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Building your own Mobile App – Where to Start?

Today we will look into a debate raging online that any business looking to develop a new mobile app would be interested to examine – should you use Native apps or HTML5 to create yours?   This came to our attention via a great presentation that Appcelerator.com have prepared around this topic which we have shared below too.  First of all we will give you some background on this hot topic.

Building your Mobile App – Going Native

Native apps, or apps built with the specific toolkit that each mobile platform provides (iOS, Android, Blackberry, Windows etc) are currently the runaway leader in terms of usage.  Businesses and brands to date tend to prefer “going native” for their mobile apps as they are

  • easier to monetise,
  • often offer a smoother, better user experience 
  • (For now) often give better data security

The apps you may have downloaded from the Apple Store or Google Play Store are native designed apps.  There are over 1 million apps available through these stores today.   Many businesses large and small have spotted the potential in mobile apps for improving their relationships with their customers.   By developing great apps to improve their customer’s experience and satisfaction, loyalty often follows, so its an investment many companies are making.   We expect to see more and more businesses developing useful apps in the near future.

HTML5 is the next stage of development for the internet as mobile becomes many users preferred method of browsing.  It promises to bridge the gap in experience between desktop, tablet and mobile, so lets have a look at its early reception so far…

HTML5 – Ready for showtime?

HTML5 can allow you to build an app that will work on any platform without having to develop and code a tailored version for each.  This freedom no doubt contains much potential for expanded usage in future but right now, some big hitter brands have deemed it “not ready” for the largest tasks.  Mark Zuckerburg declared it a strategic error for Facebook to attempt to build their mobile app through HTML5.  They have since reverted to using a native approach for this.  LinkedIn also reversed course and within a year, switched their own tablet and smartphone apps to native technology.  They say this isn’t a permanent divorce, but that there are not yet enough tools out there to support larger projects.

Appcelerator.com Presentation – “The Great App Debate”

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Looking to the Future

It seems that native apps will remain dominant for the moment, with HTML5 still needing to fix its ongoing teething problems before becoming the widely used alternative it hopes to be.  It is surely some food for thought for your business if you have a great idea for a mobile app in the pipeline.   We can assist you with designing and building a great mobile app for your own business, get in touch at team@socialmedia.ie to discuss this with us!

 

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