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SocialMedia.ie contributes to the Understanding Social Media book.

Conor Lynch and Ivan Adriel from SocialMedia.ie and Connnector.ie were proud contributors to the new book called “Understanding Social Media”. They attended the London launch party and had a great night as guest of the author Damian Ryan and the publishers.

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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.

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Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as ‘How do you create a compelling social media campaign?’, ‘How do you build and engage with an audience?’ and ‘Where is the line between online PR and social media drawn?’ It is the most comprehensive and practical reference guide to social media available.

To buy the book go to www.koganpage.com/usm which are currently offering a 20% discount (cheaper than Amazon!) with code MKTUSML.

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Connector.ie and SocialMedia.ie partner the Smart Business Show

We are excited to announce that SocialMedia.ie will be joining the Smart Business Show in the RDS, Dublin on the 22 & 23 of April to help visitors understand how they can engage better with current and potential customers. We are delighted to be able to offer our customers and wider network the opportunity to attend the show through our discount.

You might like to check out and enter the €15,000 Competition and have the chance to have SocialMedia.ie work on your business.

The show is a B2B exhibition and networking event which will bring together 5,000 visitors and over 150 exhibitors. You will be able to hear from Keynote speakers, take part in workshops with many show and also gain insight into relevant areas of business through the many short sharp Talkzones. There are also a multitude of other features such as the Digital Engagement Zone, the Growth Zone, our own Innovation Zone and the Export Pavilion.

You can learn more about the show at www.smartbusinessshow.com.

If you want more information, please don’t hesitate to contact us:

Email: team@socialmedia.ie
Phone: +353 1 906 0006 and ask for Conor
Address: 10 Thomas Street, The Digital Hub, Dublin 8, Ireland

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Hardware Association of Ireland & SocialMedia.ie Digital Bootcamp

To learn more about the innovative Hardware Association of Ireland & SocialMedia.ie Digital Bootcamp go to hardware.socialmedia.ie

Social Media in Irish Farmers Magazine

Farming in the global village – SocialMedia.ie in Irish Farmers Monthly Magazine

Conor Lynch from SocialMedia.ie is delighted to be featured in Irish Farmers Monthly Magazine this month. The article where Conor talks about the opportunities on social media for farmers is below.

According to the book Future of Farming, social media can be a trigger for farmers worldwide. In the US, 76 per cent of farmers between the ages of 18 and 35 use social media to share knowledge, connect with consumers and promote their business. It is not a matter of whether social media can be of added value to the agricultural sector, but how.

Social Media Marketing offers a new and inexpensive way for farmers to get their name out there. But with so many social networks to choose from, farmers have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.

SocialMedia.ie is passionate about helping organisations, SMEs, startups, government agencies and individuals create their digital destiny.

Let’s talk and see if you would like us to be ‘Your Digital Business Partner’. We’d be delighted to talk to you!

Contact Us – SocialMedia.ie or email us at team@socialmedia.ie

Please check out our digital marketing portfolio!

Veterinary Surgeons and Social Media

Irish Vets to Get a Social Media Injection at Annual Conference

As you may know, our intrepid online and offline explorer Conor is always out and about speaking at events across Ireland, from Bandon to Belfast, to help people and organisations create and implement world class marketing strategies with a focus on digital, social and mobile.

Coming soon, Conor Lynch from SocialMedia.ie is delighted to speak at the VICAS Winter Conference (Veterinary Ireland Companion Animal Society) which will take place in the Radisson Blu Galway from the 30 January to the 1st February 2015. With exciting lectures on Business, Ethics, Social Media & Orthopaedics, the conference will be a great opportunity for education, networking and fun.

Social Media Marketing offers a new and inexpensive way for Vets to get their name out there amongst the community. But with so many social networks to choose from, businesses have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.The vets present will learn the unique selling points of social networks like Facebook, Twitter, Instagram, LinkedIn, YouTube and Blogs. They will be shown how each platform can be leveraged to help acquire and retain more customers, through highly targeted social media and social ads. They will also see how they can make the most of social media, regardless of what the budget is.

Watch out soon for Conor’s presentation which we will share here in our blog.

Click here and have a look at some Conferences and Workshops clients. Please get in touch to discuss your Continuous Professional Development (CPD) requirements or call us on +353 1 906 0006.

Instagram Success

Key Metrics to Use to Measure Your Success on Instagram

Instagram is growing, changing and dramatically improving its relevancy. Brands are finding successful ways to grow their audience on a platform which continues to offer new and exciting results for marketers. Instagram offers the potential of 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. With Facebook organic reach dropping, and Twitter participation still in its infancy, it’s a great time to think about not only how to use Instagram but how to measure its success.

So how do you measure success on Instagram?

Followers are an obvious determinant of success for your brand. These are people who have opted into your branded content and want to hear from you. With your Facebook feed you can see friends’ likes, what photos they are tagged in and who they follow. This is not possible in Instagram. You must work harder for followers and once you have them you need to entertain and excite them!

Just as with Facebook, the amount of users who engage with you and who Like and Comment on your posts show how active your audience is and, more importantly, how attractive your content is.

Set yourself Engagement per post targets. Look at how many users you have and set achievable targets to reach with follower likes and comments.

Engagement per post is the number of likes and comments combined, while engagement as a % of followers can give an idea of how much of your audience are actively involved with your brand.

Total Engagement is the sum of likes and comments over a period of time. It helps to determine how effective a strategy is over pre-determined dates and can help you to schedule posts for maximum benefit.

Why are these important?

Dublin Airport Instagram

Compare the two Dublin Airport Instagram posts. The airplane photo has 331 likes with 14 comments in comparison to their artistic photo with 169 likes with 3 comments. If over time there is consistent reach with similar messaging, they can easily see which posts are most engaging with their audience (in this case plane imagery over contemporary shots).

