Win tickets to Irish Blogger Conference 2015

Win 2 tickets to the Irish Blogger Conference this Sat – RT & tell @socialmedia_ie your favourite blogger, use #connectorblog

We are excited to join the Irish Blogger Conference on the 30 of May in the Radisson Hotel, Golden Lane, Dublin.

The event is for all bloggers, business and social media users of all genres- new, aspiring or seasoned to gain tips and tricks to network and learn, make new friends and connections during a fabulously fun filled day.

The stellar line up of inspirational speakers, industry professionals, top Irish bloggers and social media personalities will be sharing their knowledge and experience.

Irish TV will be filming on the day, there are competitions throughout the event for AMAZING PRIZES, a live twitter wall, live illustrations, stands, photographers and videographers on hand to give advice and lots more.

The Charity Partner this year is TeenLine Ireland.




SocialMedia.ie contributes to the Understanding Social Media book.

Conor Lynch and Ivan Adriel from SocialMedia.ie and Connnector.ie were proud contributors to the new book called “Understanding Social Media”. They attended the London launch party and had a great night as guest of the author Damian Ryan and the publishers.

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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.

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Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as ‘How do you create a compelling social media campaign?’, ‘How do you build and engage with an audience?’ and ‘Where is the line between online PR and social media drawn?’ It is the most comprehensive and practical reference guide to social media available.

To buy the book go to www.koganpage.com/usm which are currently offering a 20% discount (cheaper than Amazon!) with code MKTUSML.

Connector career

Digital Marketing Career Opportunities @ SocialMedia.ie

Are you looking for a new challenge and want to join one of the best digital agencies in Ireland?

Our sister brand Connector.ie is one of Ireland’s most progressive creative digital agencies specialising in connecting the digital and physical worlds. The team is based in the centre of innovation that is The Digital Hub. Connector is a leading Irish digital business agency supporting clients as they face up to digital, social & mobile challenges and opportunities.

We create ideas that turn into campaigns, campaigns that become content, content in social and digital media that generate awareness, positive sentiment, connections and great return on investment. We run training courses and other brands in our portfolio include TheSnapys.com, Futurology.ie & DigitalFood.ie.  To see more about our work with clients, click here.

We are always on the lookout for talented people to join our team in Dublin and the following are current open opportunities.  We are looking for a brilliant Digital Account Manager and a talented Digital Marketing Intern.


Job Description

  • This is a full time position based in our office in The Digital Hub in Dublin, Ireland.
  • Salary negotiable based on experience.
  • Regular training provided.

Job Requirements

  • Liaise with clients on digital marketing projects.
  • Write briefs with detailed functionality specifications
  • Brief and manage creative teams, and understand all processes and platforms.
  • Responsible for the quality of service of all integrated campaigns across all channels including SEO, PPC, Facebook, LinkedIn, Twitter, etc.
  • Plan and write digital content to support the social media and online strategy, for each relevant audience and marketing channel (email, apps, website, social networks etc.)
  • Manage internal marketing, communications and team training.
  • Update online content via the content management systems (CMS), Hootsuite and email marketing platforms.
  • Use customer insight to monitor visitor engagement and optimise content in line with customer requirements.
  • Report on digital marketing campaigns, to show conversion rates and analytics on key goal conversions.
  • Social media planning and management to include blogs, LinkedIn, Twitter and Facebook.
  • Responsibilities include copywriting, keyword strategy, link building & site architecture.
  • Plan and implement customer research and using the findings to feed into the online strategy to support the business goals (growth, retention, engagement).
  • Understand client objectives and alignment of the social strategy In addition to managing social media platforms for the client and build ongoing relationships.
  • Present findings to key stakeholders to drive the social media strategy and engage key users.
  • Identify new tools, including reporting tools to measure the activity.
  • Manage company blogging to develop and influence key bloggers and “thought leaders”.
  • Implement traditional and digital PR content writing for press releases and newsletters.
  • Develop and plan social media content with key teams, write design briefs and brief designers.
  • Manage copywriting, keyword strategy, link building, site architecture.
  • Produce KPIs and insight to improve digital campaigns.
  • Increase awareness of the brand, product and services both internally and externally through outreach and social media amplification.
  • Manage aspects of the website content and help with keyword research, on-page optimisation, technical SEO and link-building best practices.
  • Create internal content, including presentations emails, brochures and internal sales collateral.
  • Own and manage the branding guidelines and check for compliance.
  • Produce training and best practice guides to manage content and relevant systems.
  • Delivering Training when necessary.

