The DigitalFood.ie Digital Marketing Programme was created specially for food businesses, micro-breweries, boutiques distilleries and coffee roasteries. We want to help you not just learn, but implement successful strategies in food & drink marketing with a strong digital flavour.
This is the perfect new platform for food marketers at established brands, SMEs and food startups to get help and advice on how to build their brand, raise awareness and drive sales.
The DigitalFood.ie Monthly Workshops are run in The Digital Hub in Dublin and during the programme we are available as you create your DigitalFood.ie Masterplan.
DigitalFood.ie Monthly Menu includes a digital audit, a digital strategy, a digital studio, social media plans, digital campaigns, digital advertising and digital sales.
At most workshops we will have a special guest speaker who will share their digital learnings and successes. We will also deliver 1-2 sessions as live & recorded webinars during summer holidays.
If you want to register for the Digital Food Marketing Programme, or just want to more information, please don’t hesitate to contact us:
Phone: +353 1 906 0006
Conor Lynch from SocialMedia.ie is delighted to be featured in Irish Farmers Monthly Magazine this month. The article where Conor talks about the opportunities on social media for farmers is below.
According to the book Future of Farming, social media can be a trigger for farmers worldwide. In the US, 76 per cent of farmers between the ages of 18 and 35 use social media to share knowledge, connect with consumers and promote their business. It is not a matter of whether social media can be of added value to the agricultural sector, but how.
Social Media Marketing offers a new and inexpensive way for farmers to get their name out there. But with so many social networks to choose from, farmers have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.
SocialMedia.ie is passionate about helping organisations, SMEs, startups, government agencies and individuals create their digital destiny.
Let’s talk and see if you would like us to be ‘Your Digital Business Partner’. We’d be delighted to talk to you!
Contact Us – SocialMedia.ie or email us at firstname.lastname@example.org
Please check out our digital marketing portfolio!
SocialMedia.ie is delighted to announce a partnership with the Hardware Association of Ireland to deliver an interesting Digital Marketing Bootcamp specifically for people working the hardware sector in April and May this year.
In this training, we incorporate case studies from the hardware sector with local and international insights from the sector and similar markets. There are two specialist streams, one for Retailers and one for Suppliers. The 12 hour programme will include practical problem solving, hands-on learning and group collaboration. We will use our ‘Consultative Training’ model with activities for learning between workshops.
The programme will include:
- Mobile Website: you will learn some guidelines on how to optimise your Websites, Mobile Websites, Blogs, SEO, Email Marketing etc.
- Social Networks: you will learn some guidelines on how to do Brand Monitoring, Content Calendar, Digital PR, Free Tools etc.
- Digital and Social Media Content: you will get up-to-date content regarding Online Ads, Social Ads, Digital Video, Applications etc.
- Digital Marketing Strategy and Campaigns: you will get the skills you need on Digital Strategy, Campaign Planning, eCommerce, Analytics etc.
This bespoke digital marketing training programme is part of our specialist digital services to business partners. Looks like a great opportunity, doesn’t it? But why SocialMedia.ie?
We ensure people and organisations create and implement world class social media in this vital new business battlefield. SocialMedia.ie has delivered solutions to dozens of clients across multiple industry sectors including – FMCG, financial services, technology, media, hospitality, pharmaceuticals, sports, education and many more!
Click here to learn more about the bootcamp, special deals and testimonials.
To view more of SocialMedia.ie work, please visit our portfolio.
Conor Lynch from SocialMedia.ie was delighted to speak at the VICAS Winter Conference (Veterinary Ireland Companion Animal Society) which took place in the Radisson Blu Galway on the weekend. Here is a summary of Conor’s talk and the slides from his presentation.
Social Media Marketing offers a new and inexpensive way for Vets to get their name out there amongst the community. But with so many social networks to choose from, businesses have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.
The vets present will learn the unique selling points of social networks like Facebook, Twitter, Instagram, LinkedIn, YouTube and Blogs. They will be shown how each platform can be leveraged to help acquire and retain more customers, through highly targeted social media and social ads. They will also see how they can make the most of social media, regardless of what the budget is.
Win a Digital Audit Competition
If you are an Irish Vet and want to improve your digital marketing, SocialMedia.ie are offering one winner the chance to win a Digital Audit. We provide you with recommended actions to optimise your return on investment based on international best practice.
A Digital Audit (value €750) is where our team of digital experts will examine your:
– Website / Blog
– Digital content
– Social media
– Email marketing
– Online advertising
To enter, email Conor on email@example.com before Fri 6th Feb 2015 @ noon. Winners announced on Friday 6th Feb.
