Ross' Top Shares #1 – Social Media Campaigns Review

Hello! And welcome to the first of Ross’ Top Shares. Every week I find something new and share it to my network of friends across Facebook, Twitter, LinkedIn and Google+, so I have decided to set up this blog to highlight my top shares of the week to you here on

In my inaugural blog I have picked 4 pieces; The birth of Baby Jesus- the social media version, a great viral piece by Red Bull, Ben and Jerry’s capitalising on Instagram’s increasing influence and an interesting response to customer criticism from Bodyform. Hopefully you will enjoy what you see and feel free to share this yourself and leave a comment. So let’s get started!!

  • The Nativity 2.0

In a digital spin to the traditional Nativity tale, Portuguese digital technology company Excentric produced a video narrating the story of Jesus’ birth through through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, G-Mail, Foursquare and Amazon. Just a reminder folks, 37 days left to get that shopping done!!

[hana-code-insert name=’Nativity’ /]

  •  The Athlete Machine- The Red Bull Kluge

Fresh on the heels of Felix Baumgartner breaking the speed of sound by free-falling back to earth Red Bull keep the cool stunts coming. It is hard to find the words that will do this justice. This is 5 minutes and 58 seconds you will love and be astounded by, with some cameo appearances from Sean MacCormac (Skydiver), Joey Brezinski (Skateboarder), Rickie Fowler (Golfer), Danny MacAskill (Trials Biker) and Ryan Sheckler (Skateboarder) to name a few.

[hana-code-insert name=’Red Bull Kluge’ /]

  • Ben and Jerry’s #CaptureEuphoria

Ben and Jerry’s is jumping on the rising popularity of Instagram with a promotion that challenges fans to take photos that capture the “euphoria”. The winning photos will be featured Ben and Jerry’s ads in that person’s neighbourhood.
Ben and Jerry’s has nearly 124,000 followers on Instagram and are encouraging them to submit photo’s that “best capture the euphoric feeling that comes with eating Ben and Jerry’s” and tag them with#CaptureEuphoria,
Between November and January, Ben and Jerry’s will select 20 of the photos and will turn them into “thank you” ads.

  • Bodyform Responds: The Truth

Something I have noticed in recent months is that my Facebook News Feed is becoming more cluttered with tongue in cheek comments on Facebook business pages. The comments are generally conveying a negative message towards a brand, followed by hundreds and sometimes thousands of “likes”.
Richard Neill wrote a cheeky Facebook post which received over 86,000 “likes” (below).

Bodyform had two realistic options; ignore the post, like so many companies do, or respond. They responded with a video uploaded onto their YouTube Channel, a video that has amassed over 3 million views in less than a month. I’ll pass you onto the CEO of Bodyform Caroline Williams!

[hana-code-insert name=’Bodyform’ /]

I hope you enjoyed the first of Ross’ Top Shares. I’ll be back with more soon! For more shares follow me on Twitter @RossDoyle29 or follow @socialmedia_ie