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SocialMedia.ie launches our new Content Marketing Masterclass

SocialMedia.ie is delighted to present you a new Masterclass training programme, developed to focus on Content Marketing.

Content Marketing is a breakaway from traditional advertising that allows a brand to set a tone of voice and relay their message in a unique way, while paying close attention to data, paying close attention to what works and doesn’t work for your customers in a real-time, measurable fashion.

The course will provide you with an overall understanding of marketing channel attributions, it will allow your business to grow online communities and social media platforms, to be able to plan and monitor the strategy and much more.

For more information, check here.

Remember, there are limited places and they are booking fast!

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SocialMedia.ie contributes to the Understanding Social Media book.

Conor Lynch and Ivan Adriel from SocialMedia.ie and Connnector.ie were proud contributors to the new book called “Understanding Social Media”. They attended the London launch party and had a great night as guest of the author Damian Ryan and the publishers.

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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.

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Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as ‘How do you create a compelling social media campaign?’, ‘How do you build and engage with an audience?’ and ‘Where is the line between online PR and social media drawn?’ It is the most comprehensive and practical reference guide to social media available.

To buy the book go to www.koganpage.com/usm which are currently offering a 20% discount (cheaper than Amazon!) with code MKTUSML.

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Connector.ie and SocialMedia.ie partner the Smart Business Show

We are excited to announce that SocialMedia.ie will be joining the Smart Business Show in the RDS, Dublin on the 22 & 23 of April to help visitors understand how they can engage better with current and potential customers. We are delighted to be able to offer our customers and wider network the opportunity to attend the show through our discount.

You might like to check out and enter the €15,000 Competition and have the chance to have SocialMedia.ie work on your business.

The show is a B2B exhibition and networking event which will bring together 5,000 visitors and over 150 exhibitors. You will be able to hear from Keynote speakers, take part in workshops with many show and also gain insight into relevant areas of business through the many short sharp Talkzones. There are also a multitude of other features such as the Digital Engagement Zone, the Growth Zone, our own Innovation Zone and the Export Pavilion.

You can learn more about the show at www.smartbusinessshow.com.

If you want more information, please don’t hesitate to contact us:

Email: team@socialmedia.ie
Phone: +353 1 906 0006 and ask for Conor
Address: 10 Thomas Street, The Digital Hub, Dublin 8, Ireland

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Hardware Association of Ireland & SocialMedia.ie Digital Bootcamp

To learn more about the innovative Hardware Association of Ireland & SocialMedia.ie Digital Bootcamp go to hardware.socialmedia.ie

Social Media in Irish Farmers Magazine

Farming in the global village – SocialMedia.ie in Irish Farmers Monthly Magazine

Conor Lynch from SocialMedia.ie is delighted to be featured in Irish Farmers Monthly Magazine this month. The article where Conor talks about the opportunities on social media for farmers is below.

According to the book Future of Farming, social media can be a trigger for farmers worldwide. In the US, 76 per cent of farmers between the ages of 18 and 35 use social media to share knowledge, connect with consumers and promote their business. It is not a matter of whether social media can be of added value to the agricultural sector, but how.

Social Media Marketing offers a new and inexpensive way for farmers to get their name out there. But with so many social networks to choose from, farmers have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.

SocialMedia.ie is passionate about helping organisations, SMEs, startups, government agencies and individuals create their digital destiny.

Let’s talk and see if you would like us to be ‘Your Digital Business Partner’. We’d be delighted to talk to you!

Contact Us – SocialMedia.ie or email us at team@socialmedia.ie

Please check out our digital marketing portfolio!

Veterinary Surgeons and Social Media

Irish Vets to Get a Social Media Injection at Annual Conference

As you may know, our intrepid online and offline explorer Conor is always out and about speaking at events across Ireland, from Bandon to Belfast, to help people and organisations create and implement world class marketing strategies with a focus on digital, social and mobile.

Coming soon, Conor Lynch from SocialMedia.ie is delighted to speak at the VICAS Winter Conference (Veterinary Ireland Companion Animal Society) which will take place in the Radisson Blu Galway from the 30 January to the 1st February 2015. With exciting lectures on Business, Ethics, Social Media & Orthopaedics, the conference will be a great opportunity for education, networking and fun.

Social Media Marketing offers a new and inexpensive way for Vets to get their name out there amongst the community. But with so many social networks to choose from, businesses have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.The vets present will learn the unique selling points of social networks like Facebook, Twitter, Instagram, LinkedIn, YouTube and Blogs. They will be shown how each platform can be leveraged to help acquire and retain more customers, through highly targeted social media and social ads. They will also see how they can make the most of social media, regardless of what the budget is.

Watch out soon for Conor’s presentation which we will share here in our blog.

Click here and have a look at some Conferences and Workshops clients. Please get in touch to discuss your Continuous Professional Development (CPD) requirements or call us on +353 1 906 0006.

Instagram Success

Key Metrics to Use to Measure Your Success on Instagram

Instagram is growing, changing and dramatically improving its relevancy. Brands are finding successful ways to grow their audience on a platform which continues to offer new and exciting results for marketers. Instagram offers the potential of 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. With Facebook organic reach dropping, and Twitter participation still in its infancy, it’s a great time to think about not only how to use Instagram but how to measure its success.

So how do you measure success on Instagram?

Followers are an obvious determinant of success for your brand. These are people who have opted into your branded content and want to hear from you. With your Facebook feed you can see friends’ likes, what photos they are tagged in and who they follow. This is not possible in Instagram. You must work harder for followers and once you have them you need to entertain and excite them!

Just as with Facebook, the amount of users who engage with you and who Like and Comment on your posts show how active your audience is and, more importantly, how attractive your content is.

Set yourself Engagement per post targets. Look at how many users you have and set achievable targets to reach with follower likes and comments.

Engagement per post is the number of likes and comments combined, while engagement as a % of followers can give an idea of how much of your audience are actively involved with your brand.

Total Engagement is the sum of likes and comments over a period of time. It helps to determine how effective a strategy is over pre-determined dates and can help you to schedule posts for maximum benefit.

Why are these important?

Dublin Airport Instagram

Compare the two Dublin Airport Instagram posts. The airplane photo has 331 likes with 14 comments in comparison to their artistic photo with 169 likes with 3 comments. If over time there is consistent reach with similar messaging, they can easily see which posts are most engaging with their audience (in this case plane imagery over contemporary shots).

You wouldn’t place a newspaper ad without knowing the readership, and you wouldn’t update your site content without looking at the analytics. Use the same rationale for Instagram, know why you’re posting, who you’re targeting and set indications for success and failure.

Can you answer these questions with your Instagram strategy?

  • What category of posts has the highest user engagement?
  • Which times of the year/month/day are users most active?
  • What % of my followers is engaged and who are they?

If you can answer these, then you can plan your future strategy around what you know works, engaging with your most active users to give broad reach for your campaigns.

Written by: Adam Baker

Bio: Adam is a Digital Marketing student in Smurfit and loves brands with the courage do things differently.

Find Adam on Twitter @adambak3r and Linkedin