Call +353 1 906 0006 if you’d to talk to Conor about training, digital marketing, websites or anything related to social media! Please check out our digital marketing portfolio!
*Update 9th Feb 2015*
We are delighted to announce the winner of the SocialMedia.ie Digital Audit VICAS vets competition is Raymond O’Riordan from SPA View Vet Clinic. Congratulations Raymond!
It is clear that old digital strategies and individual channels are being overhauled due to the need to create a common brand experience across the digital environment. Customers expect to access information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are, they will need to evaluate what’s next and where to focus.
Considering one quarter of the world’s population use social media, it’s in the interest of brands to take the changes into account. There are several social media game changers to look ahead in 2015 that relate to running a business. Dig in, learn and enjoy:
1- “Buy” button finally comes to social media
This year, people will finally be able to purchase products seen in their Twitter and Facebook feed without ever leaving those networks.
This is a handy way for the user to purchase new products, but especially a very big opportunity for the seller to get more conversions. Imagine promoting your short-term deals in Twitter and Facebook having the best call to action: a “buy button”! There will be no distraction between your marketing and sales efforts. This tool could be particularly effective for time-sensitive offers, to entice consumers to act quickly and seal the deal.
2- Mobile apps as a priority
More than any other channel, mobile allows brands to generate attractive micro moments at different stages of the purchase process, either through push notifications or in-app product recommendations.
Considering the evolution in geo-targeting and geo-fencing, brands are advised to put mobile apps as a priority in their marketing plan, providing their audience with timely contextual messages on a one-to-one basis. A significant 65% of social network activity comes from mobile devices and major social networks are constantly improving their mobile presence. 2015 will certainly witness optimised social media networks becoming increasingly geo-targeted (allowing advertisers to showcase relevant ads based on location), with related real-time content, indispensable in every online marketing plan.
3- Smart devices will be more social
Everything from home appliances like bathroom scales and refrigerators to wearables like fitness bracelets and smart watches are now collecting data and transferring it easily to the web. Also, many of them are pushing notifications to social networks like Facebook, a trend that will continue in 2015.
The challenge this year is how to improve the social intelligence of these devices. This will probably start with tapping into users’ exclusive network of friends and followers in smart ways. By tracking users’ interactions with their contacts, then responding subsequently, smart devices will become even advanced in 2015.
4- Private messaging reveals big potential
Private messaging has been around for some time, but brands are still not fully embracing its potential for customer interaction. The most interesting aspect of messaging apps lies in the diversity of content forms and media companies, for instance, are starting to use the likes of Snapchat and WhatsApp for live media coverage. A good example is Durex’s activity on WeChat allowing users to ask confidential questions about taboo subjects in China.
Private messaging is crucial in many people’s lives. In 2015, more brands will focus on this strategy, including it on their social media marketing plan, starting with sharing icons and slowly moving to elaborated campaigning.
5- The rise of snackable content
2014 saw the rise of a number of shared pictures and videos also known as “snackable content”, especially between younger audiences. According to the latest comScore report, Instagram is the second most used social network for people between 18 and 34 years, with 43.1%, while Snapchat comes in third with 32.9%.
Lately, Instagram has added in-feed advertising to their videos. The ads can target users based on age, gender and country. This is a great way for marketers to get their message in front of their target audience. For Disney’s “Big Hero 6,” for example, the film’s animated characters are posting selfies of themselves, fitting in with what normally appears on Instagram.
So, brands should bet on concise content, like photos published in Instagram or Pinterest, or even short videos, such as Vines, that communicate efficiently and boost the audience.
Looking closely to changes in all social networks, it is clear that a new approach should be studied by the companies who use them as a sales channel. Now it’s time to listen to the needs of the consumer and social networks are the best tools for it!
Written by Juliana Pereira
Bio: Juliana Pereira, a Brazilian living in Dublin. A Public Relations and Marketing Specialist. She is very passionate about social media, technology and innovation.
Find Juliana on Twitter @juliana_rp
SocialMedia.ie is delighted to be working with Roisin Hogan as a new client this year. Roisin is definitely one to watch – she is the recent “The Apprentice” UK Semi-Finalist, a Public Speaker and up and coming Dublin business woman.
