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Delicious Digital Marketing for Food Businesses.

The DigitalFood.ie Digital Marketing Programme was created specially for food businesses, micro-breweries, boutiques distilleries and coffee roasteries. We want to help you not just learn, but implement successful strategies in food & drink marketing with a strong digital flavour.

This is the perfect new platform for food marketers at established brands, SMEs and food startups to get help and advice on how to build their brand, raise awareness and drive sales.

The DigitalFood.ie Monthly Workshops are run in The Digital Hub in Dublin and during the programme we are available as you create your DigitalFood.ie Masterplan.

DigitalFood.ie Monthly Menu includes a digital audit, a digital strategy, a digital studio, social media plans, digital campaigns, digital advertising and digital sales.
At most workshops we will have a special guest speaker who will share their digital learnings and successes. We will also deliver 1-2 sessions as live & recorded webinars during summer holidays.

If you want to register for the Digital Food Marketing Programme, or just want to more information, please don’t hesitate to contact us:

Email: team@socialmedia.ie
Phone: +353 1 906 0006
Twitter: @socialmedia_ie

theSnapy

Welcome to The Snapys – The Awards for the global Instagram community

Our sister company Connector.ie is proud to announce the launch of another outstanding event called “The Snapys”.

The Snapys is a unique photo awards series powered by the global Instagram community and social media voting. Connector.ie aims to bring together the best of local photographers and connect them with the top global Instagrammers and brands. They will mash up the perfect mix of creative talent, interactive technology and good old offline parties!

The Snapy Awards will recognise the fantastic snaps from across 25 different categories such as food, travel, fashion, people, pets and some creative wildcard categories too! Winners will be selected by a panel of leading 75 Instagram Influencers as judges who will also be supported by votes from members of the public.

Connector.ie is proud to have Sony Mobile and JustEat.ie as partners and you still have a chance of placing your brand centre stage at this fantastic awards ceremony attended by over 400 leading influencers across many categories!

The Snapys Awards night in Dublin is being planned with a date to be confirmed. There will be categories for all brands and interactive fun, online and offline, to make The Snapys the coolest new awards ceremony for 2015.

The event has great PR and Marketing potential and will associate your brand with some of the best digital photographs in Ireland. Connector.ie also hopes to run events in London, Berlin, Sydney, San Francisco, Sao Paulo in 2015.

On the night, there will be live streaming of an online broadcast, a classy awards show, winners announcements of 20+ categories and an impressive live photo wall, with much more to be expected.

If you are interested in taking part as a guest or a sponsor get in touch with us or our sister company Connector.ie now! Let’s make this an unforgettable event together!

In late 2013, Connector hosted the amazing Instagallery event. With 200 attendees, over 150,000 page impressions on various social media channels, and media coverage in the Irish Times, the live photo gallery was a great success.

Contact Us – SocialMedia.ie or email us to team@connector.ie

cuma header image 03 03 15 - GM

SocialMedia.ie presentation for Irish Credit Unions!

Conor was delighted to speak again at the CUMA Conference in Athlone this week.  Here is his presentation to the Irish credit union managers.

 


CUMA Digital Audit Competition

A Digital Audit (value €750) is where our team of digital experts will examine your
– Website
– Blog
– Digital content
– Social media
– Email marketing
– Online advertising

We provide you with recommended actions to optimise your return on investment based on international best practice.
To enter email Conor on team@socialmedia.ie

Closing date – Fri 6th March @ 6pm 2015.

 

 

Social Media in Irish Farmers Magazine

Farming in the global village – SocialMedia.ie in Irish Farmers Monthly Magazine

Conor Lynch from SocialMedia.ie is delighted to be featured in Irish Farmers Monthly Magazine this month. The article where Conor talks about the opportunities on social media for farmers is below.

According to the book Future of Farming, social media can be a trigger for farmers worldwide. In the US, 76 per cent of farmers between the ages of 18 and 35 use social media to share knowledge, connect with consumers and promote their business. It is not a matter of whether social media can be of added value to the agricultural sector, but how.

Social Media Marketing offers a new and inexpensive way for farmers to get their name out there. But with so many social networks to choose from, farmers have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.

