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Digital Marketing Career Opportunities @ SocialMedia.ie

Are you looking for a new challenge and want to join one of the best digital agencies in Ireland?

Our sister brand Connector.ie is one of Ireland’s most progressive creative digital agencies specialising in connecting the digital and physical worlds. The team is based in the centre of innovation that is The Digital Hub. Connector is a leading Irish digital business agency supporting clients as they face up to digital, social & mobile challenges and opportunities.

We create ideas that turn into campaigns, campaigns that become content, content in social and digital media that generate awareness, positive sentiment, connections and great return on investment. We run training courses and other brands in our portfolio include TheSnapys.com, Futurology.ie & DigitalFood.ie.  To see more about our work with clients, click here.

We are always on the lookout for talented people to join our team in Dublin and the following are current open opportunities.  We are looking for a brilliant Digital Account Manager and a talented Digital Marketing Intern.

DIGITAL ACCOUNT MANAGER

Job Description

  • This is a full time position based in our office in The Digital Hub in Dublin, Ireland.
  • Salary negotiable based on experience.
  • Regular training provided.

Job Requirements

  • Liaise with clients on digital marketing projects.
  • Write briefs with detailed functionality specifications
  • Brief and manage creative teams, and understand all processes and platforms.
  • Responsible for the quality of service of all integrated campaigns across all channels including SEO, PPC, Facebook, LinkedIn, Twitter, etc.
  • Plan and write digital content to support the social media and online strategy, for each relevant audience and marketing channel (email, apps, website, social networks etc.)
  • Manage internal marketing, communications and team training.
  • Update online content via the content management systems (CMS), Hootsuite and email marketing platforms.
  • Use customer insight to monitor visitor engagement and optimise content in line with customer requirements.
  • Report on digital marketing campaigns, to show conversion rates and analytics on key goal conversions.
  • Social media planning and management to include blogs, LinkedIn, Twitter and Facebook.
  • Responsibilities include copywriting, keyword strategy, link building & site architecture.
  • Plan and implement customer research and using the findings to feed into the online strategy to support the business goals (growth, retention, engagement).
  • Understand client objectives and alignment of the social strategy In addition to managing social media platforms for the client and build ongoing relationships.
  • Present findings to key stakeholders to drive the social media strategy and engage key users.
  • Identify new tools, including reporting tools to measure the activity.
  • Manage company blogging to develop and influence key bloggers and “thought leaders”.
  • Implement traditional and digital PR content writing for press releases and newsletters.
  • Develop and plan social media content with key teams, write design briefs and brief designers.
  • Manage copywriting, keyword strategy, link building, site architecture.
  • Produce KPIs and insight to improve digital campaigns.
  • Increase awareness of the brand, product and services both internally and externally through outreach and social media amplification.
  • Manage aspects of the website content and help with keyword research, on-page optimisation, technical SEO and link-building best practices.
  • Create internal content, including presentations emails, brochures and internal sales collateral.
  • Own and manage the branding guidelines and check for compliance.
  • Produce training and best practice guides to manage content and relevant systems.
  • Delivering Training when necessary.

Candidate Profile

  • The ideal candidate will have 1-2 years relevant experience.
  • Business, communications or digital qualification – Degree or higher.
  • Native English speaker.
  • Excellent project management skills.
  • Creative with passion for marketing across all platforms ie.website, video, photography and digital media.
  • Confident in engaging with clients and making presentations.
  • Pro-active to keep up to date with the company’s products, services and marketing campaigns.
  • Willing to share knowledge and expertise, and guide other colleagues.
  • Results focused with excellent project management skills.
  • Able to multi-task and stay calm under pressure.
  • Accuracy with attention to detail – excellent at proofreading.
  • Not frightened to debate content – be customer’s voice!
  • Keep up to date with all branding processes and guidelines.

Desirable Technical Experience

  • Up to date with asset management and best practice.
  • Understand regulatory requirements which impact content management for the website and external communications. i.e. eCommerce legislation, Data Protection etc.
  • Experience of YouTube videos and customer engagement content.
  • Experience in using CMS system and uploading data and basic HTML coding
  • Some experience in design packages i.e. Adobe Photoshop, Adobe Fireworks
  • Ability to use analytics to help with content management.
  • Good knowledge of email, PPC, SEO & Social Media.

DIGITAL MARKETING INTERN

We are looking for a full-time or part-time Digital Marketing Ninja to join the team immediately. This mission would suit a fanatic in the arts of digital and social media marketing. By joining our elite team you will gain industry experience with one of Ireland’s top digital specialists who offer a range of Digital, Social & Mobile services.

