Conor was delighted to speak again at the CUMA Conference in Athlone this week. Here is his presentation to the Irish credit union managers.
CUMA Digital Audit Competition
A Digital Audit (value €750) is where our team of digital experts will examine your
– Digital content
– Social media
– Email marketing
– Online advertising
We provide you with recommended actions to optimise your return on investment based on international best practice.
To enter email Conor on email@example.com
Closing date – Fri 6th March @ 6pm 2015.
We all know social media is great for getting a message out there. And for charities, spreading the word can be a key part of what you’re all about.
As a not-for-profit, though, you have special needs when it comes to your social media campaigns. Sure, in an ideal world, raising funds from your followers online would be a dream come true. But charities also have something else, something much bigger, driving their digital campaigns: hope for a better world. And their message for change is key to who they are and what they represent. Feeding more people, cleaning up the environment, war, illness – whatever the topic, people need to hear it, and hear it now.
All pretty complex stuff. And all important. But social-media friendly?
On the surface, probably not. Overburdening your supporters with bad news stories and policy papers is not going to grab their attention; not in a world where concentration spans online diminish quicker than you can type ‘YouTube cute cats’.
Sometimes you need to get above the noise by doing something different. There are great success stories out there of not for profit’s using social media to really grab and engage supporters that we can learn from:
1. The ALS Ice-bucket challenge
The ALS Association has to be mentioned for its incredibly successful campaign with the Ice Bucket Challenge (even my Granny’s heard about it). The ‘challenge’ gave grown adults a chance to regress to childhood by playing with water, and then getting their friends to play too. All in the name of charity. Better still, it cost the ALS Association basically nothing to run the campaign #icebucketchallenge, and has brought in over €100 million in funds (yes that’s One Zero Zero million), along with thousands of new Facebook and Twitter fans for the charity.
2. Macmillan Cancer Support
The Macmillan organisation offers support for people with cancer, and they provide lots of really useful information through their website. On social media, though, they are really rocking it, with loads of support videos on YouTube and very active Facebook and Twitter pages. The true key to their success, however, lies in how they connect day in day out with supporters. For example, a comment from any one of their whopping 500,000 Facebook fans on how cancer has affected them personally will almost always get a personal reply online, along with an encouraging message and options for a next step. Instead of being just about engagement and raising funds, Macmillan goes one further and uses social media as an extension of their support services. Unsurprisingly, they’ve garnered several awards for digital engagement as a result.
3. Greenpeace International
Greenpeace International has the digital world really working for them. Their social media activity spans all platforms including Facebook and Twitter but also Vimeo and Instagram. Regular mixed postings are made up of hard-hitting news items, new Greenpeace campaigns, and feel-good motivational quotes (very share-friendly). But their real strength lies in their use of videos and photos to draw the reader in – who doesn’t like watching Lego videos even when they are talking about the evils of petrol-producing companies? Pulling together some photos with a good soundtrack and a clear, inspiring message can brighten up any social media account and increase shares and new followers.
4. Human Rights Watch
Human right violations are a difficult topic to talk about, and certainly not one that lends itself to the vagaries and whims of social media. And yet, Human Rights Watch do one really great thing with their social media – almost all of their staff seem to be active and representing the organisation online. Their personal accounts, glimpses into what a day in the HRW office looks like, and interesting news articles all shared on Facebook, Twitter or YouTube really help to humanise the brand and add a real, personal connection to their cause – social media gold dust.
Oxfam are active on all the mainstream social media platforms. But they get extra-special mention for their engagement with Pinterest, where to date they have over 1,600 pins and close to 5,000 followers. By developing visual material around food, one of the most popular topics on Pinterest, they are engaging supporters one of their key issues whilst reflecting the light informative tone typical to Pinterest feeds. They’ve also offered space on their Pinterest account for followers to include their own ‘Pins’, further strengthening engagement and increasing content with less effort.
Social media offers great opportunities for charities to reach people and spread a message – take note above. Who else in the charity world inspires you with their social media campaigns?
