Understanding-Social-Media-Blog-Post---Connector---24-04-15---GM

SocialMedia.ie contributes to the Understanding Social Media book.

Conor Lynch and Ivan Adriel from SocialMedia.ie and Connnector.ie were proud contributors to the new book called “Understanding Social Media”. They attended the London launch party and had a great night as guest of the author Damian Ryan and the publishers.

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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.

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Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as ‘How do you create a compelling social media campaign?’, ‘How do you build and engage with an audience?’ and ‘Where is the line between online PR and social media drawn?’ It is the most comprehensive and practical reference guide to social media available.

To buy the book go to www.koganpage.com/usm which are currently offering a 20% discount (cheaper than Amazon!) with code MKTUSML.

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Connector.ie and SocialMedia.ie partner the Smart Business Show

We are excited to announce that SocialMedia.ie will be joining the Smart Business Show in the RDS, Dublin on the 22 & 23 of April to help visitors understand how they can engage better with current and potential customers. We are delighted to be able to offer our customers and wider network the opportunity to attend the show through our discount.

You might like to check out and enter the €15,000 Competition and have the chance to have SocialMedia.ie work on your business.

The show is a B2B exhibition and networking event which will bring together 5,000 visitors and over 150 exhibitors. You will be able to hear from Keynote speakers, take part in workshops with many show and also gain insight into relevant areas of business through the many short sharp Talkzones. There are also a multitude of other features such as the Digital Engagement Zone, the Growth Zone, our own Innovation Zone and the Export Pavilion.

You can learn more about the show at www.smartbusinessshow.com.

If you want more information, please don’t hesitate to contact us:

Email: team@socialmedia.ie
Phone: +353 1 906 0006 and ask for Conor
Address: 10 Thomas Street, The Digital Hub, Dublin 8, Ireland

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Hardware Association of Ireland & SocialMedia.ie Digital Bootcamp

To learn more about the innovative Hardware Association of Ireland & SocialMedia.ie Digital Bootcamp go to hardware.socialmedia.ie

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Delicious Digital Marketing for Food Businesses.

The DigitalFood.ie Digital Marketing Programme was created specially for food businesses, micro-breweries, boutiques distilleries and coffee roasteries. We want to help you not just learn, but implement successful strategies in food & drink marketing with a strong digital flavour.

This is the perfect new platform for food marketers at established brands, SMEs and food startups to get help and advice on how to build their brand, raise awareness and drive sales.

The DigitalFood.ie Monthly Workshops are run in The Digital Hub in Dublin and during the programme we are available as you create your DigitalFood.ie Masterplan.

DigitalFood.ie Monthly Menu includes a digital audit, a digital strategy, a digital studio, social media plans, digital campaigns, digital advertising and digital sales.
At most workshops we will have a special guest speaker who will share their digital learnings and successes. We will also deliver 1-2 sessions as live & recorded webinars during summer holidays.

If you want to register for the Digital Food Marketing Programme, or just want to more information, please don’t hesitate to contact us:

Email: team@socialmedia.ie
Phone: +353 1 906 0006
Twitter: @socialmedia_ie

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SocialMedia.ie presentation for Irish Credit Unions!

Conor was delighted to speak again at the CUMA Conference in Athlone this week.  Here is his presentation to the Irish credit union managers.

 


CUMA Digital Audit Competition

A Digital Audit (value €750) is where our team of digital experts will examine your
– Website
– Blog
– Digital content
– Social media
– Email marketing
– Online advertising

We provide you with recommended actions to optimise your return on investment based on international best practice.
To enter email Conor on team@socialmedia.ie

Closing date – Fri 6th March @ 6pm 2015.

 

 

Social Media and Hardware Association

SocialMedia.ie teams up with Hardware Association of Ireland for customised Digital Marketing Bootcamps

SocialMedia.ie is delighted to announce a partnership with the Hardware Association of Ireland to deliver an interesting Digital Marketing Bootcamp specifically for people working the hardware sector in April and May this year.

In this training, we incorporate case studies from the hardware sector with local and international insights from the sector and similar markets. There are two specialist streams, one for Retailers and one for Suppliers. The 12 hour programme will include practical problem solving, hands-on learning and group collaboration. We will use our ‘Consultative Training’ model with activities for learning between workshops.

The programme will include:

    • Mobile Website: you will learn some guidelines on how to optimise your Websites, Mobile Websites, Blogs, SEO, Email Marketing etc.
    • Social Networks:  you will learn some guidelines on how to do Brand Monitoring, Content Calendar, Digital PR, Free Tools etc.
    • Digital and Social Media Content:  you will get up-to-date content regarding Online Ads, Social Ads, Digital Video, Applications etc.
    • Digital Marketing Strategy and Campaigns: you will get the skills you need on Digital Strategy, Campaign Planning, eCommerce, Analytics etc.

