SocialMedia.ie at Croke Park to the 3XE Digital

SocialMedia.ie at Croke Park to the 3XE Digital

We are delighted to be joining 3XE Digital on May 19th at Croke Park, Dublin.

The goal of 3XE Digital Conference Series is to educate and promote forward thinking and thought leadership on topics related to internet business and marketing in a forum for leading digital professionals to come together for additional networking and professional development.

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Learn from the very best in the digital marketing industry about what the future holds for your business. Attend workshops to understand the very latest in best practice. We’ll introduce you to some of the best subject matter experts available in digital marketing. You’ll be massively engaged through listening, learning and networking.

You’ll meet some of the best high profile international keynote expert speakers in Dublin in 2015 to discuss these vital themes to enable our sponsors, exhibitors and delegates to meet and network in Europe’s digital hub. The venue for this exciting event is Dublin’s famous and historic Croke Park.

Click here to get your ticket online and have 20% off with the promotional code: ConnectorDiscount

You can learn more about the show at www.3xedigital.com

We look forward to seeing you there!

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SocialMedia.ie launches our new Content Marketing Masterclass

SocialMedia.ie is delighted to present you a new Masterclass training programme, developed to focus on Content Marketing.

Content Marketing is a breakaway from traditional advertising that allows a brand to set a tone of voice and relay their message in a unique way, while paying close attention to data, paying close attention to what works and doesn’t work for your customers in a real-time, measurable fashion.

The course will provide you with an overall understanding of marketing channel attributions, it will allow your business to grow online communities and social media platforms, to be able to plan and monitor the strategy and much more.

For more information, check here.

Remember, there are limited places and they are booking fast!

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SocialMedia.ie contributes to the Understanding Social Media book.

Conor Lynch and Ivan Adriel from SocialMedia.ie and Connnector.ie were proud contributors to the new book called “Understanding Social Media”. They attended the London launch party and had a great night as guest of the author Damian Ryan and the publishers.

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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.

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Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as ‘How do you create a compelling social media campaign?’, ‘How do you build and engage with an audience?’ and ‘Where is the line between online PR and social media drawn?’ It is the most comprehensive and practical reference guide to social media available.

To buy the book go to www.koganpage.com/usm which are currently offering a 20% discount (cheaper than Amazon!) with code MKTUSML.

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Connector.ie and SocialMedia.ie partner the Smart Business Show

We are excited to announce that SocialMedia.ie will be joining the Smart Business Show in the RDS, Dublin on the 22 & 23 of April to help visitors understand how they can engage better with current and potential customers. We are delighted to be able to offer our customers and wider network the opportunity to attend the show through our discount.

You might like to check out and enter the €15,000 Competition and have the chance to have SocialMedia.ie work on your business.

The show is a B2B exhibition and networking event which will bring together 5,000 visitors and over 150 exhibitors. You will be able to hear from Keynote speakers, take part in workshops with many show and also gain insight into relevant areas of business through the many short sharp Talkzones. There are also a multitude of other features such as the Digital Engagement Zone, the Growth Zone, our own Innovation Zone and the Export Pavilion.

You can learn more about the show at www.smartbusinessshow.com.

If you want more information, please don’t hesitate to contact us:

Email: team@socialmedia.ie
Phone: +353 1 906 0006 and ask for Conor
Address: 10 Thomas Street, The Digital Hub, Dublin 8, Ireland

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Hardware Association of Ireland & SocialMedia.ie Digital Bootcamp

To learn more about the innovative Hardware Association of Ireland & SocialMedia.ie Digital Bootcamp go to hardware.socialmedia.ie

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Delicious Digital Marketing for Food Businesses.

The DigitalFood.ie Digital Marketing Programme was created specially for food businesses, micro-breweries, boutiques distilleries and coffee roasteries. We want to help you not just learn, but implement successful strategies in food & drink marketing with a strong digital flavour.

This is the perfect new platform for food marketers at established brands, SMEs and food startups to get help and advice on how to build their brand, raise awareness and drive sales.

