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Connector career

Digital Marketing Career Opportunities @ SocialMedia.ie

Are you looking for a new challenge and want to join one of the best digital agencies in Ireland?

Our sister brand Connector.ie is one of Ireland’s most progressive creative digital agencies specialising in connecting the digital and physical worlds. The team is based in the centre of innovation that is The Digital Hub. Connector is a leading Irish digital business agency supporting clients as they face up to digital, social & mobile challenges and opportunities.

We create ideas that turn into campaigns, campaigns that become content, content in social and digital media that generate awareness, positive sentiment, connections and great return on investment. We run training courses and other brands in our portfolio include TheSnapys.com, Futurology.ie & DigitalFood.ie.  To see more about our work with clients like Sony Mobile, click here.

We are always on the lookout for talented people to join our team in Dublin and the following are current open opportunities.  We are looking for a brilliant Digital Account Manager and a talented Digital Marketing Intern.

DIGITAL ACCOUNT MANAGER

Job Description

  • This is a full time position based in our office in The Digital Hub in Dublin, Ireland.
  • Salary negotiable based on experience.
  • Regular training provided.

Job Requirements

  • Liaise with clients on digital marketing projects.
  • Write briefs with detailed functionality specifications
  • Brief and manage creative teams, and understand all processes and platforms.
  • Responsible for the quality of service of all integrated campaigns across all channels including SEO, PPC, Facebook, LinkedIn, Twitter, etc.
  • Plan and write digital content to support the social media and online strategy, for each relevant audience and marketing channel (email, apps, website, social networks etc.)
  • Manage internal marketing, communications and team training.
  • Update online content via the content management systems (CMS), Hootsuite and email marketing platforms.
  • Use customer insight to monitor visitor engagement and optimise content in line with customer requirements.
  • Report on digital marketing campaigns, to show conversion rates and analytics on key goal conversions.
  • Social media planning and management to include blogs, LinkedIn, Twitter and Facebook.
  • Responsibilities include copywriting, keyword strategy, link building & site architecture.
  • Plan and implement customer research and using the findings to feed into the online strategy to support the business goals (growth, retention, engagement).
  • Understand client objectives and alignment of the social strategy In addition to managing social media platforms for the client and build ongoing relationships.
  • Present findings to key stakeholders to drive the social media strategy and engage key users.
  • Identify new tools, including reporting tools to measure the activity.
  • Manage company blogging to develop and influence key bloggers and “thought leaders”.
  • Implement traditional and digital PR content writing for press releases and newsletters.
  • Develop and plan social media content with key teams, write design briefs and brief designers.
  • Manage copywriting, keyword strategy, link building, site architecture.
  • Produce KPIs and insight to improve digital campaigns.
  • Increase awareness of the brand, product and services both internally and externally through outreach and social media amplification.
  • Manage aspects of the website content and help with keyword research, on-page optimisation, technical SEO and link-building best practices.
  • Create internal content, including presentations emails, brochures and internal sales collateral.
  • Own and manage the branding guidelines and check for compliance.
  • Produce training and best practice guides to manage content and relevant systems.
  • Delivering Training when necessary.

Candidate Profile

  • The ideal candidate will have 1-2 years relevant experience.
  • Business, communications or digital qualification – Degree or higher.
  • Native English speaker.
  • Excellent project management skills.
  • Creative with passion for marketing across all platforms ie.website, video, photography and digital media.
  • Confident in engaging with clients and making presentations.
  • Pro-active to keep up to date with the company’s products, services and marketing campaigns.
  • Willing to share knowledge and expertise, and guide other colleagues.
  • Results focused with excellent project management skills.
  • Able to multi-task and stay calm under pressure.
  • Accuracy with attention to detail – excellent at proofreading.
  • Not frightened to debate content – be customer’s voice!
  • Keep up to date with all branding processes and guidelines.

Desirable Technical Experience

  • Up to date with asset management and best practice.
  • Understand regulatory requirements which impact content management for the website and external communications. i.e. eCommerce legislation, Data Protection etc.
  • Experience of YouTube videos and customer engagement content.
  • Experience in using CMS system and uploading data and basic HTML coding
  • Some experience in design packages i.e. Adobe Photoshop, Adobe Fireworks
  • Ability to use analytics to help with content management.
  • Good knowledge of email, PPC, SEO & Social Media.