Written by: Aine Rickard
More and more, Instagram is illuminating our social media lives with eye catching content and captivating illustrations of the world around us.
Figures released by Instagram in November 2014 show registered accounts at more than 200 million monthly actives, with 65% of whom are based outside of the United States showing its global penetration.
In an Irish context, 18% of Irish adults have an Instagram account, with trends showing growth of 1% per quarter since November 2013, according to the latest Social Networking Quarterly from IPSOS MRBI. Of these Instagram users, 41% claim to visit the network at least once per day.
From Instagrams humble beginnings in 2010, top brands quickly identified the platform as a powerful and creative means of reinforcing their identity and increasing their exposure to customers. Instagram has empowered companies to experiment with different ways of visually expressing themselves by embracing the mantra “a picture is worth a thousand words”. Brands are telling stories to their followers with images, combining light-hearted content with business related postings.
Major global companies such as BMW, Adidas and Starbucks feature in the top 20 most successful brands on Instagram. Companies are using Instagram, in conjunction with other social media networks, to run exciting, visually stunning campaigns to launch new products.
Sitting pretty on top of the list for most successful brands on Instagram with 8.4 million followers, Nike has firmly established itself as the undisputed blue-ribbon brand on the platform. The key to their success lies in their understanding of the psychology behind Instagram. Upon visiting the Nike Instagram page, Instagrammers are hit with a blend of awe-inspiring landscapes with people in situ using their products.
Nike also reaches out and engages with their Instagram devotees and created arguably the most successful ever Instagram campaign, Nike PHOTOiD. The campaign centred around encouraging fans to design a colour scheme for their shoes and then upload them with a background image of their choosing. Nike integrated the competition across other social networks also, with many entrants sharing their compositions with friends. The best submissions were collated and published on Nike’s Instagram feed.
A household name in the car industry, the European operation for this leading Japanese car manufacturer launched an innovative campaign to promote their “Juke” range of cars. This was Nissan’s first foray in to the world of Instagram campaigns and has proved a launchpad for the success of their brand on the platform.
Instagrammers were able to take a picture of themselves, upload the photo to Instagram using the hashtag #JukeDNA and in return Nissan Europe would retweet a custom image of the uploader with the new Nissan Juke.
This was a very fun project which allowed fans of the car to have their “15 minutes of fame” by being retweeted by a huge brand like Nissan, and of course Nissan received a huge volume of exposure from people sharing their custom Juke image with their friends.
Jameson Irish Whiskey
Even on our own shores, traditional Irish brands are using Instagram to project their image and promote their products to both the Irish and global market. A company established in 1780 embracing Instagram, is a true indicator of the importance in innovation to remain relevant in today’s world.
When people think of whiskey, they can often conjure up the image of old men imbibing the spirit. Jameson’s Instagram page does a fantastic job at challenging this preconception. Their gallery contains many posts featuring young people enjoying Jameson. Content showing photos from Jameson sponsored music events and posts celebrating the arrival of the weekend resonate with a younger demographic than traditionally associated with whiskey drinking.
Jameson’s hugely popular annual “First Shot” competition which showcases the talent of emerging filmmakers is also given promotion on Instagram. Hollywood A-list actor and director Kevin Spacey is an ardent and continued supporter of the event. Using the hashtag #jamesonfirstshot, Jameson’s Instagram page highlighted Spacey’s association with the First Shot initiative by showing an image of the star attending the awards event. By aligning themselves with a celebrity of this calibre, and supported with a visual evidence, Jameson were able to bring some gloss, validation and Hollywood feel to their filmmaker awards.
Join the party!
We are only scratching the surface of what can be achieved through the magic and potential held within Instagram. Some of the world’s leading brands are taking advantage of this untapped digital marketing resource, isn’t it about time your business got in on the action?
Contact us today to enquire about our Instagram Masterclass which is aimed at educating businesses large and small on how to utilise Instagram to its fullest as part of your digital marketing strategy.
Written by Martin Gaffney.
