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Enterprise Ireland Start-up to watch: Boss Metrics

Boss Metrics has been named the Start-up to watch in this months (May 2013) Enterprise Ireland Newsletter. See the full article here.

The article talks about CEO Conor Lynch’s previous work with Guinness, Toyota and Vodafone and how the prospect of helping companies navigate the new digital frontier was not something he could ignore.

‘BOSS Metrics is a brand’s best friend when navigating the sometimes choppy and uncharted waters of social media and digital marketing.’

They go on to talk about the Boss Metrics Competitor Analysis reports saying “The jewel in BOSS Metrics crown is possibly its ‘digital espionage function’.”

If you wish to learn more about Boss Metrics please email us at: team@socialmedia.ie

Digital Summit App – See what's happening, live!

For today only, we’ve released a web app that shows you what going on at the Digital Summit, live! It gathers data from all  the social media channel about the Digital Summit, and presents it in one location. Hear what people are saying, look at videos being posted and see pictures live from the event, be there without being there.

If you’re interested in seeing what’s going today, and what to learn what’s happening in the world of digital marketing, click here or on the image below.

app

 

Social Media Advertising Options on Facebook

Welcome back for part 2 in our series on advertising your business through social media. This week I’ll be looking at Facebook and showing you why it’s such a good option for your organisation.

Facebook

Facebook Ad

Ads appear on the right-hand side of your Facebook profile and newsfeed. They take the form of ads from the specific company and require no social interaction. It’s very simple and can be used to transport the user to your organisation’s website or even your Facebook business page. This can easily be initiated from: https://www.facebook.com/advertising

When promoting your Facebook page, you’re able to select where the user wll end up when they click on your ad. To get the most Likes, sending them to your timeline is usually the best option; there they can see the summary of your organisation and easily Like your page. On the other hand, if you want to promote another part of your page, you can easily send them to another area of your page. Be careful to make sure the user knows where they are going before clicking on the ad; it might be considered annoying and unwanted otherwise. If people expect one thing in the ad, and land on a page unrelated to what they saw in the ad, they’re much less likely to remain on the page and engage with your content.

Sponsored Story

These work as  a result of someone interacting with your ad and what you are promoting. Usually they appear as “John Doe Likes your organisation”. Sponsored stories can be beneficial because they appear on all this user’s friends’ newsfeeds; bringing awareness of your brand to there conscious, that they might not have been the case otherwise. Many companies track higher clickthrough rates from this medium than other types of Facebook advertising; just goes to show the power people have on influencing others, even through social media.

Promoted Posts

Another nifty tool the wonderful people of Facebook have created is promoted posts. These allow you to promote a post that already exists on your page. The idea is raise awareness or draw attention to specific offers or announcements on your organisation’s Facebook page. You can promote any post that has already been posted to your page (you just might need to look back a bit if it’s an old one).

Please note: when you’re posting something to your page with the intention of promoting it in the future, you cannot change the copy of the ad generated. All this means is that the first line of your ad will be the promoted part; so keep it exciting and eye-catching so that it engages with your target audience. A lot of companies use this method of advertising to draw attention to some piece of corporate social responsibility work they took part in or to advertise their latest deals.

Sponsored App

If your business has an app on Facebook, you can sponsor that app to get new users or increase it’s engagement with other users. When you click on the app settings, it will offer you the option to ‘Get New Users’. Here Facebook will generate an ad for you app and you can edit it to reflect the app’s benefits, before it goes out to new users. If you select the ‘Increase App Engagement’ option, your ad will be shown to current app users to increase their engagement with the app. It’s a simple way of promoting the app aspect of your company’s Facebook page.

Event Sponsorship

Ever wanted to increase the attendance of one of your company’s social functions to the public? Event sponsorship is a very handy tool to do just that! Here Facebook creates an ad and shows it to people who are likely to attend your event. This has been proven to increase attendance rates at certain public events organised by organisations. A lot of people need to be reminded that upcoming events are there and available for them to attend. A little ad here and there can plant the seeds in their mind and chances are they’ll bring a friend!

Targeting & Optimization

I’d like to finish off by talking a little bit about targeting and optimization of ads on Facebook; I mean what’s the point in creating the message if it’s not effective and reaching the people you want it to reach, you know? So here are some targeting and optimization tips:

  1. Facebook allows you to target by location country (and sometimes city), as well as by gender. So keep this in mind when targeting a specific market for your ads.
  2. You can also target by interest! Simply pick the applicable interests to your ad and away it goes. Facebook can manage this because they track the interests people have stated they have, as well as following the pages people Like.
  3. Facebook know how many people are attached to each interest, location, or gender so you can check if your targeted area is too small and whether or not you should expand your niche.
  4. Facebook have also released Sponsored Results which allows marketers to sponsor their results in the search bar on Facebook. This means that when people search for something related to your sponsored result, your page, app, or event will appear in the search bar.