DIGITAL MARKETING INTERN

We are looking for a full-time or part-time Digital Marketing Ninja to join the team immediately. This mission would suit a fanatic in the arts of digital and social media marketing. By joining our elite team you will gain industry experience with one of Ireland’s top digital specialists who offer a range of Digital, Social & Mobile services.

The Job

After your initiation to our brotherhood of ninja, you will work on internal projects and client work in the area of digital, social and mobile marketing. You will gain invaluable experience with website content management, blogging, community management, digital video, email marketing, Facebook, Twitter, LinkedIn, mobile media and much more! The student shall soon become the master…

The Ideal Candidate

Ideally you will already have the following:

  • Degree in business, communications or technology;
  • Some experience in digital marketing and social media;
  • Good Presentation Skills;
  • Excellent writing and editing skills in English;
  • A strong knowledge of Digital Marketing Metrics and Analysis is a plus;
  • Martial arts skills not required (for now…)

The Offer

This is an unpaid full time / part time junior position with considerable training but expenses will be covered. We are looking at a 8 to 12 weeks trial period before we promote the person to a full time salaried position. Commission on sales is available immediately if you can help us win new business.  People eligible for JobBridge can apply through this program and should the candidate prove successful after the the 2-3 month period a full time salaried position will be offered.

To apply , contact us on team@socialmedia.ie with your CV and details of your availability with Digital Marketing Internship or Digital Account Manager in the subject line.

If you are passionate about social media, online video, and everything in between you may be the one we are looking for!

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Develop The Spookiest Marketing Campaign For Halloween

Since our whole Connector team is really brave and not frightened by ghosts or zombies, we are the perfect digital agency for you to work with this Halloween.

In our secret laboratory we have a team of highly skilled crazy professors who can help you with concepts, design, videos, games and all your social media requirements.

Last year, we did a spooky ‘Halloween Pumpkin Run’ campaign, where we delivered purple pumpkins filled with sweets to twenty lucky Dublin based agencies. See the photo below. Each and every pumpkin had the connector360 personal touch – hollowed out, painted and filled with treats by our very own minions. A QR code inside led to a special Trick or Treat page with our credentials and a party invitation. What a treat! We think we did a spooktastic job! ;-)

We can create campaigns for you right up until last minute but why not talk to us today about your Halloween campaign! Boo!

You can contact us at team@socialmedia.ie or call us on +353 1 906 0006.

Pumpkins

 

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Social Media Presentation at the Dublin Food Chain

Social Media Presentation at the Dublin Food Chain

We were really delighted to talk this morning at Dublin Food Chain.

Please visit Dublin Food Chain Breakfast Workshop for the full list of speakers and details about the event.

We hope you liked our presentation on How to serve up tasty social media for the food sector.

If you missed it you can find the presentation below

 

Read more

iBeacon

iBeacon revolutionises the fashion retail world

iBeacon is a new technology created by Apple that is intended to replace the old Near Field Communication (NFC) system. NFC is used to exchange data between two mobile devices without contact. NFC allows your smartphone to act as a credit card, loyalty card and more besides.

iBeacon is a new improvement of this technology. It enables users to make payments without any network connection. The good news is that iBeacon comes with all devices that operate iOS 7.

iBeacon allows companies to push offers and promotions straight to the consumer (providing they have downloaded the company’s app first).
This opens the way to loads of innovation in digital marketing and has already been adopted by many companies.

Macy’s the famous US department store has been using iBeacons to alert customers of current special offers when they enter the store.

American Eagle Outfitters also uses iBeacon technology to send customers a welcome message as they enter the store and inform them of location specific rewards.

iBeacons may be the solution for retailers to finally bring the online offline.

Online + Offline = Bottom Line

Online + Offline = Bottom Line for Institute of Directors

Conor Lynch presented to an audience of Irish business directors for IOD Ireland last week about how Online + Offline = Bottom Line.  His short presentation focuses on the opportunities available using social media and digital listening.