Candidate Profile

  • The ideal candidate will have 1-2 years relevant experience.
  • Business, communications or digital qualification – Degree or higher.
  • Native English speaker.
  • Excellent project management skills.
  • Creative with passion for marketing across all platforms ie.website, video, photography and digital media.
  • Confident in engaging with clients and making presentations.
  • Pro-active to keep up to date with the company’s products, services and marketing campaigns.
  • Willing to share knowledge and expertise, and guide other colleagues.
  • Results focused with excellent project management skills.
  • Able to multi-task and stay calm under pressure.
  • Accuracy with attention to detail – excellent at proofreading.
  • Not frightened to debate content – be customer’s voice!
  • Keep up to date with all branding processes and guidelines.

Desirable Technical Experience

  • Up to date with asset management and best practice.
  • Understand regulatory requirements which impact content management for the website and external communications. i.e. eCommerce legislation, Data Protection etc.
  • Experience of YouTube videos and customer engagement content.
  • Experience in using CMS system and uploading data and basic HTML coding
  • Some experience in design packages i.e. Adobe Photoshop, Adobe Fireworks
  • Ability to use analytics to help with content management.
  • Good knowledge of email, PPC, SEO & Social Media.


We are looking for a full-time or part-time Digital Marketing Ninja to join the team immediately. This mission would suit a fanatic in the arts of digital and social media marketing. By joining our elite team you will gain industry experience with one of Ireland’s top digital specialists who offer a range of Digital, Social & Mobile services.

The Job

After your initiation to our brotherhood of ninja, you will work on internal projects and client work in the area of digital, social and mobile marketing. You will gain invaluable experience with website content management, blogging, community management, digital video, email marketing, Facebook, Twitter, LinkedIn, mobile media and much more! The student shall soon become the master…

The Ideal Candidate

Ideally you will already have the following:

  • Degree in business, communications or technology;
  • Some experience in digital marketing and social media;
  • Good Presentation Skills;
  • Excellent writing and editing skills in English;
  • A strong knowledge of Digital Marketing Metrics and Analysis is a plus;
  • Martial arts skills not required (for now…)

The Offer

This is an unpaid full time / part time junior position with considerable training but expenses will be covered. We are looking at a 8 to 12 weeks trial period before we promote the person to a full time salaried position. Commission on sales is available immediately if you can help us win new business.  People eligible for JobBridge can apply through this program and should the candidate prove successful after the the 2-3 month period a full time salaried position will be offered.

To apply , contact us on team@socialmedia.ie with your CV and details of your availability with Digital Marketing Internship or Digital Account Manager in the subject line.

If you are passionate about social media, online video, and everything in between you may be the one we are looking for!


Aware’s #BeatTheBlues campaign brings colour to the darkness of depression

Some projects give us so much pride and happiness for contributing in some way to something bigger, like changing lives. That is the case of the latest Aware campaign which features their ambassador Dublin GAA star Bernard Brogan :)

Each year Aware currently delivers its Beat the Blues programme free to over 30,000 Irish students aged 15-18. With almost 75% of all serious mental health difficulties first emerging between the ages of 15 and 25, Aware believes it is vital to get in early and educate young people about how to recognise symptoms of depression and where possible prevent it from spiralling out of control.

Our campaign video features street art and the theme is bringing colour to the darkness and underlining the common issue of surviving which connects us all. This two-minute video – a collaboration with graffiti artist, HyerografX – is intended to highlight something that is fundamental to each and every one of us: our mental health. The video also highlights Aware’s work in schools, helping teenagers to understand the importance of looking after their own mental health and helping them to build resilience and develop coping skills :)

Be part of the change. Please join the #BeatTheBlues conversation, share our video or text BeattheBlues to 50300 to donate €4 to Aware.

Digital strategy

Digital marketing career opportunities @ socialmedia.ie and sister brand Connector

About Us

Founded by Conor Lynch in 2009, Connector is a leading Irish digital business agency supporting clients as they face up to digital, social & mobile challenges and opportunities. All sister brands, Connector, connector360, SocialMedia.ie and BOSS Metrics offer a wide range of specialist services for those who want to manage digital in-house or to outsource to a trusted partner.

We are passionate about helping SMEs, government agencies, organisations, startups and individuals create their digital destiny. We create ideas that turn into campaigns, campaigns that become content, content in social and digital media that generate awareness, positive sentiment, connections and great return on investment.

Connector/socialmedia.ie is always on the lookout for talented people to join our team in Dublin. Please find our current open opportunities below.

Read more

3d printing - a creative dreamland or a counterfeiting nightmare?

3d printing – a creative dreamland or a counterfeiting nightmare?

