New Content Marketing Masterclass is your hub for all things related to content marketing education and training. Our workshop will cover content marketing methods and promotions to create engaging content, recommended tools, content marketing examples and case studies.

The session will cover:

  • What “exactly is Content Marketing?
  • Understanding the different types of Content Marketing and identifying which types are best for your business/client
  • 5 Future Content Marketing Trends happening right now. (Including how big Social Media networks such as LinkedIn and Facebook have become powerful publishing platforms)
  • What companies are leading the way when it comes to Content Marketing.
  • How to develop a Content Marketing Strategy. (Including – creating an effective Content Calendar)
  • The need for speed – Tips and trick on how to produce quality content fast
  • How to measure the success of your Content Marketing efforts

Book your seat today!

If you have any questions about the workshops or you prefer to do a customised session based on your own unique requirements, please email or call +353 1 906 0006


New Social Media Masterclass is delighted to announce our next workshop to be run in our spanking new offices in Temple Bar in the heart of Dublin.

We are also chuffed that Greg Fry is now the Training Manager and we will be offering more training opportunities and workshops in 2016.

The workshop is designed to bring busy marketers up to date with the latest developments and trends in the Social Media World.

The session will cover include:

  • Using video and live streaming effectively as part of your Social Media Marketing mix.
  •  Instagram for business – how to use it effectively
  • How to use to generate awareness and business opportunities
  • How Facebook and LinkedIn are becoming very powerful publishing platforms
  • Snapchat – should businesses be using it and if so…how
  • Using Emojis and GIFs in your Social Media updates
  •  Social Advertising – how to be more targeted with your advertising in 2016 and get better ROI
  • 5 essential Social Media tools every marketing professional should be using in 2016
  • Where do we go from here? What Future Trends to look out for!

The workshop will take place on Wednesday, 30th March from 6:00pm – 9:00pm at Connector, 18 Eustace Street, Temple Bar, Dublin 2. Places are limited so please book to avoid disappointment.

Book your seat today!


The Injustices of Ovarian Cancer

We all know cancer is unfair, but ovarian cancer is particualrly unfair. Why? Because ovarian cancer is particularly fatal.

Did you know 70% of women diagnosed with ovarian cancer die within 5 years?

Today is the World Ovarian Cancer Day. With your help, we can change the outcomes of ovarian cancer.
With early detection, 90% of women that are diagnosed with ovarian cancer can survive.

Donate €4 to OvaCare now to support our goal of helping researchers detect ovarian cancer early.

Simply text OVARY to 50300. Awareness and your contribution can save lives.


Instagram Marketing Presentation from the #smartdublin Show

Conor Lynch from made a short presentation to a eager group of SMEs on Day 1 of the Smart Business Show. Here it is for you to check out 😎


Hardware Association of Ireland & Digital Bootcamp

To learn more about the innovative Hardware Association of Ireland & Digital Bootcamp go to

cuma header image 03 03 15 - GM presentation for Irish Credit Unions!

Conor was delighted to speak again at the CUMA Conference in Athlone this week.  Here is his presentation to the Irish credit union managers.


CUMA Digital Audit Competition

A Digital Audit (value €750) is where our team of digital experts will examine your
– Website
– Blog
– Digital content
– Social media
– Email marketing
– Online advertising

We provide you with recommended actions to optimise your return on investment based on international best practice.
To enter email Conor on

Closing date – Fri 6th March @ 6pm 2015.



social media for charity case studies

5 Top Social Media For Charity Case Studies Including #icebucketchallenge

We all know social media is great for getting a message out there. And for charities, spreading the word can be a key part of what you’re all about.

As a not-for-profit, though, you have special needs when it comes to your social media campaigns. Sure, in an ideal world, raising funds from your followers online would be a dream come true. But charities also have something else, something much bigger, driving their digital campaigns: hope for a better world. And their message for change is key to who they are and what they represent. Feeding more people, cleaning up the environment, war, illness – whatever the topic, people need to hear it, and hear it now.

All pretty complex stuff. And all important. But social-media friendly?

On the surface, probably not. Overburdening your supporters with bad news stories and policy papers is not going to grab their attention; not in a world where concentration spans online diminish quicker than you can type ‘YouTube cute cats’.

