Conor was delighted to deliver a Personal branding for financial services professionals webinar for the accountancy professionals at CPA Ireland recently.
We are delighted to be joining 3XE Digital on May 19th at Croke Park, Dublin.
The goal of 3XE Digital Conference Series is to educate and promote forward thinking and thought leadership on topics related to internet business and marketing in a forum for leading digital professionals to come together for additional networking and professional development.
Learn from the very best in the digital marketing industry about what the future holds for your business. Attend workshops to understand the very latest in best practice. We’ll introduce you to some of the best subject matter experts available in digital marketing. You’ll be massively engaged through listening, learning and networking.
You’ll meet some of the best high profile international keynote expert speakers in Dublin in 2015 to discuss these vital themes to enable our sponsors, exhibitors and delegates to meet and network in Europe’s digital hub. The venue for this exciting event is Dublin’s famous and historic Croke Park.
Click here to get your ticket online and have 20% off with the promotional code: ConnectorDiscount
You can learn more about the show at www.3xedigital.com
We look forward to seeing you there!
SocialMedia.ie is delighted to present you a new Masterclass training programme, developed to focus on Content Marketing.
Content Marketing is a breakaway from traditional advertising that allows a brand to set a tone of voice and relay their message in a unique way, while paying close attention to data, paying close attention to what works and doesn’t work for your customers in a real-time, measurable fashion.
The course will provide you with an overall understanding of marketing channel attributions, it will allow your business to grow online communities and social media platforms, to be able to plan and monitor the strategy and much more.
For more information, check here.
Remember, there are limited places and they are booking fast!
Conor Lynch and Ivan Adriel from SocialMedia.ie and Connnector.ie were proud contributors to the new book called “Understanding Social Media”. They attended the London launch party and had a great night as guest of the author Damian Ryan and the publishers.
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.
Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as ‘How do you create a compelling social media campaign?’, ‘How do you build and engage with an audience?’ and ‘Where is the line between online PR and social media drawn?’ It is the most comprehensive and practical reference guide to social media available.
To buy the book go to www.koganpage.com/usm which are currently offering a 20% discount (cheaper than Amazon!) with code MKTUSML.
Conor Lynch from SocialMedia.ie made a short presentation to a eager group of SMEs on Day 1 of the Smart Business Show. Here it is for you to check out 😎
We are excited to announce that SocialMedia.ie will be joining the Smart Business Show in the RDS, Dublin on the 22 & 23 of April to help visitors understand how they can engage better with current and potential customers. We are delighted to be able to offer our customers and wider network the opportunity to attend the show through our discount.
You might like to check out and enter the €15,000 Competition and have the chance to have SocialMedia.ie work on your business.
The show is a B2B exhibition and networking event which will bring together 5,000 visitors and over 150 exhibitors. You will be able to hear from Keynote speakers, take part in workshops with many show and also gain insight into relevant areas of business through the many short sharp Talkzones. There are also a multitude of other features such as the Digital Engagement Zone, the Growth Zone, our own Innovation Zone and the Export Pavilion.
You can learn more about the show at www.smartbusinessshow.com.
If you want more information, please don’t hesitate to contact us:
Phone: +353 1 906 0006 and ask for Conor
Address: 10 Thomas Street, The Digital Hub, Dublin 8, Ireland
The DigitalFood.ie Digital Marketing Programme was created specially for food businesses, micro-breweries, boutiques distilleries and coffee roasteries. We want to help you not just learn, but implement successful strategies in food & drink marketing with a strong digital flavour.
This is the perfect new platform for food marketers at established brands, SMEs and food startups to get help and advice on how to build their brand, raise awareness and drive sales.
The DigitalFood.ie Monthly Workshops are run in The Digital Hub in Dublin and during the programme we are available as you create your DigitalFood.ie Masterplan.
DigitalFood.ie Monthly Menu includes a digital audit, a digital strategy, a digital studio, social media plans, digital campaigns, digital advertising and digital sales.
