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How to use amazing Instagram content to boost your digital marketing

If you don’t care about the future of your business or customers, stop reading now.

Instagram is a tremendously powerful platform and it’s your duty to leverage it for your business. User engagement levels are 15 times higher than Facebook, and over 75% of leading brands are already present on the platform.

Maybe you already knew that or you are already using Instagram.

But are you using it like the pros?

Most people are going in blind and then wondering why that photo of John’s leaving drinks didn’t get any likes; or why that whiteboard brainstorming session didn’t get any feedback; and don’t get me started on stock images of the product. The images aren’t appealing, and who wants to follow an assortment of photo garbage?

People want to engage with you, but most of the content you upload doesn’t relate to them.

It’s key that you get involved, start with a good foundation, create meaningful interactions with your community, and fine-tune your message to improve your brand’s visibility.

What’s the best way to do that you ask?

I’ve been playing around and experimenting with Instagram for the last two years. With ups and downs I’ve built a strong following by captivating and engaging my audience. I won the ‘Best Job in the World’ campaign by Tourism Australia, helped their marketing team with one million Instagram followers, and was a finalist in the first ever Insta-Film Festival.

These experiences have taught me a number of ways to organically grow and maintain a strong following. Yet nobody teaches these things in school.

I want to share with you a few examples and techniques that have helped me along the way. Here’s a teaser to skim the surface.

Examples:

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1. Pick Your Topic
Cats, food, fashion, nature, portraits, sunsets, selfies. Whichever you select, your photos need to be centred on that topic. Consistency is key.

If you have a talent (everyone does) you could showcase that. Be it dancing, drawing, literature, fashion trends, great cooking or an obscure interest. There are bound to be people searching for the same interest.

Pick a topic that you’re most happy with and stick with it. It will define who you are.

If all else fails, just take photos of your pet.

 

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2.  Hashtags (Done Right)
Ok so people (usually always) say you need to tag your photos. Each photo is allowed a maximum of 30 tags. But wait!

Stop hash tagging so much! You’re annoying people.

As you’re posting you can tag your photo with some relevant tags (zero to eight maximum), then wait and put the remaining tags as a comment so that not many people will see them, but makes your photo still findable in search.

 

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3. Reaching out to Accounts
To take you photos to the next level you need to get them in front of a huge audience.

There are hundreds of accounts with huge followings that repost other peoples photos. If they pick your photo you’ll get credited, and get great exposure.

 

accounts

 

Your job is to find accounts that post similar photos to you. Tag your photo with their name, tag their account and hashtag in your caption or in a comment under your photo, and hope they love your photography.

The more accounts that feature your photos the more likes and followers you get. In order to be featured your photos need to be epic.

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Here’s your chance to learn a lot more.

We’re offering you a course in the coming new year 2015 with some amazing material that will definitely help your business succeed. If you’re interested then drop us a line.

I’m @daxon on Instagram, or tweet me @daxon

 

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Engaging Nonprofit Volunteers through Social Media

Volunteer Ireland are hosting the National Volunteer Management Conference today so naturally our interest spiked when they asked a member of our team to give a workshop on engaging volunteers through social media. We jumped at the chance, as here at connector360 we have a special place in our heart for nonprofit organizations and the great work they do.

Our whiz kid project manager Sarah was chosen for the task due to her background working with The Irish Cancer Society. She got the head down and immersed herself in research on how nonprofits use social channels successfully. What did she find? They are pretty darn good at it!

She packaged up her findings into a lovely presentation which you can find on Slideshare below:

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Some of the major insights she uncovered was the volunteers today are young, they’re generous and they are your online influencers. They share, share and keep on sharing the good work of the organizations they are involved with.
So, connector360 is sending a call out to all young people out there to get involved with a charity that is close to their heart. There’s no comparison to how rewarding the work is but more importantly you are helping others.

connector360 – Clients & Projects Continue to Grow

connector360 – Clients & Projects Continue to Grow

connector360, creative agency and sister company to SocialMedia.ie, continue to grow their portfolio with the addition of clients such as Pair Mobile, Flogas, Ridge Consulting and Martino’s Trattoria as well as ongoing work with Eurocycles and Euro Baby, Griffith College and CIS Ireland.

connector360 Case Studies

Pair Mobile - Smartphone covers and accessories: View Study

Allianz GAA – Sponsorship of GAA: View Study

Griffith College Dublin: View Study

Eurotrek Group – Eurocycles & Euro Baby Stores: View Study

Flogas – Natural gas providers in Ireland & the UK: View Study

Visit us at connector360

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SocialMedia.ie create video content for Pharmaceutical Society of Ireland

Here is a recent digital video SocialMedia.ie completed for The PSI which is about promoting an understanding of the roles and responsibilities of a supervising pharmacist, as well as the legal requirement, governance and accountability aspects of the role.

You can watch the video here.

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Digital Marketing Review – Soft Drinks Market Sector by NUI Maynooth students

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As part of an E-marketing project, myself and three other NUI Maynooth students conducted a digital review of brands in the Soft drinks industry both internationally as well as here in Ireland. As students who indulge in a fizzy drink on almost a daily basis, we were keen to learn more about the market and the brands which dominate it.