Martin currently lives, studies and works for a large multinational in Cork City. He holds a Higher Certificate in Business and is currently studying a Bachelor of Business in Management at Cork Institute of Technology. Martin is an avid technophile and his interests range from engaging digital content to market research. Electronic music and Cork City FC are Martin’s other love interests. You can find him on Twitter @GaffKiiid.
We all know how difficult it is to find a job and in the current climate it’s even more challenging. It’s easy to get disenchanted with the whole process and get distracted by social media. But did you know that these days, social media might be one of the keys to getting your next job?
In this case study, we’ll show you how you can leverage social media to your advantage, helping you stand out from the crowd.
Read on to learn the tips and tricks to improve your social media network. Read more
Christmas is fast approaching and our elves have been busy in the workshop creating something extra special for this year’s holiday season. We have created an app to harness the power of social media that will enable 12 Irish charities to spread their messages further and faster this Christmas.
We are inviting you to help lead the movement for a really important campaign. Christmas is a time of joy and happiness, or so says all of the advertisements that started in October (yikes), but let’s not forget that Christmas can also be a hard time for so many and we want to give a helping hand. Will you join us?
We are starting a digital donations campaign urging the online community to give a helping hand this Christmas. We are asking Facebook and Twitter users to donate their online influence to help spread the important messages of various Irish charities over the 12 days leading up to Christmas.
Coming together as a community is more important the ever at this time of year and we want to encourage the gift of giving through a simple Facebook post or Tweet. We have created an app that posts a different charity’s message each day to your Facebook or Twitter feed for the 12 days running up to Christmas. By banding together through our social networks we can ensure that important messages from charities are heard and spread quickly throughout the online community, encouraging others to reach out and show a bit of Christmas spirit this holiday season.
So how can you help us? With your influence of course! We are encouraging you to sign up and join the cause. It’s the time of year for sharing and caring and we want to get as many people as possible to donate their online space through using the app and helping those in need the Christmas.
Charities we are supporting are all worthy of support and are the Irish Youth Foundation, Irish Cancer Society, UNICEF, Goal, Barnardos, Jack & Jill Foundation, WALK, ARC Cancer Support Centre, Gay Switchboard, Irish Kidney Association, PAWS & Console.
Please support the #12days Digital Donation Campaign here
Wishing you a Merry Christmas!
Volunteer Ireland are hosting the National Volunteer Management Conference today so naturally our interest spiked when they asked a member of our team to give a workshop on engaging volunteers through social media. We jumped at the chance, as here at connector360 we have a special place in our heart for nonprofit organizations and the great work they do.
Our whiz kid project manager Sarah was chosen for the task due to her background working with The Irish Cancer Society. She got the head down and immersed herself in research on how nonprofits use social channels successfully. What did she find? They are pretty darn good at it!
She packaged up her findings into a lovely presentation which you can find on Slideshare below:
[hana-code-insert name=’Engaging Nonprofit Volunteers Through Social Media’ /]
Some of the major insights she uncovered was the volunteers today are young, they’re generous and they are your online influencers. They share, share and keep on sharing the good work of the organizations they are involved with.
So, connector360 is sending a call out to all young people out there to get involved with a charity that is close to their heart. There’s no comparison to how rewarding the work is but more importantly you are helping others.
Social media can prove an evil mistress at times. More of a frenemy then a best pal. One minute you are reaping the rewards of the online movement, the next you’ve got every damage control procedure underway. A simple term-of-phase or accidentally using your business account instead of your personal one can backfire causing a serious negative impact on your business.
You can find yesterdays presentation from the Cork Chamber of Commerce below which outlines some of the ultimate ‘oopsies’ that have occurred through businesses using their social media channels. Enjoy!
[hana-code-insert name=’Screw-Ups Slideshare’ /]
Image credit: Warner Bros. Entertainment Inc.
MCD’s Longitude Festival throws open its gates today for three days of music and fun with some of the world’s top acts performing. The music, the weather, the people, the whole weekend is made for sharing! Social media will be in overdrive with discussion, opinion, pictures and videos of fan’s experiences.
