Conor Lynch from SocialMedia.ie was delighted to speak at the VICAS Winter Conference (Veterinary Ireland Companion Animal Society) which took place in the Radisson Blu Galway on the weekend. Here is a summary of Conor’s talk and the slides from his presentation.
Social Media Marketing offers a new and inexpensive way for Vets to get their name out there amongst the community. But with so many social networks to choose from, businesses have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.
The vets present will learn the unique selling points of social networks like Facebook, Twitter, Instagram, LinkedIn, YouTube and Blogs. They will be shown how each platform can be leveraged to help acquire and retain more customers, through highly targeted social media and social ads. They will also see how they can make the most of social media, regardless of what the budget is.
Win a Digital Audit Competition
If you are an Irish Vet and want to improve your digital marketing, SocialMedia.ie are offering one winner the chance to win a Digital Audit. We provide you with recommended actions to optimise your return on investment based on international best practice.
A Digital Audit (value €750) is where our team of digital experts will examine your:
– Website / Blog
– Digital content
– Social media
– Email marketing
– Online advertising
To enter, email Conor on firstname.lastname@example.org before Fri 6th Feb 2015 @ noon. Winners announced on Friday 6th Feb.
Call +353 1 906 0006 if you’d to talk to Conor about training, digital marketing, websites or anything related to social media! Please check out our digital marketing portfolio!
*Update 9th Feb 2015*
We are delighted to announce the winner of the SocialMedia.ie Digital Audit VICAS vets competition is Raymond O’Riordan from SPA View Vet Clinic. Congratulations Raymond!
It is clear that old digital strategies and individual channels are being overhauled due to the need to create a common brand experience across the digital environment. Customers expect to access information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are, they will need to evaluate what’s next and where to focus.
Considering one quarter of the world’s population use social media, it’s in the interest of brands to take the changes into account. There are several social media game changers to look ahead in 2015 that relate to running a business. Dig in, learn and enjoy:
1- “Buy” button finally comes to social media
This year, people will finally be able to purchase products seen in their Twitter and Facebook feed without ever leaving those networks.
This is a handy way for the user to purchase new products, but especially a very big opportunity for the seller to get more conversions. Imagine promoting your short-term deals in Twitter and Facebook having the best call to action: a “buy button”! There will be no distraction between your marketing and sales efforts. This tool could be particularly effective for time-sensitive offers, to entice consumers to act quickly and seal the deal.
2- Mobile apps as a priority
More than any other channel, mobile allows brands to generate attractive micro moments at different stages of the purchase process, either through push notifications or in-app product recommendations.
Considering the evolution in geo-targeting and geo-fencing, brands are advised to put mobile apps as a priority in their marketing plan, providing their audience with timely contextual messages on a one-to-one basis. A significant 65% of social network activity comes from mobile devices and major social networks are constantly improving their mobile presence. 2015 will certainly witness optimised social media networks becoming increasingly geo-targeted (allowing advertisers to showcase relevant ads based on location), with related real-time content, indispensable in every online marketing plan.
3- Smart devices will be more social
Everything from home appliances like bathroom scales and refrigerators to wearables like fitness bracelets and smart watches are now collecting data and transferring it easily to the web. Also, many of them are pushing notifications to social networks like Facebook, a trend that will continue in 2015.
The challenge this year is how to improve the social intelligence of these devices. This will probably start with tapping into users’ exclusive network of friends and followers in smart ways. By tracking users’ interactions with their contacts, then responding subsequently, smart devices will become even advanced in 2015.
4- Private messaging reveals big potential
Private messaging has been around for some time, but brands are still not fully embracing its potential for customer interaction. The most interesting aspect of messaging apps lies in the diversity of content forms and media companies, for instance, are starting to use the likes of Snapchat and WhatsApp for live media coverage. A good example is Durex’s activity on WeChat allowing users to ask confidential questions about taboo subjects in China.
Private messaging is crucial in many people’s lives. In 2015, more brands will focus on this strategy, including it on their social media marketing plan, starting with sharing icons and slowly moving to elaborated campaigning.
5- The rise of snackable content
2014 saw the rise of a number of shared pictures and videos also known as “snackable content”, especially between younger audiences. According to the latest comScore report, Instagram is the second most used social network for people between 18 and 34 years, with 43.1%, while Snapchat comes in third with 32.9%.
Lately, Instagram has added in-feed advertising to their videos. The ads can target users based on age, gender and country. This is a great way for marketers to get their message in front of their target audience. For Disney’s “Big Hero 6,” for example, the film’s animated characters are posting selfies of themselves, fitting in with what normally appears on Instagram.
So, brands should bet on concise content, like photos published in Instagram or Pinterest, or even short videos, such as Vines, that communicate efficiently and boost the audience.
Looking closely to changes in all social networks, it is clear that a new approach should be studied by the companies who use them as a sales channel. Now it’s time to listen to the needs of the consumer and social networks are the best tools for it!
Written by Juliana Pereira
Bio: Juliana Pereira, a Brazilian living in Dublin. A Public Relations and Marketing Specialist. She is very passionate about social media, technology and innovation.
Find Juliana on Twitter @juliana_rp
State of the Nation
In a recent study, Facebook was declared the most popular social media platform in Ireland, with 1.3m people using the website. The research was conducted by global digital behaviour analysis firm GlobalWebIndex. The study concluded that when compared with global trends, Ireland’s usage of social media platforms such as the aforementioned Facebook, Twitter, Google+ and LinkedIn, shows greater penetration rates than global averages.
Social media has infiltrated the minds and lives of every major demographic group on our island. Exposure to these platforms can occur at our desks, on our televisions and even from our pockets!
