social media for charity case studies

5 Top Social Media For Charity Case Studies Including #icebucketchallenge

We all know social media is great for getting a message out there. And for charities, spreading the word can be a key part of what you’re all about.

As a not-for-profit, though, you have special needs when it comes to your social media campaigns. Sure, in an ideal world, raising funds from your followers online would be a dream come true. But charities also have something else, something much bigger, driving their digital campaigns: hope for a better world. And their message for change is key to who they are and what they represent. Feeding more people, cleaning up the environment, war, illness – whatever the topic, people need to hear it, and hear it now.

All pretty complex stuff. And all important. But social-media friendly?

On the surface, probably not. Overburdening your supporters with bad news stories and policy papers is not going to grab their attention; not in a world where concentration spans online diminish quicker than you can type ‘YouTube cute cats’.

Sometimes you need to get above the noise by doing something different. There are great success stories out there of not for profit’s using social media to really grab and engage supporters that we can learn from:

 

1. The ALS Ice-bucket challenge

The ALS Ice-bucket challenge

The ALS Association has to be mentioned for its incredibly successful campaign with the Ice Bucket Challenge (even my Granny’s heard about it).  The ‘challenge’ gave grown adults a chance to regress to childhood by playing with water, and then getting their friends to play too. All in the name of charity. Better still, it cost the ALS Association basically nothing to run the campaign #icebucketchallenge, and has brought in over €100 million in funds (yes that’s One Zero Zero million), along with thousands of new Facebook and Twitter fans for the charity.

2. Macmillan Cancer Support  

Macmillan Cancer Support

The Macmillan organisation offers support for people with cancer, and they provide lots of really useful information through their website. On social media, though, they are really rocking it, with loads of support videos on YouTube and very active Facebook and Twitter pages. The true key to their success, however, lies in how they connect day in day out with supporters. For example, a comment from any one of their whopping 500,000 Facebook fans on how cancer has affected them personally will almost always get a personal reply online, along with an encouraging message and options for a next step. Instead of being just about engagement and raising funds, Macmillan goes one further and uses social media as an extension of their support services. Unsurprisingly, they’ve garnered several awards for digital engagement as a result.

 

3. Greenpeace International

Greenpeace International

 

Greenpeace International has the digital world really working for them. Their social media activity spans all platforms including Facebook and Twitter but also Vimeo and Instagram. Regular mixed postings are made up of hard-hitting news items, new Greenpeace campaigns, and feel-good motivational quotes (very share-friendly). But their real strength lies in their use of videos and photos to draw the reader in – who doesn’t like watching Lego videos even when they are talking about the evils of petrol-producing companies? Pulling together some photos with a good soundtrack and a clear, inspiring message can brighten up any social media account and increase shares and new followers.

 

4. Human Rights Watch

Human Rights Watch

Human right violations are a difficult topic to talk about, and certainly not one that lends itself to the vagaries and whims of social media. And yet, Human Rights Watch do one really great thing with their social media – almost all of their staff seem to be active and representing the organisation online. Their personal accounts, glimpses into what a day in the HRW office looks like, and interesting news articles all shared on Facebook, Twitter or YouTube really help to humanise the brand and add a real, personal connection to their cause – social media gold dust.

 

5. Oxfam

Oxfam

 

Oxfam are active on all the mainstream social media platforms. But they get extra-special mention for their engagement with Pinterest, where to date they have over 1,600 pins and close to 5,000 followers. By developing visual material around food, one of the most popular topics on Pinterest, they are engaging supporters one of their key issues whilst reflecting the light informative tone typical to Pinterest feeds. They’ve also offered space on their Pinterest account for followers to include their own ‘Pins’, further strengthening engagement and increasing content with less effort.

 

Social media offers great opportunities for charities to reach people and spread a message – take note above. Who else in the charity world inspires you with their social media campaigns?

Written by: Aine Rickard

CONNECTOR-christmas-blog-post-GM-10-12-13

Digital Donations #12Days of Christmas App

Christmas is fast approaching and our elves have been busy in the workshop creating something extra special for this year’s holiday season. We have created an app to harness the power of social media that will enable 12 Irish charities to spread their messages further and faster this Christmas.

