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SocialMedia.ie presentation for Irish Credit Unions!

Conor was delighted to speak again at the CUMA Conference in Athlone this week.  Here is his presentation to the Irish credit union managers.

 


CUMA Digital Audit Competition

A Digital Audit (value €750) is where our team of digital experts will examine your
– Website
– Blog
– Digital content
– Social media
– Email marketing
– Online advertising

We provide you with recommended actions to optimise your return on investment based on international best practice.
To enter email Conor on team@socialmedia.ie

Closing date – Fri 6th March @ 6pm 2015.

 

 

Social Media and Hardware Association

SocialMedia.ie teams up with Hardware Association of Ireland for customised Digital Marketing Bootcamps

SocialMedia.ie is delighted to announce a partnership with the Hardware Association of Ireland to deliver an interesting Digital Marketing Bootcamp specifically for people working the hardware sector in April and May this year.

In this training, we incorporate case studies from the hardware sector with local and international insights from the sector and similar markets. There are two specialist streams, one for Retailers and one for Suppliers. The 12 hour programme will include practical problem solving, hands-on learning and group collaboration. We will use our ‘Consultative Training’ model with activities for learning between workshops.

The programme will include:

    • Mobile Website: you will learn some guidelines on how to optimise your Websites, Mobile Websites, Blogs, SEO, Email Marketing etc.
    • Social Networks:  you will learn some guidelines on how to do Brand Monitoring, Content Calendar, Digital PR, Free Tools etc.
    • Digital and Social Media Content:  you will get up-to-date content regarding Online Ads, Social Ads, Digital Video, Applications etc.
    • Digital Marketing Strategy and Campaigns: you will get the skills you need on Digital Strategy, Campaign Planning, eCommerce, Analytics etc.

This bespoke digital marketing training programme is part of our specialist digital services to business partners. Looks like a great opportunity, doesn’t it? But why SocialMedia.ie?

We ensure people and organisations create and implement world class social media in this vital new business battlefield. SocialMedia.ie has delivered solutions to dozens of clients across multiple industry sectors including – FMCG, financial services, technology, media, hospitality, pharmaceuticals, sports, education and many more!

Click here to learn more about the bootcamp, special deals and testimonials.

To view more of SocialMedia.ie work, please visit our portfolio.

Veterinary Surgeons and Social Media

‘Social Media for Vets’ Presentation and Digital Audit Competition

Conor Lynch from SocialMedia.ie was delighted to speak at the VICAS Winter Conference (Veterinary Ireland Companion Animal Society) which took place in the Radisson Blu Galway on the weekend.  Here is a summary of Conor’s talk and the slides from his presentation.

Social Media Marketing offers a new and inexpensive way for Vets to get their name out there amongst the community. But with so many social networks to choose from, businesses have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.

The vets present will learn the unique selling points of social networks like Facebook, Twitter, Instagram, LinkedIn, YouTube and Blogs. They will be shown how each platform can be leveraged to help acquire and retain more customers, through highly targeted social media and social ads. They will also see how they can make the most of social media, regardless of what the budget is.

Win a Digital Audit Competition

If you are an Irish Vet and want to improve your digital marketing, SocialMedia.ie are offering one winner the chance to win a Digital Audit.  We provide you with recommended actions to optimise your return on investment based on international best practice.

A Digital Audit (value €750) is where our team of digital experts will examine your:

– Website / Blog
– Digital content
– Social media
– Email marketing
– Online advertising

To enter, email Conor on team@socialmedia.ie before Fri 6th Feb 2015 @ noon. Winners announced on Friday 6th Feb.

Call +353 1 906 0006 if you’d to talk to Conor about training, digital marketing, websites or anything related to social media!  Please check out our digital marketing portfolio!

*Update 9th Feb 2015*

We are delighted to announce the winner of the SocialMedia.ie Digital Audit VICAS vets competition is Raymond O’Riordan from SPA View Vet Clinic. Congratulations Raymond!