Some quick facts
The 2012 Social Media Marketing Report provided information that businesses operating in today’s world dare ignore to their detriment:
1. 94% of all businesses with a marketing department used social media as part of their marketing platform.
2. 85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.
3. 58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period.
But not every business has the means to support a marketing department…
At first, it may be a bit perplexing to see a local butcher, a corner-shop or even an establishment as reverent as a funeral home donning the iconic symbols of Facebook or Twitter on their storefront, imploring customer or passersby to “Like” our page or “Follow us”. When looking at the above statistic from The 2012 Social Media Marketing Report, one might deduce that such small and traditional businesses need not bother themselves with digital marketing as they do not operate sophisticated marketing departments. And besides, what interesting subject matter could a local accountancy firm or a florist possibly want to project to the online masses.
Social media platforms such as Facebook, offer an attraction to small businesses as it is a quick, easy and free means of creating an online presence and exposure. The necessity for coding and HTML skills is eliminated. Having a website designed for small, localised businesses can be prohibitively expensive and very unlikely to attract hordes of new customers, so such businesses can use Facebook to build up a local community of fans who may be customers, future customers or other local supporting businesses. It is a very easy way to get your phone number and address out there, and also a forum for reaching out to your customers.
The butcher wishing the local GAA team all the best in their upcoming final, a small accountancy firm posting an explanation about a new government tax scheme, a local shop promoting the discounted goods of the week or a fishing equipment store posting information about the tides. The possibilities for content which interests and benefits your customers is endless.
As previously mentioned, joining these social media platforms is quick, easy and free. However, harnessing the true potential of these social networks to enhance the profile of your business and fully utilise the tools available can be challenging. By devising a focused digital marketing strategy, small businesses can reap huge benefits ranging from increased exposure and sales to being associated with local community initiatives to ensuring your business stands out from the crowd.
Contact us today to enquire about our tailored digital training courses which are geared towards businesses of all shapes and sizes!
Written by Martin Gaffney.
Martin currently lives, studies and works for a large multinational in Cork City. He holds a Higher Certificate in Business and is currently studying a Bachelor of Business in Management at Cork Institute of Technology. Martin is an avid technophile and his interests range from engaging digital content to market research. Electronic music and Cork City FC are Martin’s other love interests. You can find him on Twitter @GaffKiiid.
We were really delighted to talk this morning at Dublin Food Chain.
Please visit Dublin Food Chain Breakfast Workshop for the full list of speakers and details about the event.
We hope you liked our presentation on How to serve up tasty social media for the food sector.
If you missed it you can find the presentation below
We all know how difficult it is to find a job and in the current climate it’s even more challenging. It’s easy to get disenchanted with the whole process and get distracted by social media. But did you know that these days, social media might be one of the keys to getting your next job?
In this case study, we’ll show you how you can leverage social media to your advantage, helping you stand out from the crowd.
Read on to learn the tips and tricks to improve your social media network. Read more
Great customer service is the key to keeping everybody happy but in our changing world where customers are increasingly online, gone are the days of in store help desks, telephone helplines and even email assistance. Customers want their customer service online on social media and wise businesses know that wherever your customers go, you should follow. Enter social customer service.
Social customer service means transferring your customer help desk from your store to your social media profiles. A recent report by Accent Marketing revealed some staggering facts about social customer service – that nearly a third of customers use Facebook to contact a customer service representative, that half of those people believe Facebook is the fastest way to solve customer service issues and that nearly half of those expect to have their comment or query answered within an hour. With statistics like that, any business that does not consider social media a customer service tool should be changing their tune and getting on board with social customer service – fast. But how do you do that? Read more
You want to use Social Media for your business?
As we are very generous, we are sharing some Dos & Don’ts for your Social Media strategy on different networks.
For more infographics like this, follow us on @socialmedia_ie
Our Mums are wonderful and next Sunday will be a special occasion to show them our affection – we hope all our readers have been making their plans to look after their mothers this Sunday!
If not, you still have a few days to buy a gift and even win tickets for a Garth Brooks concert for herby participating to a fantastic competition we helped organised for our new partner EuroGiant!
Think about your mum, tell us how lovely she is and get people to vote for her!
Happy Mother’s Day!
Christmas is fast approaching and our elves have been busy in the workshop creating something extra special for this year’s holiday season. We have created an app to harness the power of social media that will enable 12 Irish charities to spread their messages further and faster this Christmas.
We are inviting you to help lead the movement for a really important campaign. Christmas is a time of joy and happiness, or so says all of the advertisements that started in October (yikes), but let’s not forget that Christmas can also be a hard time for so many and we want to give a helping hand. Will you join us?
We are starting a digital donations campaign urging the online community to give a helping hand this Christmas. We are asking Facebook and Twitter users to donate their online influence to help spread the important messages of various Irish charities over the 12 days leading up to Christmas.
Coming together as a community is more important the ever at this time of year and we want to encourage the gift of giving through a simple Facebook post or Tweet. We have created an app that posts a different charity’s message each day to your Facebook or Twitter feed for the 12 days running up to Christmas. By banding together through our social networks we can ensure that important messages from charities are heard and spread quickly throughout the online community, encouraging others to reach out and show a bit of Christmas spirit this holiday season.
So how can you help us? With your influence of course! We are encouraging you to sign up and join the cause. It’s the time of year for sharing and caring and we want to get as many people as possible to donate their online space through using the app and helping those in need the Christmas.
Charities we are supporting are all worthy of support and are the Irish Youth Foundation, Irish Cancer Society, UNICEF, Goal, Barnardos, Jack & Jill Foundation, WALK, ARC Cancer Support Centre, Gay Switchboard, Irish Kidney Association, PAWS & Console.
Please support the #12days Digital Donation Campaign here
Wishing you a Merry Christmas!