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Win tickets to Irish Blogger Conference 2015

Win 2 tickets to the Irish Blogger Conference this Sat – RT & tell @socialmedia_ie your favourite blogger, use #connectorblog

We are excited to join the Irish Blogger Conference on the 30 of May in the Radisson Hotel, Golden Lane, Dublin.

The event is for all bloggers, business and social media users of all genres- new, aspiring or seasoned to gain tips and tricks to network and learn, make new friends and connections during a fabulously fun filled day.

The stellar line up of inspirational speakers, industry professionals, top Irish bloggers and social media personalities will be sharing their knowledge and experience.

Irish TV will be filming on the day, there are competitions throughout the event for AMAZING PRIZES, a live twitter wall, live illustrations, stands, photographers and videographers on hand to give advice and lots more.

The Charity Partner this year is TeenLine Ireland.

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THE LINEUP!
CONOR LYNCH CEO SOCIAL MEDIA.IE, CONNECTOR
SONYA LENNON FASHION DESIGNER & TECH ENTREPRENEUR, LENNON COURTNEY, FROCKADVISOR
TIMI OGUNYEMI AWARD WINNING BLOGGER AND EDITOR PICTURE THIS
ALISON CANAVAN, MODEL, PRESENTER & BLOGGER WELLBEING, PARENTING, BEAUTY
JAMIE WHITE CO FOUNDER AND CEO YOUTH NATION
NIKKI HAYES Spin1038 DJ & MENTAL HEALTH AMBASSADOR
ANITA WHYTE AWARD WINNING BLOGGER & CEO DOLLEDUP.IE
FIONA KENNEDY AWARD WINNING BLOGGER, SUNNY SPELLS & SCATTERED SHOWERS
PETE WEDDERBURN VETERINARIAN, TV AND RADIO PERSONALITY & BLOGGER
ORLA McDONAGH AKA GYM BUNNY HEALTH & FITNESS BLOGGER
BARBARA SCULLY, WRITER, BROADCASTER, BLOGGER FROM MY KITCHEN TABLE
HOLLYSHORTALL ILLUSTRATOR BLOGGER & SOCIAL MEDIA STAR
JAMIE TUOHY WRITER BLOGGER AND SOCIAL MEDIA STAR

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The selfies pandemic on social media. Is it here to stay?

Selfies haven’t reached a peak since it is not just a trend – for centuries wealthy families commissioned artists to create self portraits. There are currently over 264,045,444 posts with the hashtag selfie only on Instagram and this is growing. Capturing a self-portrait is part of the DNA of this generation which loves documenting and sharing their lives.

Selfies had impacted social media in a way to empower youth to express in a visual way their moods, their experiences and connect with friends. Selfies have been monetised by companies engaging with people who create user generated content with and people turning themselves into brands by producing creative selfies and getting brands appearing on their profiles as advertising.

Some of the biggest international social media influencers now charge €60,000 per post and even higher if you are Kardashian!

Read more about the selfies from @vickinotaro, Irish Independent.

Dublin Blogger Conference

Irish Blogger Conference Review From SocialMedia.ie

On November 29th the first Irish Blogger Conference took place in Dublin. The event was held at The Spencer Hotel and attracted a big crowd.

Amazing speakers were invited to talk about blogging and how important it has become in people’s work and lifestyle, specially in the subjects involving beauty, food and business. Conor was one of the speakers and his slides are below.

SocialMedia.ie gave away a great prize at the conference to one lucky blogger. The prize was a Blog Audit!

Dublin Blogger Conference – For Lovers of #socialmedia

Dublin Blogger Conference

Want to be in with the chance to rub shoulders with the beauty, fashion, food, lifestyle and business bloggers of Ireland?

The Irish Blogger Conference takes place next Saturday, November 29th, at The Spencer Hotel and we’re giving you the chance to attend! The afternoon will kick off with a glass of Prosecco upon registration and include eight speakers covering a variety of topics including: Setting up a Blog, Blogging 4 Business, The Reality of Blogging, The Blogging Community, Top Tips 4 a Successful Blog and more. There will also be a Q&A with the speakers, followed by a networking session. This is not to be missed!

