Connector career

Digital Marketing Career Opportunities @ SocialMedia.ie

Are you looking for a new challenge and want to join one of the best digital agencies in Ireland?

Our sister brand Connector.ie is one of Ireland’s most progressive creative digital agencies specialising in connecting the digital and physical worlds. The team is based in the centre of innovation that is The Digital Hub. Connector is a leading Irish digital business agency supporting clients as they face up to digital, social & mobile challenges and opportunities.

We create ideas that turn into campaigns, campaigns that become content, content in social and digital media that generate awareness, positive sentiment, connections and great return on investment. We run training courses and other brands in our portfolio include TheSnapys.com, Futurology.ie & DigitalFood.ie.  To see more about our work with clients like Sony Mobile, click here.

We are always on the lookout for talented people to join our team in Dublin and the following are current open opportunities.  We are looking for a brilliant Digital Account Manager and a talented Digital Marketing Intern.

DIGITAL ACCOUNT MANAGER

Job Description

  • This is a full time position based in our office in The Digital Hub in Dublin, Ireland.
  • Salary negotiable based on experience.
  • Regular training provided.

Job Requirements

  • Liaise with clients on digital marketing projects.
  • Write briefs with detailed functionality specifications
  • Brief and manage creative teams, and understand all processes and platforms.
  • Responsible for the quality of service of all integrated campaigns across all channels including SEO, PPC, Facebook, LinkedIn, Twitter, etc.
  • Plan and write digital content to support the social media and online strategy, for each relevant audience and marketing channel (email, apps, website, social networks etc.)
  • Manage internal marketing, communications and team training.
  • Update online content via the content management systems (CMS), Hootsuite and email marketing platforms.
  • Use customer insight to monitor visitor engagement and optimise content in line with customer requirements.
  • Report on digital marketing campaigns, to show conversion rates and analytics on key goal conversions.
  • Social media planning and management to include blogs, LinkedIn, Twitter and Facebook.
  • Responsibilities include copywriting, keyword strategy, link building & site architecture.
  • Plan and implement customer research and using the findings to feed into the online strategy to support the business goals (growth, retention, engagement).
  • Understand client objectives and alignment of the social strategy In addition to managing social media platforms for the client and build ongoing relationships.
  • Present findings to key stakeholders to drive the social media strategy and engage key users.
  • Identify new tools, including reporting tools to measure the activity.
  • Manage company blogging to develop and influence key bloggers and “thought leaders”.
  • Implement traditional and digital PR content writing for press releases and newsletters.
  • Develop and plan social media content with key teams, write design briefs and brief designers.
  • Manage copywriting, keyword strategy, link building, site architecture.
  • Produce KPIs and insight to improve digital campaigns.
  • Increase awareness of the brand, product and services both internally and externally through outreach and social media amplification.
  • Manage aspects of the website content and help with keyword research, on-page optimisation, technical SEO and link-building best practices.
  • Create internal content, including presentations emails, brochures and internal sales collateral.
  • Own and manage the branding guidelines and check for compliance.
  • Produce training and best practice guides to manage content and relevant systems.
  • Delivering Training when necessary.

Candidate Profile

  • The ideal candidate will have 1-2 years relevant experience.
  • Business, communications or digital qualification – Degree or higher.
  • Native English speaker.
  • Excellent project management skills.
  • Creative with passion for marketing across all platforms ie.website, video, photography and digital media.
  • Confident in engaging with clients and making presentations.
  • Pro-active to keep up to date with the company’s products, services and marketing campaigns.
  • Willing to share knowledge and expertise, and guide other colleagues.
  • Results focused with excellent project management skills.
  • Able to multi-task and stay calm under pressure.
  • Accuracy with attention to detail – excellent at proofreading.
  • Not frightened to debate content – be customer’s voice!
  • Keep up to date with all branding processes and guidelines.

