion for make-up and everything to do with the industry. Through the project we conducted an analysis of the various websites, social media and mobile websites of five companies: M.A.C, Inglot, Clinique, L’Oreal and Fuschia make-up.

Having completed this we found some interesting results. M.A.C turned out the be the best in terms of website and all social media whilst Fuschia make-up was the worst as they lacked many essential tools to promote their brand, including, very importantly a twitter account!

We hoped that through this project we could promote these various companies and we did so in a few ways. First of all we made a YouTube video which summarised our report and findings and conclusions.

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We also created a presentation on our report which will be presented to our social media class and was also published on slideshare.

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To further promote these companies we also posted our presentation into our blogs that we have built up over the past few weeks and onto our twitter accounts.

Through this project we have all gained a deeper insight into the beauty industry and enjoyed conducting the research. We had a lot of fun with this module and learned a lot of new things!

That’s all for now, until next time!

Love Leah, Nicola and Gillian x

Digital Marketing Review – Irish Newspapers Market Sector by NUI Maynooth students

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A competitor analysis of the Newspaper Industry was conducted. The five newspapers considered were; The Irish Independent, The Irish Times, The Examiner, The Irish Sun, and The Daily Star.

The market background and the individual profile of each paper were taken into account. The papers were examined through a website review, a social media review and a mobile review. Sites like Facebook and Twitter were used to evaluate for the social media review. The mobile apps were critiqued and also a site called howtogomo.com was used for the mobile review.

We also employed BOSSmetrics.com, an analytical tool, to assess the newspapers use of social media. We found out information like which one has the most followers, at what time of day they publish their posts on Facebook, what kind of content achieves the most likes, etc.

Following the information discovered we promoted our findings through; WordPress, Slideshare, Facebook, Youtube and Twitter.

We will monitor the responses to our postings to see if our findings comply with the public perception. As an example of some of the work we’ve been doing, see below for a Youtube video about the topic and a presentation from Slideshare.

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Digital Marketing Review – European Airline Market Sector by NUI Maynooth students

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This report will offer an overview of the European Airline industry and a profile of five European airlines; namely Lufthansa, Air France, Ryanair, Easyjet and Aer Lingus. The report explores each Airlines engagement with, and use of social media platforms such as Twitter and Facebook, as well as their utilisation of mobile applications. The report contains industry data and analysis on each Airlines social media performance by utilising Boss Metrics Analysis.

Social media networks offer the opportunity to build and foster online communities. This will present online prospects to enhance service value by listening to existing and prospective customers discussing the brand and other related matters. An airline can attempt to discover what their customers have in common, as well as issues that customers share with each other. Social media can also be utilised to generate feedback and comment and build customer loyalty and retention.

Team Name: Innovaders

Team members: Christopher Devaney, John Dunne, Carl Delaney, Roisin White Barrett, Emer Butler.

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Digital Marketing Review – Sports Market Sector by NUI Maynooth students

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As a team we have reviewed and researched the sports industry, and in particular the well-known sports brands: Nike, Adidas, Puma, Reebok, and Irish brand O’Neills. We have reviewed the companies’ websites, mobile sites as well as their social media pages.

Findings were recorded in a report, and our research was promoted using our own personal Twitter and Facebook pages. We also created individual blogs, a slideshare presentation and created a Youtube video.

Overall, we learnt the importance the internet plays in the daily routine of sports brand companies. Websites allow for goods to be searched, and bought in an online store. A market trend is that of being able to customize goods to the users preference also. Brands use social media to reach a large audience of fans. Promotions and the latest products can therefore be promoted free of charge. Mobile sites are also essential for brands as the smartphone is now a popular device being used by millions of people on a daily basis. The importance of a good site was seen as it keeps users satisfied due to a firm implementing a user friendly mobile site.

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Digital Marketing Review – Tourism Market Sector by NUI Maynooth students

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Our project was based on five organizations that promote tourism in their respective locations. We chose Discover Ireland, Visit Scotland, Discover NI, Italia and Definitely Dubai as our organizations and examined both their interactions with social media platforms and their websites. Doing so we gained an insight into how these organizations promote themselves and how much of an audience they are achieving.

Using Boss Metrics we were able too see how the more organizations post on Facebook or Twitter the more responsive their recipients become by ‘liking’ or retweeting their content and becoming more involved with the organization. Also using the Boss Metrics we were fit to see that competitions such as that ran by Visit Scotland were highly effective in promoting the organization and raising its online profile.

Our team consisted of Conor Kelly, Keith Bracken, Sinead Sexton and Frances Bell.

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