We have just created a brand new website for her, showcasing her profile, experience and the new product she is about to launch: “Nudels by Roisin”! SocialMedia.ie stepped up to the plate (pardon the pun!) and designed a new website for her that effectively showcases her excellent business profile and up and her coming product launch. We have also been helping her with getting her social media set up which is the perfect way to build up a personal brand.
“Nudels by Roisin” is a chilled ready meal range that uses an innovative ingredient to eliminate stodgy carbohydrates and their associated high calories at mealtime, yet maintain all the satisfying elements of yummy, indulgent comfort foods.
All of the products are produced in partnership with Nature’s Best. The product is about to be launched soon, so, as it was said in the Nature’s best blog: “even if your New Year’s Resolutions to eat healthier are beginning to wane, “Nudels by Roisin” will help you get straight back on that bandwagon.” If you care about your health, this is the right choice!
To view more of SocialMedia.ie and Connector´s work, please visit our portfolio.
As you may know, our intrepid online and offline explorer Conor is always out and about speaking at events across Ireland, from Bandon to Belfast, to help people and organisations create and implement world class marketing strategies with a focus on digital, social and mobile.
Coming soon, Conor Lynch from SocialMedia.ie is delighted to speak at the VICAS Winter Conference (Veterinary Ireland Companion Animal Society) which will take place in the Radisson Blu Galway from the 30 January to the 1st February 2015. With exciting lectures on Business, Ethics, Social Media & Orthopaedics, the conference will be a great opportunity for education, networking and fun.
Social Media Marketing offers a new and inexpensive way for Vets to get their name out there amongst the community. But with so many social networks to choose from, businesses have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.The vets present will learn the unique selling points of social networks like Facebook, Twitter, Instagram, LinkedIn, YouTube and Blogs. They will be shown how each platform can be leveraged to help acquire and retain more customers, through highly targeted social media and social ads. They will also see how they can make the most of social media, regardless of what the budget is.
Watch out soon for Conor’s presentation which we will share here in our blog.
We would like to thank you and all our clients for giving us the opportunity to delight you with our digital marketing campaigns. This year we have accomplished so much and all it was because of you!
Our latest project is a half day Instagram Masterclass – if you book before Friday, 26th December, you will receive a Christmas Special Price. Remember that there are limited places and bookings are filling up fast!
Merry Christmas and a Happy New Year from Conor and SocialMedia.ie team.
Conor Lynch, founder and CEO of Connector, talks about the company history and also the main projects developed in 2014 in this Overview Video, produced by The Digital Hub.
Founded in 2009, Connector is a leading Irish digital business agency supporting clients as they face up to digital, social and mobile challenges and opportunities. The team create ideas for campaigns and these campaigns are then crafted to include unique and engaging content. It is this content in social and digital media that generates awareness, positive sentiment, connections and great return on investment (ROI).
With sister brands like connector360, SocialMedia.ie and BOSS Metrics, the company offers a wide range of specialist services for those who want to manage digital in-house or to outsource to a trusted partner. Connector have worked with local and global brands such as Sony Mobile, Allianz Insurance, UCD, Digital Marketing Institute, Whelans and Aware.ie.
Our goal with Sony Mobile was to help increase their brand awareness and customer engagement as well as building their community. We set out to drive more likes and followers to their Facebook and Twitter channels and we achieved this through influencer engagement, creative campaigns, digital PR, social ads, content creation and promotions. We also extended their social media presence into new channels like Instagram and Snapchat.
One of the main campaigns took place on St Patrick’s Day with the ‘Selfie Studio’. In this campaign, we took photos of the festivities and had people pose for photos with our giant Xperia Instagram frame and lots of Paddy’s Day props. Our activity helped Sony Mobile launch their Instagram account and reach 1,500 new Instagram followers by the time the campaign ended.
We have created a video campaign for Aware.ie using the theme “bringing colour to the darkness” and featuring street art. Using social media and online advertising, within just two weeks of the campaign we attracted more than 100,000 views on the video and additional online donations for Aware.
Connector has been working on projects such as the Connector MatchMaker app. This app helps large enterprises to identify and “match” with startups of their sector and encourages innovation. Another project is Futurology.ie, which is a service to help clients future proof their business with a look at emerging technologies and the Internet of Things.
SocialMedia.ie are now offering a half day Instagram Masterclass that will teach you how to effectively adopt and leverage Instagram to increase your social media engagement. We will also show you how to effectively integrate Instagram into other social networks like Facebook and Twitter.
If you book before Friday, 26th December, you will receive a Christmas Special Price. Remember that there are limited places and bookings are filling up fast!