Sometimes you need to get above the noise by doing something different. There are great success stories out there of not for profit’s using social media to really grab and engage supporters that we can learn from:


1. The ALS Ice-bucket challenge

The ALS Ice-bucket challenge

The ALS Association has to be mentioned for its incredibly successful campaign with the Ice Bucket Challenge (even my Granny’s heard about it).  The ‘challenge’ gave grown adults a chance to regress to childhood by playing with water, and then getting their friends to play too. All in the name of charity. Better still, it cost the ALS Association basically nothing to run the campaign #icebucketchallenge, and has brought in over €100 million in funds (yes that’s One Zero Zero million), along with thousands of new Facebook and Twitter fans for the charity.

2. Macmillan Cancer Support  

Macmillan Cancer Support

The Macmillan organisation offers support for people with cancer, and they provide lots of really useful information through their website. On social media, though, they are really rocking it, with loads of support videos on YouTube and very active Facebook and Twitter pages. The true key to their success, however, lies in how they connect day in day out with supporters. For example, a comment from any one of their whopping 500,000 Facebook fans on how cancer has affected them personally will almost always get a personal reply online, along with an encouraging message and options for a next step. Instead of being just about engagement and raising funds, Macmillan goes one further and uses social media as an extension of their support services. Unsurprisingly, they’ve garnered several awards for digital engagement as a result.


3. Greenpeace International

Greenpeace International


Greenpeace International has the digital world really working for them. Their social media activity spans all platforms including Facebook and Twitter but also Vimeo and Instagram. Regular mixed postings are made up of hard-hitting news items, new Greenpeace campaigns, and feel-good motivational quotes (very share-friendly). But their real strength lies in their use of videos and photos to draw the reader in – who doesn’t like watching Lego videos even when they are talking about the evils of petrol-producing companies? Pulling together some photos with a good soundtrack and a clear, inspiring message can brighten up any social media account and increase shares and new followers.


4. Human Rights Watch

Human Rights Watch

Human right violations are a difficult topic to talk about, and certainly not one that lends itself to the vagaries and whims of social media. And yet, Human Rights Watch do one really great thing with their social media – almost all of their staff seem to be active and representing the organisation online. Their personal accounts, glimpses into what a day in the HRW office looks like, and interesting news articles all shared on Facebook, Twitter or YouTube really help to humanise the brand and add a real, personal connection to their cause – social media gold dust.


5. Oxfam



Oxfam are active on all the mainstream social media platforms. But they get extra-special mention for their engagement with Pinterest, where to date they have over 1,600 pins and close to 5,000 followers. By developing visual material around food, one of the most popular topics on Pinterest, they are engaging supporters one of their key issues whilst reflecting the light informative tone typical to Pinterest feeds. They’ve also offered space on their Pinterest account for followers to include their own ‘Pins’, further strengthening engagement and increasing content with less effort.


Social media offers great opportunities for charities to reach people and spread a message – take note above. Who else in the charity world inspires you with their social media campaigns?

Written by: Aine Rickard

How top brands are using Instagram

How Top Brands Are Using Instagram

More and more, Instagram is illuminating our social media lives with eye catching content and captivating illustrations of the world around us.

Figures released by Instagram in November 2014 show registered accounts at more than 200 million monthly actives, with 65% of whom are based outside of the United States showing its global penetration.

In an Irish context, 18% of Irish adults have an Instagram account, with trends showing growth of 1% per quarter since November 2013, according to the latest Social Networking Quarterly from IPSOS MRBI. Of these Instagram users, 41% claim to visit the network at least once per day.

From Instagrams humble beginnings in 2010, top brands quickly identified the platform as a powerful and creative means of reinforcing their identity and increasing their exposure to customers. Instagram has empowered companies to experiment with different ways of visually expressing themselves by embracing the mantra “a picture is worth a thousand words”. Brands are telling stories to their followers with images, combining light-hearted content with business related postings.

Major global companies such as BMW, Adidas and Starbucks feature in the top 20 most successful brands on Instagram. Companies are using Instagram, in conjunction with other social media networks, to run exciting, visually stunning campaigns to launch new products.


Sitting pretty on top of the list for most successful brands on Instagram with 8.4 million followers, Nike has firmly established itself as the undisputed blue-ribbon brand on the platform. The key to their success lies in their understanding of the psychology behind Instagram. Upon visiting the Nike Instagram page, Instagrammers are hit with a blend of awe-inspiring landscapes with people in situ using their products.

Nike also reaches out and engages with their Instagram devotees and created arguably the most successful ever Instagram campaign, Nike PHOTOiD. The campaign centred around encouraging fans to design a colour scheme for their shoes and then upload them with a background image of their choosing. Nike integrated the competition across other social networks also, with many entrants sharing their compositions with friends. The best submissions were collated and published on Nike’s Instagram feed.

