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Social Media Training – Special Offer for May

Training

SocialMedia.ie is continuing to train more and more people every day in the basics of social media. That’s why we are launching a multipart, introductory course to Social Media.

These days you need to be engaged with social media programs and platforms to stay up to date with the latest tools, technologies and trends especially if you work in business.

Choose from one of the three options:

Option 1 Option 2 Option 3
May 8th May 8th and 15th May 8th, 15th and 22nd
Blogging, Facebook, Twitter, LinkedIn and YouTube. Blogging, Facebook, Twitter, LinkedIn & YouTube in more detail plus Google+, Pinterest, Instagram, Vine, mobile media and online strategy. Blogging, Facebook, Twitter, LinkedIn & YouTube in more detail plus Google+, Pinterest, Instagram, Vine, mobile media and online strategy.
 You will also learn about budget software tools for measurement, monitoring and managing social media like a pro.
€55 €95 €145

If you’re interested in this offer then please call us at  +353 (0) 1 906 0006

All classes starts at 6:30pm and finishes at 9pm.

The classes will take place at the Digital Depot on Thomas Street, part of the Digital Hub.

 

Social Media Advertising Options on Facebook

Welcome back for part 2 in our series on advertising your business through social media. This week I’ll be looking at Facebook and showing you why it’s such a good option for your organisation.

Facebook

Facebook Ad

Ads appear on the right-hand side of your Facebook profile and newsfeed. They take the form of ads from the specific company and require no social interaction. It’s very simple and can be used to transport the user to your organisation’s website or even your Facebook business page. This can easily be initiated from: https://www.facebook.com/advertising

When promoting your Facebook page, you’re able to select where the user wll end up when they click on your ad. To get the most Likes, sending them to your timeline is usually the best option; there they can see the summary of your organisation and easily Like your page. On the other hand, if you want to promote another part of your page, you can easily send them to another area of your page. Be careful to make sure the user knows where they are going before clicking on the ad; it might be considered annoying and unwanted otherwise. If people expect one thing in the ad, and land on a page unrelated to what they saw in the ad, they’re much less likely to remain on the page and engage with your content.

Sponsored Story

These work as  a result of someone interacting with your ad and what you are promoting. Usually they appear as “John Doe Likes your organisation”. Sponsored stories can be beneficial because they appear on all this user’s friends’ newsfeeds; bringing awareness of your brand to there conscious, that they might not have been the case otherwise. Many companies track higher clickthrough rates from this medium than other types of Facebook advertising; just goes to show the power people have on influencing others, even through social media.

Promoted Posts

Another nifty tool the wonderful people of Facebook have created is promoted posts. These allow you to promote a post that already exists on your page. The idea is raise awareness or draw attention to specific offers or announcements on your organisation’s Facebook page. You can promote any post that has already been posted to your page (you just might need to look back a bit if it’s an old one).

Please note: when you’re posting something to your page with the intention of promoting it in the future, you cannot change the copy of the ad generated. All this means is that the first line of your ad will be the promoted part; so keep it exciting and eye-catching so that it engages with your target audience. A lot of companies use this method of advertising to draw attention to some piece of corporate social responsibility work they took part in or to advertise their latest deals.

Sponsored App

If your business has an app on Facebook, you can sponsor that app to get new users or increase it’s engagement with other users. When you click on the app settings, it will offer you the option to ‘Get New Users’. Here Facebook will generate an ad for you app and you can edit it to reflect the app’s benefits, before it goes out to new users. If you select the ‘Increase App Engagement’ option, your ad will be shown to current app users to increase their engagement with the app. It’s a simple way of promoting the app aspect of your company’s Facebook page.

Event Sponsorship

Ever wanted to increase the attendance of one of your company’s social functions to the public? Event sponsorship is a very handy tool to do just that! Here Facebook creates an ad and shows it to people who are likely to attend your event. This has been proven to increase attendance rates at certain public events organised by organisations. A lot of people need to be reminded that upcoming events are there and available for them to attend. A little ad here and there can plant the seeds in their mind and chances are they’ll bring a friend!