The Job

After your initiation to our brotherhood of ninja, you will work on internal projects and client work in the area of digital, social and mobile marketing. You will gain invaluable experience with website content management, blogging, community management, digital video, email marketing, Facebook, Twitter, LinkedIn, mobile media and much more! The student shall soon become the master…

The Ideal Candidate

Ideally you will already have the following:

  • Degree in business, communications or technology;
  • Some experience in digital marketing and social media;
  • Good Presentation Skills;
  • Excellent writing and editing skills in English;
  • A strong knowledge of Digital Marketing Metrics and Analysis is a plus;
  • Martial arts skills not required (for now…)

The Offer

This is an unpaid full time / part time junior position with considerable training but expenses will be covered. We are looking at a 8 to 12 weeks trial period before we promote the person to a full time salaried position. Commission on sales is available immediately if you can help us win new business.  People eligible for JobBridge can apply through this program and should the candidate prove successful after the the 2-3 month period a full time salaried position will be offered.

To apply , contact us on team@socialmedia.ie with your CV and details of your availability with Digital Marketing Internship or Digital Account Manager in the subject line.

If you are passionate about social media, online video, and everything in between you may be the one we are looking for!

Social Media Presentation at the Dublin Food Chain

Social Media Presentation at the Dublin Food Chain

We were really delighted to talk this morning at Dublin Food Chain.

Please visit Dublin Food Chain Breakfast Workshop for the full list of speakers and details about the event.

We hope you liked our presentation on How to serve up tasty social media for the food sector.

If you missed it you can find the presentation below

 

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Digital strategy

Digital marketing career opportunities @ socialmedia.ie and sister brand Connector

About Us

Founded by Conor Lynch in 2009, Connector is a leading Irish digital business agency supporting clients as they face up to digital, social & mobile challenges and opportunities. All sister brands, Connector, connector360, SocialMedia.ie and BOSS Metrics offer a wide range of specialist services for those who want to manage digital in-house or to outsource to a trusted partner.

We are passionate about helping SMEs, government agencies, organisations, startups and individuals create their digital destiny. We create ideas that turn into campaigns, campaigns that become content, content in social and digital media that generate awareness, positive sentiment, connections and great return on investment.

Connector/socialmedia.ie is always on the lookout for talented people to join our team in Dublin. Please find our current open opportunities below.

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connector360 – Clients & Projects Continue to Grow

connector360 – Clients & Projects Continue to Grow

connector360, creative agency and sister company to SocialMedia.ie, continue to grow their portfolio with the addition of clients such as Pair Mobile, Flogas, Ridge Consulting and Martino’s Trattoria as well as ongoing work with Eurocycles and Euro Baby, Griffith College and CIS Ireland.

connector360 Case Studies

Pair Mobile – Smartphone covers and accessories: View Study

Allianz GAA – Sponsorship of GAA: View Study

Griffith College Dublin: View Study

Eurotrek Group – Eurocycles & Euro Baby Stores: View Study

Flogas – Natural gas providers in Ireland & the UK: View Study

Visit us at connector360

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Introducing connector360 Creative Agency

Welcome to a very special post about Connector360.net. The new flagship and sister company to both Socialmedia.ie and Boss Metrics.

SocialMedia.ie will continue to execute award winning social media campaigns and to educate companies on the benefits of using social channels, evolving into the social media branch of Connector360. The research and analytics company Boss Metrics is now the exclusive data provider for Connector360 and will continue to deliver to customers, opportunities for growth while also exposing any weaknesses currently being exploited by competitors. The findings streamlined into Competitor and Digital Listening reports that deliver a measureable ROI.

Connector360.net marked the brands launch on the 19th of September with a momentous Instagram Party. The night’s endeavour’s included the Connector360 Instagrammys, Prinstagram, Gallery Show, and even an Interactive Wall not to mention food and drinks. The launch event was true to our motto; Online + Offline = Bottom Line as guests participated in the proceedings in real time through Instagram. Their engagement instantly visible across social platforms and in real time on the interactive wall or in the hard copy prints available to take home as souvenirs.

The gallery show included images by several of Dublin’s most influential bloggers and Iggers that lead to endless media impressions being broadcast throughout the WWW. The connector360 Facebook page included over 250 confirmed guests. The launch night featured in several online and offline publications including the Irish Times and was heralded as a huge success by the media because the pioneering event was one of the first Instagram parties to be hosted in Ireland.

