leveraging-social-media-jobseekers

Leveraging Social Media for Jobseekers

We all know how difficult it is to find a job and in the current climate it’s even more challenging. It’s easy to get disenchanted with the whole process and get distracted by social media. But did you know that these days, social media might be one of the keys to getting your next job? 

In this case study, we’ll show you how you can leverage social media to your advantage, helping you stand out from the crowd.

Read on to learn the tips and tricks to improve your social media network. Read more

Business blogging masterclass

5 tips for running a successful blog

Business blogs are always started with the best intentions, but somewhere along the way, the posts become scarce and eventually dry up altogether.

The Daily Business Post asked Conor Lynch, CEO of SocialMedia.ie for his tips to create a great business blog that will attract readers and turned them into customers.

1. Choose a simple, responsive theme

Creating a business blog, you should bear in mind that not everyone will be looking at it from their laptop or PC — which means you’ll need to choose a theme that is digitally responsive and displays perfectly on mobile, tablets, laptops and desktops, Lynch said.

“Design is one of the most important factors for your blog. It has to have a user-friendly navigation and be visually appealing,” he said.

Your main goal is to communicate with potential customers — so keep it simple, accessible, interactive and shareable.

2. Integrate your blog with social media

It’s absolutely crucial to connect your blog with your main social network pages, Lynch said. You can do this easily using plugins or widgets which you can set up to post to your pages automatically as soon as a new post is published, minimising the amount of time you need to spend on sharing across platforms.

“Your blog should be the hub and engine room of your social media activities,” Lynch said. “It’s where you should upload and manage your content before sharing it on social networks.”

Writing good content is just the first step — unless you promote it to your readers across a wide range of platforms, there’s no point.

Once you’ve shared on all the relevant platforms, try to engage your readers in conversation.

“Encourage readers to leave a comment or to start a discussion and ask questions. Readers love to show off their knowledge too,” he said.

3. Create shareable content

Blog readers love quick, insightful posts that teach them something they didn’t know — but aside from the content, your posts will need a catchy title or your readers will be less likely to share them.

Lynch advises to write titles the way you would write a tweet. An added bonus is that when posting across to social media, you won’t need to waste time making the titles more Twitter or Facebook friendly.

Additionally, use a relevant image in the posts so they don’t look like big long tracts of boring text.

“Blogging is not just about text; you should incorporate video, photo or audio content into your blog posts. Choose the format that works for you and which will have the biggest impact on your audience. Your blogging strategy can include multi-format content,” Lynch said.

“If your blog shows your business as offering intelligent and informative blog posts, readers are more likely to hang around to check out your products and services”.

4. SEO or Search Engine Optimisation

A well-organised and optimised business blog will be a valuable source of extra traffic to your website, Lynch said. People who never otherwise would have landed on your page will find themselves there to read your content.

Make sure you tag your posts properly with relevant keywords and categories. It will help readers and search engines find your content more easily.

5. Attracting readers

If your blog shows your business as offering intelligent and informative blog posts, readers are more likely to hang around to check out your products and services.

It is not a good idea to just write a blog post without spending some time finding readers by promoting your posts on social networks. If you are a B2B business, it is advised to share your blog post in relevant LinkedIn groups of people interested in the subject area.

Building a community of readers is something you should strive for so connect with readers on Facebook, LinkedIn or Twitter.  It is hoped that they will see your next blog post in their newsfeeds and come back for more of your great stories!

Do you want some help with your business blogging? Contact us or follow us on Twitter

connector360 – Clients & Projects Continue to Grow

connector360 – Clients & Projects Continue to Grow

connector360, creative agency and sister company to SocialMedia.ie, continue to grow their portfolio with the addition of clients such as Pair Mobile, Flogas, Ridge Consulting and Martino’s Trattoria as well as ongoing work with Eurocycles and Euro Baby, Griffith College and CIS Ireland.

connector360 Case Studies

Pair Mobile - Smartphone covers and accessories: View Study

Allianz GAA – Sponsorship of GAA: View Study

Griffith College Dublin: View Study

Eurotrek Group – Eurocycles & Euro Baby Stores: View Study

Flogas – Natural gas providers in Ireland & the UK: View Study

Visit us at connector360

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Wanted – Copywriters with the ability to entertain and engage

engagement-sm

At SocialMedia.ie we’re serious about our online presence and know that relevant and timely content needs to be an integral part of our marketing strategy.

