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New Content Marketing Masterclass

SocialMedia.ie is your hub for all things related to content marketing education and training. Our workshop will cover content marketing methods and promotions to create engaging content, recommended tools, content marketing examples and case studies.

The session will cover:

  • What “exactly is Content Marketing?
  • Understanding the different types of Content Marketing and identifying which types are best for your business/client
  • 5 Future Content Marketing Trends happening right now. (Including how big Social Media networks such as LinkedIn and Facebook have become powerful publishing platforms)
  • What companies are leading the way when it comes to Content Marketing.
  • How to develop a Content Marketing Strategy. (Including – creating an effective Content Calendar)
  • The need for speed – Tips and trick on how to produce quality content fast
  • How to measure the success of your Content Marketing efforts

Book your seat today!
https://www.eventbrite.com/e/content-marketing-workshop-tickets-21879502180

If you have any questions about the workshops or you prefer to do a customised session based on your own unique requirements, please email team@socialmedia.ie or call +353 1 906 0006

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New Social Media Masterclass

SocialMedia.ie is delighted to announce our next workshop to be run in our spanking new offices in Temple Bar in the heart of Dublin.

We are also chuffed that Greg Fry is now the Training Manager and we will be offering more training opportunities and workshops in 2016.

The workshop is designed to bring busy marketers up to date with the latest developments and trends in the Social Media World.

The session will cover include:

  • Using video and live streaming effectively as part of your Social Media Marketing mix.
  •  Instagram for business – how to use it effectively
  • How to use Slideshare.net to generate awareness and business opportunities
  • How Facebook and LinkedIn are becoming very powerful publishing platforms
  • Snapchat – should businesses be using it and if so…how
  • Using Emojis and GIFs in your Social Media updates
  •  Social Advertising – how to be more targeted with your advertising in 2016 and get better ROI
  • 5 essential Social Media tools every marketing professional should be using in 2016
  • Where do we go from here? What Future Trends to look out for!

The workshop will take place on Wednesday, 30th March from 6:00pm – 9:00pm at Connector, 18 Eustace Street, Temple Bar, Dublin 2. Places are limited so please book to avoid disappointment.

Book your seat today!
http://www.eventbrite.com/e/whats-new-in-social-media-tickets-21878700783?aff=erellivmlt

Social Media and Religion – A match made in heaven?

Here is a presentation Conor made at the Association of Bursars of Religious Institutes (Ireland) conference this week.

In this presentation SocialMedia.ie will look at case studies of how religious institutions are using social media to communicate.

Modern communication must use social media to reach audiences where they are congregrated online.  This is especially true for younger audiences.  Billions of people worldwide can be reached online in social networks and platforms like Blogs, Facebook, Twitter, Instagram, YouTube, LinkedIn.

 

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7 most popular teenager Instagram accounts

I did some research on the users of Instagram and there are approximately 200 million users that are sharing their photos with the World. I wanted to know which accounts these 200 million people follow and I came to the surprising result, that 41% of Instagram accounts are created by users under 25 years. That’s why I wanted to find out what the most popular teenage Instagram accounts are.

#1 Kendall Jenner

Is it because of her role on E’s famous TV show ‘Keeping Up With The Kardashians’ that she has so many followers? Or is it the fact that she also happens to be a supermodel? We don’t know but with 36.7m followers on Instagram, Kendall Jenner is easily first on our list.

Kendall made Instagram history when her picture received 2.6m likes, the highest amount of likes so far.

kendall jenner photo

Source: Instagram @kendalljenner

#2 Kylie Jenner

Coming in close to Kendall, her sister Kylie Jenner has 36.5m Instagram followers. Kylie also made her debut on ‘Keeping Up With The Kardashians’.

Kylie often posts pictures with celebrities such as Tyga and Pia Mia, possibly where some followers stream from. She and Kendall have a fashion brand with a well-known store called ‘Pacsun’ which they advertise on Instagram.

Source: Instagram @kyliejenner

Source: Instagram @kyliejenner

#3 Zendaya Coleman

With 11.9m Instagram followers, Zendaya Coleman is the third most popular teenage Instagram account. Zendaya has previously starred on Disney Channel’s ‘Shake It Up’. Zendaya recently released her new song‘Keep It Undercover’ in August.

