thumbnail launches our new Content Marketing Masterclass is delighted to present you a new Masterclass training programme, developed to focus on Content Marketing.

Content Marketing is a breakaway from traditional advertising that allows a brand to set a tone of voice and relay their message in a unique way, while paying close attention to data, paying close attention to what works and doesn’t work for your customers in a real-time, measurable fashion.

The course will provide you with an overall understanding of marketing channel attributions, it will allow your business to grow online communities and social media platforms, to be able to plan and monitor the strategy and much more.

For more information, check here.

Remember, there are limited places and they are booking fast!


Hardware Association of Ireland & Digital Bootcamp

To learn more about the innovative Hardware Association of Ireland & Digital Bootcamp go to

Social Media and Hardware Association teams up with Hardware Association of Ireland for customised Digital Marketing Bootcamps is delighted to announce a partnership with the Hardware Association of Ireland to deliver an interesting Digital Marketing Bootcamp specifically for people working the hardware sector in April and May this year.

In this training, we incorporate case studies from the hardware sector with local and international insights from the sector and similar markets. There are two specialist streams, one for Retailers and one for Suppliers. The 12 hour programme will include practical problem solving, hands-on learning and group collaboration. We will use our ‘Consultative Training’ model with activities for learning between workshops.

The programme will include:

    • Mobile Website: you will learn some guidelines on how to optimise your Websites, Mobile Websites, Blogs, SEO, Email Marketing etc.
    • Social Networks:  you will learn some guidelines on how to do Brand Monitoring, Content Calendar, Digital PR, Free Tools etc.
    • Digital and Social Media Content:  you will get up-to-date content regarding Online Ads, Social Ads, Digital Video, Applications etc.
    • Digital Marketing Strategy and Campaigns: you will get the skills you need on Digital Strategy, Campaign Planning, eCommerce, Analytics etc.

This bespoke digital marketing training programme is part of our specialist digital services to business partners. Looks like a great opportunity, doesn’t it? But why

We ensure people and organisations create and implement world class social media in this vital new business battlefield. has delivered solutions to dozens of clients across multiple industry sectors including – FMCG, financial services, technology, media, hospitality, pharmaceuticals, sports, education and many more!

Click here to learn more about the bootcamp, special deals and testimonials.

To view more of work, please visit our portfolio.

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How to use amazing Instagram content to boost your digital marketing

If you don’t care about the future of your business or customers, stop reading now.

Instagram is a tremendously powerful platform and it’s your duty to leverage it for your business. User engagement levels are 15 times higher than Facebook, and over 75% of leading brands are already present on the platform.

Maybe you already knew that or you are already using Instagram.

But are you using it like the pros?

Most people are going in blind and then wondering why that photo of John’s leaving drinks didn’t get any likes; or why that whiteboard brainstorming session didn’t get any feedback; and don’t get me started on stock images of the product. The images aren’t appealing, and who wants to follow an assortment of photo garbage?

People want to engage with you, but most of the content you upload doesn’t relate to them.

It’s key that you get involved, start with a good foundation, create meaningful interactions with your community, and fine-tune your message to improve your brand’s visibility.

What’s the best way to do that you ask?

I’ve been playing around and experimenting with Instagram for the last two years. With ups and downs I’ve built a strong following by captivating and engaging my audience. I won the ‘Best Job in the World’ campaign by Tourism Australia, helped their marketing team with one million Instagram followers, and was a finalist in the first ever Insta-Film Festival.

These experiences have taught me a number of ways to organically grow and maintain a strong following. Yet nobody teaches these things in school.

I want to share with you a few examples and techniques that have helped me along the way. Here’s a teaser to skim the surface.



1. Pick Your Topic
Cats, food, fashion, nature, portraits, sunsets, selfies. Whichever you select, your photos need to be centred on that topic. Consistency is key.

If you have a talent (everyone does) you could showcase that. Be it dancing, drawing, literature, fashion trends, great cooking or an obscure interest. There are bound to be people searching for the same interest.

Pick a topic that you’re most happy with and stick with it. It will define who you are.

If all else fails, just take photos of your pet.




2.  Hashtags (Done Right)
Ok so people (usually always) say you need to tag your photos. Each photo is allowed a maximum of 30 tags. But wait!