Please get in touch if you would like Conor or one of our team to come and talk at your business event.

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Digital Marketing Specialist career opportunity at leading Irish retailer

Our client is one of Ireland’s largest retailers of bicycles, with stores in Ireland and a large, growing online business.

They are seeking to recruit a highly motivated Digital Marketing Specialist to help develop and execute the digital and social marketing activity of the Group.  Key focus of this role will be to ensure all digital marketing and social media business development aspects are appropriately integrated into our overall activity, ensuring all activity is aligned with the business objectives of the Group.  The successful candidate will work as part of a young and dynamic team.

Salary: DOE

Desired Skills & Experience

  • A Level 8 Degree in a relative field is a requirement.
  • A flair for communications, both traditional and digital, with previous working experience creating PR campaigns.
  • Previous working experience managing Social Media channels and a practical knowledge of HTML and CSS skills.
  • Highly creative, inspiring, hard worker, great team player with the ability to work independently.
  • Passion for digital communications and knowledge of current digital trends.
  • Fluent in English.
  • Strong attention to detail, excellent written English skills and strong organisational skills.
  • Ability to work within tight deadlines, thrive in a very fast paced environment and demonstrate high levels of flexibility.
  • Must have a strong knowledge of Digital Marketing and SEO.
  • Excellent relationship management and communications skills.
  • Excellent Microsoft Office skills (ie: Microsoft Word, Excel and PowerPoint).
  • Experience/Knowledge of tracking and recording results of digital marketing efforts.

Please send your CV and cover letter to team [@] socialmedia.ie

 

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Digital Marketing Ninja wanted to gain experience with award winning team

Following the roaring success of our recent Digital Marketing Ninja recruitment, we are throwing open our dojo doors again!  We are looking for a full-time or part-time Digital Marketing Ninja to join the team immediately.  This mission would suit a fanatic in the arts of digital and social media marketing.  By joining our elite team you will gain industry experience with one of Ireland’s top digital specialists who offer a range of Digital, Social & Mobile services.

The Job
After your initiation to our brotherhood of ninja, you will work on internal projects and client work in the area of digital, social and mobile marketing.  You will gain invaluable experience with website content management, blogging, community management, digital video, email marketing, Facebook, Twitter, LinkedIn, mobile media and much more!  The student shall soon become the master…

The Ideal Candidate
Ideally you will already have the following –
Business degree, Communications degree, New media
Some experience in digital marketing and social media
Good Presentation Skills
Excellent writing and editing skills in English
A strong knowledge of Digital Marketing Metrics and Analysis is a plus
Martial arts skills not required (for now…)

About Us
SocialMedia.ie is a specialist Irish social media marketing business established in 2010.  We provide a full range of services including digital strategy, digital training; marketing campaigns; blog and website design; and digital content development including video and Facebook Apps.
Our clients include numerous local start-ups, SMEs and international businesses particularly in B2B social media.  We are also training partners to NUI Maynooth, Digital Marketing Institute and Dublin City Enterprise Board.

The Offer
This is a full time / part time junior position with considerable training.  We are looking at a 2-3 month trial period before we promote the person to a full time salaried position.  Commission on sales is available immediately if you can help us win new business.

People eligible for JobBridge can apply through this program and should the candidate prove successful after the the 2-3 month period a full time salaried position will be offered.

Digital Marketing Ninja Application Process

After everyone’s CV has been submitted the most fun and creative candidates will be invited to assemble at our digital dojo to take part in a SocialMedia.ie Masterclass for 2-3 hours.  Once our Digital Marketing Sensei completes your training the fun begins and may the odds be in your favour, Daniel-san (or Danielle-san).

Candidates will be divided into small teams and be given a brief designing a proposal for a non-profit organisation.  This development will be guided by one of our social media ninjas that will provide all the information that you need to accomplish your mission.  The Digital Marketing Sensei will select the candidate best suited to the position.  And for those who are not successful this time, hopefully you will have developed some great new projects and skills for your portfolio.  As wise men say, “with many little strokes a large tree is felled”. Good luck!

