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New Content Marketing Masterclass

SocialMedia.ie is your hub for all things related to content marketing education and training. Our workshop will cover content marketing methods and promotions to create engaging content, recommended tools, content marketing examples and case studies.

The session will cover:

  • What “exactly is Content Marketing?
  • Understanding the different types of Content Marketing and identifying which types are best for your business/client
  • 5 Future Content Marketing Trends happening right now. (Including how big Social Media networks such as LinkedIn and Facebook have become powerful publishing platforms)
  • What companies are leading the way when it comes to Content Marketing.
  • How to develop a Content Marketing Strategy. (Including – creating an effective Content Calendar)
  • The need for speed – Tips and trick on how to produce quality content fast
  • How to measure the success of your Content Marketing efforts

Book your seat today!
https://www.eventbrite.com/e/content-marketing-workshop-tickets-21879502180

If you have any questions about the workshops or you prefer to do a customised session based on your own unique requirements, please email team@socialmedia.ie or call +353 1 906 0006

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New Social Media Masterclass

SocialMedia.ie is delighted to announce our next workshop to be run in our spanking new offices in Temple Bar in the heart of Dublin.

We are also chuffed that Greg Fry is now the Training Manager and we will be offering more training opportunities and workshops in 2016.

The workshop is designed to bring busy marketers up to date with the latest developments and trends in the Social Media World.

The session will cover include:

  • Using video and live streaming effectively as part of your Social Media Marketing mix.
  •  Instagram for business – how to use it effectively
  • How to use Slideshare.net to generate awareness and business opportunities
  • How Facebook and LinkedIn are becoming very powerful publishing platforms
  • Snapchat – should businesses be using it and if so…how
  • Using Emojis and GIFs in your Social Media updates
  •  Social Advertising – how to be more targeted with your advertising in 2016 and get better ROI
  • 5 essential Social Media tools every marketing professional should be using in 2016
  • Where do we go from here? What Future Trends to look out for!

The workshop will take place on Wednesday, 30th March from 6:00pm – 9:00pm at Connector, 18 Eustace Street, Temple Bar, Dublin 2. Places are limited so please book to avoid disappointment.

Book your seat today!
http://www.eventbrite.com/e/whats-new-in-social-media-tickets-21878700783?aff=erellivmlt

How to monetise your blog @ Irish Blogger Conference

Conor was delighted to present again at the Irish Blogger Conference which was a great event.  He spoke on the topic of ‘How to monetise your blog’.

His slides are here and we hope you enjoy them

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Win tickets to Irish Blogger Conference 2015

Win 2 tickets to the Irish Blogger Conference this Sat – RT & tell @socialmedia_ie your favourite blogger, use #connectorblog

We are excited to join the Irish Blogger Conference on the 30 of May in the Radisson Hotel, Golden Lane, Dublin.

The event is for all bloggers, business and social media users of all genres- new, aspiring or seasoned to gain tips and tricks to network and learn, make new friends and connections during a fabulously fun filled day.

The stellar line up of inspirational speakers, industry professionals, top Irish bloggers and social media personalities will be sharing their knowledge and experience.

Irish TV will be filming on the day, there are competitions throughout the event for AMAZING PRIZES, a live twitter wall, live illustrations, stands, photographers and videographers on hand to give advice and lots more.

The Charity Partner this year is TeenLine Ireland.

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THE LINEUP!
CONOR LYNCH CEO SOCIAL MEDIA.IE, CONNECTOR
SONYA LENNON FASHION DESIGNER & TECH ENTREPRENEUR, LENNON COURTNEY, FROCKADVISOR
TIMI OGUNYEMI AWARD WINNING BLOGGER AND EDITOR PICTURE THIS
ALISON CANAVAN, MODEL, PRESENTER & BLOGGER WELLBEING, PARENTING, BEAUTY
JAMIE WHITE CO FOUNDER AND CEO YOUTH NATION
NIKKI HAYES Spin1038 DJ & MENTAL HEALTH AMBASSADOR
ANITA WHYTE AWARD WINNING BLOGGER & CEO DOLLEDUP.IE
FIONA KENNEDY AWARD WINNING BLOGGER, SUNNY SPELLS & SCATTERED SHOWERS
PETE WEDDERBURN VETERINARIAN, TV AND RADIO PERSONALITY & BLOGGER
ORLA McDONAGH AKA GYM BUNNY HEALTH & FITNESS BLOGGER
BARBARA SCULLY, WRITER, BROADCASTER, BLOGGER FROM MY KITCHEN TABLE
HOLLYSHORTALL ILLUSTRATOR BLOGGER & SOCIAL MEDIA STAR
JAMIE TUOHY WRITER BLOGGER AND SOCIAL MEDIA STAR

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The Injustices of Ovarian Cancer

We all know cancer is unfair, but ovarian cancer is particualrly unfair. Why? Because ovarian cancer is particularly fatal.

Did you know 70% of women diagnosed with ovarian cancer die within 5 years?

Today is the World Ovarian Cancer Day. With your help, we can change the outcomes of ovarian cancer.
With early detection, 90% of women that are diagnosed with ovarian cancer can survive.