The DigitalFood.ie Monthly Workshops are run in The Digital Hub in Dublin and during the programme we are available as you create your DigitalFood.ie Masterplan.

DigitalFood.ie Monthly Menu includes a digital audit, a digital strategy, a digital studio, social media plans, digital campaigns, digital advertising and digital sales.
At most workshops we will have a special guest speaker who will share their digital learnings and successes. We will also deliver 1-2 sessions as live & recorded webinars during summer holidays.

If you want to register for the Digital Food Marketing Programme, or just want to more information, please don’t hesitate to contact us:

Email: team@socialmedia.ie
Phone: +353 1 906 0006
Twitter: @socialmedia_ie

Social Media Trends

5 Social Media Game Changers You Can’t Afford to Miss in 2015

It is clear that old digital strategies and individual channels are being overhauled due to the need to create a common brand experience across the digital environment. Customers expect to access information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are, they will need to evaluate what’s next and where to focus.

Considering one quarter of the world’s population use social media, it’s in the interest of brands to take the changes into account. There are several social media game changers to look ahead in 2015 that relate to running a business. Dig in, learn and enjoy:

1- “Buy” button finally comes to social media

This year, people will finally be able to purchase products seen in their Twitter and Facebook feed without ever leaving those networks.
This is a handy way for the user to purchase new products, but especially a very big opportunity for the seller to get more conversions. Imagine promoting your short-term deals in Twitter and Facebook having the best call to action: a “buy button”! There will be no distraction between your marketing and sales efforts. This tool could be particularly effective for time-sensitive offers, to entice consumers to act quickly and seal the deal.

Twitter Buy Button

An example of the Twitter “buy” button from the company’s website. Twitter

2- Mobile apps as a priority

More than any other channel, mobile allows brands to generate attractive micro moments at different stages of the purchase process, either through push notifications or in-app product recommendations.

Considering the evolution in geo-targeting and geo-fencing, brands are advised to put mobile apps as a priority in their marketing plan, providing their audience with timely contextual messages on a one-to-one basis. A significant 65% of social network activity comes from mobile devices and major social networks are constantly improving their mobile presence. 2015 will certainly witness optimised social media networks becoming increasingly geo-targeted (allowing advertisers to showcase relevant ads based on location), with related real-time content, indispensable in every online marketing plan.

Mobile App

3- Smart devices will be more social

Everything from home appliances like bathroom scales and refrigerators to wearables like fitness bracelets and smart watches are now collecting data and transferring it easily to the web. Also, many of them are pushing notifications to social networks like Facebook, a trend that will continue in 2015.

The challenge this year is how to improve the social intelligence of these devices. This will probably start with tapping into users’ exclusive network of friends and followers in smart ways. By tracking users’ interactions with their contacts, then responding subsequently, smart devices will become even advanced in 2015.

Sony Smart Watch

Sony Smart Watch: a mini version of a smartphone

4- Private messaging reveals big potential

Private messaging has been around for some time, but brands are still not fully embracing its potential for customer interaction. The most interesting aspect of messaging apps lies in the diversity of content forms and media companies, for instance, are starting to use the likes of Snapchat and WhatsApp for live media coverage. A good example is Durex’s activity on WeChat allowing users to ask confidential questions about taboo subjects in China.

Durex and WeChat

Private messaging is crucial in many people’s lives. In 2015, more brands will focus on this strategy, including it on their social media marketing plan, starting with sharing icons and slowly moving to elaborated campaigning.

5- The rise of snackable content

2014 saw the rise of a number of shared pictures and videos also known as “snackable content”, especially between younger audiences. According to the latest comScore report, Instagram is the second most used social network for people between 18 and 34 years, with 43.1%, while Snapchat comes in third with 32.9%.

ComscoreThat’s because more and more this audience wants to consume, produce and publish information quickly, just with a simple click.

Lately, Instagram has added in-feed advertising to their videos. The ads can target users based on age, gender and country. This is a great way for marketers to get their message in front of their target audience. For Disney’s “Big Hero 6,” for example, the film’s animated characters are posting selfies of themselves, fitting in with what normally appears on Instagram.