SocialMedia.ie is passionate about helping organisations, SMEs, startups, government agencies and individuals create their digital destiny.

Let’s talk and see if you would like us to be ‘Your Digital Business Partner’. We’d be delighted to talk to you!

Contact Us – SocialMedia.ie or email us at team@socialmedia.ie

Please check out our digital marketing portfolio!

Social Media and Hardware Association

SocialMedia.ie teams up with Hardware Association of Ireland for customised Digital Marketing Bootcamps

SocialMedia.ie is delighted to announce a partnership with the Hardware Association of Ireland to deliver an interesting Digital Marketing Bootcamp specifically for people working the hardware sector in April and May this year.

In this training, we incorporate case studies from the hardware sector with local and international insights from the sector and similar markets. There are two specialist streams, one for Retailers and one for Suppliers. The 12 hour programme will include practical problem solving, hands-on learning and group collaboration. We will use our ‘Consultative Training’ model with activities for learning between workshops.

The programme will include:

    • Mobile Website: you will learn some guidelines on how to optimise your Websites, Mobile Websites, Blogs, SEO, Email Marketing etc.
    • Social Networks:  you will learn some guidelines on how to do Brand Monitoring, Content Calendar, Digital PR, Free Tools etc.
    • Digital and Social Media Content:  you will get up-to-date content regarding Online Ads, Social Ads, Digital Video, Applications etc.
    • Digital Marketing Strategy and Campaigns: you will get the skills you need on Digital Strategy, Campaign Planning, eCommerce, Analytics etc.

This bespoke digital marketing training programme is part of our specialist digital services to business partners. Looks like a great opportunity, doesn’t it? But why SocialMedia.ie?

We ensure people and organisations create and implement world class social media in this vital new business battlefield. SocialMedia.ie has delivered solutions to dozens of clients across multiple industry sectors including – FMCG, financial services, technology, media, hospitality, pharmaceuticals, sports, education and many more!

Click here to learn more about the bootcamp, special deals and testimonials.

To view more of SocialMedia.ie work, please visit our portfolio.

Veterinary Surgeons and Social Media

‘Social Media for Vets’ Presentation and Digital Audit Competition

Conor Lynch from SocialMedia.ie was delighted to speak at the VICAS Winter Conference (Veterinary Ireland Companion Animal Society) which took place in the Radisson Blu Galway on the weekend.  Here is a summary of Conor’s talk and the slides from his presentation.

Social Media Marketing offers a new and inexpensive way for Vets to get their name out there amongst the community. But with so many social networks to choose from, businesses have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.

The vets present will learn the unique selling points of social networks like Facebook, Twitter, Instagram, LinkedIn, YouTube and Blogs. They will be shown how each platform can be leveraged to help acquire and retain more customers, through highly targeted social media and social ads. They will also see how they can make the most of social media, regardless of what the budget is.

Win a Digital Audit Competition

If you are an Irish Vet and want to improve your digital marketing, SocialMedia.ie are offering one winner the chance to win a Digital Audit.  We provide you with recommended actions to optimise your return on investment based on international best practice.

A Digital Audit (value €750) is where our team of digital experts will examine your:

– Website / Blog
– Digital content
– Social media
– Email marketing
– Online advertising

To enter, email Conor on team@socialmedia.ie before Fri 6th Feb 2015 @ noon. Winners announced on Friday 6th Feb.

Call +353 1 906 0006 if you’d to talk to Conor about training, digital marketing, websites or anything related to social media!  Please check out our digital marketing portfolio!

*Update 9th Feb 2015*

We are delighted to announce the winner of the SocialMedia.ie Digital Audit VICAS vets competition is Raymond O’Riordan from SPA View Vet Clinic. Congratulations Raymond!

Connector career

Digital Marketing Career Opportunities @ SocialMedia.ie

Are you looking for a new challenge and want to join one of the best digital agencies in Ireland?

Our sister brand Connector.ie is one of Ireland’s most progressive creative digital agencies specialising in connecting the digital and physical worlds. The team is based in the centre of innovation that is The Digital Hub. Connector is a leading Irish digital business agency supporting clients as they face up to digital, social & mobile challenges and opportunities.