Nissan Europe

A household name in the car industry, the European operation for this leading Japanese car manufacturer launched an innovative campaign to promote their “Juke” range of cars. This was Nissan’s first foray in to the world of Instagram campaigns and has proved a launchpad for the success of their brand on the platform.

Instagrammers were able to take a picture of themselves, upload the photo to Instagram using the hashtag #JukeDNA and in return Nissan Europe would retweet a custom image of the uploader with the new Nissan Juke.

This was a very fun project which allowed fans of the car to have their “15 minutes of fame” by being retweeted by a huge brand like Nissan, and of course Nissan received a huge volume of exposure from people sharing their custom Juke image with their friends.

Jameson Irish Whiskey

Even on our own shores, traditional Irish brands are using Instagram to project their image and promote their products to both the Irish and global market. A company established in 1780 embracing Instagram, is a true indicator of the importance in innovation to remain relevant in today’s world.

When people think of whiskey, they can often conjure up the image of old men imbibing the spirit. Jameson’s Instagram page does a fantastic job at challenging this preconception. Their gallery contains many posts featuring young people enjoying Jameson. Content showing photos from Jameson sponsored music events and posts celebrating the arrival of the weekend resonate with a younger demographic than traditionally associated with whiskey drinking.

Jameson’s hugely popular annual “First Shot” competition which showcases the talent of emerging filmmakers is also given promotion on Instagram. Hollywood A-list actor and director Kevin Spacey is an ardent and continued supporter of the event. Using the hashtag #jamesonfirstshot, Jameson’s Instagram page highlighted Spacey’s association with the First Shot initiative by showing an image of the star attending the awards event. By aligning themselves with a celebrity of this calibre, and supported with a visual evidence, Jameson were able to bring some gloss, validation and Hollywood feel to their filmmaker awards.

Join the party!

We are only scratching the surface of what can be achieved through the magic and potential held within Instagram. Some of the world’s leading brands are taking advantage of this untapped digital marketing resource, isn’t it about time your business got in on the action?

Contact us today to enquire about our Instagram Masterclass which is aimed at educating businesses large and small on how to utilise Instagram to its fullest as part of your digital marketing strategy.

Written by Martin Gaffney.

Martin currently lives, studies and works for a large multinational in Cork City. He holds a Higher Certificate in Business and is currently studying a Bachelor of Business in Management at Cork Institute of Technology. Martin is an avid technophile and his interests range from engaging digital content to market research. Electronic music and Cork City FC are Martin’s other love interests. You can find him on Twitter @GaffKiiid.


Leveraging Social Media for Jobseekers

We all know how difficult it is to find a job and in the current climate it’s even more challenging. It’s easy to get disenchanted with the whole process and get distracted by social media. But did you know that these days, social media might be one of the keys to getting your next job? 

In this case study, we’ll show you how you can leverage social media to your advantage, helping you stand out from the crowd.

Read on to learn the tips and tricks to improve your social media network. Read more


Digital Donations #12Days of Christmas App

Christmas is fast approaching and our elves have been busy in the workshop creating something extra special for this year’s holiday season. We have created an app to harness the power of social media that will enable 12 Irish charities to spread their messages further and faster this Christmas.

We are inviting you to help lead the movement for a really important campaign. Christmas is a time of joy and happiness, or so says all of the advertisements that started in October (yikes), but let’s not forget that Christmas can also be a hard time for so many and we want to give a helping hand. Will you join us?

We are starting a digital donations campaign urging the online community to give a helping hand this Christmas. We are asking Facebook and Twitter users to donate their online influence to help spread the important messages of various Irish charities over the 12 days leading up to Christmas.

Coming together as a community is more important the ever at this time of year and we want to encourage the gift of giving through a simple Facebook post or Tweet. We have created an app that posts a different charity’s message each day to your Facebook or Twitter feed for the 12 days running up to Christmas. By banding together through our social networks we can ensure that important messages from charities are heard and spread quickly throughout the online community, encouraging others to reach out and show a bit of Christmas spirit this holiday season.

So how can you help us? With your influence of course! We are encouraging you to sign up and join the cause. It’s the time of year for sharing and caring and we want to get as many people as possible to donate their online space through using the app and helping those in need the Christmas.

Charities we are supporting are all worthy of support and are the Irish Youth Foundation, Irish Cancer Society, UNICEF, Goal, Barnardos, Jack & Jill Foundation, WALK, ARC Cancer Support Centre, Gay Switchboard, Irish Kidney Association, PAWS & Console.

Please support the #12days Digital Donation Campaign here

Wishing you a Merry Christmas!