So, brands should bet on concise content, like photos published in Instagram or Pinterest, or even short videos, such as Vines, that communicate efficiently and boost the audience.

Looking closely to changes in all social networks, it is clear that a new approach should be studied by the companies who use them as a sales channel. Now it’s time to listen to the needs of the consumer and social networks are the best tools for it!

Which trends do you see dominating 2015? Leave us a comment or tweet us @socialmedia_ie – We would appreciate hearing about your expectations!

Written by Juliana Pereira

Bio: Juliana Pereira, a Brazilian living in Dublin. A Public Relations and Marketing Specialist. She is very passionate about social media, technology and innovation.

Find Juliana on Twitter @juliana_rp

How top brands are using Instagram

How Top Brands Are Using Instagram

More and more, Instagram is illuminating our social media lives with eye catching content and captivating illustrations of the world around us.

Figures released by Instagram in November 2014 show registered accounts at more than 200 million monthly actives, with 65% of whom are based outside of the United States showing its global penetration.

In an Irish context, 18% of Irish adults have an Instagram account, with trends showing growth of 1% per quarter since November 2013, according to the latest Social Networking Quarterly from IPSOS MRBI. Of these Instagram users, 41% claim to visit the network at least once per day.

From Instagrams humble beginnings in 2010, top brands quickly identified the platform as a powerful and creative means of reinforcing their identity and increasing their exposure to customers. Instagram has empowered companies to experiment with different ways of visually expressing themselves by embracing the mantra “a picture is worth a thousand words”. Brands are telling stories to their followers with images, combining light-hearted content with business related postings.

Major global companies such as BMW, Adidas and Starbucks feature in the top 20 most successful brands on Instagram. Companies are using Instagram, in conjunction with other social media networks, to run exciting, visually stunning campaigns to launch new products.

Nike

Sitting pretty on top of the list for most successful brands on Instagram with 8.4 million followers, Nike has firmly established itself as the undisputed blue-ribbon brand on the platform. The key to their success lies in their understanding of the psychology behind Instagram. Upon visiting the Nike Instagram page, Instagrammers are hit with a blend of awe-inspiring landscapes with people in situ using their products.

Nike also reaches out and engages with their Instagram devotees and created arguably the most successful ever Instagram campaign, Nike PHOTOiD. The campaign centred around encouraging fans to design a colour scheme for their shoes and then upload them with a background image of their choosing. Nike integrated the competition across other social networks also, with many entrants sharing their compositions with friends. The best submissions were collated and published on Nike’s Instagram feed.

Nissan Europe

A household name in the car industry, the European operation for this leading Japanese car manufacturer launched an innovative campaign to promote their “Juke” range of cars. This was Nissan’s first foray in to the world of Instagram campaigns and has proved a launchpad for the success of their brand on the platform.

Instagrammers were able to take a picture of themselves, upload the photo to Instagram using the hashtag #JukeDNA and in return Nissan Europe would retweet a custom image of the uploader with the new Nissan Juke.

This was a very fun project which allowed fans of the car to have their “15 minutes of fame” by being retweeted by a huge brand like Nissan, and of course Nissan received a huge volume of exposure from people sharing their custom Juke image with their friends.

Jameson Irish Whiskey

Even on our own shores, traditional Irish brands are using Instagram to project their image and promote their products to both the Irish and global market. A company established in 1780 embracing Instagram, is a true indicator of the importance in innovation to remain relevant in today’s world.

When people think of whiskey, they can often conjure up the image of old men imbibing the spirit. Jameson’s Instagram page does a fantastic job at challenging this preconception. Their gallery contains many posts featuring young people enjoying Jameson. Content showing photos from Jameson sponsored music events and posts celebrating the arrival of the weekend resonate with a younger demographic than traditionally associated with whiskey drinking.