Connector career

Digital Marketing Career Opportunities @ SocialMedia.ie

Are you looking for a new challenge and want to join one of the best digital agencies in Ireland?

Our sister brand Connector.ie is one of Ireland’s most progressive creative digital agencies specialising in connecting the digital and physical worlds. The team is based in the centre of innovation that is The Digital Hub. Connector is a leading Irish digital business agency supporting clients as they face up to digital, social & mobile challenges and opportunities.

We create ideas that turn into campaigns, campaigns that become content, content in social and digital media that generate awareness, positive sentiment, connections and great return on investment. We run training courses and other brands in our portfolio include TheSnapys.com, Futurology.ie & DigitalFood.ie.  To see more about our work with clients like Sony Mobile, click here.

We are always on the lookout for talented people to join our team in Dublin and the following are current open opportunities.  We are looking for a brilliant Digital Account Manager and a talented Digital Marketing Intern.

DIGITAL ACCOUNT MANAGER

Job Description

  • This is a full time position based in our office in The Digital Hub in Dublin, Ireland.
  • Salary negotiable based on experience.
  • Regular training provided.

Job Requirements

  • Liaise with clients on digital marketing projects.
  • Write briefs with detailed functionality specifications
  • Brief and manage creative teams, and understand all processes and platforms.
  • Responsible for the quality of service of all integrated campaigns across all channels including SEO, PPC, Facebook, LinkedIn, Twitter, etc.
  • Plan and write digital content to support the social media and online strategy, for each relevant audience and marketing channel (email, apps, website, social networks etc.)
  • Manage internal marketing, communications and team training.
  • Update online content via the content management systems (CMS), Hootsuite and email marketing platforms.
  • Use customer insight to monitor visitor engagement and optimise content in line with customer requirements.
  • Report on digital marketing campaigns, to show conversion rates and analytics on key goal conversions.
  • Social media planning and management to include blogs, LinkedIn, Twitter and Facebook.
  • Responsibilities include copywriting, keyword strategy, link building & site architecture.
  • Plan and implement customer research and using the findings to feed into the online strategy to support the business goals (growth, retention, engagement).
  • Understand client objectives and alignment of the social strategy In addition to managing social media platforms for the client and build ongoing relationships.
  • Present findings to key stakeholders to drive the social media strategy and engage key users.
  • Identify new tools, including reporting tools to measure the activity.
  • Manage company blogging to develop and influence key bloggers and “thought leaders”.
  • Implement traditional and digital PR content writing for press releases and newsletters.
  • Develop and plan social media content with key teams, write design briefs and brief designers.
  • Manage copywriting, keyword strategy, link building, site architecture.
  • Produce KPIs and insight to improve digital campaigns.
  • Increase awareness of the brand, product and services both internally and externally through outreach and social media amplification.
  • Manage aspects of the website content and help with keyword research, on-page optimisation, technical SEO and link-building best practices.
  • Create internal content, including presentations emails, brochures and internal sales collateral.
  • Own and manage the branding guidelines and check for compliance.
  • Produce training and best practice guides to manage content and relevant systems.
  • Delivering Training when necessary.

Candidate Profile

  • The ideal candidate will have 1-2 years relevant experience.
  • Business, communications or digital qualification – Degree or higher.
  • Native English speaker.
  • Excellent project management skills.
  • Creative with passion for marketing across all platforms ie.website, video, photography and digital media.
  • Confident in engaging with clients and making presentations.
  • Pro-active to keep up to date with the company’s products, services and marketing campaigns.
  • Willing to share knowledge and expertise, and guide other colleagues.
  • Results focused with excellent project management skills.
  • Able to multi-task and stay calm under pressure.
  • Accuracy with attention to detail – excellent at proofreading.
  • Not frightened to debate content – be customer’s voice!
  • Keep up to date with all branding processes and guidelines.

