Conor Lynch, founder and CEO of Connector, talks about the company history and also the main projects developed in 2014 in this Overview Video, produced by The Digital Hub.
Founded in 2009, Connector is a leading Irish digital business agency supporting clients as they face up to digital, social and mobile challenges and opportunities. The team create ideas for campaigns and these campaigns are then crafted to include unique and engaging content. It is this content in social and digital media that generates awareness, positive sentiment, connections and great return on investment (ROI).
With sister brands like connector360, SocialMedia.ie and BOSS Metrics, the company offers a wide range of specialist services for those who want to manage digital in-house or to outsource to a trusted partner. Connector have worked with local and global brands such as Sony Mobile, Allianz Insurance, UCD, Digital Marketing Institute, Whelans and Aware.ie.
Our goal with Sony Mobile was to help increase their brand awareness and customer engagement as well as building their community. We set out to drive more likes and followers to their Facebook and Twitter channels and we achieved this through influencer engagement, creative campaigns, digital PR, social ads, content creation and promotions. We also extended their social media presence into new channels like Instagram and Snapchat.
One of the main campaigns took place on St Patrick’s Day with the ‘Selfie Studio’. In this campaign, we took photos of the festivities and had people pose for photos with our giant Xperia Instagram frame and lots of Paddy’s Day props. Our activity helped Sony Mobile launch their Instagram account and reach 1,500 new Instagram followers by the time the campaign ended.
We have created a video campaign for Aware.ie using the theme “bringing colour to the darkness” and featuring street art. Using social media and online advertising, within just two weeks of the campaign we attracted more than 100,000 views on the video and additional online donations for Aware.
Connector has been working on projects such as the Connector MatchMaker app. This app helps large enterprises to identify and “match” with startups of their sector and encourages innovation. Another project is Futurology.ie, which is a service to help clients future proof their business with a look at emerging technologies and the Internet of Things.
SocialMedia.ie are now offering a half day Instagram Masterclass that will teach you how to effectively adopt and leverage Instagram to increase your social media engagement. We will also show you how to effectively integrate Instagram into other social networks like Facebook and Twitter.
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