We are inviting you to help lead the movement for a really important campaign. Christmas is a time of joy and happiness, or so says all of the advertisements that started in October (yikes), but let’s not forget that Christmas can also be a hard time for so many and we want to give a helping hand. Will you join us?

We are starting a digital donations campaign urging the online community to give a helping hand this Christmas. We are asking Facebook and Twitter users to donate their online influence to help spread the important messages of various Irish charities over the 12 days leading up to Christmas.

Coming together as a community is more important the ever at this time of year and we want to encourage the gift of giving through a simple Facebook post or Tweet. We have created an app that posts a different charity’s message each day to your Facebook or Twitter feed for the 12 days running up to Christmas. By banding together through our social networks we can ensure that important messages from charities are heard and spread quickly throughout the online community, encouraging others to reach out and show a bit of Christmas spirit this holiday season.

So how can you help us? With your influence of course! We are encouraging you to sign up and join the cause. It’s the time of year for sharing and caring and we want to get as many people as possible to donate their online space through using the app and helping those in need the Christmas.

Charities we are supporting are all worthy of support and are the Irish Youth Foundation, Irish Cancer Society, UNICEF, Goal, Barnardos, Jack & Jill Foundation, WALK, ARC Cancer Support Centre, Gay Switchboard, Irish Kidney Association, PAWS & Console.

Please support the #12days Digital Donation Campaign here

Wishing you a Merry Christmas!

connector-blog-post-banner-op1-05-11-13-GM

Engaging Nonprofit Volunteers through Social Media

Volunteer Ireland are hosting the National Volunteer Management Conference today so naturally our interest spiked when they asked a member of our team to give a workshop on engaging volunteers through social media. We jumped at the chance, as here at connector360 we have a special place in our heart for nonprofit organizations and the great work they do.

Our whiz kid project manager Sarah was chosen for the task due to her background working with The Irish Cancer Society. She got the head down and immersed herself in research on how nonprofits use social channels successfully. What did she find? They are pretty darn good at it!

She packaged up her findings into a lovely presentation which you can find on Slideshare below:

[hana-code-insert name=’Engaging Nonprofit Volunteers Through Social Media’ /]

;

Some of the major insights she uncovered was the volunteers today are young, they’re generous and they are your online influencers. They share, share and keep on sharing the good work of the organizations they are involved with.
So, connector360 is sending a call out to all young people out there to get involved with a charity that is close to their heart. There’s no comparison to how rewarding the work is but more importantly you are helping others.

SocialMedia.ie at Rehab's "People of the Year Awards" Launch

Cian Corbett, Conor Lynch and David McWeeney of socialmedia.ie had the pleasure of attending Rehab’s “People of the Year Awards” Launch last week at The Bord Gáis Energy Theatre.

The launch was graced by celebrities including Brent Pope, Crystal Swing and Royseven who played a rousing live set at the ceremony.

Cian Corbett of SocialMedia.ie and Niamh O'Mahony of Hibernia College at the launch of the people of the year awards

Cian Corbett and Niamh O'Mahony at the launch of "The People of the Year Awards"

The People of the Year Awards celebrates the country’s most inspiring citizens and voting is now open. If you know a deserving person in your community be sure sure to send in your nomination  here.

Nominations for the People of the Year Awards can be made in a number of specific categories or as a general People of the Year Award.

- The International Person of the Year.

- The Young Person of the Year.

- Sports Person of the Year.

- Community Group of the Year.

- People of the Year Awards.

Rehab Director of Public Affairs and Communications Cliodhna O’Neill encouraged attendees to continue to support the event by using the Twitter Hashtag #POYA2012 or visiting the Rehab Facebook page.

We’re already looking forward to the event in September and if you want to join the celebrities and nominees at the awards night support this great cause by buying your tickets here.

 

 

Connector and EYP Tribes Christmas Party

Our sister brand Connector have teamed up with European Young Professionals (EYP) to bring you another great opportunity to make new connections in Dublin. You will have the opportunity to make connections from tribes of the worlds of Arts, Music, Fashion, Sports, Film and Technology. Some food and drink will be provided by our sponsors and the entertainment will provided by a resident DJ.

Read more