Digital Trends Seminar Launching at 6:30 today

Our Quarterly Digital Trends Seminar is launching today at 6:30pm.


Come spend an evening learning about top trends like Digital Marketing Analytics, Digital Video, Device Proliferation, sCommerce and much more.

This seminar will be available online via Livestream. If you’d like to watch our seminar online, then visit our Twitter account, we’ll tweet the link to the stream at 6:20pm.

Click here to visit our Twitter account so you can join!


Free Quarterly Digital Trends Seminar


If you ever wanted to know how your consumers will behave in the future you can’t miss the Quarterly Digital Trends Seminar, organised by which will let you know all the latest top trends in digital, social and mobile marketing.

Come spend an evening learning about top trends like Digital Marketing Analytics, Digital Video, Device Proliferation, sCommerce and much more.

The Quarterly Digital Trends Seminar is available online and offline.



What: Quarterly Digital Trends Seminar

Where: Digital Exchange, Crane Street, Dublin 8, Ireland

When: Thursday, 11th April, at 6:30pm

How to Apply: apply here. – Social Media Masterclass – 25th April 2013


Everyone knows that these days you need to constantly up-skill yourself in social media programs and platforms. continues to train people every day in the basics of social media, so you can stay up to date with the latest technologies and trends.

The next Social Media Masterclass will take place in the Digital Hub on Thursday 25th April from 9:30am to 5:30pm.

At the end of the course you will be able to set up and manage social media accounts. You’ll be comfortable with Blogging, Tweeting, Facebook and Youtube. You’ll also understand the basics of social media strategy.

You can book your seat online here. For further information, please get in touch with us by Phone: +353 (01) 906 0006 or Email:

Follow us on Twitter @SocialMedia_ie 



Fáilte Ireland LinkedIn Webinar Follow-Up

Hello, everyone! would like to say thank you to Ian and Colette from RazorCoast for organising the LinkedIn Webinar. Here are some more questions from viewers that we did not have time to answer on the day. We hope you find the answers useful. For further information follow the hashtag #FiWebinar and @SocialMedia_ie

1. Our hotel name has changed but I cannot seem to edit the name change?  How can I do this in LinkedIn?
R: Changes to company names can only be made by the LinkedIn’s Company Page team. Here is the link to request a change. You need to provide the following information when requesting the change:

– The exact spelling of how the name currently appears on LinkedIn

– How name should actually read

– The URL (webpage link) for the company page on LinkedIn

2. Can I use my contacts to advertise an event? If so how?
R: There are a few ways in which you could advertise your event to your contacts. First you could send them a direct message. To do this select “Compose Message” from the Inbox menu. When you are writing the message at the bottom of the screen you can UNCLICK the option to show names and email addresses. This is important so you don’t spam people. You could also post an update on your profile which will automatically be seen by all your contacts, and if you specifically ask them to share it with their network then it could get spread around a bit further

3. How do I set up a company on LinkedIn?
R: It’s possible to set up a company in just a few steps. First of all, go to the “add company page” by clicking on the link below. Enter your company name and email address. You’ll then need to verify these details through an automatic email that you’ll receive. Next fill in your company’s details and that’s it. Now, you need to identify your potential groups of connection and take advantage of everything that LinkedIn has to offer. Click here to Add a Company Page!

 4. How do I set up a group e.g. Event Managers @ XHotel…The idea would be it is a members club to make inquiries, avail of discounts/special offers etc..
R: Click the link below to go to the Create a Group screen in LinkedIn or select “Create a Group” from the Groups menu. Then start filling out all the information. At the bottom of the screen you must choose if you want to create a private group or an open group. In this example you may want to have a private group as it sounds like it’s only meant to be available to members. Check here to Create a Group!

5.  How can I make somebody else an admin for the company page? I created a company page from my own profile but can’t find where I can make the owner an admin. 
R: If you are a Company Page administrator, you can add other administrators by following the steps below:

– Click Companies at the top of your homepage and search for your company.

– On the search results page, click your company’s name.

– Click Edit in the upper right.

– Go to the Company Page Admins section. 

– Type the name of a connection that you want to be an admin. You must be connected to the new admins through LinkedIn before you can add them.