Desirable Technical Experience

  • Up to date with asset management and best practice.
  • Understand regulatory requirements which impact content management for the website and external communications. i.e. eCommerce legislation, Data Protection etc.
  • Experience of YouTube videos and customer engagement content.
  • Experience in using CMS system and uploading data and basic HTML coding
  • Some experience in design packages i.e. Adobe Photoshop, Adobe Fireworks
  • Ability to use analytics to help with content management.
  • Good knowledge of email, PPC, SEO & Social Media.

DIGITAL MARKETING INTERN

We are looking for a full-time or part-time Digital Marketing Ninja to join the team immediately. This mission would suit a fanatic in the arts of digital and social media marketing. By joining our elite team you will gain industry experience with one of Ireland’s top digital specialists who offer a range of Digital, Social & Mobile services.

The Job

After your initiation to our brotherhood of ninja, you will work on internal projects and client work in the area of digital, social and mobile marketing. You will gain invaluable experience with website content management, blogging, community management, digital video, email marketing, Facebook, Twitter, LinkedIn, mobile media and much more! The student shall soon become the master…

The Ideal Candidate

Ideally you will already have the following:

  • Degree in business, communications or technology;
  • Some experience in digital marketing and social media;
  • Good Presentation Skills;
  • Excellent writing and editing skills in English;
  • A strong knowledge of Digital Marketing Metrics and Analysis is a plus;
  • Martial arts skills not required (for now…)

The Offer

This is an unpaid full time / part time junior position with considerable training but expenses will be covered. We are looking at a 8 to 12 weeks trial period before we promote the person to a full time salaried position. Commission on sales is available immediately if you can help us win new business.  People eligible for JobBridge can apply through this program and should the candidate prove successful after the the 2-3 month period a full time salaried position will be offered.

To apply , contact us on team@socialmedia.ie with your CV and details of your availability with Digital Marketing Internship or Digital Account Manager in the subject line.

If you are passionate about social media, online video, and everything in between you may be the one we are looking for!

Nudels by Roisin

Roisin Hogan Shows How Social Media is Perfect for Personal Branding

SocialMedia.ie is delighted to be working with Roisin Hogan as a new client this year.  Roisin is definitely one to watch – she is the recent “The Apprentice” UK Semi-Finalist, a Public Speaker and up and coming Dublin business woman.

We have just created a brand new website for her, showcasing her profile, experience and the new product she is about to launch: “Nudels by Roisin”! SocialMedia.ie stepped up to the plate (pardon the pun!) and designed a new website for her that effectively showcases her excellent business profile and up and her coming product launch. We have also been helping her with getting her social media set up which is the perfect way to build up a personal brand.

“Nudels by Roisin” is a chilled ready meal range that uses an innovative ingredient to eliminate stodgy carbohydrates and their associated high calories at mealtime, yet maintain all the satisfying elements of yummy, indulgent comfort foods.

All of the products are produced in partnership with Nature’s Best. The product is about to be launched soon, so, as it was said in the Nature’s best blog: “even if your New Year’s Resolutions to eat healthier are beginning to wane, “Nudels by Roisin” will help you get straight back on that bandwagon.” If you care about your health, this is the right choice!

Click here to visit the website we built for Roisin Hogan whom you can see on The Late Late Show tonight.  Don’t miss it as she is an inspirational Irish businesswoman!

To view more of SocialMedia.ie and Connector´s work, please visit our portfolio.

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How to use amazing Instagram content to boost your digital marketing

If you don’t care about the future of your business or customers, stop reading now.

Instagram is a tremendously powerful platform and it’s your duty to leverage it for your business. User engagement levels are 15 times higher than Facebook, and over 75% of leading brands are already present on the platform.

Maybe you already knew that or you are already using Instagram.

But are you using it like the pros?

Most people are going in blind and then wondering why that photo of John’s leaving drinks didn’t get any likes; or why that whiteboard brainstorming session didn’t get any feedback; and don’t get me started on stock images of the product. The images aren’t appealing, and who wants to follow an assortment of photo garbage?