This bespoke digital marketing training programme is part of our specialist digital services to business partners. Looks like a great opportunity, doesn’t it? But why SocialMedia.ie?

We ensure people and organisations create and implement world class social media in this vital new business battlefield. SocialMedia.ie has delivered solutions to dozens of clients across multiple industry sectors including – FMCG, financial services, technology, media, hospitality, pharmaceuticals, sports, education and many more!

Click here to learn more about the bootcamp, special deals and testimonials.

To view more of SocialMedia.ie work, please visit our portfolio.

Veterinary Surgeons and Social Media

‘Social Media for Vets’ Presentation and Digital Audit Competition

Conor Lynch from SocialMedia.ie was delighted to speak at the VICAS Winter Conference (Veterinary Ireland Companion Animal Society) which took place in the Radisson Blu Galway on the weekend.  Here is a summary of Conor’s talk and the slides from his presentation.

Social Media Marketing offers a new and inexpensive way for Vets to get their name out there amongst the community. But with so many social networks to choose from, businesses have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.

The vets present will learn the unique selling points of social networks like Facebook, Twitter, Instagram, LinkedIn, YouTube and Blogs. They will be shown how each platform can be leveraged to help acquire and retain more customers, through highly targeted social media and social ads. They will also see how they can make the most of social media, regardless of what the budget is.

Win a Digital Audit Competition

If you are an Irish Vet and want to improve your digital marketing, SocialMedia.ie are offering one winner the chance to win a Digital Audit.  We provide you with recommended actions to optimise your return on investment based on international best practice.

A Digital Audit (value €750) is where our team of digital experts will examine your:

– Website / Blog
– Digital content
– Social media
– Email marketing
– Online advertising

To enter, email Conor on team@socialmedia.ie before Fri 6th Feb 2015 @ noon. Winners announced on Friday 6th Feb.

Call +353 1 906 0006 if you’d to talk to Conor about training, digital marketing, websites or anything related to social media!  Please check out our digital marketing portfolio!

*Update 9th Feb 2015*

We are delighted to announce the winner of the SocialMedia.ie Digital Audit VICAS vets competition is Raymond O’Riordan from SPA View Vet Clinic. Congratulations Raymond!

Connector career

Digital Marketing Career Opportunities @ SocialMedia.ie

Are you looking for a new challenge and want to join one of the best digital agencies in Ireland?

Our sister brand Connector.ie is one of Ireland’s most progressive creative digital agencies specialising in connecting the digital and physical worlds. The team is based in the centre of innovation that is The Digital Hub. Connector is a leading Irish digital business agency supporting clients as they face up to digital, social & mobile challenges and opportunities.

We create ideas that turn into campaigns, campaigns that become content, content in social and digital media that generate awareness, positive sentiment, connections and great return on investment. We run training courses and other brands in our portfolio include TheSnapys.com, Futurology.ie & DigitalFood.ie.  To see more about our work with clients like Sony Mobile, click here.

We are always on the lookout for talented people to join our team in Dublin and the following are current open opportunities.  We are looking for a brilliant Digital Account Manager and a talented Digital Marketing Intern.

DIGITAL ACCOUNT MANAGER

Job Description

  • This is a full time position based in our office in The Digital Hub in Dublin, Ireland.
  • Salary negotiable based on experience.
  • Regular training provided.

Job Requirements

  • Liaise with clients on digital marketing projects.
  • Write briefs with detailed functionality specifications
  • Brief and manage creative teams, and understand all processes and platforms.
  • Responsible for the quality of service of all integrated campaigns across all channels including SEO, PPC, Facebook, LinkedIn, Twitter, etc.
  • Plan and write digital content to support the social media and online strategy, for each relevant audience and marketing channel (email, apps, website, social networks etc.)
  • Manage internal marketing, communications and team training.
  • Update online content via the content management systems (CMS), Hootsuite and email marketing platforms.
  • Use customer insight to monitor visitor engagement and optimise content in line with customer requirements.
  • Report on digital marketing campaigns, to show conversion rates and analytics on key goal conversions.
  • Social media planning and management to include blogs, LinkedIn, Twitter and Facebook.
  • Responsibilities include copywriting, keyword strategy, link building & site architecture.
  • Plan and implement customer research and using the findings to feed into the online strategy to support the business goals (growth, retention, engagement).
  • Understand client objectives and alignment of the social strategy In addition to managing social media platforms for the client and build ongoing relationships.
  • Present findings to key stakeholders to drive the social media strategy and engage key users.
  • Identify new tools, including reporting tools to measure the activity.
  • Manage company blogging to develop and influence key bloggers and “thought leaders”.
  • Implement traditional and digital PR content writing for press releases and newsletters.
  • Develop and plan social media content with key teams, write design briefs and brief designers.
  • Manage copywriting, keyword strategy, link building, site architecture.
  • Produce KPIs and insight to improve digital campaigns.
  • Increase awareness of the brand, product and services both internally and externally through outreach and social media amplification.
  • Manage aspects of the website content and help with keyword research, on-page optimisation, technical SEO and link-building best practices.
  • Create internal content, including presentations emails, brochures and internal sales collateral.
  • Own and manage the branding guidelines and check for compliance.
  • Produce training and best practice guides to manage content and relevant systems.
  • Delivering Training when necessary.