To apply, contact us on team@socialmedia.ie with your CV and details of your availability with Digital Marketing Ninja in the subject line.

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Select The Right Digital Channels For Your Next Campaign

For any type of campaign or marketing plan your business has run in the last few years (and certainly in future), digital channels may be playing an increasing role.  They make your audience easier to reach, providing instant delivery and the chance for rapid response.  Any offer or update you deliver digitally also allows easy sharing over social media and possibly best of all, digital marketing channels are so easy to measure.  Digital can now stand shoulder to shoulder with traditional marketing channels in the majority of businesses.

The various types of digital marketing channels all hold different strengths that will make some more important for your own business to focus on.  The mix you select depends on your own goals for your online marketing plan, the type of message you hope to deliver, and of course the audience you hope to reach.  Let’s start with a quick look at some popular uses of different channels.

Digital Channels – The Usual Suspects

Email – For lengthier announcements like new product launches, monthly newsletters, email is often the channel of choice

SMS – Great for bite size offers and updates.  Often includes a prompt or code to redeem on another channel (e.g. purchase online with voucher code).

Website – With the rise of content marketing, a company website often houses important areas like the company blog.  It is now usually the hub for many digital marketing campaigns.

Mobile Apps – Often used by existing customers. GroupOn, Booking.com, eBay are some of the companies keeping customers ‘captive’ while browsing this way.

Social Media: Facebook – Great for awareness based campaigns.  Allows brands to humanise themselves and improve interaction with their audience.  Useful for promoting offers too.

Social Media: Twitter - Useful for building interaction, and for improving customer service satisfaction.  Suited to important announcements, breaking company news and pop-up sales.

Don’t Overload Your Digital Audience

 

As you can see above, some digital marketing channels are more suitable for certain messages than others.  It is important to bear in mind too that many members of your audience may have simultaneous access to several of these channels at once.  The smartphone means that your offer could be received by SMS, email, Facebook and Twitter all at once to the palm of the owner’s hand.  This can reduce the effect of the message you hope to deliver so consider this when planning a campaign across multiple digital channels.

 

The Power Of Measurement

Digital marketing channels offer a reliable, instant and easy to digest measurability that can be key in monitoring performance during and after a campaign.  You can actively monitor digital metrics such as responses and shares, viral reach of your social media posts, click-through rate and many more. We explored metrics such as this in a previous post.  Match what you are measuring to your own marketing goals and all can be useful signposts on the road to a successful multi channel marketing campaign.

Always be testing

It could be seen as conventional wisdom to say that younger consumers, especially ‘digital natives’ are best contacted through digital means.  Will they eagerly share an offer posted via social media, or any digital medium that pops up on their smartphone?

Then consider older consumers, do they still prefer the tried and tested ways, loving a letter in their postbox to offer them a discount or bonus?

If you assumed this is the ‘norm’ for these different types of consumer, this may be a good guess, but what about your customers, can you be so sure?  Don’t rest on your laurels and assume you have everyone figured out.  Your own audience will tell you by previous behaviour how they can be tickled with an offer and what digital channels they are happiest to respond by.  Your own findings may even surprise you.  Launch, test, refine, repeat!

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In Summary

Whether your next digital marketing campaign is primed to raise awareness, build customer interaction, increase sales or to generate new leads, you have many marketing channel options to ensure you can deliver your message successfully.  Match your channel mix to your own campaign focus, always be aware of what your customers are telling you by their previous responses.  Don’t be afraid to evolve the process over time.

The next time your business has a new product or offer ready to promote by digital means, delivering it appropriately to your audience is a big step in turning a good campaign into a great one.

 

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Under The Hood – The 6 Key Parts Of Your Digital Marketing Engine

Today we will look at what separates an old, run down marketing strategy from the sleek, supercharged digital engine that drives a clued-in company.  Let’s pop the hood and see what makes souped-up digital marketing tick!

1. Create Useful and Shareable Content

The web is chock full of companies and brands advertising their wares. Being heard in the digital space with just an advert or sales pitch is a sure fire way of being lost in the ether.  To attract the new and empowered online customer you will need to grab their attention and make them come to you.

