Welcome to The Snapys – The Awards for the global Instagram community

Our sister company Connector.ie is proud to announce the launch of another outstanding event called  “The Snapys”.

 

The Snapys is a unique photo awards series powered by the global Instagram community and social media voting. Connector.ie aims to bring together the best of local photographers and connect them with the top global Instagrammers and brands.  They will mash up the perfect mix of creative talent, interactive technology and good old offline parties!

 

The Snapy Awards will recognise the fantastic snaps from across 25 different categories such as food, travel, fashion, people, pets and some creative wildcard categories too! Winners will be selected by a panel of leading 75 Instagram Influencers as judges who will also be supported by votes from members of the public.

 

Connector.ie is proud to have Sony Mobile and JustEat.ie as partners and  you still have a chance of placing your brand centre stage at this fantastic awards ceremony attended by over 400 leading influencers across many categories!

 

The Snapys Awards night in Dublin is being planned with a date to be confirmed.  There will be categories for all brands and interactive fun, online and offline, to make The Snapys the coolest new awards ceremony for 2015.

 

The event has great PR and Marketing potential and will associate your brand with some of the best digital photographs in Ireland. Connector.ie also hopes to run events in London, Berlin, Sydney, San Francisco, Sao Paulo in 2015.

On the night, there will be live streaming of an online broadcast, a classy awards show, winners announcements of 20+ categories and an impressive live photo wall, with much more to be expected.

 

If you are interested in taking part as a guest or a sponsor get in touch with us or our sister company Connector.ie now! Let’s make this an unforgettable event together!

 

In late 2013, Connector hosted the amazing Instagallery event. With 200 attendees, over 150,000 page impressions on various social media channels, and media coverage in the Irish Times, the live photo gallery was a great success.

 

Contact Us – SocialMedia.ie or email us to team@connector.ie

TheSnapys – Ireland’s Instagram Photo Awards from Connector.ie

 

Social Media and Hardware Association

SocialMedia.ie teams up with Hardware Association of Ireland for customised Digital Marketing Bootcamps

SocialMedia.ie is delighted to announce a partnership with the Hardware Association of Ireland to deliver an interesting Digital Marketing Bootcamp specifically for people working the hardware sector in April and May this year.

In this training, we incorporate case studies from the hardware sector with local and international insights from the sector and similar markets. There are two specialist streams, one for Retailers and one for Suppliers. The 12 hour programme will include practical problem solving, hands-on learning and group collaboration. We will use our ‘Consultative Training’ model with activities for learning between workshops.

The programme will include:

    • Mobile Website: you will learn some guidelines on how to optimise your Websites, Mobile Websites, Blogs, SEO, Email Marketing etc.
    • Social Networks:  you will learn some guidelines on how to do Brand Monitoring, Content Calendar, Digital PR, Free Tools etc.
    • Digital and Social Media Content:  you will get up-to-date content regarding Online Ads, Social Ads, Digital Video, Applications etc.
    • Digital Marketing Strategy and Campaigns: you will get the skills you need on Digital Strategy, Campaign Planning, eCommerce, Analytics etc.

This bespoke digital marketing training programme is part of our specialist digital services to business partners. Looks like a great opportunity, doesn’t it? But why SocialMedia.ie?

We ensure people and organisations create and implement world class social media in this vital new business battlefield. SocialMedia.ie has delivered solutions to dozens of clients across multiple industry sectors including – FMCG, financial services, technology, media, hospitality, pharmaceuticals, sports, education and many more!

Click here to learn more about the bootcamp, special deals and testimonials.

To view more of SocialMedia.ie work, please visit our portfolio.

Veterinary Surgeons and Social Media

‘Social Media for Vets’ Presentation and Digital Audit Competition

Conor Lynch from SocialMedia.ie was delighted to speak at the VICAS Winter Conference (Veterinary Ireland Companion Animal Society) which took place in the Radisson Blu Galway on the weekend.  Here is a summary of Conor’s talk and the slides from his presentation.

Social Media Marketing offers a new and inexpensive way for Vets to get their name out there amongst the community. But with so many social networks to choose from, businesses have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.

The vets present will learn the unique selling points of social networks like Facebook, Twitter, Instagram, LinkedIn, YouTube and Blogs. They will be shown how each platform can be leveraged to help acquire and retain more customers, through highly targeted social media and social ads. They will also see how they can make the most of social media, regardless of what the budget is.

Win a Digital Audit Competition

If you are an Irish Vet and want to improve your digital marketing, SocialMedia.ie are offering one winner the chance to win a Digital Audit.  We provide you with recommended actions to optimise your return on investment based on international best practice.

