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The selfies pandemic on social media. Is it here to stay?

Selfies haven’t reached a peak since it is not just a trend – for centuries wealthy families commissioned artists to create self portraits. There are currently over 264,045,444 posts with the hashtag selfie only on Instagram and this is growing. Capturing a self-portrait is part of the DNA of this generation which loves documenting and sharing their lives.

Selfies had impacted social media in a way to empower youth to express in a visual way their moods, their experiences and connect with friends. Selfies have been monetised by companies engaging with people who create user generated content with and people turning themselves into brands by producing creative selfies and getting brands appearing on their profiles as advertising.

Some of the biggest international social media influencers now charge €60,000 per post and even higher if you are Kardashian!

Read more about the selfies from @vickinotaro, Irish Independent.

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Win tickets to the European Rugby Final

Connector is delighted to have been working with European Rugby on their social media the last 3 months. We hope you are impressed with the impressive Instagram community we have helped them create – almost 9,000 followers!

Would you like to win tickets for you and your friends to the European Rugby Final at Twickenham on Saturday? It couldn’t be easier! Go on instagram.com/epcrchampionscup/ and follow the instructions.

#YellowForADay? Tell us who would you pick to go with you to the Champions Cup Final at Twickenham Stadium on Saturday, 2 May? Tag them, like this post and follow @EPCRchampionscup for a chance to win 3 tickets for you and your friends! #EPCRChampionsCup #ercc#epcr #rugby

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#RedForADay? Tell us who would you pick to go with you to the Champions Cup Final at Twickenham Stadium on Saturday, 2 May? Tag them, like this post and follow @EPCRchampionscup for a chance to win 3 tickets for you and your friends! #EPCRChampionsCup #ercc#epcr #rugby

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Good luck everyone!

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SocialMedia.ie contributes to the Understanding Social Media book.

Conor Lynch and Ivan Adriel from SocialMedia.ie and Connnector.ie were proud contributors to the new book called “Understanding Social Media”. They attended the London launch party and had a great night as guest of the author Damian Ryan and the publishers.

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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.

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Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as ‘How do you create a compelling social media campaign?’, ‘How do you build and engage with an audience?’ and ‘Where is the line between online PR and social media drawn?’ It is the most comprehensive and practical reference guide to social media available.

To buy the book go to www.koganpage.com/usm which are currently offering a 20% discount (cheaper than Amazon!) with code MKTUSML.

Social Media in Irish Farmers Magazine

Farming in the global village – SocialMedia.ie in Irish Farmers Monthly Magazine

Conor Lynch from SocialMedia.ie is delighted to be featured in Irish Farmers Monthly Magazine this month. The article where Conor talks about the opportunities on social media for farmers is below.

According to the book Future of Farming, social media can be a trigger for farmers worldwide. In the US, 76 per cent of farmers between the ages of 18 and 35 use social media to share knowledge, connect with consumers and promote their business. It is not a matter of whether social media can be of added value to the agricultural sector, but how.

Social Media Marketing offers a new and inexpensive way for farmers to get their name out there. But with so many social networks to choose from, farmers have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.

SocialMedia.ie is passionate about helping organisations, SMEs, startups, government agencies and individuals create their digital destiny.

Let’s talk and see if you would like us to be ‘Your Digital Business Partner’. We’d be delighted to talk to you!

Contact Us – SocialMedia.ie or email us at team@socialmedia.ie

Please check out our digital marketing portfolio!

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Aware’s #BeatTheBlues campaign brings colour to the darkness of depression

Some projects give us so much pride and happiness for contributing in some way to something bigger, like changing lives. That is the case of the latest Aware campaign which features their ambassador Dublin GAA star Bernard Brogan :)

Each year Aware currently delivers its Beat the Blues programme free to over 30,000 Irish students aged 15-18. With almost 75% of all serious mental health difficulties first emerging between the ages of 15 and 25, Aware believes it is vital to get in early and educate young people about how to recognise symptoms of depression and where possible prevent it from spiralling out of control.

Our campaign video features street art and the theme is bringing colour to the darkness and underlining the common issue of surviving which connects us all. This two-minute video – a collaboration with graffiti artist, HyerografX – is intended to highlight something that is fundamental to each and every one of us: our mental health. The video also highlights Aware’s work in schools, helping teenagers to understand the importance of looking after their own mental health and helping them to build resilience and develop coping skills :)

Be part of the change. Please join the #BeatTheBlues conversation, share our video or text BeattheBlues to 50300 to donate €4 to Aware.

Business blogging masterclass

5 tips for running a successful blog

Business blogs are always started with the best intentions, but somewhere along the way, the posts become scarce and eventually dry up altogether.

The Daily Business Post asked Conor Lynch, CEO of SocialMedia.ie for his tips to create a great business blog that will attract readers and turned them into customers.

1. Choose a simple, responsive theme

Creating a business blog, you should bear in mind that not everyone will be looking at it from their laptop or PC — which means you’ll need to choose a theme that is digitally responsive and displays perfectly on mobile, tablets, laptops and desktops, Lynch said.

