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Aware’s #BeatTheBlues campaign brings colour to the darkness of depression

Some projects give us so much pride and happiness for contributing in some way to something bigger, like changing lives. That is the case of the latest Aware campaign which features their ambassador Dublin GAA star Bernard Brogan :)

Each year Aware currently delivers its Beat the Blues programme free to over 30,000 Irish students aged 15-18. With almost 75% of all serious mental health difficulties first emerging between the ages of 15 and 25, Aware believes it is vital to get in early and educate young people about how to recognise symptoms of depression and where possible prevent it from spiralling out of control.

Our campaign video features street art and the theme is bringing colour to the darkness and underlining the common issue of surviving which connects us all. This two-minute video – a collaboration with graffiti artist, HyerografX – is intended to highlight something that is fundamental to each and every one of us: our mental health. The video also highlights Aware’s work in schools, helping teenagers to understand the importance of looking after their own mental health and helping them to build resilience and develop coping skills :)

Be part of the change. Please join the #BeatTheBlues conversation, share our video or text BeattheBlues to 50300 to donate €4 to Aware.

Business blogging masterclass

5 tips for running a successful blog

Business blogs are always started with the best intentions, but somewhere along the way, the posts become scarce and eventually dry up altogether.

The Daily Business Post asked Conor Lynch, CEO of SocialMedia.ie for his tips to create a great business blog that will attract readers and turned them into customers.

1. Choose a simple, responsive theme

Creating a business blog, you should bear in mind that not everyone will be looking at it from their laptop or PC — which means you’ll need to choose a theme that is digitally responsive and displays perfectly on mobile, tablets, laptops and desktops, Lynch said.

“Design is one of the most important factors for your blog. It has to have a user-friendly navigation and be visually appealing,” he said.

Your main goal is to communicate with potential customers — so keep it simple, accessible, interactive and shareable.

2. Integrate your blog with social media

It’s absolutely crucial to connect your blog with your main social network pages, Lynch said. You can do this easily using plugins or widgets which you can set up to post to your pages automatically as soon as a new post is published, minimising the amount of time you need to spend on sharing across platforms.

“Your blog should be the hub and engine room of your social media activities,” Lynch said. “It’s where you should upload and manage your content before sharing it on social networks.”

Writing good content is just the first step — unless you promote it to your readers across a wide range of platforms, there’s no point.

Once you’ve shared on all the relevant platforms, try to engage your readers in conversation.

“Encourage readers to leave a comment or to start a discussion and ask questions. Readers love to show off their knowledge too,” he said.

3. Create shareable content

Blog readers love quick, insightful posts that teach them something they didn’t know — but aside from the content, your posts will need a catchy title or your readers will be less likely to share them.

Lynch advises to write titles the way you would write a tweet. An added bonus is that when posting across to social media, you won’t need to waste time making the titles more Twitter or Facebook friendly.

Additionally, use a relevant image in the posts so they don’t look like big long tracts of boring text.

“Blogging is not just about text; you should incorporate video, photo or audio content into your blog posts. Choose the format that works for you and which will have the biggest impact on your audience. Your blogging strategy can include multi-format content,” Lynch said.

“If your blog shows your business as offering intelligent and informative blog posts, readers are more likely to hang around to check out your products and services”.

4. SEO or Search Engine Optimisation

A well-organised and optimised business blog will be a valuable source of extra traffic to your website, Lynch said. People who never otherwise would have landed on your page will find themselves there to read your content.

Make sure you tag your posts properly with relevant keywords and categories. It will help readers and search engines find your content more easily.

5. Attracting readers

If your blog shows your business as offering intelligent and informative blog posts, readers are more likely to hang around to check out your products and services.

It is not a good idea to just write a blog post without spending some time finding readers by promoting your posts on social networks. If you are a B2B business, it is advised to share your blog post in relevant LinkedIn groups of people interested in the subject area.

Building a community of readers is something you should strive for so connect with readers on Facebook, LinkedIn or Twitter.  It is hoped that they will see your next blog post in their newsfeeds and come back for more of your great stories!

Do you want some help with your business blogging? Contact us or follow us on Twitter

2014 Social Media Awards – Sony Mobile campaign nomination

2014 Social Media Awards – Sony Mobile campaign nomination

As featured on connector360, our little sister website. We are delighted to have been shortlisted for an experimental marketing award at the 2014 Social Media Awards.

Our work with Instagram for Sony Mobile at the St. Patrick’s Day festival will hopefully will pick up an award in June!

Awards sony

Please see all nominations on Social Media Awards

For more stories follow us on @connector360

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SocialMedia.ie's Conor Lynch interviewed for Newstalk's 'Down To Business'

Our intrepid CEO Conor was interviewed for Newstalk’s ‘Down To Business’ with Bobby Kerr (Dragon’s Den) on Sunday morning.  He provides useful tips on managing your personal Facebook presence and privacy online.  Conor also offers advice on building your professional profile through active use of LinkedIn.  The interview can be found here and begins at the 44 minute mark.

Enjoy!

#SocialMedia #Political #Revolution – The Public Sector Magazine [Article]

The Public Sector Magazine, April 2013

Social media is the media of the people and successful politics is of the people too. In this article Conor Lynch, CEO, at SocialMedia.ie, aims to show you the reason why successful political organisations are embracing social media and shares some of their secrets.

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Digital Marketing Review – Irish Newspapers Market Sector by NUI Maynooth students

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A competitor analysis of the Newspaper Industry was conducted. The five newspapers considered were; The Irish Independent, The Irish Times, The Examiner, The Irish Sun, and The Daily Star.