Her feed mainly consists of pictures from her daily life, giving fans an insight into her busy world.

Source: Instagram @zendaya

Source: Instagram @zendaya

#4 Nash Grier

Nash is famous for his Vine Account, which has 12.1 million followers.

Almost as successful as his Vines Account is his Instagram account with 8.1m followers. He posts pictures with his famous friends such as  ‘Jack and Jack’, an upcoming duet who also gained publicity from Vine.

Source: Instagram @nashgrier

Source: Instagram @nashgrier

#5 Cameron Dallas

Cameron Dallas has 7.6 million followers on Instagram and like Nash Grier, became well known from his Vine account.

He has starred in one film and is currently starring in ‘The Outfield’. Cameron has also won 3 Teen Choice Awards.

Cameron’s followers mostly stem from Vine and YouTube as he posts comedy videos like Nash Grier.

Source: Instagram @camerondallas

Source: Instagram @camerondallas

#6 Austin Mahone

Austin Mahone is a pop singer from Texas. He began his career by posting YouTube videos of himself singing before he signed with Universal Republic Records.

Austin has 7.6m followers on Instagram.

The majority of his posts on Instagram are ‘selfies’ ; pictures of himself or working on his music.

Source: Instagram @austinmahone

Source: Instagram @austinmahone

#7 Bella Thorne

Like Zendaya Coleman, Bella Thorne starred on Disney Channel’s ‘Shake It Up’.  She has 6.4m followers on Instagram and is a singer and model.

Her Instagram account is quite colorful and filled with pictures of her and famous friends.

Source: Instagram @bellathorne

As you can see these young individuals have a lot of  influence over social media. For some of them Instagram was the initial big break for their career but for others it is a just a way to connect with their fans.

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Top 5 most popular types of photos on Instagram

We did a little research into Instagram and here are our interesting results. These are the top 5 most shot and published pictures on Instagram …

#1 Selfies – Well…a selfie is a must! Every one of us laughs about pictures of smiling, serious, tongue sticking out and angry humans and then modify them in many possible ways. A recent stat found out that of the 16 billion photos that have now been shared on Instagram, 15,999,999,999 are selfies. About 35 million of selfies are created every month, making this category the number one of the list.

woody-selfie
#2 Food – everybody loves good food. We like to take pictures of our delicious cup of coffee, our pint of beer, our yummy cake, tasty sandwich or whatever we have in front of us. Have you ever posted a photo of your food?

colourful-food
#3 Dogs/Animals – for all those that have an animal at home it’s a really nice way to spend time making them wear sunglasses, hats, necklaces or whatever we have around or just take great shots when they have strange positions or expressions! Dogs, cats or whatever is the unlucky little animal we have at home will have no chance to avoid to become a star on Instagram for some hours!

sweatshirt-dog
#4 Landscapes – People love to travel and keep records of the beautiful places they visit. It’s a way to share our experiences with our friends far away or just make them jealous of our great holidays while they spend time in their office!

cloudy-landscape
#5 Phrases – in the fifth position we find a lot of different phrases. They may be humorous, romantic, proverbs, jokes or impressive.

square-phrase

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Announcing the Huawei Snapys – the Irish awards for the Instagram community

We were delighted to celebrate the launch of the Huawei Snapys last week and here are more details about these Irish awards for the Instagram community.

Connector career

Digital Marketing Career Opportunities @ socialmedia.ie and sister brand Connector

Are you looking for a new challenge and want to join one of the best digital agencies in Ireland?

Connector.ie is one of Ireland most progressive creative digital agencies specialising in connecting the digital and physical worlds. The team is based in the centre of innovation that is The Digital Hub.

Founded by Conor Lynch in 2009, Connector is a leading Irish digital business agency supporting clients as they face up to digital, social & mobile challenges and opportunities. We offer a wide range of specialist services for those who want to manage digital in-house or to outsource to a trusted partner.

We create ideas that turn into campaigns, campaigns that become content, content in social and digital media that generate awareness, positive sentiment, connections and great return on investment.