Our review focuses on five popular Soft Drink brands in both the global and Irish market: Coca Cola, Pepsi, Dr Pepper, Irn Bru and Club Orange. We have looked at the performance of the social media platforms of the five brand’s, and have conducted a boss metrics analysis of their respective Facebook and Twitter accounts. Finally, we compiled our findings and presented key insights in a final report.

 

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The following video highlights each brands respective commitment to social media through facts about each brand and there use of social media.

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Digital Marketing Review – Irish Cinema Market Sector by NUI Maynooth students

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We conducted our research on the Irish Film Industry, it’s market and who the competitors are. We named our team, TEAM FOUR which included Clare McCourt, Iman Mann, Laura Mooney and Shauna O’Sullivan. As a team we all had a passion for movies and decided to research into the different cinema’s that are currrently available. We used methods such as BOSS Metrics reports, website review, mobile app review, social media review and report promotion. We all worked extremely hard to achieve the results we wanted and are all happy with our assignment outcome.

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Digital Marketing Review – Make-up Market Sector by NUI Maynooth students

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We conducted our research on the Make-up industry. Our team members were Gillian Lynch- 11323811, Nicola Stafford-11339216 and Leah Hickey-11318401. We decided to call our team “Team Girlo” because we’re all girly girls with a passion for make-up and everything to do with the industry. Through the project we conducted an analysis of the various websites, social media and mobile websites of five companies: M.A.C, Inglot, Clinique, L’Oreal and Fuschia make-up.

Having completed this we found some interesting results. M.A.C turned out the be the best in terms of website and all social media whilst Fuschia make-up was the worst as they lacked many essential tools to promote their brand, including, very importantly a twitter account!

We hoped that through this project we could promote these various companies and we did so in a few ways. First of all we made a YouTube video which summarised our report and findings and conclusions.

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We also created a presentation on our report which will be presented to our social media class and was also published on slideshare.

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To further promote these companies we also posted our presentation into our blogs that we have built up over the past few weeks and onto our twitter accounts.

Through this project we have all gained a deeper insight into the beauty industry and enjoyed conducting the research. We had a lot of fun with this module and learned a lot of new things!

That’s all for now, until next time!

Love Leah, Nicola and Gillian x

Digital Marketing Review – Irish Newspapers Market Sector by NUI Maynooth students

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A competitor analysis of the Newspaper Industry was conducted. The five newspapers considered were; The Irish Independent, The Irish Times, The Examiner, The Irish Sun, and The Daily Star.

The market background and the individual profile of each paper were taken into account. The papers were examined through a website review, a social media review and a mobile review. Sites like Facebook and Twitter were used to evaluate for the social media review. The mobile apps were critiqued and also a site called howtogomo.com was used for the mobile review.

We also employed BOSSmetrics.com, an analytical tool, to assess the newspapers use of social media. We found out information like which one has the most followers, at what time of day they publish their posts on Facebook, what kind of content achieves the most likes, etc.

Following the information discovered we promoted our findings through; WordPress, Slideshare, Facebook, Youtube and Twitter.

We will monitor the responses to our postings to see if our findings comply with the public perception. As an example of some of the work we’ve been doing, see below for a Youtube video about the topic and a presentation from Slideshare.

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Digital Marketing Review – European Airline Market Sector by NUI Maynooth students

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This report will offer an overview of the European Airline industry and a profile of five European airlines; namely Lufthansa, Air France, Ryanair, Easyjet and Aer Lingus. The report explores each Airlines engagement with, and use of social media platforms such as Twitter and Facebook, as well as their utilisation of mobile applications. The report contains industry data and analysis on each Airlines social media performance by utilising Boss Metrics Analysis.

Social media networks offer the opportunity to build and foster online communities. This will present online prospects to enhance service value by listening to existing and prospective customers discussing the brand and other related matters. An airline can attempt to discover what their customers have in common, as well as issues that customers share with each other. Social media can also be utilised to generate feedback and comment and build customer loyalty and retention.

Team Name: Innovaders

Team members: Christopher Devaney, John Dunne, Carl Delaney, Roisin White Barrett, Emer Butler.

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Digital Marketing Review – Sports Market Sector by NUI Maynooth students

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As a team we have reviewed and researched the sports industry, and in particular the well-known sports brands: Nike, Adidas, Puma, Reebok, and Irish brand O’Neills. We have reviewed the companies’ websites, mobile sites as well as their social media pages.

Findings were recorded in a report, and our research was promoted using our own personal Twitter and Facebook pages. We also created individual blogs, a slideshare presentation and created a Youtube video.

Overall, we learnt the importance the internet plays in the daily routine of sports brand companies. Websites allow for goods to be searched, and bought in an online store. A market trend is that of being able to customize goods to the users preference also. Brands use social media to reach a large audience of fans. Promotions and the latest products can therefore be promoted free of charge. Mobile sites are also essential for brands as the smartphone is now a popular device being used by millions of people on a daily basis. The importance of a good site was seen as it keeps users satisfied due to a firm implementing a user friendly mobile site.

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