Thanks to Fiona for the invitation for Conor to speak at the conference about ‘The Business of Blogging’.

You can find more info on the event on Twitter @cooleventsinfo

For more great social media news, follow us @socialmedia_ie

Image collected from Fliker

leveraging-social-media-jobseekers

Leveraging Social Media for Jobseekers

We all know how difficult it is to find a job and in the current climate it’s even more challenging. It’s easy to get disenchanted with the whole process and get distracted by social media. But did you know that these days, social media might be one of the keys to getting your next job? 

In this case study, we’ll show you how you can leverage social media to your advantage, helping you stand out from the crowd.

Read on to learn the tips and tricks to improve your social media network. Read more

Business blogging masterclass

5 tips for running a successful blog

Business blogs are always started with the best intentions, but somewhere along the way, the posts become scarce and eventually dry up altogether.

The Daily Business Post asked Conor Lynch, CEO of SocialMedia.ie for his tips to create a great business blog that will attract readers and turned them into customers.

1. Choose a simple, responsive theme

Creating a business blog, you should bear in mind that not everyone will be looking at it from their laptop or PC — which means you’ll need to choose a theme that is digitally responsive and displays perfectly on mobile, tablets, laptops and desktops, Lynch said.

“Design is one of the most important factors for your blog. It has to have a user-friendly navigation and be visually appealing,” he said.

Your main goal is to communicate with potential customers — so keep it simple, accessible, interactive and shareable.

2. Integrate your blog with social media

It’s absolutely crucial to connect your blog with your main social network pages, Lynch said. You can do this easily using plugins or widgets which you can set up to post to your pages automatically as soon as a new post is published, minimising the amount of time you need to spend on sharing across platforms.

“Your blog should be the hub and engine room of your social media activities,” Lynch said. “It’s where you should upload and manage your content before sharing it on social networks.”

Writing good content is just the first step — unless you promote it to your readers across a wide range of platforms, there’s no point.

Once you’ve shared on all the relevant platforms, try to engage your readers in conversation.

“Encourage readers to leave a comment or to start a discussion and ask questions. Readers love to show off their knowledge too,” he said.

3. Create shareable content

Blog readers love quick, insightful posts that teach them something they didn’t know — but aside from the content, your posts will need a catchy title or your readers will be less likely to share them.

Lynch advises to write titles the way you would write a tweet. An added bonus is that when posting across to social media, you won’t need to waste time making the titles more Twitter or Facebook friendly.

Additionally, use a relevant image in the posts so they don’t look like big long tracts of boring text.

“Blogging is not just about text; you should incorporate video, photo or audio content into your blog posts. Choose the format that works for you and which will have the biggest impact on your audience. Your blogging strategy can include multi-format content,” Lynch said.

“If your blog shows your business as offering intelligent and informative blog posts, readers are more likely to hang around to check out your products and services”.

4. SEO or Search Engine Optimisation

A well-organised and optimised business blog will be a valuable source of extra traffic to your website, Lynch said. People who never otherwise would have landed on your page will find themselves there to read your content.

Make sure you tag your posts properly with relevant keywords and categories. It will help readers and search engines find your content more easily.

5. Attracting readers

If your blog shows your business as offering intelligent and informative blog posts, readers are more likely to hang around to check out your products and services.

It is not a good idea to just write a blog post without spending some time finding readers by promoting your posts on social networks. If you are a B2B business, it is advised to share your blog post in relevant LinkedIn groups of people interested in the subject area.

Building a community of readers is something you should strive for so connect with readers on Facebook, LinkedIn or Twitter.  It is hoped that they will see your next blog post in their newsfeeds and come back for more of your great stories!

Do you want some help with your business blogging? Contact us or follow us on Twitter

connector360 – Clients & Projects Continue to Grow

connector360 – Clients & Projects Continue to Grow

connector360, creative agency and sister company to SocialMedia.ie, continue to grow their portfolio with the addition of clients such as Pair Mobile, Flogas, Ridge Consulting and Martino’s Trattoria as well as ongoing work with Eurocycles and Euro Baby, Griffith College and CIS Ireland.

connector360 Case Studies

Pair Mobile – Smartphone covers and accessories: View Study

Allianz GAA – Sponsorship of GAA: View Study

Griffith College Dublin: View Study

Eurotrek Group – Eurocycles & Euro Baby Stores: View Study

Flogas – Natural gas providers in Ireland & the UK: View Study

Visit us at connector360

Tweet This!