The 2010s have seen the spread of a revolutionary concept: 3D printing. However the idea itself is not so new, as the invention of 3D printing dates back to the 1980s, but has only become available to the general public over the last few years ago.

3D printing (also known as additive manufacturing) is based on a really simple idea. Once you are in possession of 3D blueprints of an object, you can use a 3D printer in order to build said object. You can even design an object’s blueprints yourself with the help of CAD software. The printer will then break up the digital file into layers of data, which will be printed on top of one another until the final object is formed.

The field of applications is endless. 3D printers can use a wide range of materials, and 3D printer owners and designers are continuously finding more creative and useful ways to exploit the true potential of this tool.

A few months ago Mark Ebeling, founder of Californian non-profit organization Not Impossible Labs, came up with a life-changing idea after hearing about the story of a Sudanese boy who had lost his arms in a bombing. Ebeling was so moved by the story – which is sadly only one among so many others – that he decided to bring 3D printing equipment to Sudan and print inexpensive prosthetic limbs for people who were left handicapped by the war, starting with the boy. Even though the limbs were cheap and only restored a small amount of motor functions for the patients, it changed the lives of those deeply wounded by the war and finally gave them a chance to lead a more normal life.

However, while 3D printing brings a lot of wonderful ideas to life, it also comes with a few drawbacks. 3D models are easily accessible via the Internet and an increase in counterfeit goods could quickly become a big problem. Potentially nothing could prevent someone from setting up a large-scale counterfeit production unit equipped with 3D printers, and the proliferation of such goods could lead to a dramatic fall in the market success of the genuine original items. Even with the best intentions in mind, the use of such tools may negatively impact the lives of those in the manufacturing industry and create financial difficulties for the industry as a whole.

3D printing has its advantages and drawbacks, but that can be said about almost anything. One of the most interesting emerging ideas within this sector is bioprinting. What if we were able to print replacement organs for those who urgently needed them? That’s what some companies are starting to think about, and if successful, could lead to a bigger revolution than 3D printing itself.

What do you think about 3D printing? Please let us know by commenting or getting in touch with us.

connector360 invites you to join the 25th Connector Meetup

connector360 invites you to join the 25th Connector Meetup

Connector brings the Facebook generation ‘Face to Face’ at social networking social events. Join up to 100 of your peers on 16th April for our 25th Connector Meetup over the last 5 years.

Since 2008, we have organised 25 events with industry leading guest speakers from organisations including Facebook, Today FM, Daft, Microsoft, Boards.ie, Electric Picnic, Muzu.tv, Bebo & many more!

Come along and meet other passionate people from across the digital world and connect with them both online & offline! We promise a mix of business, technology and culture from around the world. Connector is inviting you to rub shoulders with some of the movers and shakers from the digital world.

There will also be a few surprises thrown into our little cultural melting pot!

You can join the event on Facebook for further updates.

We look forward to seeing you on 16th April 😎


7 reasons why you need a custom maintenance solution for your WordPress website

7 reasons why you need a custom maintenance solution for your WordPress website

WordPress is a powerful tool to use in order to create websites, and it’s our favourite here at connector360. If you have a WordPress site, you may have noticed messages appearing at the top of your dashboard reminding you to install updates once in a while. Website managers need to remember that WordPress is a software like all others and needs to be kept up to date. However the major difference here is that WordPress is based on an open-source community, which means that at any given moment, hundreds of developers are working on improving your experience – that’s why WordPress updates are so frequent. Updating your website may be an annoying task at times, but you have to understand that it’s good practice.

According to Murphy’s Law, anything that can go wrong will go wrong, and the same can be said for your website. Your site could crash when you need it the most, but updating it is best way to prevent that from happening.

However, your website crashing isn’t the only problem you could encounter. In the case of a severe website failure, you won’t be able to reinstate it unless you use a dedicated backup solution.

With this in mind we want to give you an overview of the main reasons behind how you could benefit from WordPeace, our brand new maintenance solution for your WordPress website.

1. Keeping your WordPress website up to date – Our WordPress experts will ensure that your core WordPress software is up to date, including:

Bug fixes: Every new update comes with a set of bug fixes. Some things that may not be noticeable for you may bother your customers and leave them with a bad impression about the user experience on your website. Don’t forget that at the end of the day your website is a powerful communication tool for you to stay in touch with existing and potential customers, so it needs to have the best user experience that it can have.

New features integration: Major update releases encompass new integrated features, giving you more tools and functionality in order to get the best possible experiences from your website.

Performance upgrades: The aim of updates is also to make things run faster and more smoothly. Updates often bring new software optimisations in order to make WordPress websites quicker to browse.