You wouldn’t place a newspaper ad without knowing the readership, and you wouldn’t update your site content without looking at the analytics. Use the same rationale for Instagram, know why you’re posting, who you’re targeting and set indications for success and failure.

Can you answer these questions with your Instagram strategy?

  • What category of posts has the highest user engagement?
  • Which times of the year/month/day are users most active?
  • What % of my followers is engaged and who are they?

If you can answer these, then you can plan your future strategy around what you know works, engaging with your most active users to give broad reach for your campaigns.

Written by: Adam Baker

Bio: Adam is a Digital Marketing student in Smurfit and loves brands with the courage do things differently.

Find Adam on Twitter @adambak3r and Linkedin

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Engaging Nonprofit Volunteers through Social Media

Volunteer Ireland are hosting the National Volunteer Management Conference today so naturally our interest spiked when they asked a member of our team to give a workshop on engaging volunteers through social media. We jumped at the chance, as here at connector360 we have a special place in our heart for nonprofit organizations and the great work they do.

Our whiz kid project manager Sarah was chosen for the task due to her background working with The Irish Cancer Society. She got the head down and immersed herself in research on how nonprofits use social channels successfully. What did she find? They are pretty darn good at it!

She packaged up her findings into a lovely presentation which you can find on Slideshare below:

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Some of the major insights she uncovered was the volunteers today are young, they’re generous and they are your online influencers. They share, share and keep on sharing the good work of the organizations they are involved with.
So, connector360 is sending a call out to all young people out there to get involved with a charity that is close to their heart. There’s no comparison to how rewarding the work is but more importantly you are helping others.

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Match Metrics To Your Strategy – A Focus On Facebook

We have looked at the main success factors in great digital marketing last week, so today we’re going to laser in on one of the social media giants: Facebook.

Besides your own website, Facebook is arguably your online shopfront.  With this in mind, using Facebook to build customer satisfaction is key but monitoring your performance is just as vital.

 

Facebook – Made to Measure

Okay, so you have built up a healthy following and you feel you are engaging your fans well.  Regular updates and the odd cat meme?  Excellent, but remember that every aspect of your Facebook interaction with fans can be measured to hone your efforts further.   One point to note however, is to link these metrics with your Facebook strategy.

The basic (and the most popular) metrics to note are fan count, likes & comments.  As these grow, they provide many a marketer with a warm and fuzzy feeling of success!  Simply speaking, a rise here is a positive step but if not allied to your objectives they mean surprisingly little.

Measure Against Your Goals – An Example

A brief example that this humble writer can recount was from time spent working with a local visual arts festival.  One early objective was a campaign for artistic submissions launched worldwide to give the festival an international flavour.   The net was spread wide to forums, Facebook & Twitter communities etc to attract them.  After this big push, the event’s Facebook friend count increased by 400% in three weeks!   Cue the celebrations, until the next phase of marketing began.  This was centered upon promoting ticket sales and attendance, where local fans are the obvious target.   The discovery was sobering – our hyper-inflated friend count revealed that most of these new fans were international, from Asia, South America, even Australia…  None exactly in a position to attend a festival in Dublin!

Ready, Take Aim, Measure

What to take from here is that while basic Facebook metrics often highlight positive trends, they may not be the right ones for your aims.

Looking to spread great content?  – Look for number of shares of your links, or its ‘viral’ spread

Promoting an event? – Measure if fans are primarily in your area, promote posts to local users only

Increasing leads & referrals? – Check Google Analytics, are clicks from Facebook to your website growing?

If you want to use social media to improve your business, you’re in for the long game.  Returns may not be rapid, or easy to pinpoint at first but keep your objectives in mind and stay the course.  Growing your Facebook presence must be a means, not an end.  Whatever your business is looking to achieve, use Facebook to assist these goals and measure to suit.

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Installing The Digital Marketing Cog Into Your Business Engine

Think of your business as an engine (a finely tuned one, no doubt)! If you introduce a new part or component into any engine, it will affect how the rest of the system performs. This principle is certainly true when looking at the explosive growth of digital marketing and its integration into your marketing and business functions. Let’s look at your business holistically and ensure that any digital integration assists and augments your existing business engine – a new part installed to increase performance!

 

Digital VS Traditional Marketing – No Need To Argue

Your business now has access to an already massive and ever growing digital marketing toolkit – a huge array of methods to interact with, understand and sell to customers online. Pulling back the curtain into this world means that you can dispense with traditional methods in future and bask in the warm success web based marketing offers? Not quite!

Traditional methods should rather be combined with and enhanced by digital options rather than being dispensed with. These methods have not been made obsolete by any means. Depending on the size of your business, the old reliables of TV, radio and print advertising can still be highly effective means for creating mass brand awareness. Direct mailing has stood the test of time but has arguably been surpassed by email marketing and is an example of digital’s great impact on the marketing old school.

Many companies have married old and new and created a little synergy by making the call to action on these campaigns digital based. Point customers to your website, encourage them to follow and interact on social media. Now these passive, unknown customers are made visible and ready for you to build relationships, leads and sales. This gives your brand an extra dimension through digital and is something we will delve into more tomorrow.

Tune-Up Your Other Functions With Digital

Once the marketing department have caught the digital bug, it often takes longer for these same approaches to be considered throughout the rest of the organisation.

Many firm’s customer service is still primarily phone based, but this burden on costs and man hours can be reduced by introducing platforms such as customer forums, live chat services and even website FAQ sections. If you are increasingly savvy gaining customers digitally, they may be disappointed that they cannot then follow up at other stages of their life cycle with you by these means also.

Digital is here to stay, so integrate it when possible all around your business, it should improve performance to misfiring parts and have the already finely tuned functions purring like a kitten.