We want to entertain and engage with our target audience online by providing them with informative and innovative content. Our community have told us which content topics interest them most so our aim now is to meet this need.

We would love to hear from copywriters who can help us make this happen, particularly ones who are passionate about telling a good story, in a clear and simple way.

For copywriters looking to make the transition from an offline to an online platform this could offer the perfect opportunity to build a portfolio of online work, and demonstrate to a potential employer your ability to write compelling copy that drives traffic, improves search engine rankings and increases email sign-ups.

Interested parties must possess excellent written English and grammar, demonstrate a flexible writing style, along with an eye for detail, and an enquiring mind that delights in turning facts and figures into an enjoyable read.

A passion for and knowledge of social media, digital marketing and mobile platforms would be a useful but not essential.

This is an unpaid position, however, in return we will train you how to maximise digital marketing analytics. This includes things like the virality of your posts to benchmark their effectiveness in relation to SEO, website traffic and email sign-ups.

Email team@socialmedia.ie to register your interest. We’re looking forward to hearing from you.

The top responsive blogs

Having a blog is more important now than ever. It’s the stage from which you broadcast your message, whatever it may be. With more and more users going mobile, your blog could be losing you business, even before they read it.

If your blog isn’t readable on a mobile device, then mobile visitors will leave straight way, losing you potential readers, readers that could become potential sales. Why alienate part of your audience before they even get inside the door?

The solution. Go responsive! It guarantees that your blog is usable, no matter what the device.

For inspiration, we’ve compiled a list of our favourite responsive blogs, have a read and see why we like them and how you can emulate them.

tatly

 Tatly

A site where you can buy professionally designed temporary tattoos. (visit site)

What we like

  • Images are the primary focus, draw attention to what’s important.
  • Easy to navigate and browse the blog
  • Simple, unobstrusive design without a lot of excess clutter.

What we’d change

  • Make the logo smaller, if it were smaller the reader could focus more on the content
  • Turn the menu into a dropdown, it’s not the focus for blog visitors

cognitionHappy Cog

Application and website builders, they have a strong focus on collaboration and digital experiences.  (visit site)

What we like

  • Elegant design that easy on the eye
  • Simple interface that’s intuitive and easy to navigate
  • Easy to search and traverse the blog

What we’d change

  • Make the logo, search box and taglin section smaller. While important, they aren’t the focus of the blog, the content is.
  • Keep pictures visible in the blog, regardless of device, they divide up the article, making it easier to read.

tnw

The Next Web

News site with all the latest news about Internet technology, business and culture. (visit site)

What we like

  • Header takes up minimal room
  • Incredibly easy to traverse thanks to the “next” button
  • Header image clearly shown
  • Content constains minimal clutter

What we’d change

  • Not a thing, as a mobile blog it’s amazing, as a responsive blog, it’s impeccable. 

spitgotSpigot design

A web design agency with a strong focus on user interface, development and content strategy. (visit site)

What we like

  • Clean, intuitive interface that’s easy to use
  • Preview of images and text make it very easy to browse
  • Posts are clean, uncluttered and easy to read
  • Blog images resize dynamically

What we’d change

  • Too little preview text, we’d show a little more and add an ellipsis to indicate there’s more content.
  • Make the search box smaller, or least not as prominent It only appears on the main page, so this is a miner gripe.

A responsive blog needs to be simple, elegant, uncluttered, with a strong focus on the content and the brand. All of the above get this right. Any of our suggested changes are minor and these blogs should be upheld as shining examples of how to do it right. If you intend to make your blog responsive, we suggest you pay close attention to these guys.

If you’d like to know more responsive blogs, or even just responsive design, why not contact us!

Use responsive web site design and improve the customer experience

Responsive-Design-Multi-Device-Example-460x295Responsive Design, what is it?

