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How top brands are using Instagram

How Top Brands Are Using Instagram

More and more, Instagram is illuminating our social media lives with eye catching content and captivating illustrations of the world around us.

Figures released by Instagram in November 2014 show registered accounts at more than 200 million monthly actives, with 65% of whom are based outside of the United States showing its global penetration.

In an Irish context, 18% of Irish adults have an Instagram account, with trends showing growth of 1% per quarter since November 2013, according to the latest Social Networking Quarterly from IPSOS MRBI. Of these Instagram users, 41% claim to visit the network at least once per day.

From Instagrams humble beginnings in 2010, top brands quickly identified the platform as a powerful and creative means of reinforcing their identity and increasing their exposure to customers. Instagram has empowered companies to experiment with different ways of visually expressing themselves by embracing the mantra “a picture is worth a thousand words”. Brands are telling stories to their followers with images, combining light-hearted content with business related postings.

Major global companies such as BMW, Adidas and Starbucks feature in the top 20 most successful brands on Instagram. Companies are using Instagram, in conjunction with other social media networks, to run exciting, visually stunning campaigns to launch new products.

Nike

Sitting pretty on top of the list for most successful brands on Instagram with 8.4 million followers, Nike has firmly established itself as the undisputed blue-ribbon brand on the platform. The key to their success lies in their understanding of the psychology behind Instagram. Upon visiting the Nike Instagram page, Instagrammers are hit with a blend of awe-inspiring landscapes with people in situ using their products.

Nike also reaches out and engages with their Instagram devotees and created arguably the most successful ever Instagram campaign, Nike PHOTOiD. The campaign centred around encouraging fans to design a colour scheme for their shoes and then upload them with a background image of their choosing. Nike integrated the competition across other social networks also, with many entrants sharing their compositions with friends. The best submissions were collated and published on Nike’s Instagram feed.

Nissan Europe

A household name in the car industry, the European operation for this leading Japanese car manufacturer launched an innovative campaign to promote their “Juke” range of cars. This was Nissan’s first foray in to the world of Instagram campaigns and has proved a launchpad for the success of their brand on the platform.

Instagrammers were able to take a picture of themselves, upload the photo to Instagram using the hashtag #JukeDNA and in return Nissan Europe would retweet a custom image of the uploader with the new Nissan Juke.

This was a very fun project which allowed fans of the car to have their “15 minutes of fame” by being retweeted by a huge brand like Nissan, and of course Nissan received a huge volume of exposure from people sharing their custom Juke image with their friends.

Jameson Irish Whiskey

Even on our own shores, traditional Irish brands are using Instagram to project their image and promote their products to both the Irish and global market. A company established in 1780 embracing Instagram, is a true indicator of the importance in innovation to remain relevant in today’s world.

When people think of whiskey, they can often conjure up the image of old men imbibing the spirit. Jameson’s Instagram page does a fantastic job at challenging this preconception. Their gallery contains many posts featuring young people enjoying Jameson. Content showing photos from Jameson sponsored music events and posts celebrating the arrival of the weekend resonate with a younger demographic than traditionally associated with whiskey drinking.

Jameson’s hugely popular annual “First Shot” competition which showcases the talent of emerging filmmakers is also given promotion on Instagram. Hollywood A-list actor and director Kevin Spacey is an ardent and continued supporter of the event. Using the hashtag #jamesonfirstshot, Jameson’s Instagram page highlighted Spacey’s association with the First Shot initiative by showing an image of the star attending the awards event. By aligning themselves with a celebrity of this calibre, and supported with a visual evidence, Jameson were able to bring some gloss, validation and Hollywood feel to their filmmaker awards.

Join the party!

We are only scratching the surface of what can be achieved through the magic and potential held within Instagram. Some of the world’s leading brands are taking advantage of this untapped digital marketing resource, isn’t it about time your business got in on the action?

Contact us today to enquire about our Instagram Masterclass which is aimed at educating businesses large and small on how to utilise Instagram to its fullest as part of your digital marketing strategy.

Written by Martin Gaffney.

Martin currently lives, studies and works for a large multinational in Cork City. He holds a Higher Certificate in Business and is currently studying a Bachelor of Business in Management at Cork Institute of Technology. Martin is an avid technophile and his interests range from engaging digital content to market research. Electronic music and Cork City FC are Martin’s other love interests. You can find him on Twitter @GaffKiiid.

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From Butchers to Funeral Homes; The Growth and Relevancy of Social Media for Traditional Businesses

State of the Nation

In a recent study, Facebook was declared the most popular social media platform in Ireland, with 1.3m people using the website. The research was conducted by global digital behaviour analysis firm GlobalWebIndex. The study concluded that when compared with global trends, Ireland’s usage of social media platforms such as the aforementioned Facebook, Twitter, Google+ and LinkedIn, shows greater penetration rates than global averages.

Social media has infiltrated the minds and lives of every major demographic group on our island. Exposure to these platforms can occur at our desks, on our televisions and even from our pockets!

Some quick facts

The 2012 Social Media Marketing Report provided information that businesses operating in today’s world dare ignore to their detriment:

1. 94% of all businesses with a marketing department used social media as part of their marketing platform.

2. 85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.

3. 58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period.

But not every business has the means to support a marketing department…

BakeryAt first, it may be a bit perplexing to see a local butcher, a corner-shop or even an establishment as reverent as a funeral home donning the iconic symbols of Facebook or Twitter on their storefront, imploring customer or passersby to “Like” our page or “Follow us”. When looking at the above statistic from The 2012 Social Media Marketing Report, one might deduce that such small and traditional businesses need not bother themselves with digital marketing as they do not operate sophisticated marketing departments. And besides, what interesting subject matter Beauty Parlourcould a local accountancy firm or a florist possibly want to project to the online masses.