“Design is one of the most important factors for your blog. It has to have a user-friendly navigation and be visually appealing,” he said.

Your main goal is to communicate with potential customers — so keep it simple, accessible, interactive and shareable.

2. Integrate your blog with social media

It’s absolutely crucial to connect your blog with your main social network pages, Lynch said. You can do this easily using plugins or widgets which you can set up to post to your pages automatically as soon as a new post is published, minimising the amount of time you need to spend on sharing across platforms.

“Your blog should be the hub and engine room of your social media activities,” Lynch said. “It’s where you should upload and manage your content before sharing it on social networks.”

Writing good content is just the first step — unless you promote it to your readers across a wide range of platforms, there’s no point.

Once you’ve shared on all the relevant platforms, try to engage your readers in conversation.

“Encourage readers to leave a comment or to start a discussion and ask questions. Readers love to show off their knowledge too,” he said.

3. Create shareable content

Blog readers love quick, insightful posts that teach them something they didn’t know — but aside from the content, your posts will need a catchy title or your readers will be less likely to share them.

Lynch advises to write titles the way you would write a tweet. An added bonus is that when posting across to social media, you won’t need to waste time making the titles more Twitter or Facebook friendly.

Additionally, use a relevant image in the posts so they don’t look like big long tracts of boring text.

“Blogging is not just about text; you should incorporate video, photo or audio content into your blog posts. Choose the format that works for you and which will have the biggest impact on your audience. Your blogging strategy can include multi-format content,” Lynch said.

“If your blog shows your business as offering intelligent and informative blog posts, readers are more likely to hang around to check out your products and services”.

4. SEO or Search Engine Optimisation

A well-organised and optimised business blog will be a valuable source of extra traffic to your website, Lynch said. People who never otherwise would have landed on your page will find themselves there to read your content.

Make sure you tag your posts properly with relevant keywords and categories. It will help readers and search engines find your content more easily.

5. Attracting readers

If your blog shows your business as offering intelligent and informative blog posts, readers are more likely to hang around to check out your products and services.

It is not a good idea to just write a blog post without spending some time finding readers by promoting your posts on social networks. If you are a B2B business, it is advised to share your blog post in relevant LinkedIn groups of people interested in the subject area.

Building a community of readers is something you should strive for so connect with readers on Facebook, LinkedIn or Twitter.  It is hoped that they will see your next blog post in their newsfeeds and come back for more of your great stories!

Do you want some help with your business blogging? Contact us or follow us on Twitter

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SocialMedia.ie's Conor Lynch interviewed for Newstalk's 'Down To Business'

Our intrepid CEO Conor was interviewed for Newstalk’s ‘Down To Business’ with Bobby Kerr (Dragon’s Den) on Sunday morning.  He provides useful tips on managing your personal Facebook presence and privacy online.  Conor also offers advice on building your professional profile through active use of LinkedIn.  The interview can be found here and begins at the 44 minute mark.

Enjoy!

#SocialMedia #Political #Revolution – The Public Sector Magazine [Article]

The Public Sector Magazine, April 2013

Social media is the media of the people and successful politics is of the people too. In this article Conor Lynch, CEO, at SocialMedia.ie, aims to show you the reason why successful political organisations are embracing social media and shares some of their secrets.

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Digital Marketing Review – Irish Newspapers Market Sector by NUI Maynooth students

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A competitor analysis of the Newspaper Industry was conducted. The five newspapers considered were; The Irish Independent, The Irish Times, The Examiner, The Irish Sun, and The Daily Star.

The market background and the individual profile of each paper were taken into account. The papers were examined through a website review, a social media review and a mobile review. Sites like Facebook and Twitter were used to evaluate for the social media review. The mobile apps were critiqued and also a site called howtogomo.com was used for the mobile review.

We also employed BOSSmetrics.com, an analytical tool, to assess the newspapers use of social media. We found out information like which one has the most followers, at what time of day they publish their posts on Facebook, what kind of content achieves the most likes, etc.

Following the information discovered we promoted our findings through; WordPress, Slideshare, Facebook, Youtube and Twitter.

We will monitor the responses to our postings to see if our findings comply with the public perception. As an example of some of the work we’ve been doing, see below for a Youtube video about the topic and a presentation from Slideshare.

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Should social media be handled by a young tech-savvy intern? [Article]

Irish Independent, 11th April 2013

In the on-going debate about hiring an intern to handle your social media presence, a panel of social media and digital marketing experts, including our very own Conor Lynch, CEO, at SocialMedia.ie, spoke with Katie Roche, of the Irish Independent about the pitfalls, benefits and options available when it comes to managing a company’s online presence.

Conor highlights the necessity to have a digital marketing strategy that ties to a business strategy with careful controls in place. He also promotes a working environment where “digital native” juniors can bring their senior colleagues up-to-speed with regard to the latest online tactics or trends.

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