Candidate Profile

  • The ideal candidate will have 1-2 years relevant experience.
  • Business, communications or digital qualification – Degree or higher.
  • Native English speaker.
  • Excellent project management skills.
  • Creative with passion for marketing across all platforms ie.website, video, photography and digital media.
  • Confident in engaging with clients and making presentations.
  • Pro-active to keep up to date with the company’s products, services and marketing campaigns.
  • Willing to share knowledge and expertise, and guide other colleagues.
  • Results focused with excellent project management skills.
  • Able to multi-task and stay calm under pressure.
  • Accuracy with attention to detail – excellent at proofreading.
  • Not frightened to debate content – be customer’s voice!
  • Keep up to date with all branding processes and guidelines.

Desirable Technical Experience

  • Up to date with asset management and best practice.
  • Understand regulatory requirements which impact content management for the website and external communications. i.e. eCommerce legislation, Data Protection etc.
  • Experience of YouTube videos and customer engagement content.
  • Experience in using CMS system and uploading data and basic HTML coding
  • Some experience in design packages i.e. Adobe Photoshop, Adobe Fireworks
  • Ability to use analytics to help with content management.
  • Good knowledge of email, PPC, SEO & Social Media.

DIGITAL MARKETING INTERN

We are looking for a full-time or part-time Digital Marketing Ninja to join the team immediately. This mission would suit a fanatic in the arts of digital and social media marketing. By joining our elite team you will gain industry experience with one of Ireland’s top digital specialists who offer a range of Digital, Social & Mobile services.

The Job

After your initiation to our brotherhood of ninja, you will work on internal projects and client work in the area of digital, social and mobile marketing. You will gain invaluable experience with website content management, blogging, community management, digital video, email marketing, Facebook, Twitter, LinkedIn, mobile media and much more! The student shall soon become the master…

The Ideal Candidate

Ideally you will already have the following:

  • Degree in business, communications or technology;
  • Some experience in digital marketing and social media;
  • Good Presentation Skills;
  • Excellent writing and editing skills in English;
  • A strong knowledge of Digital Marketing Metrics and Analysis is a plus;
  • Martial arts skills not required (for now…)

The Offer

This is an unpaid full time / part time junior position with considerable training but expenses will be covered. We are looking at a 8 to 12 weeks trial period before we promote the person to a full time salaried position. Commission on sales is available immediately if you can help us win new business.  People eligible for JobBridge can apply through this program and should the candidate prove successful after the the 2-3 month period a full time salaried position will be offered.

To apply , contact us on team@socialmedia.ie with your CV and details of your availability with Digital Marketing Internship or Digital Account Manager in the subject line.

If you are passionate about social media, online video, and everything in between you may be the one we are looking for!

Nudels by Roisin

Roisin Hogan Shows How Social Media is Perfect for Personal Branding

SocialMedia.ie is delighted to be working with Roisin Hogan as a new client this year.  Roisin is definitely one to watch – she is the recent “The Apprentice” UK Semi-Finalist, a Public Speaker and up and coming Dublin business woman.

We have just created a brand new website for her, showcasing her profile, experience and the new product she is about to launch: “Nudels by Roisin”! SocialMedia.ie stepped up to the plate (pardon the pun!) and designed a new website for her that effectively showcases her excellent business profile and up and her coming product launch. We have also been helping her with getting her social media set up which is the perfect way to build up a personal brand.

“Nudels by Roisin” is a chilled ready meal range that uses an innovative ingredient to eliminate stodgy carbohydrates and their associated high calories at mealtime, yet maintain all the satisfying elements of yummy, indulgent comfort foods.

All of the products are produced in partnership with Nature’s Best. The product is about to be launched soon, so, as it was said in the Nature’s best blog: “even if your New Year’s Resolutions to eat healthier are beginning to wane, “Nudels by Roisin” will help you get straight back on that bandwagon.” If you care about your health, this is the right choice!

Click here to visit the website we built for Roisin Hogan whom you can see on The Late Late Show tonight.  Don’t miss it as she is an inspirational Irish businesswoman!

To view more of SocialMedia.ie and Connector´s work, please visit our portfolio.