Desirable Technical Experience

  • Up to date with asset management and best practice.
  • Understand regulatory requirements which impact content management for the website and external communications. i.e. eCommerce legislation, Data Protection etc.
  • Experience of YouTube videos and customer engagement content.
  • Experience in using CMS system and uploading data and basic HTML coding
  • Some experience in design packages i.e. Adobe Photoshop, Adobe Fireworks
  • Ability to use analytics to help with content management.
  • Good knowledge of email, PPC, SEO & Social Media.

DIGITAL MARKETING INTERN

We are looking for a full-time or part-time Digital Marketing Ninja to join the team immediately. This mission would suit a fanatic in the arts of digital and social media marketing. By joining our elite team you will gain industry experience with one of Ireland’s top digital specialists who offer a range of Digital, Social & Mobile services.

The Job

After your initiation to our brotherhood of ninja, you will work on internal projects and client work in the area of digital, social and mobile marketing. You will gain invaluable experience with website content management, blogging, community management, digital video, email marketing, Facebook, Twitter, LinkedIn, mobile media and much more! The student shall soon become the master…

The Ideal Candidate

Ideally you will already have the following:

  • Degree in business, communications or technology;
  • Some experience in digital marketing and social media;
  • Good Presentation Skills;
  • Excellent writing and editing skills in English;
  • A strong knowledge of Digital Marketing Metrics and Analysis is a plus;
  • Martial arts skills not required (for now…)

The Offer

This is an unpaid full time / part time junior position with considerable training but expenses will be covered. We are looking at a 8 to 12 weeks trial period before we promote the person to a full time salaried position. Commission on sales is available immediately if you can help us win new business.  People eligible for JobBridge can apply through this program and should the candidate prove successful after the the 2-3 month period a full time salaried position will be offered.

To apply , contact us on team@socialmedia.ie with your CV and details of your availability with Digital Marketing Internship or Digital Account Manager in the subject line.

If you are passionate about social media, online video, and everything in between you may be the one we are looking for!

Social Media Trends

5 Social Media Game Changers You Can’t Afford to Miss in 2015

It is clear that old digital strategies and individual channels are being overhauled due to the need to create a common brand experience across the digital environment. Customers expect to access information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are, they will need to evaluate what’s next and where to focus.

Considering one quarter of the world’s population use social media, it’s in the interest of brands to take the changes into account. There are several social media game changers to look ahead in 2015 that relate to running a business. Dig in, learn and enjoy:

1- “Buy” button finally comes to social media

This year, people will finally be able to purchase products seen in their Twitter and Facebook feed without ever leaving those networks.
This is a handy way for the user to purchase new products, but especially a very big opportunity for the seller to get more conversions. Imagine promoting your short-term deals in Twitter and Facebook having the best call to action: a “buy button”! There will be no distraction between your marketing and sales efforts. This tool could be particularly effective for time-sensitive offers, to entice consumers to act quickly and seal the deal.

Twitter Buy Button

An example of the Twitter “buy” button from the company’s website. Twitter

2- Mobile apps as a priority

More than any other channel, mobile allows brands to generate attractive micro moments at different stages of the purchase process, either through push notifications or in-app product recommendations.

Considering the evolution in geo-targeting and geo-fencing, brands are advised to put mobile apps as a priority in their marketing plan, providing their audience with timely contextual messages on a one-to-one basis. A significant 65% of social network activity comes from mobile devices and major social networks are constantly improving their mobile presence. 2015 will certainly witness optimised social media networks becoming increasingly geo-targeted (allowing advertisers to showcase relevant ads based on location), with related real-time content, indispensable in every online marketing plan.

Mobile App

3- Smart devices will be more social

Everything from home appliances like bathroom scales and refrigerators to wearables like fitness bracelets and smart watches are now collecting data and transferring it easily to the web. Also, many of them are pushing notifications to social networks like Facebook, a trend that will continue in 2015.

The challenge this year is how to improve the social intelligence of these devices. This will probably start with tapping into users’ exclusive network of friends and followers in smart ways. By tracking users’ interactions with their contacts, then responding subsequently, smart devices will become even advanced in 2015.