Targeting & Optimization

I’d like to finish off by talking a little bit about targeting and optimization of ads on Facebook; I mean what’s the point in creating the message if it’s not effective and reaching the people you want it to reach, you know? So here are some targeting and optimization tips:

  1. Facebook allows you to target by location country (and sometimes city), as well as by gender. So keep this in mind when targeting a specific market for your ads.
  2. You can also target by interest! Simply pick the applicable interests to your ad and away it goes. Facebook can manage this because they track the interests people have stated they have, as well as following the pages people Like.
  3. Facebook know how many people are attached to each interest, location, or gender so you can check if your targeted area is too small and whether or not you should expand your niche.
  4. Facebook have also released Sponsored Results which allows marketers to sponsor their results in the search bar on Facebook. This means that when people search for something related to your sponsored result, your page, app, or event will appear in the search bar.

To get some help with your Facebook advertising, please contact us.

Felix McCabe (LinkedIn)

Digital & Social Media Careers – Open Agency Project

Are you interested in starting a career in Digital & Social Media Marketing but don’t have the industry experience or portfolio to clinch the next job interview? Perhaps you are an up and coming digital designer (Graphics, Web, Mobile, Social) with talent looking to get your career kicked off?

SocialMedia.ie’s new Open Agency initiative may be the missing piece of the puzzle to make you stand out from the crowd. We are giving successful applicants the opportunity to volunteer on professional standard projects for some partners and clients of SocialMedia.ie

Successful applicants will work together in small teams (2-4) and be given the opportunity to work on projects for the company on a part-time basis. This will give agents real-life examples to put on their CV/portfolio and the opportunity to work for a leading digital marketing company.

But if you help us and we will help you! Our team of Social Media and Digital Marketing professionals will provide expert training on Digital & Social Media Marketing including blogging and using Facebook, Twitter and LinkedIn etc.  You will get to meet our team and see how we work, initially in evenings and weekends.

We’d like to give you the chance to gain valuable experience in a cutting edge fast-growing Social Media environment.

To apply, contact: team@socialmedia.ie

Social Media Training: WordPress Wednesday Workshop

Overview

This course is designed to enable non-technical people to setup and manage their own website through WordPress CMS without any knowledge of programming languages.

It covers the basics of adding content including blogposts, standard webpages, menu items, text, images and video. It also covers choosing the appearance of your website using WordPress themes adding ‘widgets’, installing plugins, search engine optimisation and social media integration.

Course Content

  • The WordPress Dashboard
  • Pages and Posts
  • Using the Visual Editor
  • Creating a Blogpost
  • Creating a Webpage
  • WordPress Settings
  • The Sidebar Area
  • The Header Area
  • WordPress Themes – Changing the Appearance
  • WordPress Plugins – Adding Functionality
  • Search Engine Optimisation
  • Social Media Integration

Learning Outcomes

Participants of this course will have an overview of how to setup and manage a website using WordPress CMS.

Course Details

COurse take place in The Digital Hub on Wednesday evenings from 6.30 – 9.30pm

Participants need to bring their own laptop (Not a netbook) and have a basic knowledge of IT and the Internet.

Pricing

Normally priced at €150, Participants can now avail of a special offer price of €75 for a limited time only.

More Information & Group Bookings

Phone:+353 (01) 906 0006

Email: team@socialmedia.ie

Social Media Advertising Options on Twitter

Advertising your organisation has always been essential in business. Through the various social media outlets this can achieved and managed very easily and with little effect to your bottom line. Over the next few weeks I will be exploring the various methods available to you and your business; looking into the finer details and explaining the nitty gritty bits. This week we’ll be starting with Twitter, so let’s dive right in.

Twitter

– Direct Advertising
(1) Twitter Promoted Tweets
These are tweets, paid for by advertisers, that appear at the top of twitter search results or members’ timelines when he/she logs in. They look like regular tweets with a “Promoted” label and are relatively unobtrusive. They have the advantage of  reaching consumers who might not necessarily follow the brand being promoted. Promoted Tweets are quite cost effective as they operate on a cost per engagement (CPE) basis. This means that the advertiser doesn’t pay unless someone replies, retweets, favourites, or clicks on it.

(2) Twitter Promoted Trends
These are trending topic links that appear on the Twitter home page and reflect what Twitter considers to be the most popular, real-time conversations on Twitter. Advertisers pay a flat fee to promote their brands. When people click on a Promoted Trend link, they see a Twitter search results page listing all the tweets related to that topic. A highly relevant tweet from the advertiser, with the “Promoted” label, appears at the top of the search results page.