A Digital Audit (value €750) is where our team of digital experts will examine your:

– Website / Blog
– Digital content
– Social media
– Email marketing
– Online advertising

To enter, email Conor on team@socialmedia.ie before Fri 6th Feb 2015 @ noon. Winners announced on Friday 6th Feb.

Call +353 1 906 0006 if you’d to talk to Conor about training, digital marketing, websites or anything related to social media!  Please check out our digital marketing portfolio!

*Update 9th Feb 2015*

We are delighted to announce the winner of the SocialMedia.ie Digital Audit VICAS vets competition is Raymond O’Riordan from SPA View Vet Clinic. Congratulations Raymond!

Veterinary Surgeons and Social Media

Irish Vets to Get a Social Media Injection at Annual Conference

As you may know, our intrepid online and offline explorer Conor is always out and about speaking at events across Ireland, from Bandon to Belfast, to help people and organisations create and implement world class marketing strategies with a focus on digital, social and mobile.

Coming soon, Conor Lynch from SocialMedia.ie is delighted to speak at the VICAS Winter Conference (Veterinary Ireland Companion Animal Society) which will take place in the Radisson Blu Galway from the 30 January to the 1st February 2015. With exciting lectures on Business, Ethics, Social Media & Orthopaedics, the conference will be a great opportunity for education, networking and fun.

Social Media Marketing offers a new and inexpensive way for Vets to get their name out there amongst the community. But with so many social networks to choose from, businesses have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.The vets present will learn the unique selling points of social networks like Facebook, Twitter, Instagram, LinkedIn, YouTube and Blogs. They will be shown how each platform can be leveraged to help acquire and retain more customers, through highly targeted social media and social ads. They will also see how they can make the most of social media, regardless of what the budget is.

Watch out soon for Conor’s presentation which we will share here in our blog.

Click here and have a look at some Conferences and Workshops clients. Please get in touch to discuss your Continuous Professional Development (CPD) requirements or call us on +353 1 906 0006.

Dublin Blogger Conference

Irish Blogger Conference Review From SocialMedia.ie

On November 29th the first Irish Blogger Conference took place in Dublin. The event was held at The Spencer Hotel and attracted a big crowd.

Amazing speakers were invited to talk about blogging and how important it has become in people’s work and lifestyle, specially in the subjects involving beauty, food and business. Conor was one of the speakers and his slides are below.

SocialMedia.ie gave away a great prize at the conference to one lucky blogger. The prize was a Blog Audit!

Pixels and Palates Cook Academy

Pixels & Palates Event at Cooks Academy

Cooks Academy is celebrating their 10th birthday party.

If you are a food writer or food blogger and are interested in celebrating with us please send us an email to team@connector.ie with the subject Pixels & Palates Event.

This event will take place on Monday 1st of December at 6.30pm on 19 South William Street, Dublin 2

The theme is Pixels & Palates which includes:

  • Fun competitions like our ‘Cook Off’, ‘Molecular Gastronomy Challenge- Guess That Taste’.
  • A Foodie Social Media talk from digital experts SocialMedia.ie, with the inside scoop on new trends, building your profile and mastering tools like Instagram.
  • Unique prizes include a 4 week Certificate course worth €2,950, a full day pass to use our Sony Mobile Pop-Up Photo Studio, a Digital Audit for SocialMedia.ie and more.

You’ll have the opportunity to win these amazing prizes, enjoy an evening of mingling, great conversation and digital discovery. Food & drinks are on us so come and meet fellow bloggers, food writers and digital gurus.

Looking forward to seeing you in Cooks Academy for their birthday party!

Please follow @cooksacademy and #cooksacademy10 on Twitter and Instagram

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How to use amazing Instagram content to boost your digital marketing

If you don’t care about the future of your business or customers, stop reading now.

Instagram is a tremendously powerful platform and it’s your duty to leverage it for your business. User engagement levels are 15 times higher than Facebook, and over 75% of leading brands are already present on the platform.

Maybe you already knew that or you are already using Instagram.

But are you using it like the pros?

Most people are going in blind and then wondering why that photo of John’s leaving drinks didn’t get any likes; or why that whiteboard brainstorming session didn’t get any feedback; and don’t get me started on stock images of the product. The images aren’t appealing, and who wants to follow an assortment of photo garbage?

People want to engage with you, but most of the content you upload doesn’t relate to them.

It’s key that you get involved, start with a good foundation, create meaningful interactions with your community, and fine-tune your message to improve your brand’s visibility.

What’s the best way to do that you ask?