Sony Smart Watch

Sony Smart Watch: a mini version of a smartphone

4- Private messaging reveals big potential

Private messaging has been around for some time, but brands are still not fully embracing its potential for customer interaction. The most interesting aspect of messaging apps lies in the diversity of content forms and media companies, for instance, are starting to use the likes of Snapchat and WhatsApp for live media coverage. A good example is Durex’s activity on WeChat allowing users to ask confidential questions about taboo subjects in China.

Durex and WeChat

Private messaging is crucial in many people’s lives. In 2015, more brands will focus on this strategy, including it on their social media marketing plan, starting with sharing icons and slowly moving to elaborated campaigning.

5- The rise of snackable content

2014 saw the rise of a number of shared pictures and videos also known as “snackable content”, especially between younger audiences. According to the latest comScore report, Instagram is the second most used social network for people between 18 and 34 years, with 43.1%, while Snapchat comes in third with 32.9%.

ComscoreThat’s because more and more this audience wants to consume, produce and publish information quickly, just with a simple click.

Lately, Instagram has added in-feed advertising to their videos. The ads can target users based on age, gender and country. This is a great way for marketers to get their message in front of their target audience. For Disney’s “Big Hero 6,” for example, the film’s animated characters are posting selfies of themselves, fitting in with what normally appears on Instagram.

So, brands should bet on concise content, like photos published in Instagram or Pinterest, or even short videos, such as Vines, that communicate efficiently and boost the audience.

Looking closely to changes in all social networks, it is clear that a new approach should be studied by the companies who use them as a sales channel. Now it’s time to listen to the needs of the consumer and social networks are the best tools for it!

Which trends do you see dominating 2015? Leave us a comment or tweet us @socialmedia_ie – We would appreciate hearing about your expectations!

Written by Juliana Pereira

Bio: Juliana Pereira, a Brazilian living in Dublin. A Public Relations and Marketing Specialist. She is very passionate about social media, technology and innovation.

Find Juliana on Twitter @juliana_rp

Nudels by Roisin

Roisin Hogan Shows How Social Media is Perfect for Personal Branding

SocialMedia.ie is delighted to be working with Roisin Hogan as a new client this year.  Roisin is definitely one to watch – she is the recent “The Apprentice” UK Semi-Finalist, a Public Speaker and up and coming Dublin business woman.

We have just created a brand new website for her, showcasing her profile, experience and the new product she is about to launch: “Nudels by Roisin”! SocialMedia.ie stepped up to the plate (pardon the pun!) and designed a new website for her that effectively showcases her excellent business profile and up and her coming product launch. We have also been helping her with getting her social media set up which is the perfect way to build up a personal brand.

“Nudels by Roisin” is a chilled ready meal range that uses an innovative ingredient to eliminate stodgy carbohydrates and their associated high calories at mealtime, yet maintain all the satisfying elements of yummy, indulgent comfort foods.

All of the products are produced in partnership with Nature’s Best. The product is about to be launched soon, so, as it was said in the Nature’s best blog: “even if your New Year’s Resolutions to eat healthier are beginning to wane, “Nudels by Roisin” will help you get straight back on that bandwagon.” If you care about your health, this is the right choice!

Click here to visit the website we built for Roisin Hogan whom you can see on The Late Late Show tonight.  Don’t miss it as she is an inspirational Irish businesswoman!

To view more of SocialMedia.ie and Connector´s work, please visit our portfolio.

Veterinary Surgeons and Social Media

Irish Vets to Get a Social Media Injection at Annual Conference

As you may know, our intrepid online and offline explorer Conor is always out and about speaking at events across Ireland, from Bandon to Belfast, to help people and organisations create and implement world class marketing strategies with a focus on digital, social and mobile.

Coming soon, Conor Lynch from SocialMedia.ie is delighted to speak at the VICAS Winter Conference (Veterinary Ireland Companion Animal Society) which will take place in the Radisson Blu Galway from the 30 January to the 1st February 2015. With exciting lectures on Business, Ethics, Social Media & Orthopaedics, the conference will be a great opportunity for education, networking and fun.