The common thread to most of this sharing will be the bands. We have drawn up battle lines and pitted the acts performing against each other by their popularity and fan engagement through social media. We have created this infographic to highlight the social media superstars that will have their fans tweeting and sharing their experiences well into the night and beyond!
Feel free to share your experiences with our team too, you can tweet any stories or pictures to us @socialmedia_ie or post to our Facebook wall.
We’ll see you in the front row, enjoy #Longitudefest!
Instagram Video launched on June 20th to much fanfare and media attention. Now the dust has begun to settle, we ask how has it been received and look at the inevitable Vine comparisons. Also, what value can it create for marketers in future?
Instagram Video – The Vital Statistics
Instagram Video arrived with a strong array of user functions. It promised 15 second clips, easily created via any IOS or Android device. Instagram maestros were delighted to hear that it contains 13 filters, which is arguably the killer app for their existing photo platform. To place a cherry on top, the on board stabilisation technology ‘Cinema’ is truly impressive function within a free product.
Instagram users can now create quality video and have it online within minutes. Great news for everyone, from the #catstagram documenters of everything furry and feline, to brands and businesses looking for an easy to use, cheap way of creating visual content and sharing with their audience. With millions of existing subscribers ready to use this new addition, has Instagram Video changed the game?
Instagram Video vs Vine
Not only are these two video apps vying for your attention, but they are steered by the two social media behemoths – Facebook own Instagram while Twitter are behind Vine. Vine has a six month head start and now has over 13 million users. Instagram has over 100 million users who (with a simple app update) instantly have video at their fingertips.
The debate over which platform may triumph is mainly centered around the functionality of both and the 6 seconds of Vine content versus the 15 seconds Instagram offers in particular. Getting your message or story across in these small times is a challenge, but this allows creatives types to get creative! TechCrunch asked a professional photographer and Viner (who builds Vine content for some of America’s biggest brands) to shoot the same content via both platforms and then polled her followers over which offered the best aesthetic results. The verdict? Vine has the edge… An interesting early blow in this clash of the titans.
Interestingly, just prior to the Instagram video launch, on June 8th, Topsy Analytics noted that the amount of Vine shares via Twitter for that 24 hour period surpassed Instagram for the first time ever, with 2.37 million Vine links to Instagram’s 2.17 million. We now know that Instagram were biding their time until their video launch but Vine’s growing presence means they will not be going anywhere soon.
Instagram Video For Digital Campaigns
Instagram Video has great applications for business – from the biggest brands to small and medium enterprises too. You can move from a campaign concept to launch in mere hours, and share your video online with your followers and fans to build social engagement (and maybe even virality if you are lucky!). Without needing big marketing budgets or specialist expertise to create, shoot, edit and share a visual idea, both Instagram Video and Vine bring content creation into the hands of businesses of any size. We expect to see more instances of visually creative and quirky story-telling, behind the scenes footage, ‘how-to’ guides and even customer created video content appearing on brand’s social media feeds soon.
The Early Adopters – Brands Taking the Instagram Lead
Already there are many big brands active and experimenting with the new platform. Jamie Oliver (a brand unto himself) announced the launch of his new restaurant via Instagram Video, while Starbucks show you around their first ever cafe (opened in 1912). Many of the early adopter brands and businesses using Instagram Video are doing so to give a ‘behind the scenes’ view of their business. This humanises brands and in Starbucks case especially so, they show that even the biggest corporations had humble beginnings.
Other brands have already released slickly edited and gorgeously shot ‘advert’ style content, none more impressive than Burberry. Just click the image to the left to take a look. This example is but an early indicator of the stylistic promise that this medium holds in future.
We leave you with the finest examples of Instagram Video so far that we have given a well deserved standing ovation to – Burberry’s slick statement of intent, and then National Geographic’s quirky, fun, made for social sharing approach that we are sure will become a popular use of this medium in future. Click on the photo to the right to view (Instagram have not allowed off-site embedding for their video, not yet at least).
If your business would like assistance and guidance in creating and using video as part of a great digital campaign, we would love to offer our advice. You can get in touch with us at firstname.lastname@example.org.