User experience enhancements: WordPress tries to keep things simple. Now and again updates come with interface improvements in order to make the content management system for the website owner (yourself) easier and faster to use.

Future-proofing: If your website is not regularly updated, it may eventually reach a point where the plug-ins you use on your website are only compatible with newer versions of WordPress. Gradually updating your WordPress site will allow you to deal with only small changes and fixes, whereas installing all updates at once would be likely to lead to a major disruption of your website and create a heavy maintenance workload due to the combined effects of different changes and bugs.

2. Security patches installation – Our WordPress experts will update your website with the latest security patches, in order to ensure optimal protection for your website, including the following:

Security breach closing: Hackers are always one step ahead and are constantly trying to find ways to infiltrate websites, especially because WordPress holds the keys to millions of sites. It is therefore of paramount importance to update yours in order to shut down any possible security gaps.

Shared server infections prevention: Hosting your website on a shared server may be a risky thing. If one of the hosted websites gets infected, your website could get contaminated if you have the same WordPress version. Installing updates will thus help you prevent infections on your own site.

3. Weekly backups – What if your website has a major problem? If you don’t use a backup solution, no data rollback will be possible. With WordPeace, you won’t have to worry. We’ll backup your website weekly in order to minimise the effects of a potential website failure.

4. 24/7 uptime check – Our dedicated team will be monitoring your site’s server 24 hours 7 days a week. If any server problems occur, the team will notify you immediately.

5. Updating plug-ins – WordPeace also includes all plug-in related maintenance. We will install the latest versions of all your site’s plug-ins to guarantee the best possible digital experience for your customers.

6. Profile rights management – Are you tired of managing user accounts on your website? Don’t have time to delete old accounts that may cause a security breach? Our WordPress experts will close every obsolete account on your request to ensure that no unauthorised users have access to your site.

7. Immediate response – In case of website failure, our team will be able to reinstate your website to its most recent backup within 24 hours!

At connector360, we hold your WordPress website security close to our hearts. We know your website matters, and we endeavour to ensure your peace of mind.

If you want to learn more about WordPeace, you can take a look at the product description below, or get in touch with our team: team@connector360.net

UCD 'Images of Research' from Ireland benefits from connector360 social media expertise

UCD ‘Images of Research from Ireland’ benefits from connector360 social media expertise

It is with great delight that we invite you to visit ‘Images of Research from Ireland’, a photography exhibition organised by University College Dublin. Hosted at the European Commission offices on Dawson Street, Dublin 2, this 2-week long exhibition launched this Monday, and will run until Friday, March 7th.

The exhibition presents a creative collection of innovative and imaginative images from the UCD Images of Research Collection. It aims to engage the public in the research undertaken at UCD, and highlights the depth and range of the research taking place at the University.

“Images of Research” is a competition open to university students, research technicians and the staff of UCD’s affiliated teaching hospitals. Since its launch in 2006, there have been over 1650 entries. Each year 12 images are shortlisted by a jury composed of UCD staff and external judges. This exhibition features the winning selections, displaying the best visual portrayals of research across Science, Engineering, Humanities, Business and the Arts.

Our sister agency connector360 are supporting the event and promoting it across various social media channels.

This free exhibition is open to the public, Monday to Friday, between 9am – 5pm. For more details and updates, follow UCD Research on Facebook and Twitter. You can also visit the official event site here. Join us there and see the world through curious eyes.

Augmented Reality conference supported by connector360

Augmented Reality conference supported by connector360

AR Marketing is a leading resource for marketers and advertisers that actively promotes the use of Augmented Reality as a crucial strategic tool in marketing communications. This new website is run by Alex Gibson, marketing lecturer at DIT and the founder of The Persuaders, a radio programme and podcast dedicated to marketing and media.

Our sister agency connector360 created the branding, imagery and entire website for AR Marketing and is also a sponsor at the upcoming AR Marketing 2014 event.

But what is AR Marketing 2014?

AR Marketing are organising a unique event: the first conference and exhibition that aims to specifically showcase the role and impact Augmented Reality has in integrated marketing communications. Attendees will be given the opportunity to listen to speeches from renowned international speakers, witness AR Marketing case studies and experience demonstrations of up and coming wearable technologies (such as Google Glass, among others).

AR Marketing 2014 would also like to invite you to attend a debate about building brands with Augmented Reality. Not only this but the event will also be a fantastic opportunity to network with international Augmented Reality experts and delegates!

AR Marketing 2014 will take place on Tuesday April 15th at the Guinness Storehouse in Dublin, Ireland. We hope to see you there!