We create ideas that turn into campaigns, campaigns that become content, content in social and digital media that generate awareness, positive sentiment, connections and great return on investment. We run training courses and other brands in our portfolio include TheSnapys.com, Futurology.ie & DigitalFood.ie.  To see more about our work with clients like Sony Mobile, click here.

We are always on the lookout for talented people to join our team in Dublin and the following are current open opportunities.  We are looking for a brilliant Digital Account Manager and a talented Digital Marketing Intern.

DIGITAL ACCOUNT MANAGER

Job Description

  • This is a full time position based in our office in The Digital Hub in Dublin, Ireland.
  • Salary negotiable based on experience.
  • Regular training provided.

Job Requirements

  • Liaise with clients on digital marketing projects.
  • Write briefs with detailed functionality specifications
  • Brief and manage creative teams, and understand all processes and platforms.
  • Responsible for the quality of service of all integrated campaigns across all channels including SEO, PPC, Facebook, LinkedIn, Twitter, etc.
  • Plan and write digital content to support the social media and online strategy, for each relevant audience and marketing channel (email, apps, website, social networks etc.)
  • Manage internal marketing, communications and team training.
  • Update online content via the content management systems (CMS), Hootsuite and email marketing platforms.
  • Use customer insight to monitor visitor engagement and optimise content in line with customer requirements.
  • Report on digital marketing campaigns, to show conversion rates and analytics on key goal conversions.
  • Social media planning and management to include blogs, LinkedIn, Twitter and Facebook.
  • Responsibilities include copywriting, keyword strategy, link building & site architecture.
  • Plan and implement customer research and using the findings to feed into the online strategy to support the business goals (growth, retention, engagement).
  • Understand client objectives and alignment of the social strategy In addition to managing social media platforms for the client and build ongoing relationships.
  • Present findings to key stakeholders to drive the social media strategy and engage key users.
  • Identify new tools, including reporting tools to measure the activity.
  • Manage company blogging to develop and influence key bloggers and “thought leaders”.
  • Implement traditional and digital PR content writing for press releases and newsletters.
  • Develop and plan social media content with key teams, write design briefs and brief designers.
  • Manage copywriting, keyword strategy, link building, site architecture.
  • Produce KPIs and insight to improve digital campaigns.
  • Increase awareness of the brand, product and services both internally and externally through outreach and social media amplification.
  • Manage aspects of the website content and help with keyword research, on-page optimisation, technical SEO and link-building best practices.
  • Create internal content, including presentations emails, brochures and internal sales collateral.
  • Own and manage the branding guidelines and check for compliance.
  • Produce training and best practice guides to manage content and relevant systems.
  • Delivering Training when necessary.

Candidate Profile

  • The ideal candidate will have 1-2 years relevant experience.
  • Business, communications or digital qualification – Degree or higher.
  • Native English speaker.
  • Excellent project management skills.
  • Creative with passion for marketing across all platforms ie.website, video, photography and digital media.
  • Confident in engaging with clients and making presentations.
  • Pro-active to keep up to date with the company’s products, services and marketing campaigns.
  • Willing to share knowledge and expertise, and guide other colleagues.
  • Results focused with excellent project management skills.
  • Able to multi-task and stay calm under pressure.
  • Accuracy with attention to detail – excellent at proofreading.
  • Not frightened to debate content – be customer’s voice!
  • Keep up to date with all branding processes and guidelines.

Desirable Technical Experience

  • Up to date with asset management and best practice.
  • Understand regulatory requirements which impact content management for the website and external communications. i.e. eCommerce legislation, Data Protection etc.
  • Experience of YouTube videos and customer engagement content.
  • Experience in using CMS system and uploading data and basic HTML coding
  • Some experience in design packages i.e. Adobe Photoshop, Adobe Fireworks
  • Ability to use analytics to help with content management.
  • Good knowledge of email, PPC, SEO & Social Media.