At most workshops we will have a special guest speaker who will share their digital learnings and successes. We will also deliver 1-2 sessions as live & recorded webinars during summer holidays.
If you want to register for the Digital Food Marketing Programme, or just want to more information, please don’t hesitate to contact us:
Phone: +353 1 906 0006
It is clear that old digital strategies and individual channels are being overhauled due to the need to create a common brand experience across the digital environment. Customers expect to access information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are, they will need to evaluate what’s next and where to focus.
Considering one quarter of the world’s population use social media, it’s in the interest of brands to take the changes into account. There are several social media game changers to look ahead in 2015 that relate to running a business. Dig in, learn and enjoy:
1- “Buy” button finally comes to social media
This year, people will finally be able to purchase products seen in their Twitter and Facebook feed without ever leaving those networks.
This is a handy way for the user to purchase new products, but especially a very big opportunity for the seller to get more conversions. Imagine promoting your short-term deals in Twitter and Facebook having the best call to action: a “buy button”! There will be no distraction between your marketing and sales efforts. This tool could be particularly effective for time-sensitive offers, to entice consumers to act quickly and seal the deal.
2- Mobile apps as a priority
More than any other channel, mobile allows brands to generate attractive micro moments at different stages of the purchase process, either through push notifications or in-app product recommendations.
Considering the evolution in geo-targeting and geo-fencing, brands are advised to put mobile apps as a priority in their marketing plan, providing their audience with timely contextual messages on a one-to-one basis. A significant 65% of social network activity comes from mobile devices and major social networks are constantly improving their mobile presence. 2015 will certainly witness optimised social media networks becoming increasingly geo-targeted (allowing advertisers to showcase relevant ads based on location), with related real-time content, indispensable in every online marketing plan.
3- Smart devices will be more social
Everything from home appliances like bathroom scales and refrigerators to wearables like fitness bracelets and smart watches are now collecting data and transferring it easily to the web. Also, many of them are pushing notifications to social networks like Facebook, a trend that will continue in 2015.
The challenge this year is how to improve the social intelligence of these devices. This will probably start with tapping into users’ exclusive network of friends and followers in smart ways. By tracking users’ interactions with their contacts, then responding subsequently, smart devices will become even advanced in 2015.
4- Private messaging reveals big potential
Private messaging has been around for some time, but brands are still not fully embracing its potential for customer interaction. The most interesting aspect of messaging apps lies in the diversity of content forms and media companies, for instance, are starting to use the likes of Snapchat and WhatsApp for live media coverage. A good example is Durex’s activity on WeChat allowing users to ask confidential questions about taboo subjects in China.
Private messaging is crucial in many people’s lives. In 2015, more brands will focus on this strategy, including it on their social media marketing plan, starting with sharing icons and slowly moving to elaborated campaigning.
5- The rise of snackable content
2014 saw the rise of a number of shared pictures and videos also known as “snackable content”, especially between younger audiences. According to the latest comScore report, Instagram is the second most used social network for people between 18 and 34 years, with 43.1%, while Snapchat comes in third with 32.9%.
Lately, Instagram has added in-feed advertising to their videos. The ads can target users based on age, gender and country. This is a great way for marketers to get their message in front of their target audience. For Disney’s “Big Hero 6,” for example, the film’s animated characters are posting selfies of themselves, fitting in with what normally appears on Instagram.
So, brands should bet on concise content, like photos published in Instagram or Pinterest, or even short videos, such as Vines, that communicate efficiently and boost the audience.
Looking closely to changes in all social networks, it is clear that a new approach should be studied by the companies who use them as a sales channel. Now it’s time to listen to the needs of the consumer and social networks are the best tools for it!
Written by Juliana Pereira
Bio: Juliana Pereira, a Brazilian living in Dublin. A Public Relations and Marketing Specialist. She is very passionate about social media, technology and innovation.
Find Juliana on Twitter @juliana_rp