I’ve been playing around and experimenting with Instagram for the last two years. With ups and downs I’ve built a strong following by captivating and engaging my audience. I won the ‘Best Job in the World’ campaign by Tourism Australia, helped their marketing team with one million Instagram followers, and was a finalist in the first ever Insta-Film Festival.

These experiences have taught me a number of ways to organically grow and maintain a strong following. Yet nobody teaches these things in school.

I want to share with you a few examples and techniques that have helped me along the way. Here’s a teaser to skim the surface.

Examples:

————–

1. Pick Your Topic
Cats, food, fashion, nature, portraits, sunsets, selfies. Whichever you select, your photos need to be centred on that topic. Consistency is key.

If you have a talent (everyone does) you could showcase that. Be it dancing, drawing, literature, fashion trends, great cooking or an obscure interest. There are bound to be people searching for the same interest.

Pick a topic that you’re most happy with and stick with it. It will define who you are.

If all else fails, just take photos of your pet.

 

pick

 

2.  Hashtags (Done Right)
Ok so people (usually always) say you need to tag your photos. Each photo is allowed a maximum of 30 tags. But wait!

Stop hash tagging so much! You’re annoying people.

As you’re posting you can tag your photo with some relevant tags (zero to eight maximum), then wait and put the remaining tags as a comment so that not many people will see them, but makes your photo still findable in search.

 

hashtags

 

3. Reaching out to Accounts
To take you photos to the next level you need to get them in front of a huge audience.

There are hundreds of accounts with huge followings that repost other peoples photos. If they pick your photo you’ll get credited, and get great exposure.

 

accounts

 

Your job is to find accounts that post similar photos to you. Tag your photo with their name, tag their account and hashtag in your caption or in a comment under your photo, and hope they love your photography.

The more accounts that feature your photos the more likes and followers you get. In order to be featured your photos need to be epic.

———–

 

Here’s your chance to learn a lot more.

We’re offering you a course in the coming new year 2015 with some amazing material that will definitely help your business succeed. If you’re interested then drop us a line.

I’m @daxon on Instagram, or tweet me @daxon

 

Dublin Blogger Conference – For Lovers of #socialmedia

Dublin Blogger Conference

Want to be in with the chance to rub shoulders with the beauty, fashion, food, lifestyle and business bloggers of Ireland?

The Irish Blogger Conference takes place next Saturday, November 29th, at The Spencer Hotel and we’re giving you the chance to attend! The afternoon will kick off with a glass of Prosecco upon registration and include eight speakers covering a variety of topics including: Setting up a Blog, Blogging 4 Business, The Reality of Blogging, The Blogging Community, Top Tips 4 a Successful Blog and more. There will also be a Q&A with the speakers, followed by a networking session. This is not to be missed!

Thanks to Fiona for the invitation for Conor to speak at the conference about ‘The Business of Blogging’.

You can find more info on the event on Twitter @cooleventsinfo

For more great social media news, follow us @socialmedia_ie

Image collected from Fliker

Lovin Dublin lovin SocialMedia.ie 8-)

Lovin Dublin 2

SocialMedia.ie are delighted to be the social media partner for the winners prizes at the Loving Dublin Event.

Introducing The Lovin Dublin Show Live. A night of inspiration celebrating Dublin and highlighting the future talent of the city. LovinDublin.ie is hosting their first live event in The Bord Gais Energy Theatre at 7pm on Monday the 24th of November.

The night will present the “crème de la crème” of what our city’s foodies have to offer. It promises to be an inspiring and eye-opening evening which will allow both the established and new-comers to the Dublin food scene, to demonstrate their talent, flaunt their style and showcase their innovation.

For more information about the event you can visit their website

Thanks to the Lovin Dublin team for the invitation and we look forward to meeting all the foodies at the big event.

Their Twitter @lovindublin and follow @socialmedia_ie for more great social media news.

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Develop The Spookiest Marketing Campaign For Halloween

Since our whole Connector team is really brave and not frightened by ghosts or zombies, we are the perfect digital agency for you to work with this Halloween.

In our secret laboratory we have a team of highly skilled crazy professors who can help you with concepts, design, videos, games and all your social media requirements.

Last year, we did a spooky ‘Halloween Pumpkin Run’ campaign, where we delivered purple pumpkins filled with sweets to twenty lucky Dublin based agencies. See the photo below. Each and every pumpkin had the connector360 personal touch – hollowed out, painted and filled with treats by our very own minions. A QR code inside led to a special Trick or Treat page with our credentials and a party invitation. What a treat! We think we did a spooktastic job! ;-)

We can create campaigns for you right up until last minute but why not talk to us today about your Halloween campaign! Boo!

You can contact us at team@socialmedia.ie or call us on +353 1 906 0006.

Pumpkins

 

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