Connector 360 is a full service-marketing agency with award winning expertise that connects digital, mobile and social media marketing with offline marketing. Our services include everything from Strategy to Media & Promotions. Visit our website; connector360.net for a full list of the services we provide. There you can also view projects and case studies we have worked on and download Free informative E-books that will help to get you started on the road to marketing bliss.

job-growth-now-hiring

Digital Marketing Specialist career opportunity at leading Irish retailer

Our client is one of Ireland’s largest retailers of bicycles, with stores in Ireland and a large, growing online business.

They are seeking to recruit a highly motivated Digital Marketing Specialist to help develop and execute the digital and social marketing activity of the Group.  Key focus of this role will be to ensure all digital marketing and social media business development aspects are appropriately integrated into our overall activity, ensuring all activity is aligned with the business objectives of the Group.  The successful candidate will work as part of a young and dynamic team.

Salary: DOE

Desired Skills & Experience

  • A Level 8 Degree in a relative field is a requirement.
  • A flair for communications, both traditional and digital, with previous working experience creating PR campaigns.
  • Previous working experience managing Social Media channels and a practical knowledge of HTML and CSS skills.
  • Highly creative, inspiring, hard worker, great team player with the ability to work independently.
  • Passion for digital communications and knowledge of current digital trends.
  • Fluent in English.
  • Strong attention to detail, excellent written English skills and strong organisational skills.
  • Ability to work within tight deadlines, thrive in a very fast paced environment and demonstrate high levels of flexibility.
  • Must have a strong knowledge of Digital Marketing and SEO.
  • Excellent relationship management and communications skills.
  • Excellent Microsoft Office skills (ie: Microsoft Word, Excel and PowerPoint).
  • Experience/Knowledge of tracking and recording results of digital marketing efforts.

Please send your CV and cover letter to team [@] socialmedia.ie

 

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Digital Marketing Ninja wanted to gain experience with award winning team

Following the roaring success of our recent Digital Marketing Ninja recruitment, we are throwing open our dojo doors again!  We are looking for a full-time or part-time Digital Marketing Ninja to join the team immediately.  This mission would suit a fanatic in the arts of digital and social media marketing.  By joining our elite team you will gain industry experience with one of Ireland’s top digital specialists who offer a range of Digital, Social & Mobile services.

The Job
After your initiation to our brotherhood of ninja, you will work on internal projects and client work in the area of digital, social and mobile marketing.  You will gain invaluable experience with website content management, blogging, community management, digital video, email marketing, Facebook, Twitter, LinkedIn, mobile media and much more!  The student shall soon become the master…

The Ideal Candidate
Ideally you will already have the following –
Business degree, Communications degree, New media
Some experience in digital marketing and social media
Good Presentation Skills
Excellent writing and editing skills in English
A strong knowledge of Digital Marketing Metrics and Analysis is a plus
Martial arts skills not required (for now…)

About Us
SocialMedia.ie is a specialist Irish social media marketing business established in 2010.  We provide a full range of services including digital strategy, digital training; marketing campaigns; blog and website design; and digital content development including video and Facebook Apps.
Our clients include numerous local start-ups, SMEs and international businesses particularly in B2B social media.  We are also training partners to NUI Maynooth, Digital Marketing Institute and Dublin City Enterprise Board.

The Offer
This is a full time / part time junior position with considerable training.  We are looking at a 2-3 month trial period before we promote the person to a full time salaried position.  Commission on sales is available immediately if you can help us win new business.

People eligible for JobBridge can apply through this program and should the candidate prove successful after the the 2-3 month period a full time salaried position will be offered.

Digital Marketing Ninja Application Process

After everyone’s CV has been submitted the most fun and creative candidates will be invited to assemble at our digital dojo to take part in a SocialMedia.ie Masterclass for 2-3 hours.  Once our Digital Marketing Sensei completes your training the fun begins and may the odds be in your favour, Daniel-san (or Danielle-san).

Candidates will be divided into small teams and be given a brief designing a proposal for a non-profit organisation.  This development will be guided by one of our social media ninjas that will provide all the information that you need to accomplish your mission.  The Digital Marketing Sensei will select the candidate best suited to the position.  And for those who are not successful this time, hopefully you will have developed some great new projects and skills for your portfolio.  As wise men say, “with many little strokes a large tree is felled”. Good luck!

To apply, contact us on team@socialmedia.ie with your CV and details of your availability with Digital Marketing Ninja in the subject line.