Social Media Marketing offers a new and inexpensive way for Vets to get their name out there amongst the community. But with so many social networks to choose from, businesses have to make sure they are using the right platforms in the right way. They need to know how, and where, best to reach and engage their audience, in the most cost-effective way possible.The vets present will learn the unique selling points of social networks like Facebook, Twitter, Instagram, LinkedIn, YouTube and Blogs. They will be shown how each platform can be leveraged to help acquire and retain more customers, through highly targeted social media and social ads. They will also see how they can make the most of social media, regardless of what the budget is.

Watch out soon for Conor’s presentation which we will share here in our blog.

Click here and have a look at some Conferences and Workshops clients. Please get in touch to discuss your Continuous Professional Development (CPD) requirements or call us on +353 1 906 0006.

Instagram Success

Key Metrics to Use to Measure Your Success on Instagram

Instagram is growing, changing and dramatically improving its relevancy. Brands are finding successful ways to grow their audience on a platform which continues to offer new and exciting results for marketers. Instagram offers the potential of 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. With Facebook organic reach dropping, and Twitter participation still in its infancy, it’s a great time to think about not only how to use Instagram but how to measure its success.

So how do you measure success on Instagram?

Followers are an obvious determinant of success for your brand. These are people who have opted into your branded content and want to hear from you. With your Facebook feed you can see friends’ likes, what photos they are tagged in and who they follow. This is not possible in Instagram. You must work harder for followers and once you have them you need to entertain and excite them!

Just as with Facebook, the amount of users who engage with you and who Like and Comment on your posts show how active your audience is and, more importantly, how attractive your content is.

Set yourself Engagement per post targets. Look at how many users you have and set achievable targets to reach with follower likes and comments.

Engagement per post is the number of likes and comments combined, while engagement as a % of followers can give an idea of how much of your audience are actively involved with your brand.

Total Engagement is the sum of likes and comments over a period of time. It helps to determine how effective a strategy is over pre-determined dates and can help you to schedule posts for maximum benefit.

Why are these important?

Dublin Airport Instagram

Compare the two Dublin Airport Instagram posts. The airplane photo has 331 likes with 14 comments in comparison to their artistic photo with 169 likes with 3 comments. If over time there is consistent reach with similar messaging, they can easily see which posts are most engaging with their audience (in this case plane imagery over contemporary shots).

You wouldn’t place a newspaper ad without knowing the readership, and you wouldn’t update your site content without looking at the analytics. Use the same rationale for Instagram, know why you’re posting, who you’re targeting and set indications for success and failure.

Can you answer these questions with your Instagram strategy?

  • What category of posts has the highest user engagement?
  • Which times of the year/month/day are users most active?
  • What % of my followers is engaged and who are they?

If you can answer these, then you can plan your future strategy around what you know works, engaging with your most active users to give broad reach for your campaigns.

Written by: Adam Baker

Bio: Adam is a Digital Marketing student in Smurfit and loves brands with the courage do things differently.

Find Adam on Twitter @adambak3r and Linkedin

Merry xmas SocialMedia.ie

Merry Christmas and a Happy New Year From SocialMedia.ie

We would like to thank you and all our clients for giving us the opportunity to delight you with our digital marketing campaigns. This year we have accomplished so much and all it was because of you!

Our latest project is a half day Instagram Masterclass – if you book before Friday, 26th December, you will receive a Christmas Special Price. Remember that there are limited places and bookings are filling up fast!

Book your Instagram Masterclass now!

Merry Christmas and a Happy New Year from Conor and SocialMedia.ie team.

Conor Lynch From Connector in a 2014 Overview Video

Conor Lynch, founder and CEO of Connector, talks about the company history and also the main projects developed in 2014 in this Overview Video, produced by The Digital Hub.