People want to engage with you, but most of the content you upload doesn’t relate to them.

It’s key that you get involved, start with a good foundation, create meaningful interactions with your community, and fine-tune your message to improve your brand’s visibility.

What’s the best way to do that you ask?

I’ve been playing around and experimenting with Instagram for the last two years. With ups and downs I’ve built a strong following by captivating and engaging my audience. I won the ‘Best Job in the World’ campaign by Tourism Australia, helped their marketing team with one million Instagram followers, and was a finalist in the first ever Insta-Film Festival.

These experiences have taught me a number of ways to organically grow and maintain a strong following. Yet nobody teaches these things in school.

I want to share with you a few examples and techniques that have helped me along the way. Here’s a teaser to skim the surface.

Examples:

————–

1. Pick Your Topic
Cats, food, fashion, nature, portraits, sunsets, selfies. Whichever you select, your photos need to be centred on that topic. Consistency is key.

If you have a talent (everyone does) you could showcase that. Be it dancing, drawing, literature, fashion trends, great cooking or an obscure interest. There are bound to be people searching for the same interest.

Pick a topic that you’re most happy with and stick with it. It will define who you are.

If all else fails, just take photos of your pet.

 

pick

 

2.  Hashtags (Done Right)
Ok so people (usually always) say you need to tag your photos. Each photo is allowed a maximum of 30 tags. But wait!

Stop hash tagging so much! You’re annoying people.

As you’re posting you can tag your photo with some relevant tags (zero to eight maximum), then wait and put the remaining tags as a comment so that not many people will see them, but makes your photo still findable in search.

 

hashtags

 

3. Reaching out to Accounts
To take you photos to the next level you need to get them in front of a huge audience.

There are hundreds of accounts with huge followings that repost other peoples photos. If they pick your photo you’ll get credited, and get great exposure.

 

accounts

 

Your job is to find accounts that post similar photos to you. Tag your photo with their name, tag their account and hashtag in your caption or in a comment under your photo, and hope they love your photography.

The more accounts that feature your photos the more likes and followers you get. In order to be featured your photos need to be epic.

———–

 

Here’s your chance to learn a lot more.

We’re offering you a course in the coming new year 2015 with some amazing material that will definitely help your business succeed. If you’re interested then drop us a line.

I’m @daxon on Instagram, or tweet me @daxon

 

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From Butchers to Funeral Homes; The Growth and Relevancy of Social Media for Traditional Businesses

State of the Nation

In a recent study, Facebook was declared the most popular social media platform in Ireland, with 1.3m people using the website. The research was conducted by global digital behaviour analysis firm GlobalWebIndex. The study concluded that when compared with global trends, Ireland’s usage of social media platforms such as the aforementioned Facebook, Twitter, Google+ and LinkedIn, shows greater penetration rates than global averages.

Social media has infiltrated the minds and lives of every major demographic group on our island. Exposure to these platforms can occur at our desks, on our televisions and even from our pockets!

Some quick facts

The 2012 Social Media Marketing Report provided information that businesses operating in today’s world dare ignore to their detriment:

1. 94% of all businesses with a marketing department used social media as part of their marketing platform.

2. 85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.

3. 58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period.

But not every business has the means to support a marketing department…

BakeryAt first, it may be a bit perplexing to see a local butcher, a corner-shop or even an establishment as reverent as a funeral home donning the iconic symbols of Facebook or Twitter on their storefront, imploring customer or passersby to “Like” our page or “Follow us”. When looking at the above statistic from The 2012 Social Media Marketing Report, one might deduce that such small and traditional businesses need not bother themselves with digital marketing as they do not operate sophisticated marketing departments. And besides, what interesting subject matter Beauty Parlourcould a local accountancy firm or a florist possibly want to project to the online masses.