To get some help with your Facebook advertising, please contact us.

Felix McCabe (LinkedIn)

Social Media Advertising Options on Twitter

Advertising your organisation has always been essential in business. Through the various social media outlets this can achieved and managed very easily and with little effect to your bottom line. Over the next few weeks I will be exploring the various methods available to you and your business; looking into the finer details and explaining the nitty gritty bits. This week we’ll be starting with Twitter, so let’s dive right in.

Twitter

– Direct Advertising
(1) Twitter Promoted Tweets
These are tweets, paid for by advertisers, that appear at the top of twitter search results or members’ timelines when he/she logs in. They look like regular tweets with a “Promoted” label and are relatively unobtrusive. They have the advantage of  reaching consumers who might not necessarily follow the brand being promoted. Promoted Tweets are quite cost effective as they operate on a cost per engagement (CPE) basis. This means that the advertiser doesn’t pay unless someone replies, retweets, favourites, or clicks on it.

(2) Twitter Promoted Trends
These are trending topic links that appear on the Twitter home page and reflect what Twitter considers to be the most popular, real-time conversations on Twitter. Advertisers pay a flat fee to promote their brands. When people click on a Promoted Trend link, they see a Twitter search results page listing all the tweets related to that topic. A highly relevant tweet from the advertiser, with the “Promoted” label, appears at the top of the search results page.

(3) Twitter Promoted Accounts
Similar to the “Promoted” tweets and trends, Twitter Promoted Accounts are specific Twitter account links that appear at the top of profile search results pages and at the top of the “Who to follow” section on Twitter. They cost a flat fee, include a “Promoted” label, and can be targeted by country. When people click on a Promoted Account link, they are taken to Twitter profile for that account and can decide whether or not they want to follow the brand.

– Third-Party Network Advertising
There are a quite a few advertising networks that enable companies to pay Twitter members to publish tweets on behalf of a brand. You can find just about any celebrity (like Kim Kardashian) to publish a tweet for your brand through a third-party advertising network. The most popular ones include Sponsored Tweets and TwtMob. This method allows some ease as someone else handles all of the logistics, payments, and so on. There are specific disclosure policies that publishers must comply with in order to stay out of trouble with Twitter and the law; so make sure to pay attention to these.

– Publisher Direct Advertising
Brands can approach individuals who have significant influence on Twitter and offer to pay them for publishing sponsored tweets. Advertisers can reach out to the publishers who already have the trust of their target audiences. Brands use direct advertising to raise awareness, drive specific actions, and attract new customers. Brands can negotiate price, timing, and messaging with individual tweeters and tailor tweets to the appropriate audiences.

To get some help with your social media policy, please contact us.

Felix McCabe (LinkedIn)

BOSS Metrics features in Sunday Business Post and Business Plus Magazine

New Social Media Analytics tool BOSS Metrics has received positive media coverage over the past few weeks with various articles being written about it. By using the BOSS Metrics application, you will be able to bring together all your digital & social media marketing data into one dashboard and learn from customised action plans and recommendations designed to improve your performance.

Here are a few examples of articles written about the exciting new application BOSS Metrics:

 

Founder of BOSS Metrics Conor Lynch appears in Business Plus Magazine.

 

 

 

 

 

 

 

Conor Lynch appears in The Sunday Business Post.

 

 

 

 

 

Click on article to read

 

 

Instagallery

New Digital Video launched for BOSS Metrics, a Social Media Analytics Tool

BOSS Metrics is a brand new social media analytics tool offering you a smarter way to improve your social media analytics. The team at BOSS Metrics have launched their own online video to introduce the application which details how this new tool can be of use and benefit your company.

[hana-code-insert name='BOSS Metrics Promotional Video' /]

By using the BOSS Metrics application, you will be able to bring together all your digital & social media marketing data into one dashboard and learn from customised action plans and recommendations designed to improve your performance.

By automating how they report, analyse and plan, BOSS Metrics dramatically increases the productivity of marketing professionals. BOSS Metrics provides an insightful analysis to help you better measure campaigns while benchmarking against industry averages.

To find out more information visit http://bossmetrics.com/

Ireland's digital entrepreneurs kick off with their LaunchPad's Lift-Off

NDRC’s fifth LaunchPad Lift Off Investor Day took place last Thursday.

NDRC’s LaunchPad is Ireland’s first innovative platform supporting digital entrepreneurs. To day, NDRC have successfully mentored over 80 ventures through their 12 week tailored programme. At the end of the programme, participants can pitch their projects to high-profile investors to be in with a chance to win a 50,000 investment.

Among participants there have been BOSS Metrics, Popdeem, SlateState and Soundwave, the eventual winner.

Mark O’Toole from JOE went along to the event to catch up with LaunchPad Spring start-ups. To read more, please click here.