Digital Marketing Review – Soft Drinks Market Sector by NUI Maynooth students

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As part of an E-marketing project, myself and three other NUI Maynooth students conducted a digital review of brands in the Soft drinks industry both internationally as well as here in Ireland. As students who indulge in a fizzy drink on almost a daily basis, we were keen to learn more about the market and the brands which dominate it.

Our review focuses on five popular Soft Drink brands in both the global and Irish market: Coca Cola, Pepsi, Dr Pepper, Irn Bru and Club Orange. We have looked at the performance of the social media platforms of the five brand’s, and have conducted a boss metrics analysis of their respective Facebook and Twitter accounts. Finally, we compiled our findings and presented key insights in a final report.

 

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The following video highlights each brands respective commitment to social media through facts about each brand and there use of social media.

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Digital Marketing Review – Tourism Market Sector by NUI Maynooth students

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Our project was based on five organizations that promote tourism in their respective locations. We chose Discover Ireland, Visit Scotland, Discover NI, Italia and Definitely Dubai as our organizations and examined both their interactions with social media platforms and their websites. Doing so we gained an insight into how these organizations promote themselves and how much of an audience they are achieving.

Using Boss Metrics we were able too see how the more organizations post on Facebook or Twitter the more responsive their recipients become by ‘liking’ or retweeting their content and becoming more involved with the organization. Also using the Boss Metrics we were fit to see that competitions such as that ran by Visit Scotland were highly effective in promoting the organization and raising its online profile.

Our team consisted of Conor Kelly, Keith Bracken, Sinead Sexton and Frances Bell.

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Digital Marketing Review – Irish Alcohol Market Sector by NUI Maynooth students

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We have conducted a digital media review of the Irish Alcohol Sector, focusing on popular Beer & Cider brands across their Websites, Mobile and Social Media platforms including Facebook and Twitter. We chose Bulmers Ireland, Heineken, Budweiser, Carlsberg and Guinness Ireland. We then analyzed their data and highlighted some interesting insights; the tables below indicate our findings.

Facebook Analysis

facebook analytic

Facebook Top Stories

facebook top stories

What we discovered

  • Heineken has the most fans on Facebook while Bulmers Ireland has the lowest.
  • Budweiser, Heineken and Guinness use their sponsorship of events to engage customers with their brand.
  • Budweiser have the highest amount of people talking about them (PTAT) with 5.10% followed by Guinness with 4.52% and Heineken with 3.10%.
  • However Bulmers and Carlsberg had a poor PTAT rating of 1.6% and 1.5% respectively.
  • Heineken also have the highest rating for posts with a high number of shares utilizing their large fan base to engage with their larger target audience.

Key Insight

  • Competitions are used by the 5 companies to interact with customers and photos are the most popular content type.
  • Bulmers Ireland are not utilising their Facebook page and are not attracting the potential number of customers that they could be.
  • Although Guinness has a high average of posts per day they have not attracted a large volume of fans on their Irish Facebook page.
  • Carlsberg should increase their posts per day to get more interactions with fans.
  • With regards to popularity, in terms of the number of fans, Heineken is the superior page, followed by Budweiser, then Carlsberg, Guinness and lastly, Bulmers Ireland.
  • While Heineken has the greatest fan base and reach Budweiser is more engaging with their fan base with the highest PTAT rating at 5.1%

Twitter Analysis

twitter analysis

Twitter Top Stories

twitter top stories

What we discovered

  • Guinness Ireland has the highest number of followers on Twitter with Bulmers Ireland having the lowest number of followers.
  • Carlsberg and Heineken Ireland have the highest average tweets per day.
  • Most of the companies have a good average reply and interaction with customers however Bulmers Ireland has the lowest at 0.1.
  • Budweiser have the highest weekly mention, spreading their brand further.

Key Insight

  • Most of the companies use Twitter to promote events that they are involved in with their sponsorship.
  • Bulmers Ireland has failed to gain followers and interact with customers.
  • The companies use their Twitter pages for brand promotion by sharing images, videos and competitions.

In conclusion

A strong online presence is important in today’s highly competitive markets, in particular social media. A strong digital media strategy increases brand awareness. Companies cannot afford to ignore the power and popularity of Social Media. All 5 brands have a presence online with areas of strength and weakness. Overall Bulmers Ireland is the weakest across all online media platforms. Heineken have the strongest presence online, with the highest number of fans across combined social media platforms. Budweiser also has a strong presence as they have high levels of engagement as per their number of fans. However presentation can let them down, e.g. their website is cluttered and not user friendly. Guinness appears to target the Irish market best, through sponsorship and promotion and they have the most Irish social media accounts.

 

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