Our sister brand SocialMedia.ie runs training courses and other brands in our portfolio include TheSnapys & DigitalFood.ie. See more about our clients like Sony Mobile on Connector.ie

Connector is always on the lookout for talented people to join our team in Dublin and the following are current open opportunities. We are looking for a talented Digital Marketing Intern.

DIGITAL MARKETING INTERN

We are looking for a full-time or part-time Digital Marketing to join the team immediately. This mission would suit a fanatic in the arts of digital and social media marketing. By joining our elite team you will gain industry experience with one of Ireland top digital specialists who offer a range of Digital, Social & Mobile services.

The Job

After your initiation to our brotherhood of ninja, you will work on internal projects and client work in the area of digital, social and mobile marketing. You will gain invaluable experience with website content management, blogging, community management, digital video, email marketing, Facebook, Twitter, LinkedIn, mobile media and much more! The student shall soon become the master.

The Ideal Candidate

Ideally you will already have the following:

  • Degree in business, communications or technology;
  • Some experience in digital marketing and social media;
  • Good Presentation Skills;
  • Excellent writing and editing skills in English;
  • A strong knowledge of Digital Marketing Metrics and Analysis is a plus;
  • Martial arts skills not required (for now)

The Offer

This is an unpaid full time / part time junior position with considerable training but expenses will be covered. We are looking at a 8 to 12 weeks trial period before we promote the person to a full time salaried position. Commission on sales is available immediately if you can help us win new business. People eligible for JobBridge can apply through this program and should the candidate prove successful after the the 2-3 month period a full time salaried position will be offered.

To apply, contact us on team@connector.ie with your CV and details of your availability with Digital Marketing Internship in the subject line.

If you are passionate about social media, online video, and everything in between you may be the one we are looking for!

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Digital Account Manager Career Opportunities

Digital Account Manager

Job Description

The Company

Connector.ie / DigitalFood.ie

DigitalFood.ie is a Digital Marketing Agency created specially for food businesses, micro-breweries, boutiques distilleries and coffee roasteries.

The Position

Working closely with the agency management team, this Digital Account Manager will be responsible for managing some key accounts with a focus on DigitalFood.ie

Responsibilities

Management of briefs from conception to completion including:

• Creating a portfolio of client accounts and monitoring the ongoing activities related to them.
• Pitching fresh and innovative ideas to clients
• Managing, reviewing progress and delivering the client’s advertisement projects.
• Conducting meetings with the clients as well as informing them about the current work status of their projects.
• Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.
• Monitoring project and team performance.
· Establishing overall timing plans with client throughout briefing, creative development and production processes
· Leading project planning meetings
· Prepare creative briefing stimulus; brief creatives accordingly
· Create materials for client presentation in conjunction with creative group
· Monitor expenditures, respond to client queries

Requirements:

· Business degree and at least 2 years work experience
· Strong verbal, written and presentation skills
· Prides themselves on their ability to solve problems creatively
· Possesses a “whatever it takes mentality”
· Is a collaborative, generous team player – someone who readily shares ideas but also can happily build on others ideas
· Is passionate about breaking new ground – new technology, new channels
· Has been the first line of contact with clients
· Be able to manage time appropriately and meet aggressive deadlines
· Will quickly and easily adapt to changing mandates, priorities
· Has managed production budgets effectively

How To Apply
E-mail your CV to ivan@connector.ie with a cover letter.

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DigitalFood.ie Launch Event is a huge success

Our team was delighted to meet all of our guests from the food sector for our launch event of our sister brand DigitalFood.ie at Cooks Academy on the 25th June.

The event was a huge success and thanks to everyone who attended the event to learned more about Connector’s sister brand which specialises in food.

Conor made a presentation about Digital Marketing in the food and beverage sector with guest contributions including Ruth from Nature’s Best, Johan from FoodStyling.ie, Aisling from Keoghs Crisps and Roisin from HiRo Noodles.

Read more about the event here in the Irish Times.

How to monetise your blog @ Irish Blogger Conference

Conor was delighted to present again at the Irish Blogger Conference which was a great event.  He spoke on the topic of ‘How to monetise your blog’.

His slides are here and we hope you enjoy them