Stop hash tagging so much! You’re annoying people.

As you’re posting you can tag your photo with some relevant tags (zero to eight maximum), then wait and put the remaining tags as a comment so that not many people will see them, but makes your photo still findable in search.




3. Reaching out to Accounts
To take you photos to the next level you need to get them in front of a huge audience.

There are hundreds of accounts with huge followings that repost other peoples photos. If they pick your photo you’ll get credited, and get great exposure.




Your job is to find accounts that post similar photos to you. Tag your photo with their name, tag their account and hashtag in your caption or in a comment under your photo, and hope they love your photography.

The more accounts that feature your photos the more likes and followers you get. In order to be featured your photos need to be epic.



Here’s your chance to learn a lot more.

We’re offering you a course in the coming new year 2015 with some amazing material that will definitely help your business succeed. If you’re interested then drop us a line.

I’m @daxon on Instagram, or tweet me @daxon



Engaging Nonprofit Volunteers through Social Media

Volunteer Ireland are hosting the National Volunteer Management Conference today so naturally our interest spiked when they asked a member of our team to give a workshop on engaging volunteers through social media. We jumped at the chance, as here at connector360 we have a special place in our heart for nonprofit organizations and the great work they do.

Our whiz kid project manager Sarah was chosen for the task due to her background working with The Irish Cancer Society. She got the head down and immersed herself in research on how nonprofits use social channels successfully. What did she find? They are pretty darn good at it!

She packaged up her findings into a lovely presentation which you can find on Slideshare below:

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Some of the major insights she uncovered was the volunteers today are young, they’re generous and they are your online influencers. They share, share and keep on sharing the good work of the organizations they are involved with.
So, connector360 is sending a call out to all young people out there to get involved with a charity that is close to their heart. There’s no comparison to how rewarding the work is but more importantly you are helping others.

connector360 – Clients & Projects Continue to Grow

connector360 – Clients & Projects Continue to Grow

connector360, creative agency and sister company to, continue to grow their portfolio with the addition of clients such as Pair Mobile, Flogas, Ridge Consulting and Martino’s Trattoria as well as ongoing work with Eurocycles and Euro Baby, Griffith College and CIS Ireland.

connector360 Case Studies

Pair Mobile – Smartphone covers and accessories: View Study

Allianz GAA – Sponsorship of GAA: View Study

Griffith College Dublin: View Study

Eurotrek Group – Eurocycles & Euro Baby Stores: View Study

Flogas – Natural gas providers in Ireland & the UK: View Study

Visit us at connector360

Tweet This! create video content for Pharmaceutical Society of Ireland

Here is a recent digital video completed for The PSI which is about promoting an understanding of the roles and responsibilities of a supervising pharmacist, as well as the legal requirement, governance and accountability aspects of the role.

You can watch the video here.

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Digital Marketing Review – Soft Drinks Market Sector by NUI Maynooth students


As part of an E-marketing project, myself and three other NUI Maynooth students conducted a digital review of brands in the Soft drinks industry both internationally as well as here in Ireland. As students who indulge in a fizzy drink on almost a daily basis, we were keen to learn more about the market and the brands which dominate it.

Our review focuses on five popular Soft Drink brands in both the global and Irish market: Coca Cola, Pepsi, Dr Pepper, Irn Bru and Club Orange. We have looked at the performance of the social media platforms of the five brand’s, and have conducted a boss metrics analysis of their respective Facebook and Twitter accounts. Finally, we compiled our findings and presented key insights in a final report.


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The following video highlights each brands respective commitment to social media through facts about each brand and there use of social media.

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Digital Marketing Review – Irish Cinema Market Sector by NUI Maynooth students


We conducted our research on the Irish Film Industry, it’s market and who the competitors are. We named our team, TEAM FOUR which included Clare McCourt, Iman Mann, Laura Mooney and Shauna O’Sullivan. As a team we all had a passion for movies and decided to research into the different cinema’s that are currrently available. We used methods such as BOSS Metrics reports, website review, mobile app review, social media review and report promotion. We all worked extremely hard to achieve the results we wanted and are all happy with our assignment outcome.

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