Jameson’s hugely popular annual “First Shot” competition which showcases the talent of emerging filmmakers is also given promotion on Instagram. Hollywood A-list actor and director Kevin Spacey is an ardent and continued supporter of the event. Using the hashtag #jamesonfirstshot, Jameson’s Instagram page highlighted Spacey’s association with the First Shot initiative by showing an image of the star attending the awards event. By aligning themselves with a celebrity of this calibre, and supported with a visual evidence, Jameson were able to bring some gloss, validation and Hollywood feel to their filmmaker awards.

Join the party!

We are only scratching the surface of what can be achieved through the magic and potential held within Instagram. Some of the world’s leading brands are taking advantage of this untapped digital marketing resource, isn’t it about time your business got in on the action?

Contact us today to enquire about our Instagram Masterclass which is aimed at educating businesses large and small on how to utilise Instagram to its fullest as part of your digital marketing strategy.

Written by Martin Gaffney.

Martin currently lives, studies and works for a large multinational in Cork City. He holds a Higher Certificate in Business and is currently studying a Bachelor of Business in Management at Cork Institute of Technology. Martin is an avid technophile and his interests range from engaging digital content to market research. Electronic music and Cork City FC are Martin’s other love interests. You can find him on Twitter @GaffKiiid.

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How to use amazing Instagram content to boost your digital marketing

If you don’t care about the future of your business or customers, stop reading now.

Instagram is a tremendously powerful platform and it’s your duty to leverage it for your business. User engagement levels are 15 times higher than Facebook, and over 75% of leading brands are already present on the platform.

Maybe you already knew that or you are already using Instagram.

But are you using it like the pros?

Most people are going in blind and then wondering why that photo of John’s leaving drinks didn’t get any likes; or why that whiteboard brainstorming session didn’t get any feedback; and don’t get me started on stock images of the product. The images aren’t appealing, and who wants to follow an assortment of photo garbage?

People want to engage with you, but most of the content you upload doesn’t relate to them.

It’s key that you get involved, start with a good foundation, create meaningful interactions with your community, and fine-tune your message to improve your brand’s visibility.

What’s the best way to do that you ask?

I’ve been playing around and experimenting with Instagram for the last two years. With ups and downs I’ve built a strong following by captivating and engaging my audience. I won the ‘Best Job in the World’ campaign by Tourism Australia, helped their marketing team with one million Instagram followers, and was a finalist in the first ever Insta-Film Festival.

These experiences have taught me a number of ways to organically grow and maintain a strong following. Yet nobody teaches these things in school.

I want to share with you a few examples and techniques that have helped me along the way. Here’s a teaser to skim the surface.

Examples:

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1. Pick Your Topic
Cats, food, fashion, nature, portraits, sunsets, selfies. Whichever you select, your photos need to be centred on that topic. Consistency is key.

If you have a talent (everyone does) you could showcase that. Be it dancing, drawing, literature, fashion trends, great cooking or an obscure interest. There are bound to be people searching for the same interest.

Pick a topic that you’re most happy with and stick with it. It will define who you are.

If all else fails, just take photos of your pet.

 

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2.  Hashtags (Done Right)
Ok so people (usually always) say you need to tag your photos. Each photo is allowed a maximum of 30 tags. But wait!

Stop hash tagging so much! You’re annoying people.

As you’re posting you can tag your photo with some relevant tags (zero to eight maximum), then wait and put the remaining tags as a comment so that not many people will see them, but makes your photo still findable in search.

 

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3. Reaching out to Accounts
To take you photos to the next level you need to get them in front of a huge audience.

There are hundreds of accounts with huge followings that repost other peoples photos. If they pick your photo you’ll get credited, and get great exposure.

 

accounts

 

Your job is to find accounts that post similar photos to you. Tag your photo with their name, tag their account and hashtag in your caption or in a comment under your photo, and hope they love your photography.

The more accounts that feature your photos the more likes and followers you get. In order to be featured your photos need to be epic.

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Here’s your chance to learn a lot more.

We’re offering you a course in the coming new year 2015 with some amazing material that will definitely help your business succeed. If you’re interested then drop us a line.

I’m @daxon on Instagram, or tweet me @daxon