Wanted – Copywriters with the ability to entertain and engage

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At SocialMedia.ie we’re serious about our online presence and know that relevant and timely content needs to be an integral part of our marketing strategy.

We want to entertain and engage with our target audience online by providing them with informative and innovative content. Our community have told us which content topics interest them most so our aim now is to meet this need.

We would love to hear from copywriters who can help us make this happen, particularly ones who are passionate about telling a good story, in a clear and simple way.

For copywriters looking to make the transition from an offline to an online platform this could offer the perfect opportunity to build a portfolio of online work, and demonstrate to a potential employer your ability to write compelling copy that drives traffic, improves search engine rankings and increases email sign-ups.

Interested parties must possess excellent written English and grammar, demonstrate a flexible writing style, along with an eye for detail, and an enquiring mind that delights in turning facts and figures into an enjoyable read.

A passion for and knowledge of social media, digital marketing and mobile platforms would be a useful but not essential.

This is an unpaid position, however, in return we will train you how to maximise digital marketing analytics. This includes things like the virality of your posts to benchmark their effectiveness in relation to SEO, website traffic and email sign-ups.

Email team@socialmedia.ie to register your interest. We’re looking forward to hearing from you.

The top responsive blogs

Having a blog is more important now than ever. It’s the stage from which you broadcast your message, whatever it may be. With more and more users going mobile, your blog could be losing you business, even before they read it.

If your blog isn’t readable on a mobile device, then mobile visitors will leave straight way, losing you potential readers, readers that could become potential sales. Why alienate part of your audience before they even get inside the door?

The solution. Go responsive! It guarantees that your blog is usable, no matter what the device.

For inspiration, we’ve compiled a list of our favourite responsive blogs, have a read and see why we like them and how you can emulate them.

tatly

 Tatly

A site where you can buy professionally designed temporary tattoos. (visit site)

What we like

  • Images are the primary focus, draw attention to what’s important.
  • Easy to navigate and browse the blog
  • Simple, unobstrusive design without a lot of excess clutter.

What we’d change

  • Make the logo smaller, if it were smaller the reader could focus more on the content
  • Turn the menu into a dropdown, it’s not the focus for blog visitors

cognitionHappy Cog

Application and website builders, they have a strong focus on collaboration and digital experiences.  (visit site)

What we like

  • Elegant design that easy on the eye
  • Simple interface that’s intuitive and easy to navigate
  • Easy to search and traverse the blog

What we’d change

  • Make the logo, search box and taglin section smaller. While important, they aren’t the focus of the blog, the content is.
  • Keep pictures visible in the blog, regardless of device, they divide up the article, making it easier to read.

tnw

The Next Web

News site with all the latest news about Internet technology, business and culture. (visit site)

What we like

  • Header takes up minimal room
  • Incredibly easy to traverse thanks to the “next” button
  • Header image clearly shown
  • Content constains minimal clutter

What we’d change

  • Not a thing, as a mobile blog it’s amazing, as a responsive blog, it’s impeccable. 

spitgotSpigot design

A web design agency with a strong focus on user interface, development and content strategy. (visit site)

What we like

  • Clean, intuitive interface that’s easy to use
  • Preview of images and text make it very easy to browse
  • Posts are clean, uncluttered and easy to read
  • Blog images resize dynamically

What we’d change

  • Too little preview text, we’d show a little more and add an ellipsis to indicate there’s more content.
  • Make the search box smaller, or least not as prominent It only appears on the main page, so this is a miner gripe.

A responsive blog needs to be simple, elegant, uncluttered, with a strong focus on the content and the brand. All of the above get this right. Any of our suggested changes are minor and these blogs should be upheld as shining examples of how to do it right. If you intend to make your blog responsive, we suggest you pay close attention to these guys.

If you’d like to know more responsive blogs, or even just responsive design, why not contact us!