Social media platforms such as Facebook, offer an attraction to small businesses as it is a quick, easy and free means of creating an online presence and exposure. The necessity for coding and HTML skills is eliminated. Having a website designed for small, localised businesses can be prohibitively expensive and very unlikely to attract hordes of new customers, so such businesses can use Facebook to build up a local community of fans who may be customers, future customers or other local supporting businesses. It is a very easy way to get your phone number and address out there, and also a forum for reaching out to your customers.

The butcher wishing the local GAA team all the best in their upcoming final, a small accountancy firm posting an explanation about a new government tax scheme, a local shop promoting the discounted goods of the week or a fishing equipment store posting information about the tides. The possibilities for content which interests and benefits your customers is endless.

As previously mentioned, joining these social media platforms is quick, easy and free. However, harnessing the true potential of these social networks to enhance the profile of your business and fully utilise the tools available can be challenging. By devising a focused digital marketing strategy, small businesses can reap huge benefits ranging from increased exposure and sales to being associated with local community initiatives to ensuring your business stands out from the crowd.

Contact us today to enquire about our tailored digital training courses which are geared towards businesses of all shapes and sizes!

 

Written by Martin Gaffney.

Martin currently lives, studies and works for a large multinational in Cork City. He holds a Higher Certificate in Business and is currently studying a Bachelor of Business in Management at Cork Institute of Technology. Martin is an avid technophile and his interests range from engaging digital content to market research. Electronic music and Cork City FC are Martin’s other love interests. You can find him on Twitter @GaffKiiid.

Credit for header image: Dean Meyers under CC License.

Trendy New york restaurant serves up instagram menus #comodomenu

Trendy New York restaurant serves up tasty Instagram menus #ComodoMenu

We all love to take photos, with our friends, with our houses, with our favourite places, with flowers, animal, drinks but most of all, we like to take photos with our food. Because we need to communicate with each other and because we like to share things, some smart guys decided to develop Instagram. We all know the photo-sharing app and we like it. But a man still has to eat and Instagram can’t help you find food, right? What would you say if I told you that you can go into a restaurant and you can use your smartphone to decide what you want to have from the menu?

A couple from New York decided to make their dream come true and they opened a cozy restaurant in the Big Apple. They wanted to ease their clients’ lives when they have to decide what they want to have from the menu. Besides this, the owners wanted to be different. Mission accomplished. Comodo Restaurant from New York came up with a new and great idea – to use Instagram to make their restaurant menu. You can sit at the table and search through The Instagram Menu by using the #ComodoMenu hashtag. All the guests in the restaurant can add photos of Comodo’s courses and dishes. Pretty cool, isn’t it?
Next time you can’t decide what to order you can search for #ComodoMenu and see what your friends recommend, simple as that.

by Anca Geangala

connector360 Instagram Plan #Instaplan

connector360 Instagram Plan #Instaplan

So you want to use Instagram for business but don’t have a plan? Well as we are so generous, we are sharing our little sister connector360 Instagram research and plan aka our #Instaplan! We would like to present our planning for our new Instagram account. It shows marketing, art, music, entertainment and a bit of our lives into the office. We do everything thinking of you, clients, friends and Partners. We hope our content is engaging images, reviews, tips, tools and trends.

Follow us @connector360 and get to know more about this Irish based  family called connector360.

2014 Social Media Awards – Sony Mobile campaign nomination

2014 Social Media Awards – Sony Mobile campaign nomination

As featured on connector360, our little sister website. We are delighted to have been shortlisted for an experimental marketing award at the 2014 Social Media Awards.

Our work with Instagram for Sony Mobile at the St. Patrick’s Day festival will hopefully will pick up an award in June!

Awards sony

Please see all nominations on Social Media Awards

For more stories follow us on @connector360

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Introducing connector360 Creative Agency

Welcome to a very special post about Connector360.net. The new flagship and sister company to both Socialmedia.ie and Boss Metrics.

SocialMedia.ie will continue to execute award winning social media campaigns and to educate companies on the benefits of using social channels, evolving into the social media branch of Connector360. The research and analytics company Boss Metrics is now the exclusive data provider for Connector360 and will continue to deliver to customers, opportunities for growth while also exposing any weaknesses currently being exploited by competitors. The findings streamlined into Competitor and Digital Listening reports that deliver a measureable ROI.

Connector360.net marked the brands launch on the 19th of September with a momentous Instagram Party. The night’s endeavour’s included the Connector360 Instagrammys, Prinstagram, Gallery Show, and even an Interactive Wall not to mention food and drinks. The launch event was true to our motto; Online + Offline = Bottom Line as guests participated in the proceedings in real time through Instagram. Their engagement instantly visible across social platforms and in real time on the interactive wall or in the hard copy prints available to take home as souvenirs.

The gallery show included images by several of Dublin’s most influential bloggers and Iggers that lead to endless media impressions being broadcast throughout the WWW. The connector360 Facebook page included over 250 confirmed guests. The launch night featured in several online and offline publications including the Irish Times and was heralded as a huge success by the media because the pioneering event was one of the first Instagram parties to be hosted in Ireland.

Connector 360 is a full service-marketing agency with award winning expertise that connects digital, mobile and social media marketing with offline marketing. Our services include everything from Strategy to Media & Promotions. Visit our website; connector360.net for a full list of the services we provide. There you can also view projects and case studies we have worked on and download Free informative E-books that will help to get you started on the road to marketing bliss.