The market background and the individual profile of each paper were taken into account. The papers were examined through a website review, a social media review and a mobile review. Sites like Facebook and Twitter were used to evaluate for the social media review. The mobile apps were critiqued and also a site called howtogomo.com was used for the mobile review.

We also employed BOSSmetrics.com, an analytical tool, to assess the newspapers use of social media. We found out information like which one has the most followers, at what time of day they publish their posts on Facebook, what kind of content achieves the most likes, etc.

Following the information discovered we promoted our findings through; WordPress, Slideshare, Facebook, Youtube and Twitter.

We will monitor the responses to our postings to see if our findings comply with the public perception. As an example of some of the work we’ve been doing, see below for a Youtube video about the topic and a presentation from Slideshare.

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Should social media be handled by a young tech-savvy intern? [Article]

Irish Independent, 11th April 2013

In the on-going debate about hiring an intern to handle your social media presence, a panel of social media and digital marketing experts, including our very own Conor Lynch, CEO, at SocialMedia.ie, spoke with Katie Roche, of the Irish Independent about the pitfalls, benefits and options available when it comes to managing a company’s online presence.

Conor highlights the necessity to have a digital marketing strategy that ties to a business strategy with careful controls in place. He also promotes a working environment where “digital native” juniors can bring their senior colleagues up-to-speed with regard to the latest online tactics or trends.

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Introducing SocialMedia.ie 2013

Over the last few months we’ve been working with the Digital Skills Academy to produce some amazing content. One of these pieces was a video.

Introducing SocialMedia.ie – 2013

This video shows the importance of social media and the services that we offer. Can you tell where this was filmed? Here’s a clue, it’s popular music venue with a top notch social media presence. Watch the video and try to figure it out!

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We’d like to thank the BLab team from WebElevate that put this together. They did an amazing job and they were a pleasure to work with. Thanks for everything guys!

Social Media Academy is launched

Over the last few months we’ve been working with the Digital Skills Academy to produce some amazing content, and here are the results!

SocialMedia Academy

Yesterday the Digital Skills Academy team, BLab, unveiled and launched our new SocialMedia.ie Academy. This web app allows users to learn all about social media and digital marketing. This academy will be updated regularly by the SocialMedia.ie team. So if you want to become a digital marketing master and get kept up to date with the latest trends, then why not visit our academy.

If you’d like to be one of the first to “enroll” in our new system, then simply click this link, or the image below!

socialmedia.ie Academy

Digital Skills Academy Launch Day

The launch day was held in the NDRC and it was a huge success. With lots of guests from all over the digital business landscape, the WebElevate BLab team had the perfect opportunity to showcase their hard work.

Here’s a sneak peak of what the event was like.

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Finally we’d like to thank the BLab team from WebElevate that put this together.

They did an amazing job and they were a pleasure to work with. Thanks for everything guys!

To check out the promotional video they made, click here.

The top responsive blogs

Having a blog is more important now than ever. It’s the stage from which you broadcast your message, whatever it may be. With more and more users going mobile, your blog could be losing you business, even before they read it.

If your blog isn’t readable on a mobile device, then mobile visitors will leave straight way, losing you potential readers, readers that could become potential sales. Why alienate part of your audience before they even get inside the door?

The solution. Go responsive! It guarantees that your blog is usable, no matter what the device.

For inspiration, we’ve compiled a list of our favourite responsive blogs, have a read and see why we like them and how you can emulate them.

tatly

 Tatly

A site where you can buy professionally designed temporary tattoos. (visit site)

What we like

  • Images are the primary focus, draw attention to what’s important.
  • Easy to navigate and browse the blog
  • Simple, unobstrusive design without a lot of excess clutter.

What we’d change

  • Make the logo smaller, if it were smaller the reader could focus more on the content
  • Turn the menu into a dropdown, it’s not the focus for blog visitors

cognitionHappy Cog

Application and website builders, they have a strong focus on collaboration and digital experiences.  (visit site)

What we like

  • Elegant design that easy on the eye
  • Simple interface that’s intuitive and easy to navigate
  • Easy to search and traverse the blog

What we’d change

  • Make the logo, search box and taglin section smaller. While important, they aren’t the focus of the blog, the content is.
  • Keep pictures visible in the blog, regardless of device, they divide up the article, making it easier to read.

tnw

The Next Web

News site with all the latest news about Internet technology, business and culture. (visit site)

What we like

  • Header takes up minimal room
  • Incredibly easy to traverse thanks to the “next” button
  • Header image clearly shown
  • Content constains minimal clutter

What we’d change

  • Not a thing, as a mobile blog it’s amazing, as a responsive blog, it’s impeccable. 

spitgotSpigot design

A web design agency with a strong focus on user interface, development and content strategy. (visit site)

What we like

  • Clean, intuitive interface that’s easy to use
  • Preview of images and text make it very easy to browse
  • Posts are clean, uncluttered and easy to read
  • Blog images resize dynamically

What we’d change

  • Too little preview text, we’d show a little more and add an ellipsis to indicate there’s more content.
  • Make the search box smaller, or least not as prominent It only appears on the main page, so this is a miner gripe.

A responsive blog needs to be simple, elegant, uncluttered, with a strong focus on the content and the brand. All of the above get this right. Any of our suggested changes are minor and these blogs should be upheld as shining examples of how to do it right. If you intend to make your blog responsive, we suggest you pay close attention to these guys.

If you’d like to know more responsive blogs, or even just responsive design, why not contact us!