Founded in 2009, Connector is a leading Irish digital business agency supporting clients as they face up to digital, social and mobile challenges and opportunities. The team create ideas for campaigns and these campaigns are then crafted to include unique and engaging content. It is this content in social and digital media that generates awareness, positive sentiment, connections and great return on investment (ROI).

With sister brands like connector360, SocialMedia.ie and BOSS Metrics, the company offers a wide range of specialist services for those who want to manage digital in-house or to outsource to a trusted partner. Connector have worked with local and global brands such as Sony Mobile, Allianz Insurance, UCD, Digital Marketing Institute, Whelans and Aware.ie.

Sony Mobile 

Our goal with Sony Mobile was to help increase their brand awareness and customer engagement as well as building their community.  We set out to drive more likes and followers to their Facebook and Twitter channels and we achieved this through influencer engagement, creative campaigns, digital PR, social ads, content creation and promotions.  We also extended their social media presence into new channels like Instagram and Snapchat.

One of the main campaigns took place on St Patrick’s Day with the ‘Selfie Studio’. In this campaign, we took photos of the festivities and had people pose for photos with our giant Xperia Instagram frame and lots of Paddy’s Day props. Our activity helped Sony Mobile launch their Instagram account and reach 1,500 new Instagram followers by the time the campaign ended.

Aware.ie

We have created a video campaign for Aware.ie using the theme “bringing colour to the darkness” and featuring street art. Using social media and online advertising, within just two weeks of the campaign we attracted more than 100,000 views on the video and additional online donations for Aware.

Latest Projects

Connector has been working on projects such as the Connector MatchMaker app. This app helps large enterprises to identify and “match” with startups of their sector and encourages innovation. Another project is Futurology.ie, which is a service to help clients future proof their business with a look at emerging technologies and the Internet of Things.

SocialMedia.ie are now offering a half day Instagram Masterclass that will teach you how to effectively adopt and leverage Instagram to increase your social media engagement. We will also show you how to effectively integrate Instagram into other social networks like Facebook and Twitter.

Book your Instagram Masterclass now!

If you book before Friday, 26th December, you will receive a Christmas Special Price. Remember that there are limited places and bookings are filling up fast!

Instagram - King of Engagement

Facebook is Dead! Long Live Instagram!

The Demise Of Facebook

At one time, long ago, businesses were able to enjoy an average reach of 16% on their Facebook pages. It was a time when businesses could organically promote themselves by creating entertaining content and using fan-engaging apps. And not only did Facebook allow businesses to do this, but it also rewarded them for interacting with and providing value to their followers.

However, this might as well be a thing of legend, as businesses can no longer see these possibilities. Most are lucky to see a reach of 1% today, a peak that analysts like Social@Ogilvy say will soon dwindle to zero. With the Facebook ship all but sunk, businesses are now on the lookout for a platform where they can actually be seen and heard.

Facebook is dead

Instagram: The New King Of Engagement

Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks. Their study showed that one platform stood high above the rest: Instagram.

The image sharing network boasted a per-follower engagement rate of 4.21%, 58 times more engagement than Facebook, and a whopping 120 times more than Twitter. But if we look at the user statistics, this should come as no surprise.

Every day, 55 million photos are uploaded, 86.4 million comments are posted, and 691.2 million users like various photos in their feeds on Instagram. The network has a 41% daily user rate, second only to Facebook (71%), and its popularity continues to grow. In Ireland alone we can see that the number of Social Network Account Owners with Instagram has risen steadily from 15% in November 2013, to 18% in August 2014.

Instagram - King of Engagement

Instagram Masterclass

SocialMedia.ie are now offering a half day Instagram Masterclass that will teach you how to effectively adopt and leverage Instagram to increase your social media engagement. We will also show you how to effectively integrate Instagram with other social networks like Facebook and Twitter.

Instagram’s community has grown to over 200 million monthly active users over 75% of leading brands are already present on the platform. With so many conversations taking place on Instagram every day, many brands are now getting involved and adopting Instagram to create meaningful interactions with online communities.