– Click Publish

6. How can I merge my LinkedIn Accounts?
R: It is not possible to merge two LinkedIn accounts. But, one option that could be useful is to analyse which account has more connections, more friends, more completed information and more updates, and then change the email address for the one that you want to keep activated. If you have friends from the other LinkedIn account that you will no longer be using, make a note of their names as you will need to invite them to connect again.

7. We do a lot of work with TY students in our Cookery school. Sometimes struggle to link with their influencers i.e their teachers. Any suggestions?
R: You can put some posts on WordPress and share it on LinkedIn or also create a group to discuss a subject of general interest.

8. Does the standard free profile suffice for networking or is the upgraded profile far more beneficial?  
R: Standard profile is fine while getting started and you can upgrade to Pro when you have more experience and ready to invest more money in LinkedIn.

9. What is the key advantage of the upgrade version over the free version?
The full list of benefits are listed in LinkedIn as they encourage you to upgrade! Check it here!

10. Is LinkedIn good for the craft sector?  (e.g. stone carver) 
R: Yes, you’ll find all kinds of potential customers and partners on LinkedIn. One thing that would be great is to put all that you have identified any connection or interest in this sector in a group and bring a subject to discuss and engage each other. After that, it would be possible to select potential customers for what you are looking for and keep in touch through groups, direct message or shared posts.

11. Is there a future for a tiny business, ( I provide the Kinsale Heritage Town Walk.) on Linkedin?
R: Yes. You can reach out to walkers and partners in LinkedIn.

12.   Often Personal invitations from Smart Devices are standard and not available to customise? Whats the advice here?
R: It is very important that requests to connect are personalised so as the mobile apps don’t allow them to be personalised then only do connection requests via the LinkedIn website.

13. LinkedIn seems to be very Ireland/UK/USA focussed – is it of any use if my markets are not in those areas?
R: LinkedIn is in fact very popular across Europe and the rest of the world (check out the infographic here). However, there are other similar business social networks in Europe that you may also want to consider. For example, is a popular one in Germany with over 10 million users and another popular European network is the French network with over 50 million users.

Social Media Training: WordPress Wednesday Workshop


This course is designed to enable non-technical people to setup and manage their own website through WordPress CMS without any knowledge of programming languages.

It covers the basics of adding content including blogposts, standard webpages, menu items, text, images and video. It also covers choosing the appearance of your website using WordPress themes adding ‘widgets’, installing plugins, search engine optimisation and social media integration.

Course Content

  • The WordPress Dashboard
  • Pages and Posts
  • Using the Visual Editor
  • Creating a Blogpost
  • Creating a Webpage
  • WordPress Settings
  • The Sidebar Area
  • The Header Area
  • WordPress Themes – Changing the Appearance
  • WordPress Plugins – Adding Functionality
  • Search Engine Optimisation
  • Social Media Integration

Learning Outcomes

Participants of this course will have an overview of how to setup and manage a website using WordPress CMS.

Course Details

COurse take place in The Digital Hub on Wednesday evenings from 6.30 – 9.30pm

Participants need to bring their own laptop (Not a netbook) and have a basic knowledge of IT and the Internet.


Normally priced at €150, Participants can now avail of a special offer price of €75 for a limited time only.

More Information & Group Bookings

Phone:+353 (01) 906 0006



Here is another excellent presentation given by Conor Lynch, CEO of, at the Startup Summit in the RDS on the 3rd of October 2012. Enjoy!

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Cian Corbett Delivers a Social Media Training Session for the Digital Marketing Institute

Yesterday evening Cian delivered a three hour session on social media on behalf of the Digital Marketing Institute. As the first session of two to be delivered at the Institute of Chartered Accountants, Cian covered an introduction to social media and gave some in depth advice on blogs and Facebook Marketing.

Read more Launches New Social Media Course for NUI Maynooth

We are delighted to partner with NUI Maynooth to design and deliver a 12 week social media module for the Year 3 Business and Management students.

This module will be assessment based with a combination of both theory and practical. The lectures will enable students to learn about the growing and diverse world of social media through a mixture of theory and case study examples. The practical element of the module will see the students implementing the theory using social media tools (Facebook, Twitter, Google+, LinkedIn, Digital Video and Blogs) to demonstrate what they have learned during this exciting module.

Lecturers Conor Lynch and Cian Corbett are really looking forward to working with the college and students on this exciting & innovative new course.