Donate €4 to OvaCare now to support our goal of helping researchers detect ovarian cancer early.

Simply text OVARY to 50300. Awareness and your contribution can save lives.

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The selfies pandemic on social media. Is it here to stay?

Selfies haven’t reached a peak since it is not just a trend – for centuries wealthy families commissioned artists to create self portraits. There are currently over 264,045,444 posts with the hashtag selfie only on Instagram and this is growing. Capturing a self-portrait is part of the DNA of this generation which loves documenting and sharing their lives.

Selfies had impacted social media in a way to empower youth to express in a visual way their moods, their experiences and connect with friends. Selfies have been monetised by companies engaging with people who create user generated content with and people turning themselves into brands by producing creative selfies and getting brands appearing on their profiles as advertising.

Some of the biggest international social media influencers now charge €60,000 per post and even higher if you are Kardashian!

Read more about the selfies from @vickinotaro, Irish Independent.

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SocialMedia.ie contributes to the Understanding Social Media book.

Conor Lynch and Ivan Adriel from SocialMedia.ie and Connnector.ie were proud contributors to the new book called “Understanding Social Media”. They attended the London launch party and had a great night as guest of the author Damian Ryan and the publishers.

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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.

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Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as ‘How do you create a compelling social media campaign?’, ‘How do you build and engage with an audience?’ and ‘Where is the line between online PR and social media drawn?’ It is the most comprehensive and practical reference guide to social media available.

To buy the book go to www.koganpage.com/usm which are currently offering a 20% discount (cheaper than Amazon!) with code MKTUSML.

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Instagram Marketing Presentation from the #smartdublin Show

Conor Lynch from SocialMedia.ie made a short presentation to a eager group of SMEs on Day 1 of the Smart Business Show. Here it is for you to check out 😎

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Irish Blogger Conference Review From SocialMedia.ie

On November 29th the first Irish Blogger Conference took place in Dublin. The event was held at The Spencer Hotel and attracted a big crowd.

Amazing speakers were invited to talk about blogging and how important it has become in people’s work and lifestyle, specially in the subjects involving beauty, food and business. Conor was one of the speakers and his slides are below.

SocialMedia.ie gave away a great prize at the conference to one lucky blogger. The prize was a Blog Audit!

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How to use amazing Instagram content to boost your digital marketing

If you don’t care about the future of your business or customers, stop reading now.

Instagram is a tremendously powerful platform and it’s your duty to leverage it for your business. User engagement levels are 15 times higher than Facebook, and over 75% of leading brands are already present on the platform.

Maybe you already knew that or you are already using Instagram.

But are you using it like the pros?

Most people are going in blind and then wondering why that photo of John’s leaving drinks didn’t get any likes; or why that whiteboard brainstorming session didn’t get any feedback; and don’t get me started on stock images of the product. The images aren’t appealing, and who wants to follow an assortment of photo garbage?

People want to engage with you, but most of the content you upload doesn’t relate to them.

It’s key that you get involved, start with a good foundation, create meaningful interactions with your community, and fine-tune your message to improve your brand’s visibility.

What’s the best way to do that you ask?

I’ve been playing around and experimenting with Instagram for the last two years. With ups and downs I’ve built a strong following by captivating and engaging my audience. I won the ‘Best Job in the World’ campaign by Tourism Australia, helped their marketing team with one million Instagram followers, and was a finalist in the first ever Insta-Film Festival.

These experiences have taught me a number of ways to organically grow and maintain a strong following. Yet nobody teaches these things in school.

I want to share with you a few examples and techniques that have helped me along the way. Here’s a teaser to skim the surface.

Examples:

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1. Pick Your Topic
Cats, food, fashion, nature, portraits, sunsets, selfies. Whichever you select, your photos need to be centred on that topic. Consistency is key.

If you have a talent (everyone does) you could showcase that. Be it dancing, drawing, literature, fashion trends, great cooking or an obscure interest. There are bound to be people searching for the same interest.

Pick a topic that you’re most happy with and stick with it. It will define who you are.

If all else fails, just take photos of your pet.

 

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2.  Hashtags (Done Right)
Ok so people (usually always) say you need to tag your photos. Each photo is allowed a maximum of 30 tags. But wait!

Stop hash tagging so much! You’re annoying people.

As you’re posting you can tag your photo with some relevant tags (zero to eight maximum), then wait and put the remaining tags as a comment so that not many people will see them, but makes your photo still findable in search.

 

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3. Reaching out to Accounts
To take you photos to the next level you need to get them in front of a huge audience.

There are hundreds of accounts with huge followings that repost other peoples photos. If they pick your photo you’ll get credited, and get great exposure.

 

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Your job is to find accounts that post similar photos to you. Tag your photo with their name, tag their account and hashtag in your caption or in a comment under your photo, and hope they love your photography.

The more accounts that feature your photos the more likes and followers you get. In order to be featured your photos need to be epic.

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Here’s your chance to learn a lot more.

We’re offering you a course in the coming new year 2015 with some amazing material that will definitely help your business succeed. If you’re interested then drop us a line.

I’m @daxon on Instagram, or tweet me @daxon