How? Create content that is relevant and useful to your customer base.   This will encourage them to return to your site again and again and improve customer perception of your brand.  This can be hugely effective and cost efficient way of increasing leads and sales opportunities.

2. Build Your Community & Fanbase

Now you have a strong and active web presence. To borrow a classic movie quote “If you build it, they will come”?  Not necessarily!  Ensure you get your message heard, if people are sharing your content, find out where and how.  Encourage these behaviours further amongst your customer base. Common examples here are clever uses of polls, questions, contests and competitions.

3. Interact With Your Audience, Build Trust

Social media marketing has allowed mass conversation between companies and consumers.  Brands can now reach out and make real connections with their customers.  Use social media to humanise your brand, start conversations and spark debate.  This will help create enthusiastic customers and in time, brand evangelists.

4. Maintain a Sales Focused Website

Your website is your crown jewel online, the one part of the web where you control every aspect of your brand’s message.  Test your own site from a customer perspective, is the search and purchase process clear and easy to understand?  If customers have to jump through too many hoops to purchase, they will simply leave and never come back.

5. Measure Your Effectiveness

Behold the altar of metrics!  Whatever your digital focus is (increasing fans, engagement, increasing sales leads) ensure that you are tracking the effects your strategy across your various web and social platforms.  Measure before, during and after any campaign, that way you can adjust your behaviour to repeat successes and avoid repeating failures.

6. Re-evaluate Objectives, & Go Again!

Of course, the road goes ever on regarding your brand’s performance.  Whether a campaign has met your goals or not, strive to create an action plan for any peaks and valleys in your performance that you may have noticed along the way.  Learn any lessons, refine your technique and get back into the fray.  Digital never sleeps!

If you’d like to know more about any of the topic discussed above, or how they can affect your business, please drop us a message.

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Become a Monitoring Master and Generate Leads

Listen to your competitors customers, you might learn something! Getting honest and unsullied opinions from consumers regarding your competitors has never been easier.  In fact, you don’t even need to ask them!  Traditionally, surveys and focus groups have always been useful sources of measurement on customer sentiment. Neither, however, offer the currency and (arguably) the honesty of some discreet social media monitoring.

By now many businesses are using social media monitoring tools.  The most obvious application is what some call ‘Ego monitoring’.  ‘Ego monitoring’ is listening for any mentions of your own company online, be it positive or negative. This style of monitoring can be useful, but instead, why not take things up a notch?!

listen-300x300-resized-600Become a Monitoring Master

If you read yesterday’s blog on determining your competitor’s KPI’s, then  you have a perfect framework for zoning in on their strengths and weaknesses. One example we enjoyed reading about was from Harley Manning’s book ‘Outside In’.  Accor Hotels (owners of the Novotel and Sofitel chains) prepare daily reports from head office for their individual managers, these reports contain up to the minute customer sentiment online.  This way they can detect potential problems, branch by branch, and can then act to nip them in the bud before they snowball.

A savvy social media manager would have the same reporting set up, except they’d report on other chains in their market, such as the Radisson Group, Best Western and Marriott Group.  The company can probe for weaknesses in the competition across different territories.  Now armed with this easily sourced, hugely insightful customer data they can base a marketing or ad campaign around highlighting these shortcomings.  Cheeky yet highly effective!  All from gold plated, freely sourced competitor information.

David Vs Goliath – smaller size equals nimble reaction

A 2012 study by Conversocial has shown that a mere 13% of customer complaints delivered to the door of America’s biggest brands (including Footlocker, GAP) are responded to. They receive so many @mentions per week (over 8000 in some cases) that even the largest brands are buckling under the weight of this volume.

At home, with high streets containing empty shop units like missing teeth, independent retailers that are determined to grow could use this to their advantage.  Maintain a laser focus on the big players in town for these type of complaints and service gaps, filtered by geography.  A clever, smaller retailer could jump into the conversation, offer to fill the gap in experience the customer has suffered and hey presto!  You’ve got yourself a lead.

Now, just ensure when they enter your store that you have the means to deliver on any promise you’ve made.  But that’s a project for another day.  One step at a time!