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New Content Marketing Masterclass

SocialMedia.ie is your hub for all things related to content marketing education and training. Our workshop will cover content marketing methods and promotions to create engaging content, recommended tools, content marketing examples and case studies.

The session will cover:

  • What “exactly is Content Marketing?
  • Understanding the different types of Content Marketing and identifying which types are best for your business/client
  • 5 Future Content Marketing Trends happening right now. (Including how big Social Media networks such as LinkedIn and Facebook have become powerful publishing platforms)
  • What companies are leading the way when it comes to Content Marketing.
  • How to develop a Content Marketing Strategy. (Including – creating an effective Content Calendar)
  • The need for speed – Tips and trick on how to produce quality content fast
  • How to measure the success of your Content Marketing efforts

Book your seat today!
https://www.eventbrite.com/e/content-marketing-workshop-tickets-21879502180

If you have any questions about the workshops or you prefer to do a customised session based on your own unique requirements, please email team@socialmedia.ie or call +353 1 906 0006

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New Social Media Masterclass

SocialMedia.ie is delighted to announce our next workshop to be run in our spanking new offices in Temple Bar in the heart of Dublin.

We are also chuffed that Greg Fry is now the Training Manager and we will be offering more training opportunities and workshops in 2016.

The workshop is designed to bring busy marketers up to date with the latest developments and trends in the Social Media World.

The session will cover include:

  • Using video and live streaming effectively as part of your Social Media Marketing mix.
  •  Instagram for business – how to use it effectively
  • How to use Slideshare.net to generate awareness and business opportunities
  • How Facebook and LinkedIn are becoming very powerful publishing platforms
  • Snapchat – should businesses be using it and if so…how
  • Using Emojis and GIFs in your Social Media updates
  •  Social Advertising – how to be more targeted with your advertising in 2016 and get better ROI
  • 5 essential Social Media tools every marketing professional should be using in 2016
  • Where do we go from here? What Future Trends to look out for!

The workshop will take place on Wednesday, 30th March from 6:00pm – 9:00pm at Connector, 18 Eustace Street, Temple Bar, Dublin 2. Places are limited so please book to avoid disappointment.

Book your seat today!
http://www.eventbrite.com/e/whats-new-in-social-media-tickets-21878700783?aff=erellivmlt

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Personal Branding for financial services professionals

Conor was delighted to deliver a Personal branding for financial services professionals webinar for the accountancy professionals at CPA Ireland recently.

 

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SocialMedia.ie launches our new Content Marketing Masterclass

SocialMedia.ie is delighted to present you a new Masterclass training programme, developed to focus on Content Marketing.

Content Marketing is a breakaway from traditional advertising that allows a brand to set a tone of voice and relay their message in a unique way, while paying close attention to data, paying close attention to what works and doesn’t work for your customers in a real-time, measurable fashion.

The course will provide you with an overall understanding of marketing channel attributions, it will allow your business to grow online communities and social media platforms, to be able to plan and monitor the strategy and much more.

For more information, check here.

Remember, there are limited places and they are booking fast!

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Hardware Association of Ireland & SocialMedia.ie Digital Bootcamp

To learn more about the innovative Hardware Association of Ireland & SocialMedia.ie Digital Bootcamp go to hardware.socialmedia.ie

Social Media and Hardware Association

SocialMedia.ie teams up with Hardware Association of Ireland for customised Digital Marketing Bootcamps

SocialMedia.ie is delighted to announce a partnership with the Hardware Association of Ireland to deliver an interesting Digital Marketing Bootcamp specifically for people working the hardware sector in April and May this year.

In this training, we incorporate case studies from the hardware sector with local and international insights from the sector and similar markets. There are two specialist streams, one for Retailers and one for Suppliers. The 12 hour programme will include practical problem solving, hands-on learning and group collaboration. We will use our ‘Consultative Training’ model with activities for learning between workshops.

The programme will include:

    • Mobile Website: you will learn some guidelines on how to optimise your Websites, Mobile Websites, Blogs, SEO, Email Marketing etc.
    • Social Networks:  you will learn some guidelines on how to do Brand Monitoring, Content Calendar, Digital PR, Free Tools etc.
    • Digital and Social Media Content:  you will get up-to-date content regarding Online Ads, Social Ads, Digital Video, Applications etc.
    • Digital Marketing Strategy and Campaigns: you will get the skills you need on Digital Strategy, Campaign Planning, eCommerce, Analytics etc.

This bespoke digital marketing training programme is part of our specialist digital services to business partners. Looks like a great opportunity, doesn’t it? But why SocialMedia.ie?

We ensure people and organisations create and implement world class social media in this vital new business battlefield. SocialMedia.ie has delivered solutions to dozens of clients across multiple industry sectors including – FMCG, financial services, technology, media, hospitality, pharmaceuticals, sports, education and many more!

Click here to learn more about the bootcamp, special deals and testimonials.