A responsive site is a site that changes it’s shape and appearance based on the device that’s accessing it. Rather than having multiple versions of the same site, you have one version that optimises itself for the current device. For example, if you are using a tablet, the site will re-structure itself so it’s easier to use. If you open it up on your phone, there’s no need to zoom in, the site is perfectly usable straight away. This style of site development is called responsive design and it’s quickly becoming an industry standard.

Hindering-Responsive-Web-Designing

Why is this important?

More and more users are going mobile. That means that every day you have more users visiting your site on a mobile device, and if your site isn’t mobile ready, then you’re losing customers and sales. You could get a mobile specific version of your site made, but it’s expensive, it can hurt your SEO efforts and it stops your users having a consistent customer experience. Instead, if you go responsive, you actually make things easier. Now you have one version of your site that any user can browse, cutting down on maintenance costs and development time. Responsive is a quick and easy way to ensure that your content is visible on any device, maximising content visibility.

How to go responsive

Getting a responsive site is easier than ever. If you’re using WordPress you can install a theme that will give you a fully responsive site in minutes. We recommend Themeforest, they offer top quality responsive themes at a reasonable price. If you’re not using WordPress, you can get a designer to modify your existing site, making sure you’re not losing business.

If you’d like to know more about responsive, or how you can get a responsive site, why not contact us!

Social Media Advertising Options on Facebook

Welcome back for part 2 in our series on advertising your business through social media. This week I’ll be looking at Facebook and showing you why it’s such a good option for your organisation.

Facebook

Facebook Ad

Ads appear on the right-hand side of your Facebook profile and newsfeed. They take the form of ads from the specific company and require no social interaction. It’s very simple and can be used to transport the user to your organisation’s website or even your Facebook business page. This can easily be initiated from: https://www.facebook.com/advertising

When promoting your Facebook page, you’re able to select where the user wll end up when they click on your ad. To get the most Likes, sending them to your timeline is usually the best option; there they can see the summary of your organisation and easily Like your page. On the other hand, if you want to promote another part of your page, you can easily send them to another area of your page. Be careful to make sure the user knows where they are going before clicking on the ad; it might be considered annoying and unwanted otherwise. If people expect one thing in the ad, and land on a page unrelated to what they saw in the ad, they’re much less likely to remain on the page and engage with your content.

Sponsored Story

These work as  a result of someone interacting with your ad and what you are promoting. Usually they appear as “John Doe Likes your organisation”. Sponsored stories can be beneficial because they appear on all this user’s friends’ newsfeeds; bringing awareness of your brand to there conscious, that they might not have been the case otherwise. Many companies track higher clickthrough rates from this medium than other types of Facebook advertising; just goes to show the power people have on influencing others, even through social media.

Promoted Posts

Another nifty tool the wonderful people of Facebook have created is promoted posts. These allow you to promote a post that already exists on your page. The idea is raise awareness or draw attention to specific offers or announcements on your organisation’s Facebook page. You can promote any post that has already been posted to your page (you just might need to look back a bit if it’s an old one).

Please note: when you’re posting something to your page with the intention of promoting it in the future, you cannot change the copy of the ad generated. All this means is that the first line of your ad will be the promoted part; so keep it exciting and eye-catching so that it engages with your target audience. A lot of companies use this method of advertising to draw attention to some piece of corporate social responsibility work they took part in or to advertise their latest deals.

Sponsored App

If your business has an app on Facebook, you can sponsor that app to get new users or increase it’s engagement with other users. When you click on the app settings, it will offer you the option to ‘Get New Users’. Here Facebook will generate an ad for you app and you can edit it to reflect the app’s benefits, before it goes out to new users. If you select the ‘Increase App Engagement’ option, your ad will be shown to current app users to increase their engagement with the app. It’s a simple way of promoting the app aspect of your company’s Facebook page.

Event Sponsorship

Ever wanted to increase the attendance of one of your company’s social functions to the public? Event sponsorship is a very handy tool to do just that! Here Facebook creates an ad and shows it to people who are likely to attend your event. This has been proven to increase attendance rates at certain public events organised by organisations. A lot of people need to be reminded that upcoming events are there and available for them to attend. A little ad here and there can plant the seeds in their mind and chances are they’ll bring a friend!