(3) Twitter Promoted Accounts
Similar to the “Promoted” tweets and trends, Twitter Promoted Accounts are specific Twitter account links that appear at the top of profile search results pages and at the top of the “Who to follow” section on Twitter. They cost a flat fee, include a “Promoted” label, and can be targeted by country. When people click on a Promoted Account link, they are taken to Twitter profile for that account and can decide whether or not they want to follow the brand.

– Third-Party Network Advertising
There are a quite a few advertising networks that enable companies to pay Twitter members to publish tweets on behalf of a brand. You can find just about any celebrity (like Kim Kardashian) to publish a tweet for your brand through a third-party advertising network. The most popular ones include Sponsored Tweets and TwtMob. This method allows some ease as someone else handles all of the logistics, payments, and so on. There are specific disclosure policies that publishers must comply with in order to stay out of trouble with Twitter and the law; so make sure to pay attention to these.

– Publisher Direct Advertising
Brands can approach individuals who have significant influence on Twitter and offer to pay them for publishing sponsored tweets. Advertisers can reach out to the publishers who already have the trust of their target audiences. Brands use direct advertising to raise awareness, drive specific actions, and attract new customers. Brands can negotiate price, timing, and messaging with individual tweeters and tailor tweets to the appropriate audiences.

To get some help with your social media policy, please contact us.

Felix McCabe (LinkedIn)

SocialMedia.ie Labs – Re-mixing marketing, media and technology!

social media labs

SocialMedia.ie Labs were designed to help co-create innovative digital marketing campaigns with our clients.  Our goal is to create world class digital & social media campaigns for our clients in 2013.

We bring a team of marketers, developers and creatives together to work on new ideas with your marketing team.  We will come up with stories about your brand and dream up the perfect mix of technology and media to get the word out there for you.

Organisations with great strategies and campaigns are gaining considerable competitive advantage as more and more of our lives are happening online. Our collaborative approach is hugely beneficial and in these labs real campaign ideas are conceived and planned out for our clients to implement.

SocialMedia.ie Labs can be booked by an organisation, be it commercial, educational or purely recreational!  From the team behind Connector Events, you can be sure this will be a valuable experience on many levels.

OTHER SOCIALMEDIA.IE LABS

–          Campaign Lab – Campaigns co-created by a team of marketing and technology specialists

–          App Lab – Create really useful applications using Facebook Apps, Web Apps & Mobile Apps

–          Digital Video Lab – Bring your stories to life with our video planning, creation and promotion

–          WordPress Lab – We help you build great web sites and blogs to power your social media

To find out more about SocialMedia.ie Labs, please call +353 1 906 0006 or email team [@]socialmedia.ie

 

Social Media Tweets of the Week – 12th May 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie. It has been a busy week for David and Cian. They have been out presenting at the Digital Skills academy and at the Burlington Hotel. This week has also seen a lot of exciting developments for Bossmetrics. Our software has reached the final of the Irish Software Association Investor Forum. If you are interested in mastering Facebook then check out this post from Cian on mastering Edgerank. Also there are some great tips on Socia Media Reports in Google Analytics.

To get great Social Media news as it happens, be sure to follow @socialmedia_ie.

Social Media Tweets of the Week – 6th May 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie. This has been a great week for Bossmetrics. Our new Marketing software has been shortlisted for a pitching competition by the Irish Software Association.  If you are interested in WordPress be sure to check out the Twitter page #wordpress for great tips and plugins. Also a big Congrats to the students from #mn319 who presented their #eMarketing projects during the week.

 

To get great Social Media news as it happens, be sure to follow @socialmedia_ie.

Social Media Tweets of the Week – 29th April 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie.  Be sure to check out the Infographic on tracking the success of B2B Marketing by Ruta Danyte here. If you’re into advertising, Google offer some great tips on Adwords here. Social media-as-promotion is discussed in this article which offers a contemporary take on the 4 P’s of Marketing. Lastly make sure to sign up for Dublin Beta where you will also have a chance to see BOSS metrics in action. Read more

Social Media Tweets of the week – 22nd April 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie. This week we have been busy launching our new software, BOSSmetrics. Its a smarter way to improve your digital marketing by bringing all your digital and social data into one dashboard. With metrics in mind we also brought you 4 great reasons why website tracking is so essential for SEO and some Fortune 500 Social Media stats. Lastly if you are interested in Social Media and Blogging then why not check out our great Groupon deal here. You have until tonight to purchase at this greatly reduced price.

Read more