thumbnail launches our new Content Marketing Masterclass is delighted to present you a new Masterclass training programme, developed to focus on Content Marketing.

Content Marketing is a breakaway from traditional advertising that allows a brand to set a tone of voice and relay their message in a unique way, while paying close attention to data, paying close attention to what works and doesn’t work for your customers in a real-time, measurable fashion.

The course will provide you with an overall understanding of marketing channel attributions, it will allow your business to grow online communities and social media platforms, to be able to plan and monitor the strategy and much more.

For more information, check here.

Remember, there are limited places and they are booking fast!

Dos & Don'ts of Social Media -

Dos & Don’ts of Social Media

You want to use Social Media for your business?

As we are very generous, we are sharing some Dos & Don’ts for your Social Media strategy on different networks.

Dos & Don'ts of Social Media

For more infographics like this, follow us on @socialmedia_ie

Social Media Training – Special Offer for May

Training is continuing to train more and more people every day in the basics of social media. That’s why we are launching a multipart, introductory course to Social Media.

These days you need to be engaged with social media programs and platforms to stay up to date with the latest tools, technologies and trends especially if you work in business.

Choose from one of the three options:

Option 1 Option 2 Option 3
May 8th May 8th and 15th May 8th, 15th and 22nd
Blogging, Facebook, Twitter, LinkedIn and YouTube. Blogging, Facebook, Twitter, LinkedIn & YouTube in more detail plus Google+, Pinterest, Instagram, Vine, mobile media and online strategy. Blogging, Facebook, Twitter, LinkedIn & YouTube in more detail plus Google+, Pinterest, Instagram, Vine, mobile media and online strategy.
 You will also learn about budget software tools for measurement, monitoring and managing social media like a pro.
€55 €95 €145

If you’re interested in this offer then please call us at  +353 (0) 1 906 0006

All classes starts at 6:30pm and finishes at 9pm.

The classes will take place at the Digital Depot on Thomas Street, part of the Digital Hub.


Use responsive web site design and improve the customer experience

Responsive-Design-Multi-Device-Example-460x295Responsive Design, what is it?

A responsive site is a site that changes it’s shape and appearance based on the device that’s accessing it. Rather than having multiple versions of the same site, you have one version that optimises itself for the current device. For example, if you are using a tablet, the site will re-structure itself so it’s easier to use. If you open it up on your phone, there’s no need to zoom in, the site is perfectly usable straight away. This style of site development is called responsive design and it’s quickly becoming an industry standard.


Why is this important?

More and more users are going mobile. That means that every day you have more users visiting your site on a mobile device, and if your site isn’t mobile ready, then you’re losing customers and sales. You could get a mobile specific version of your site made, but it’s expensive, it can hurt your SEO efforts and it stops your users having a consistent customer experience. Instead, if you go responsive, you actually make things easier. Now you have one version of your site that any user can browse, cutting down on maintenance costs and development time. Responsive is a quick and easy way to ensure that your content is visible on any device, maximising content visibility.

How to go responsive

Getting a responsive site is easier than ever. If you’re using WordPress you can install a theme that will give you a fully responsive site in minutes. We recommend Themeforest, they offer top quality responsive themes at a reasonable price. If you’re not using WordPress, you can get a designer to modify your existing site, making sure you’re not losing business.

If you’d like to know more about responsive, or how you can get a responsive site, why not contact us!

Social Media & Internal Marketing – Part 1

Social Media & Internal Marketing – Part 1

Internal Marketing is learning to socialize.

By now it must be clear that social media provide a powerful and very important tool when it comes to communicating with so-called external customers as part of the overall marketing mix.

Another possible use open to you is to harness social media within an organization, as a means of internal communication and internal marketing.

Internal communication is as important as external advertising. After all, how can a company win the trust of its customers if it does not have the goodwill and trust of its own employees? When successful communication takes place in a company, the business has more information available with which to base a successful marketing plan.

Surveys of managers indicate that leadership understands that efficient internal marketing is a key factor in achieving corporate success as it acts to ingrain corporate culture, implement change management and/or to keep the workforce up-to-date. However, there are indications that managers lack knowledge in how to implement an appropriate internal marketing campaign, using social media.

It is, therefore, not surprising that half of all employees surveyed in a UK study indicated that they do not feel well informed about company-related issues. Such findings reveal just how important it is to improve communications with staff as part of an HR (business) strategy.

When it comes to social media, managers tend to act with caution. Companies need to stop asking to what extent they should limit and control social media and instead they have ask themselves how they can expand their organization’s internal and external communications via social media.

In short, social media platforms can help achieve business objectives beyond marketing. Key elements that go beyond the scope of classical marketing include: shaping company culture, strengthening change management initiative, improving execution of corporate strategy, facilitating corporate communication and last, but not least, increasing employee engagement.

In the following weeks we will post more on the topic of shaping internal marketing using social media.

Malte Kempen

Content Quality (Not Quantity) Builds Social Media Influence

Worried that you will have to spend all day playing with Twitter and Facebook to get results from a quality Social Media Marketing Strategy? According to a Marketing Profs report, studies show that quality content has significantly more influence and reach through social media than a mere quantity approach.

From the article:

Though most marketing executives (84%) agree there is a correlation between one’s ability to drive action (influence) and one’s reach, 90% draw a clear distinction between influence and popularity, and cite the quality of content as the most important factor in building influence online, according to a survey by Vocus and Brian Solis.

Fully one-half of the marketing executives surveyed say creating, posting, and sharing compelling content is the single most important action people or brands can take to increase their influence online, followed by authenticity (31%), and depth of conversation (10%).

Continue reading at Marketing Profs:

New Website Checklist

Some important considerations are often ignored during a website design or redesign. Here are some things to keep in mind.
Read more