DIGITAL MARKETING INTERN

We are looking for a full-time or part-time Digital Marketing Ninja to join the team immediately. This mission would suit a fanatic in the arts of digital and social media marketing. By joining our elite team you will gain industry experience with one of Ireland’s top digital specialists who offer a range of Digital, Social & Mobile services.

The Job

After your initiation to our brotherhood of ninja, you will work on internal projects and client work in the area of digital, social and mobile marketing. You will gain invaluable experience with website content management, blogging, community management, digital video, email marketing, Facebook, Twitter, LinkedIn, mobile media and much more! The student shall soon become the master…

The Ideal Candidate

Ideally you will already have the following:

  • Degree in business, communications or technology;
  • Some experience in digital marketing and social media;
  • Good Presentation Skills;
  • Excellent writing and editing skills in English;
  • A strong knowledge of Digital Marketing Metrics and Analysis is a plus;
  • Martial arts skills not required (for now…)

The Offer

This is an unpaid full time / part time junior position with considerable training but expenses will be covered. We are looking at a 8 to 12 weeks trial period before we promote the person to a full time salaried position. Commission on sales is available immediately if you can help us win new business.  People eligible for JobBridge can apply through this program and should the candidate prove successful after the the 2-3 month period a full time salaried position will be offered.

To apply , contact us on team@socialmedia.ie with your CV and details of your availability with Digital Marketing Internship or Digital Account Manager in the subject line.

If you are passionate about social media, online video, and everything in between you may be the one we are looking for!

Social Media Trends

5 Social Media Game Changers You Can’t Afford to Miss in 2015

It is clear that old digital strategies and individual channels are being overhauled due to the need to create a common brand experience across the digital environment. Customers expect to access information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are, they will need to evaluate what’s next and where to focus.

Considering one quarter of the world’s population use social media, it’s in the interest of brands to take the changes into account. There are several social media game changers to look ahead in 2015 that relate to running a business. Dig in, learn and enjoy:

1- “Buy” button finally comes to social media

This year, people will finally be able to purchase products seen in their Twitter and Facebook feed without ever leaving those networks.
This is a handy way for the user to purchase new products, but especially a very big opportunity for the seller to get more conversions. Imagine promoting your short-term deals in Twitter and Facebook having the best call to action: a “buy button”! There will be no distraction between your marketing and sales efforts. This tool could be particularly effective for time-sensitive offers, to entice consumers to act quickly and seal the deal.

Twitter Buy Button

An example of the Twitter “buy” button from the company’s website. Twitter

2- Mobile apps as a priority

More than any other channel, mobile allows brands to generate attractive micro moments at different stages of the purchase process, either through push notifications or in-app product recommendations.

Considering the evolution in geo-targeting and geo-fencing, brands are advised to put mobile apps as a priority in their marketing plan, providing their audience with timely contextual messages on a one-to-one basis. A significant 65% of social network activity comes from mobile devices and major social networks are constantly improving their mobile presence. 2015 will certainly witness optimised social media networks becoming increasingly geo-targeted (allowing advertisers to showcase relevant ads based on location), with related real-time content, indispensable in every online marketing plan.

Mobile App

3- Smart devices will be more social

Everything from home appliances like bathroom scales and refrigerators to wearables like fitness bracelets and smart watches are now collecting data and transferring it easily to the web. Also, many of them are pushing notifications to social networks like Facebook, a trend that will continue in 2015.

The challenge this year is how to improve the social intelligence of these devices. This will probably start with tapping into users’ exclusive network of friends and followers in smart ways. By tracking users’ interactions with their contacts, then responding subsequently, smart devices will become even advanced in 2015.

Sony Smart Watch

Sony Smart Watch: a mini version of a smartphone

4- Private messaging reveals big potential

Private messaging has been around for some time, but brands are still not fully embracing its potential for customer interaction. The most interesting aspect of messaging apps lies in the diversity of content forms and media companies, for instance, are starting to use the likes of Snapchat and WhatsApp for live media coverage. A good example is Durex’s activity on WeChat allowing users to ask confidential questions about taboo subjects in China.

Durex and WeChat

Private messaging is crucial in many people’s lives. In 2015, more brands will focus on this strategy, including it on their social media marketing plan, starting with sharing icons and slowly moving to elaborated campaigning.

