iBeacon is a new technology created by Apple that is intended to replace the old Near Field Communication (NFC) system. NFC is used to exchange data between two mobile devices without contact. NFC allows your smartphone to act as a credit card, loyalty card and more besides.
iBeacon is a new improvement of this technology. It enables users to make payments without any network connection. The good news is that iBeacon comes with all devices that operate iOS 7.
iBeacon allows companies to push offers and promotions straight to the consumer (providing they have downloaded the company’s app first).
This opens the way to loads of innovation in digital marketing and has already been adopted by many companies.
Macy’s the famous US department store has been using iBeacons to alert customers of current special offers when they enter the store.
American Eagle Outfitters also uses iBeacon technology to send customers a welcome message as they enter the store and inform them of location specific rewards.
iBeacons may be the solution for retailers to finally bring the online offline.