Instagram Masterclass

Case Studies

We have been using Instagram in many different and innovative ways to help brands and companies reach a greater audience. Here are some examples:

St Patrick’s Day Campaign: We took to the streets on St Patrick’s Day with the ‘Selfie Studio’, taking photos of the festivities and getting people to pose for photos with our giant Xperia Instagram frame and lots of Paddy’s Day props. Our activity helped Sony Mobile launch their Instagram account and end up with 1,500 Instagram followers after the campaign ended.

Taste of Dublin 2014: Sony Mobile wanted to activate their sponsorship so we developed a foodie strategy and created SonyFood.ie. This was supported by the Sony Gigapixel Campaign which featured a giant image made up of thousands of fan photos taken at the food festival, all tagged in Facebook & Instagram applications which had a viral impact. We generated 50,000+ website visits and more than 7,000 new Facebook likes in 4 weeks.

St Patrick's Day

St. Patrick´s Day Campaign – Selfie Studio

Book your Instagram Masterclass now!

If you book before  Friday 26th December you will receive a Christmas Special Price. Remember that there are limited places and they are booking fast!

Instagram for Charity

Top Instagram Tools Used by the Charity Sector

Over recent times, charities have been increasing their use of Instagram. Probably not surprising, given the platform’s 200 million regular users and its user-friendly interface for mobile devices. Yet, the uptake by not-for-profits has been relatively slow until recently, meaning that competition in this sphere is still lower than with Facebook and Twitter. This could mean more opportunities to harness Instagram so your charity’s message is heard.

Instagram is a photo-sharing social media platform – it lets you post images and share them with your followers. But it does more than just that; it allows followers to ‘like’ your images, to share them further, and to bring people who like your stuff onto your profile page where they can connect directly with you.

Instagram really excels at how it lets you tell a story. And for charities and NGOs, storytelling is key – it draws supporters to your cause, and increases awareness of why your issue matters so much. Real stories bring emotion, and understanding, and support; bridging the gap between people in need and people who can help.

So where to start in your visual storytelling endeavour? There are three key tools in Instagram that can improve your connection with potential and current supporters. Use these, and you’ll be taking a good step towards improving your reach:

  1.     Using good hashtags

Hashtags

It’s important to tag your photos with suitable hashtags so that people can find your images. Some broad hashtags for charities include #nonprofit, #CharityTuesday or #fundraising. Often, you may want to tap into particular trending topics and target a smaller group of people, like the #icebucketchallenge or #nomakeupselfie tags. Even better, why not try to mix it up by creating a hashtag around your own campaign? UNICEF USA have done this really well – their hashtag, #my5thBDay, is for Instagram users to post pictures of themselves at five years old. The campaign, highlighting child death rates in poorer countries, not only gives Instagram users a reason to have some fun with old school pictures, but has used its custom hashtag really well to build interest and momentum for their cause.

  1.     Free photo-editing tools

Photo editing

 

Hiring professional photographers and spending hours on Photoshop is just not an option for many smaller charities. Enter Instagram’s photo filters. These filters allow you to change the colour and lighting for an image, creating mood and more interest. Basically this means any Jo(anne) Soap can take a half-decent photo with a smartphone and then touch up the photo for a more polished look. Twenty minutes and you’re done! And for free! Where do I sign up?

  1.     15-second videos

Video_Instagram

Instagram understands the power of video, especially short ones. As well as sharing photos, the app allows you to upload videos of 15 seconds maximum for your supporters – regardless of the size, clout, or budget of your organisation. Without any long video features to compete with, you’ve got more chance of getting your message heard – most Instagram users are less selective with 15 seconds of their time rather than the minutes of commitment needed on YouTube. Couple that with the smaller number of charities using the platform at the moment and you have clear opportunities to get your message heard.

If you’re looking to increase your storytelling reach for your charity’s cause and can’t decide on which visual platform to go with, Instagram is a straightforward and user-friendly place to dive in.

Has your charity had any experience using Instagram yet? We’d love to hear about it! Let us know in the comments section.

 

Written by: Áine Rickard