To view more of SocialMedia.ie work, please visit our portfolio.

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How to use amazing Instagram content to boost your digital marketing

If you don’t care about the future of your business or customers, stop reading now.

Instagram is a tremendously powerful platform and it’s your duty to leverage it for your business. User engagement levels are 15 times higher than Facebook, and over 75% of leading brands are already present on the platform.

Maybe you already knew that or you are already using Instagram.

But are you using it like the pros?

Most people are going in blind and then wondering why that photo of John’s leaving drinks didn’t get any likes; or why that whiteboard brainstorming session didn’t get any feedback; and don’t get me started on stock images of the product. The images aren’t appealing, and who wants to follow an assortment of photo garbage?

People want to engage with you, but most of the content you upload doesn’t relate to them.

It’s key that you get involved, start with a good foundation, create meaningful interactions with your community, and fine-tune your message to improve your brand’s visibility.

What’s the best way to do that you ask?

I’ve been playing around and experimenting with Instagram for the last two years. With ups and downs I’ve built a strong following by captivating and engaging my audience. I won the ‘Best Job in the World’ campaign by Tourism Australia, helped their marketing team with one million Instagram followers, and was a finalist in the first ever Insta-Film Festival.

These experiences have taught me a number of ways to organically grow and maintain a strong following. Yet nobody teaches these things in school.

I want to share with you a few examples and techniques that have helped me along the way. Here’s a teaser to skim the surface.

Examples:

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1. Pick Your Topic
Cats, food, fashion, nature, portraits, sunsets, selfies. Whichever you select, your photos need to be centred on that topic. Consistency is key.

If you have a talent (everyone does) you could showcase that. Be it dancing, drawing, literature, fashion trends, great cooking or an obscure interest. There are bound to be people searching for the same interest.

Pick a topic that you’re most happy with and stick with it. It will define who you are.

If all else fails, just take photos of your pet.

 

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2.  Hashtags (Done Right)
Ok so people (usually always) say you need to tag your photos. Each photo is allowed a maximum of 30 tags. But wait!

Stop hash tagging so much! You’re annoying people.

As you’re posting you can tag your photo with some relevant tags (zero to eight maximum), then wait and put the remaining tags as a comment so that not many people will see them, but makes your photo still findable in search.

 

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3. Reaching out to Accounts
To take you photos to the next level you need to get them in front of a huge audience.

There are hundreds of accounts with huge followings that repost other peoples photos. If they pick your photo you’ll get credited, and get great exposure.

 

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Your job is to find accounts that post similar photos to you. Tag your photo with their name, tag their account and hashtag in your caption or in a comment under your photo, and hope they love your photography.

The more accounts that feature your photos the more likes and followers you get. In order to be featured your photos need to be epic.

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Here’s your chance to learn a lot more.

We’re offering you a course in the coming new year 2015 with some amazing material that will definitely help your business succeed. If you’re interested then drop us a line.

I’m @daxon on Instagram, or tweet me @daxon

 

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Engaging Nonprofit Volunteers through Social Media

Volunteer Ireland are hosting the National Volunteer Management Conference today so naturally our interest spiked when they asked a member of our team to give a workshop on engaging volunteers through social media. We jumped at the chance, as here at connector360 we have a special place in our heart for nonprofit organizations and the great work they do.

Our whiz kid project manager Sarah was chosen for the task due to her background working with The Irish Cancer Society. She got the head down and immersed herself in research on how nonprofits use social channels successfully. What did she find? They are pretty darn good at it!

She packaged up her findings into a lovely presentation which you can find on Slideshare below:

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Some of the major insights she uncovered was the volunteers today are young, they’re generous and they are your online influencers. They share, share and keep on sharing the good work of the organizations they are involved with.
So, connector360 is sending a call out to all young people out there to get involved with a charity that is close to their heart. There’s no comparison to how rewarding the work is but more importantly you are helping others.

connector360 – Clients & Projects Continue to Grow

connector360 – Clients & Projects Continue to Grow

connector360, creative agency and sister company to SocialMedia.ie, continue to grow their portfolio with the addition of clients such as Pair Mobile, Flogas, Ridge Consulting and Martino’s Trattoria as well as ongoing work with Eurocycles and Euro Baby, Griffith College and CIS Ireland.

connector360 Case Studies

Pair Mobile – Smartphone covers and accessories: View Study

Allianz GAA – Sponsorship of GAA: View Study

Griffith College Dublin: View Study

Eurotrek Group – Eurocycles & Euro Baby Stores: View Study

Flogas – Natural gas providers in Ireland & the UK: View Study

Visit us at connector360

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SocialMedia.ie create video content for Pharmaceutical Society of Ireland

Here is a recent digital video SocialMedia.ie completed for The PSI which is about promoting an understanding of the roles and responsibilities of a supervising pharmacist, as well as the legal requirement, governance and accountability aspects of the role.

You can watch the video here.

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