Social media platforms such as Facebook, offer an attraction to small businesses as it is a quick, easy and free means of creating an online presence and exposure. The necessity for coding and HTML skills is eliminated. Having a website designed for small, localised businesses can be prohibitively expensive and very unlikely to attract hordes of new customers, so such businesses can use Facebook to build up a local community of fans who may be customers, future customers or other local supporting businesses. It is a very easy way to get your phone number and address out there, and also a forum for reaching out to your customers.

The butcher wishing the local GAA team all the best in their upcoming final, a small accountancy firm posting an explanation about a new government tax scheme, a local shop promoting the discounted goods of the week or a fishing equipment store posting information about the tides. The possibilities for content which interests and benefits your customers is endless.

As previously mentioned, joining these social media platforms is quick, easy and free. However, harnessing the true potential of these social networks to enhance the profile of your business and fully utilise the tools available can be challenging. By devising a focused digital marketing strategy, small businesses can reap huge benefits ranging from increased exposure and sales to being associated with local community initiatives to ensuring your business stands out from the crowd.

Contact us today to enquire about our tailored digital training courses which are geared towards businesses of all shapes and sizes!

 

Written by Martin Gaffney.

Martin currently lives, studies and works for a large multinational in Cork City. He holds a Higher Certificate in Business and is currently studying a Bachelor of Business in Management at Cork Institute of Technology. Martin is an avid technophile and his interests range from engaging digital content to market research. Electronic music and Cork City FC are Martin’s other love interests. You can find him on Twitter @GaffKiiid.

Credit for header image: Dean Meyers under CC License.

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Develop The Spookiest Marketing Campaign For Halloween

Since our whole Connector team is really brave and not frightened by ghosts or zombies, we are the perfect digital agency for you to work with this Halloween.

In our secret laboratory we have a team of highly skilled crazy professors who can help you with concepts, design, videos, games and all your social media requirements.

Last year, we did a spooky ‘Halloween Pumpkin Run’ campaign, where we delivered purple pumpkins filled with sweets to twenty lucky Dublin based agencies. See the photo below. Each and every pumpkin had the connector360 personal touch – hollowed out, painted and filled with treats by our very own minions. A QR code inside led to a special Trick or Treat page with our credentials and a party invitation. What a treat! We think we did a spooktastic job! ;-)

We can create campaigns for you right up until last minute but why not talk to us today about your Halloween campaign! Boo!

You can contact us at team@socialmedia.ie or call us on +353 1 906 0006.

Pumpkins

 

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Digital strategy

Digital marketing career opportunities @ socialmedia.ie and sister brand Connector

About Us

Founded by Conor Lynch in 2009, Connector is a leading Irish digital business agency supporting clients as they face up to digital, social & mobile challenges and opportunities. All sister brands, Connector, connector360, SocialMedia.ie and BOSS Metrics offer a wide range of specialist services for those who want to manage digital in-house or to outsource to a trusted partner.

We are passionate about helping SMEs, government agencies, organisations, startups and individuals create their digital destiny. We create ideas that turn into campaigns, campaigns that become content, content in social and digital media that generate awareness, positive sentiment, connections and great return on investment.

Connector/socialmedia.ie is always on the lookout for talented people to join our team in Dublin. Please find our current open opportunities below.

Read more

The future of Retail

Experimental ideas – The future of Retail

As featured on connector360, our little sister website, we will now bring you a collection of innovative ideas from retail industry.

To receive our full list of retail case studies, please email team@socialmedia.ie

1.  Avenue Imperial created a digital retail experience which makes you feel like you are shopping in a store while you are browsing on your computer.

2. Technology helps to improve customer service in many ways – the interaction between iBeacon and Google Glass could be the future of retail and may change customer shopping experience forever.

3. Thanks to this Pizza Hut digital table you will be able to create your personal pizza like a real chef!  You will never be bored while waiting for your meal again.

4. Are you confused when buying clothes as there is so much choice? C&A helps solve this problem with its Facebook “Likes” campaign.

For more stories like this, please follow us on Twitter @socialmedia_ie