Targeting & Optimization

I’d like to finish off by talking a little bit about targeting and optimization of ads on Facebook; I mean what’s the point in creating the message if it’s not effective and reaching the people you want it to reach, you know? So here are some targeting and optimization tips:

  1. Facebook allows you to target by location country (and sometimes city), as well as by gender. So keep this in mind when targeting a specific market for your ads.
  2. You can also target by interest! Simply pick the applicable interests to your ad and away it goes. Facebook can manage this because they track the interests people have stated they have, as well as following the pages people Like.
  3. Facebook know how many people are attached to each interest, location, or gender so you can check if your targeted area is too small and whether or not you should expand your niche.
  4. Facebook have also released Sponsored Results which allows marketers to sponsor their results in the search bar on Facebook. This means that when people search for something related to your sponsored result, your page, app, or event will appear in the search bar.

To get some help with your Facebook advertising, please contact us.

Felix McCabe (LinkedIn)

Digital & Social Media Careers – Open Agency Project

Are you interested in starting a career in Digital & Social Media Marketing but don’t have the industry experience or portfolio to clinch the next job interview? Perhaps you are an up and coming digital designer (Graphics, Web, Mobile, Social) with talent looking to get your career kicked off?

SocialMedia.ie’s new Open Agency initiative may be the missing piece of the puzzle to make you stand out from the crowd. We are giving successful applicants the opportunity to volunteer on professional standard projects for some partners and clients of SocialMedia.ie

Successful applicants will work together in small teams (2-4) and be given the opportunity to work on projects for the company on a part-time basis. This will give agents real-life examples to put on their CV/portfolio and the opportunity to work for a leading digital marketing company.

But if you help us and we will help you! Our team of Social Media and Digital Marketing professionals will provide expert training on Digital & Social Media Marketing including blogging and using Facebook, Twitter and LinkedIn etc.  You will get to meet our team and see how we work, initially in evenings and weekends.

We’d like to give you the chance to gain valuable experience in a cutting edge fast-growing Social Media environment.

To apply, contact: team@socialmedia.ie

SocialMedia.ie deliver Living Social 'social media' courses

SocialMedia.ie is continuing to train more and more people every day in the basics of social media. The recent move to offer a 3 day introductory course through the Living Social ‘deal-of-the-day’ is proving to be very successful. January and February classes are full and there are just a few places left in March. The classes take part in the Digital Hub on Wednesday evenings, the first of which kicked off last Wednesday 16/01/2013. The next course in Febraury and also in March takes place on the 6,13,20th.

These days you need to be engaged with social media programs and platforms to stay up to date with the latest news, trends and events, especially if you run a business.

The introductory course covers:

  • Setting up and managing social media accounts
  • Blogging, Tweeting, Facebook and Youtube
  • Social media strategy

If you would like to follow us on Twitter @SocialMedia_ie and comment or see what people are saying about our training by using: #socialmediahub

You can also check out our ‘WordPress Wednesday’ if you only want to improve your WordPress blogging skills, see details click here.

For all other social media information check out our website

  

 

Social Media Training: WordPress Wednesday Workshop

Overview

This course is designed to enable non-technical people to setup and manage their own website through WordPress CMS without any knowledge of programming languages.

It covers the basics of adding content including blogposts, standard webpages, menu items, text, images and video. It also covers choosing the appearance of your website using WordPress themes adding ‘widgets’, installing plugins, search engine optimisation and social media integration.

Course Content

  • The WordPress Dashboard
  • Pages and Posts
  • Using the Visual Editor
  • Creating a Blogpost
  • Creating a Webpage
  • WordPress Settings
  • The Sidebar Area
  • The Header Area
  • WordPress Themes – Changing the Appearance
  • WordPress Plugins – Adding Functionality
  • Search Engine Optimisation
  • Social Media Integration

Learning Outcomes

Participants of this course will have an overview of how to setup and manage a website using WordPress CMS.

Course Details

COurse take place in The Digital Hub on Wednesday evenings from 6.30 – 9.30pm

Participants need to bring their own laptop (Not a netbook) and have a basic knowledge of IT and the Internet.

Pricing

Normally priced at €150, Participants can now avail of a special offer price of €75 for a limited time only.

More Information & Group Bookings

Phone:+353 (01) 906 0006

Email: team@socialmedia.ie