5- The rise of snackable content

2014 saw the rise of a number of shared pictures and videos also known as “snackable content”, especially between younger audiences. According to the latest comScore report, Instagram is the second most used social network for people between 18 and 34 years, with 43.1%, while Snapchat comes in third with 32.9%.

ComscoreThat’s because more and more this audience wants to consume, produce and publish information quickly, just with a simple click.

Lately, Instagram has added in-feed advertising to their videos. The ads can target users based on age, gender and country. This is a great way for marketers to get their message in front of their target audience. For Disney’s “Big Hero 6,” for example, the film’s animated characters are posting selfies of themselves, fitting in with what normally appears on Instagram.

So, brands should bet on concise content, like photos published in Instagram or Pinterest, or even short videos, such as Vines, that communicate efficiently and boost the audience.

Looking closely to changes in all social networks, it is clear that a new approach should be studied by the companies who use them as a sales channel. Now it’s time to listen to the needs of the consumer and social networks are the best tools for it!

Which trends do you see dominating 2015? Leave us a comment or tweet us @socialmedia_ie – We would appreciate hearing about your expectations!

Written by Juliana Pereira

Bio: Juliana Pereira, a Brazilian living in Dublin. A Public Relations and Marketing Specialist. She is very passionate about social media, technology and innovation.

Find Juliana on Twitter @juliana_rp

Nudels by Roisin

Roisin Hogan Shows How Social Media is Perfect for Personal Branding

SocialMedia.ie is delighted to be working with Roisin Hogan as a new client this year.  Roisin is definitely one to watch – she is the recent “The Apprentice” UK Semi-Finalist, a Public Speaker and up and coming Dublin business woman.

We have just created a brand new website for her, showcasing her profile, experience and the new product she is about to launch: “Nudels by Roisin”! SocialMedia.ie stepped up to the plate (pardon the pun!) and designed a new website for her that effectively showcases her excellent business profile and up and her coming product launch. We have also been helping her with getting her social media set up which is the perfect way to build up a personal brand.

“Nudels by Roisin” is a chilled ready meal range that uses an innovative ingredient to eliminate stodgy carbohydrates and their associated high calories at mealtime, yet maintain all the satisfying elements of yummy, indulgent comfort foods.

All of the products are produced in partnership with Nature’s Best. The product is about to be launched soon, so, as it was said in the Nature’s best blog: “even if your New Year’s Resolutions to eat healthier are beginning to wane, “Nudels by Roisin” will help you get straight back on that bandwagon.” If you care about your health, this is the right choice!

Click here to visit the website we built for Roisin Hogan whom you can see on The Late Late Show tonight.  Don’t miss it as she is an inspirational Irish businesswoman!

To view more of SocialMedia.ie and Connector´s work, please visit our portfolio.

Veterinary Surgeons and Social Media

Irish Vets to Get a Social Media Injection at Annual Conference

As you may know, our intrepid online and offline explorer Conor is always out and about speaking at events across Ireland, from Bandon to Belfast, to help people and organisations create and implement world class marketing strategies with a focus on digital, social and mobile.

Coming soon, Conor Lynch from SocialMedia.ie is delighted to speak at the VICAS Winter Conference (Veterinary Ireland Companion Animal Society) which will take place in the Radisson Blu Galway from the 30 January to the 1st February 2015. With exciting lectures on Business, Ethics, Social Media & Orthopaedics, the conference will be a great opportunity for education, networking and fun.

Social Media Marketing offers a new and inexpensive way for Vets to get their name out there amongst the community. But with so many social networks to choose from, businesses have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.The vets present will learn the unique selling points of social networks like Facebook, Twitter, Instagram, LinkedIn, YouTube and Blogs. They will be shown how each platform can be leveraged to help acquire and retain more customers, through highly targeted social media and social ads. They will also see how they can make the most of social media, regardless of what the budget is.

Watch out soon for Conor’s presentation which we will share here in our blog.

Click here and have a look at some Conferences and Workshops clients. Please get in touch to discuss your Continuous Professional Development (CPD) requirements or call us on +353 1 906 0006.